Many of us in business management can easily remember when companies rarely had a website. Those that did had only the most basic of information and no interaction. There was a good reason for this.
The average consumer did not have a home computer until the mid to late 1990’s. They were available, but they were very expensive and not easy to use.
In 2017, it is safe to say almost all of us have at least one home computer and the computer is used for everything from buying groceries to going to college.
In this age of technology, we would be shocked to know a business that did not have a website. To say we would hesitate using that business is not an understatement. Taking into account the how cheap hosting and starting a website with the help of WordPress is, there is really no excuse.
What Your Website Should Do
Your website should be a guaranteed ROI (return on investment). It is the gateway to your business and company. When your website comes up, it swings wide the doors to your products, service, ethics, reputation, and personality.
That all important “first impression” is no longer the receptionist with the bright smile, the salesman stopping by to introduce himself or even the business owner with his extensive experience and moral compass.
The first impression is on a screen that will or will not navigate a client through your world with a personal feel and little human interaction. There’s tons of great resources out there that you can check out on how to start a blog and making a great impression.
What makes your website a winner?
Key Performance Indicators
In order for you to gauge how well your website performs, you must have clear Key Performance Indicators. This goes hand-in-hand with a good computer management team to follow, track, and report the KPIs.
There are many types of KPIs, and the ones you incorporate will depend on the expectations you have of your system. Basic functions measure the number of visitors and return visitors that have logged on to your site, how much time they have spent in each area, and how much money those visits generated for your business. But this is not even the tip of the iceberg. Your website designer will present you with a wealth of information and data that your website can provide to you seamlessly.
Web Pages and Content
Business owners finally understand that every single web page is a home page.
Your website stands in the center of all your inbound marketing efforts. Every page must provide fresh content, interactive applications, audio, video, and visuals. Designing the pages that are bound to boost your result is crucial to achieving you lead generation goals.
Every page must be designed using the latest technology trends to hold the interest of the viewer and to keep them on your site longer. Further, each page should make them want more. This not only makes the consumer more prone to use your business, but they will share the information and draw others to your website.
If you are continually growing and giving information to them, they will come back again and again. This is key to building your brand.
Location and Searchability
You can have the best website in the world, but it will do you no good if no one finds it. This is why your geolocation and Google position is critical.
Of course, this process begins with a good website address.
Expert PR firms are quick to ensure the web address is user-friendly, that the home page is written in a geocentric manner, and that the content keyword rich so it secures a good position with the Google search engines.
This is not a one-shot project. Every day people are trying to get their websites on the top pages of the search engines. It is one thing to get there, and another thing to remain there.
Your website is one of your greatest assets, give it the attention it needs and it will serve you well.
Take Advantage of Tech Solutions:
In conclusion, building a website or enhancing your existing one might be a dreadful task for many small business owners. However, with new technology solutions, the task of building a website could be easier than ever.
One website building platform particularly stands out: the Bookmark Website Builder. This tool uses Artificial Intelligence to build your website in minutes and then simply walks you through the process of editing your web pages, content, searchability and design.