Digital Marketing Trends

Digital Marketing Trends In 2017 & Beyond

Digital marketing continues to advance quickly. A favorite social media platform will suddenly begin to lose its luster, and before long, many of the previous users will gravitate toward the newest shiny object out in social media land!

What pushes changing technology trends? Customers have increasing expectations from the devices they use, and development teams meet and exceed those expectations. Soon, a new device or application that hits the market and captures popular imagination.

What’s New in Digital Marketing in 2017?

What’s new in digital marketing in 2017? Here are five insight into the future of digital marketing.

Mobile technology rules

1. Mobile technology rules the market.

60% of the people accessing the Internet each day do so through mobile devices. What this tells you is that mobile should be your number one priority so your content, shopping experience, and payment processing needs to be mobile friendly. If it’s not, you are missing out on a huge potential opportunity since six out of 10 of your website visitors are checking you out via mobile devices.

2. Competition for digital ads continues to increase.

As digital advertising becomes the way to go, the prices to advertise online are becoming more and more expensive as more companies enter the fray. While the competition is healthy, the downside is that it’s going to cost more to reach your customers while expanding your business. If you want to try internet advertising, now is a good time to try if before prices increase even more.

Bonus: Using cartoons to get more creative with your ads: Business Cartoons For Digital – Print

User experience is crucial

3. The user experience is the priority. 

Users are spending more and more time online via digital platforms, so creating a positive user experience with the customer in mind is definitely something that you must seriously consider. This is particularly important when creating mobile sales funnels and e-commerce websites.  In today’s digital world, the user experience is the most important aspect of every digital marketing campaign.

4. Video advertising has a massive influence over your audience.

Video is huge online as we all know. YouTube has videos in the billions uploaded to their website every month, and these numbers continue to grow at an astronomical pace. The same holds true for video advertising. People love to watch videos online, and your video ads will have a massive influence on how they spend their hard-earned money. If you want them to spend their money on your products and services, then you need to start using video advertising sooner rather than later.

Apps make mobile tech useful

5. Apps are becoming the new digital norm.

App usage increased over the last few years so that app usage is become a part of our day-to-day life. This trend will continue since mobile devices continue to grow in popularity. Jumping on the mobile app bandwagon will definitely be a good thing for your business if you want to attract new customers that already have their credit cards in hand.

Conclusion

Each year brings new digital marketing advances as new and improved apps and programs are introduced. Staying abreast of trending digital marketing advances will to keep you on top of everything so that you never fall behind the competition.

Use Live Mobile Video to Engage Customers

Use Live Mobile Video to Engage Customers & Improve PR

Live mobile video streaming platforms seem to be popping up all over the place these days,m which makes perfect sense since everybody loves engaging with one another using online video these days. Mobile devices are the perfect medium to engage and interact with friends, family members, and even customers while you are on the go or relaxing in the comfort of your own home.

As far as business is concerned, using these powerful mobile live video streaming services is a great way to engage with customers while improving public relations. Whether you know it or not, your customers and fan base are already hanging out on live video streaming services like YouTube Live, Meerkat, Blab, Periscope, Facebook Live, and many others. You have a great opportunity to present your business in a favorable light, and a company interested in engaging with customers and offering them useful information.

Since most customers have a variety of internet-enabled devices, including laptops, tablets, and smartphones, you can engage in digital marketing. Are you going to continue to let this incredible media relations experience go to waste? Or are you going to tap into live mobile streaming video and use it to your PR advantage?

If you are ready to begin will using live video to change your company culture, here are four ways to engage with customers via live video streams.

Use video for great interaction

4 Ways to Engage with Customers on Live Mobile  Video

How can you effectively take advantage of the growing trend toward digital marketing?

Tip 1 – Let customers look behind the scenes of your operation

One of the coolest features of mobile live video is that it allows you to engage with customers at any time, day or night. If you want to give your customers a sneak peek at certain aspects of your business, you can let them into your world and allow them to see what goes on behind the scenes of your business. Your customers will truly appreciate getting a glimpse into your world. And they’ll like your company even more for being so open, honest, and upfront with them by letting them see your business in action.

Tip 2 – Use live video to introduce potential customers to your business

Another excellent way to engage with customers via live mobile video streaming is to let them look around your company as you introduce them to your organization. You can let them see the products and services that you offer. Allow customers to directly interact with the staff. The sky’s the limit when using live video streaming via mobile devices. Use these powerful platforms to introduce your business to new customers that are ready to engage with you and buy your products and services.

Another excellent way to engage with customers via live mobile video streaming is to let them look around your company as you introduce them to your organization. You can let them see the products and services that you offer. Allow customers to directly interact with the staff. The sky’s the limit when using live video streaming via mobile devices. Use these powerful platforms to introduce your business to new customers that are ready to engage with you and buy your products and services.Maximize your customer experience with videoTip 3 – Host an AMA (Ask Me Aanything)

Hosting an AMA via live mobile video streaming is a great way to let your customers know more about your operation, the people working behind the scenes, your goals, your vision, your mission, and anything else that they might ask about. This is an innovative way to directly answer the most important questions that your prospects may have about your business.

Tip 4 – Host customer service webinars

If many of your users have pressing questions that need to be answered about your products and services, an interesting way to help is to host customer service webinars via mobile live streaming. This gives your current customers the ability to interact with your business on an intimate level. It shows your customers that you really care about them since you are willing to get on a live video to help them.

There are many other ways to use live video to engage with your customers. Tap into this powerful and engaging medium today to grow and expand your business by leaps and bounds.

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