Digital marketing continues to advance quickly. A favorite social media platform will suddenly begin to lose its luster, and before long, many of the previous users will gravitate toward the newest shiny object out in social media land!
What pushes changing technology trends? Customers have increasing expectations from the devices they use, and development teams meet and exceed those expectations. Soon, a new device or application that hits the market and captures popular imagination.
What’s New in Digital Marketing in 2017?
What’s new in digital marketing in 2017? Here are five insight into the future of digital marketing.
1. Mobile technology rules the market.
60% of the people accessing the Internet each day do so through mobile devices. What this tells you is that mobile should be your number one priority so your content, shopping experience, and payment processing needs to be mobile friendly. If it’s not, you are missing out on a huge potential opportunity since six out of 10 of your website visitors are checking you out via mobile devices.
2. Competition for digital ads continues to increase.
As digital advertising becomes the way to go, the prices to advertise online are becoming more and more expensive as more companies enter the fray. While the competition is healthy, the downside is that it’s going to cost more to reach your customers while expanding your business. If you want to try internet advertising, now is a good time to try if before prices increase even more.
Bonus: Using cartoons to get more creative with your ads: Business Cartoons For Digital – Print
3. The user experience is the priority.
Users are spending more and more time online via digital platforms, so creating a positive user experience with the customer in mind is definitely something that you must seriously consider. This is particularly important when creating mobile sales funnels and e-commerce websites. In today’s digital world, the user experience is the most important aspect of every digital marketing campaign.
4. Video advertising has a massive influence over your audience.
Video is huge online as we all know. YouTube has videos in the billions uploaded to their website every month, and these numbers continue to grow at an astronomical pace. The same holds true for video advertising. People love to watch videos online, and your video ads will have a massive influence on how they spend their hard-earned money. If you want them to spend their money on your products and services, then you need to start using video advertising sooner rather than later.
5. Apps are becoming the new digital norm.
App usage increased over the last few years so that app usage is become a part of our day-to-day life. This trend will continue since mobile devices continue to grow in popularity. Jumping on the mobile app bandwagon will definitely be a good thing for your business if you want to attract new customers that already have their credit cards in hand.
Each year brings new digital marketing advances as new and improved apps and programs are introduced. Staying abreast of trending digital marketing advances will to keep you on top of everything so that you never fall behind the competition.