Pay-Per-Click

More than 90% of users are searching the web for products and services just like yours. You can grab a bigger piece of the pie, improve your online presence, and drive business to your site with Pay-Per-Click management from Towering SEO.

Even with competition fierce in your industry, we’re up to date on the latest and best practices that can help you create powerful ads and aggressively monitor and test them. Thanks to our team of PPC and search engine marketing experts, we have some of the best minds in the business and can put them to work for you. Combined with an intimate knowledge of web traffic behavior, in-depth analytics experience, and non-stop cycles of testing, we can exceed your performance expectations.

Our PPC services include:

Pay-Per-Click Audit

We’ll start the process by reviewing your PPC portfolio structure, historical performance and practices your company has been following. We know how to dig deep to figure out what’s working and what isn’t, so we can adjust campaign budgets and strategies accordingly to maximize your PPC dollar. We’ll also identify optimization opportunities and make recommendations on new growth strategies.

Ad Creation

At Towering SEO, we’re experts at keyword discovery and selection. We know how to find low-volume keywords (also known as long tail keywords) that are less expensive to advertise, but will provide you with a dramatic return on your investment. We can use these in conjunction with the costlier, high-volume keywords, which will lower your average cost-per-click across your campaign and still produce the results you’re after. Throughout the process, we’ll tweak and optimize your ads to make sure they’re always on target and speaking directly to your audience.

Tracking

We’ll be constantly monitoring tracking and conversion metrics, such as impressions, click-through rates, and average cost-per-click and cost-per-conversion, to give you the insight necessary into what’s most effective. We’ll then use these metrics when developing A/B split tests to help us gauge the strength of each ad and ensure they’re performing optimally.

Landing Pages

When a customer clicks on your PPC ad, they’ll be directed to a landing page. We can ensure yours showcase your brand’s best features and deliver a powerful message. People tend to scan these pages quickly, so they need to be organized in an intuitive way, visually appealing and easy to read in order to maximize conversions. Our expert team will work with you to ensure your landing pages are designed for success.

Ready for better performance and crystal clear ROI on your next PPC campaign? Contact Towering SEO for a free Pay-Per-Click management consultation.