Email Marketing

Email marketing is an ideal way to connect with prospects and build relationships with customers – all so you can generate more sales. And when it comes to ROI, email marketing rules the roost. In fact, according to statistics, it averages an ROI of $38 for every $1 spent. That’s a 3800% ROI!

What’s more is that email is 40 times more effective at acquiring new customers than Facebook or Twitter. In addition, email marketing drives more conversions than any other marketing channel, including search and social.

At Towering SEO, we can help you take full advantage of the power of email marketing through a combination of best-in-class talent – including in-house designers, developers, writers, and conversion specialists – along with proven experience and technology. We’ll develop a high quality strategy for you, then design, deploy, manage, track and test every aspect of the process. In the end, you’ll be able to make more out of your sales efforts and also:

  • Stay top of mind with customers and prospects
  • Position your brand as an industry expert
  • Build authority, credibility and trust among your audience
  • Create a reason for additional follow-up calls or emails

Let Us Handle the Process for You

While email marketing has the potential to deliver a phenomenal return on investment, 77% of ROI comes from segmented, targeted, and triggered campaigns. That means you need a strategic plan and expert team in place to achieve the best performance. At Towering SEO, we can make it all happen, taking your email marketing efforts to the next level. Whether you need a total overhaul of an existing email program, are starting from scratch, or simply need some advice and expertise along the way, we can help.

Our email marketing services include:

Analysis & Strategy

We can help you define opportunities – and create a strategy – that will drive growth through a channel analysis, life cycle messaging and more. We’ll also take the time to learn about your ideal audience through psychographic studies, customized modeling and advanced analytics, all so we can deliver messages that are on-brand and on-target.

Creative

We’ll employ a variety of creative strategies in order to improve customer engagement and conversions. All of our work is based on industry best practices and performance metrics, along with your brand guidelines. As a result, we can help you communicate the most relevant messages to your customers and prospects, at the best point in the sales process.

Execution

In the world of email marketing, you have to move fast. We have the in-house design and production team to handle every aspect of your email marketing campaign execution. From responsive coding to CAN SPAM Act compliance, we can implement a campaign that meets your needs and provides broadcast services to fully approved opt-in lists.

Reports & Insights

Throughout the process, we’ll provide controlled testing, creative enhancements, and efficient reporting to ensure we’re continually increasing ROI. We’ll test everything from subject line and email copy to times of day sent and design changes. With these vital insights and key performance indicators, we can then optimize all future email marketing campaigns for the best performance.

Ready to get your email marketing campaign rolling? Contact Towering SEO today for your free, no-obligation consultation.