Content marketing is more than just creating an occasional blog post or authoring an online article. For instance, you might write one popular blog post that drives a surge of traffic to your site. But without a solid strategy in place, you won’t be able to sustain those results.
Instead, with content marketing, there’s a plan in place that aims to strengthen your organization’s position as a thought leader. You’re then regularly developing high quality, share-able content that people want to view and put to use. And you’re distributing and promoting your content across the right channels so you can build relationships that last with your customers.
When you take this kind of targeted approach, the results can be dramatic. For instance, studies show that 61% of consumers are more likely to buy from brands with custom content. What’s more is that content marketing costs 62% less than traditional marketing, but generates about three times more leads.
At Towering SEO, we know great content marketing is about putting the right message into the hands of your audience at the right time. We can help you through the process with our content marketing services, including:
It’s not just about writing words on a blog or posting a video. It’s doing the leg work ahead of time – from competitor and distribution analysis to persona creation – to ensure the content actually works once it’s created and syncs with your target audience. This process also includes an audit of your brand guidelines. We’ll pour over any style guides, collateral materials and previous content to ensure the content we do create is completely on-brand.
We can handle all aspects of the creative content development process, including providing powerful and persuasive copywriting – optimized perfectly for the web – along with strong visual graphics to enhance your message. Beyond articles, blog posts and white papers, your organization may needs a variety of other communication methods to reach your entire audience, including branded videos, micrographics and infographics. At Towering SEO, we can tackle it all.
Content Promotion & Distribution
No one is going to view your content if it doesn’t get promoted and distributed properly across various channels. We know how to leverage paid distribution opportunities to get more eye on your work. We can also tap a comprehensive list of social influencers, bloggers, and media outlets to promote your content and its value to customers.
From recommendations for content distribution to integrating Pay-Per-Click and social media platforms, we can help make sure every single piece of content is fully maximized and gets in front of as many readers as possible. Along the way, we’ll always monitor all social signals and results of paid promotions so we can swiftly adjust at any point if necessary.
With Towering SEO, the possibilities are endless. Contact us today for your free content marketing consultation.