As an SEO writer, storytelling is considered to be the best practice that when followed will ensure better SEO results and a high rank in the Search Engine Result Pages. This is because:
- Storytelling will set you apart and
- It will attract more people as human beings love to read good stories.
You will also gain more attention and create better brand awareness if you can interlace a brand story that is fresh and unique into your article, blog post, or even in your video.
According to research, it is seen that:
- Following a storytelling approach in your content writing strategy is the most result-driven secret that will ensure exponential growth for a business that results in better SEO.
- Whether it is Google or Facebook, you will find that it is easier to reach out to more people, even beyond your target audience.
Brand storytelling is not a new concept. This practice was followed extensively in the past by several different brands and is still followed today.
According to the SEO experts such as Kick Media SEO and others, when you follow natural storytelling approach in your content it will be a lot easier and more effective in creating the maximum impact on the readers through your content.
If you search the internet, you will find a few great examples of storytelling that will make your brand more successful. Ideally, good storytelling will not sell your brand or your product, it will sell ‘possibilities’ instead in a much better way. Possibilities include:
- Increased organic traffic
- More conversions
- Increased conversion
- More sales and thereby
- Increased business revenue.
In other words, you must make sure that your stories show the readers the possibility of attaining the identical results.
Storytelling elements to include
However, in your story, you should include all those elements that will make it useful, interesting and valuable o the readers. If you tell about you and only you in the story it will not appeal to the audience, not even your targeted ones.
The careful selection and inclusion of the elements in your brand storytelling will help you to improve the organic traffic count, get better SEO results, gain higher ranking, more conversions and sales. The few specific elements to include in your story include:
Be not surprised at this element suggested to include in your content. It is found through different research that adding humor in content typically keeps the readers engaged more. Another significant benefit of infusing humor to your content is that it will make it easy for you to explain an uncomfortable topic and simplify a controversial topic.
It is said that SEO results do not depend only on writing useful and informative content that solves a specific issue. It should not be boring at any point, even if it involves a boring technical matter. Make sure that your content has all the elements that will excite your readers but make sure that you do not deviate from the actual topic in the process.
The best way to make your content and story interesting you should write it persuasively. This is a three-step process that involves:
- Exciting the users to click on the headline
- Read the introduction or Meta description and then
- Move down slowly down to the body till they reach to the conclusion.
It is only when you write persuasively people will love your story, no matter whatever topic you write on. They will buy whatever you recommend highly.
The case study is another important SEO strategy to follow. Ideally, this is one of the 15 types of contents that will appeal to the readers and will, in turn, draw more traffic towards your website. It is found that case studies have the potential to make any content more powerful that will rank the site amongst the top ten sites in the search engine result page of Google.
Inclusion of case studies makes the content highly useful as found in the study report of the Content Marketing Institute that shows that:
- Most of the Business to Business buyers prefer contents that are based on research and includes case studies
- If useful and detailed case studies are written and included consistently it helps the major long-tail keywords to start showing up in the top 10 for relevant keywords in Google
- It helps the business to explain more explicitly about the products and services.
Just make sure that the case study written and included includes substantiating elements such as the experiments performed, research studies conducted and even the interviews that you have taken of the users as well as the experts along with the results that you have obtained to make it more believable and honest.
You can use any type of case study irrespective of the fact that these case studies did not provide you with the results that you expected. Just make sure that it is relevant, valuable and optimized. Well, you can take the help of an SEO firm for the analytics involved, but that is not mandatory.
Just you can see in this article, bullet points are used all through whenever possible. These bullets will make the important points all the more visible, clear to understand apart from making the entire article look boring having a number of paragraphs of a hundred words each.
When used at the right places, using bullet points has few other benefits as well such as:
- It will push the readers into action and
- It will highlight the key points of the content or topic.
This is very important for any blog posts or articles as it helps in creating more powerful headlines and paragraphs following these bullet points.
Summing it up
When you blend storytelling in your content it will result in better SEO simply because it will combine the power of psychology of the people and your writing. This will produce the most compelling content. You will be better off in your SEO and SERP tanking when you use this strategy in your landing page as well.