Like most things in life, guest blogging has its advantages and disadvantages. It can be a great and powerful tool if used properly, but it could also have a detrimental effect on your effort to build your company’s reputation and image. The effect, therefore, depends on the person who uses it.
However, if we stop for a moment and think about the situation, the solution is pretty simple, to be honest. Namely, both the site owner and guest blogger have the same goal. They are looking for quality content, which can increase the visibility and popularity of the site. That, in turn, will lead to more success for all the parties included. So, while it’s difficult to provide many general tips about what to do, it’s much easier to point out what shouldn’t be done. Let’s take a look at some of the worst mistakes related to guest blogging.
Nobody will ever read a text if they are not interested in the topic. That means your topic needs to be intriguing and delivery clear. In terms of the length, don’t expect people to learn much from very short posts, but also make sure that your post is not too long, especially since the attention span of modern readers is shorter than before. It’s always better to publish several shorter posts with clear focuses than one long post containing all the information you find relevant.
Most people don’t like when people present their thoughts in a way that is not engaging. This problem is not reflected only in the choice of register (either too formal or informal), but also in the lack of questions, which are used to arouse interest. Your reader should respect your opinion, but that is only achieved if the claims and ideas you present are supported by facts and research. Finally, every reader wants to feel as if you’re writing to them personally, so make sure you know your audience.
Seeing helps believing
Many guest blog posts lack visual aid, which is an aspect often overlooked. When opening a page, your reader has certain expectations and finding a large chunk of text with no visual aid is definitely one of them. Presenting your ideas in a bullet form or as a list is very helpful and so are many relevant images that can help the reader keep their attention. Also, don’t forget that images are also indexed by Google, which means they play an important role when it comes to search traffic. So, make sure the images you choose are truly organic and relevant.
Too much is too bad
Don’t just post anything that comes your way. While you need posts to get more traffic, you need to understand that quality is as important as quantity. People will only return to your site if they feel their time is worth spending reading the posts you publish. If you are a new blogger, avoid the urge to post multiple posts each day, since that alone will not attract more visitors to the site. On the contrary, most people will find it too much to cope with and you’ll lose your readership easily.
Don’t blog about blogging
If you do a simple search on how to blog, you’ll find that there are so many posts containing tips and advice and most of them are the same. If you have nothing original to offer, don’t post just because your feel you need to. Readers visit sites for various reasons. Some want to learn something, others to be entertained, but they all have expectations that you need to meet and, ideally, exceed. That’s the only way to attract new and keep the existing readers, which is the ultimate goal. The most valuable posts are those offering new insights or approaches to the topic or those presenting latest developments and trends.
Any of these mistakes can easily damage the reputation of both the blogger and the site which has posted it, which is why you need to set the standards and make no compromise about it. After all, it’s only if both sides are satisfied that you can expect the desired results.