SEO Ranking – Most important Steps (besides Keywords!)

Are you getting less traffic than you’d like on your pages? Have you been reading SEO articles, but are feeling overwhelmed with all the information and everyone talking about keywords and nothing else? Don’t worry, it’s normal to feel lost in all of that, but we’re here to help. Here are the most important things you need to know about improving your SEO ranking whether you are just starting out and setting up your first site or a veteran blogger looking to improve your traffic.

1. Improve dwell time

One of the important things that algorithms look for is how long visitors stay on your page. If you are using clickbait links which draw a lot of people in, but they click away as soon as they see the page itself, you are doing yourself more harm than good. You want people to stay on your website for as long as possible and come back to it. This means that you want people to stay and read your text, as well as click on something else on your website when they are done. This is why most websites put similar article recommendations in the middle and at the end of pages.

2. Progress tracking

Setting up your page and an SEO plan isn’t enough. The algorithms are constantly changing and you need to keep tracking your progress to make sure you are getting the most out of your articles. The best thing you can do is set up an SEO reporting system which will automatically track everything and display it for you so you can easily see if there are any big dips or peaks. As soon as you see a significant change in traffic, try to see what you’ve done differently and why that could be.

3. Post relevant content

Every site has a topic that they primarily focus on, and that is what you should be doing as well. If your topics are all over the place and you don’t know what exactly the focus of your site is, you will have a hard time creating a readership base, as you risk being seen as a site that only collects paid links, since you don’t have a set topic. Additionally, make sure everything you write is up to date, relevant and useful to your readers. Nobody cares about reading something that is last month’s news.

4. Make it look good

The contents of your post and your site can be the most interesting thing in the world, but if it doesn’t look appealing, nobody is going to invest the time to read it. Make sure that all of your posts are divided into paragraphs, embellished by photos, and that it all visually looks like a cohesive piece. You also want to make sure that you are optimizing your page for multiple screen sizes so that people can access your content no matter where they are, and it will still look good. You don’t want to over-saturate your page with images if your main focus is the text, so stick to a rule of about one photo per paragraph.

Remember that overuse of SEO tools can lead to a detrimental effect, and you want to always stay within the natural limits that won’t make your page look unreadable. Avoid using too many keywords, or in any way over-optimizing your site, so that your site remains at the top of the results without any penalties. Make sure you are patient and let your readership grow since these things don’t happen overnight. Just keep putting out quality content, and you will be rewarded in the end.

 

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The Worst Guest Blogging Mistakes

Like most things in life, guest blogging has its advantages and disadvantages. It can be a great and powerful tool if used properly, but it could also have a detrimental effect on your effort to build your company’s reputation and image. The effect, therefore, depends on the person who uses it.

However, if we stop for a moment and think about the situation, the solution is pretty simple, to be honest. Namely, both the site owner and guest blogger have the same goal. They are looking for quality content, which can increase the visibility and popularity of the site. That, in turn, will lead to more success for all the parties included. So, while it’s difficult to provide many general tips about what to do, it’s much easier to point out what shouldn’t be done. Let’s take a look at some of the worst mistakes related to guest blogging.

Substance

Content is king

Nobody will ever read a text if they are not interested in the topic. That means your topic needs to be intriguing and delivery clear. In terms of the length, don’t expect people to learn much from very short posts, but also make sure that your post is not too long, especially since the attention span of modern readers is shorter than before. It’s always better to publish several shorter posts with clear focuses than one long post containing all the information you find relevant.

Don’t preach

Most people don’t like when people present their thoughts in a way that is not engaging. This problem is not reflected only in the choice of register (either too formal or informal), but also in the lack of questions, which are used to arouse interest. Your reader should respect your opinion, but that is only achieved if the claims and ideas you present are supported by facts and research. Finally, every reader wants to feel as if you’re writing to them personally, so make sure you know your audience.

Seeing helps believing

Many guest blog posts lack visual aid, which is an aspect often overlooked. When opening a page, your reader has certain expectations and finding a large chunk of text with no visual aid is definitely one of them. Presenting your ideas in a bullet form or as a list is very helpful and so are many relevant images that can help the reader keep their attention. Also, don’t forget that images are also indexed by Google, which means they play an important role when it comes to search traffic. So, make sure the images you choose are truly organic and relevant.

Too much is too bad

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Don’t just post anything that comes your way. While you need posts to get more traffic, you need to understand that quality is as important as quantity. People will only return to your site if they feel their time is worth spending reading the posts you publish. If you are a new blogger, avoid the urge to post multiple posts each day, since that alone will not attract more visitors to the site. On the contrary, most people will find it too much to cope with and you’ll lose your readership easily.

Don’t blog about blogging

If you do a simple search on how to blog, you’ll find that there are so many posts containing tips and advice and most of them are the same. If you have nothing original to offer, don’t post just because your feel you need to. Readers visit sites for various reasons. Some want to learn something, others to be entertained, but they all have expectations that you need to meet and, ideally, exceed. That’s the only way to attract new and keep the existing readers, which is the ultimate goal. The most valuable posts are those offering new insights or approaches to the topic or those presenting latest developments and trends.

Any of these mistakes can easily damage the reputation of both the blogger and the site which has posted it, which is why you need to set the standards and make no compromise about it. After all, it’s only if both sides are satisfied that you can expect the desired results.

Ecommerce tips

Costs of SEO: Financial and Qualitative Impacts

SEO, the shortened form of search engine optimization, is the factor that is going to make a major difference in how successful you and your company’s web presence is going to be. Excellent SEO in your website will be key to bringing wider exposure to your website, internal articles, and even what your company has for sale.

However, too many companies today downplay or downright ignore the importance of SEO in their marketing process, and this tragic mindset is keeping many small businesses from growing as much as they could be on the internet, where most of the younger generations seek out and find new companies and products. On the other hand, SEO can be integrated into your website intelligently and without breaking the bank.

Whether you think you know marketing, or you are brand-new on the scene, the most important aspects of SEO to understand, are your goals, expected costs, and measuring its ultimate impact on your business.

The End Goal

Before any money is spent, and even before considerable research is done on what the options are for integrating SEO into your business, the arguably most important step is to decide and then write down what you hope to accomplish. By writing down your ultimate, long-term goal, you can use this statement to guide future decisions and keep you on track months or years down the line, when important decisions will need to be made.

seo

Once you have your goal drafted, this will directly influence even your most immediate decisions, and will be largely significant in terms of what you hope to spend and even the quality of your content. For example, creating content that draws in and informs the reader, while also exposing them to your necessary product, will be different in needs then simply altering current content to increase keywords.

Financial Costs of SEO

Just making the decision to incorporate SEO into your online presence isn’t enough, unfortunately. In fact, there are quite a large variety of plans available online, all of which offer different results and vary in cost to fit your unique needs.

There are several ways you can invest your money into SEO, but we are going to focus on the most popular ways for most businesses.

 

  • Internal Hires: No need to outsource your need for SEO, when it is likely that you already have an employee (or can hire an employee) who is skilled in these services and you both can mutually benefit from the process without onboarding someone entirely new to your company and training them in SEO. In fact, smart companies will hire someone who can work from home, a trend that is becoming increasingly popular for all the right reasons.
  • Content Marketing Agencies: These are companies that focus on creating great content that will draw in a reader and keep them coming back for more.
  • SEO Companies: As opposed to content, SEO companies are interested in the hottest keywords and the math behind search engine analytics, so you can be sure your webpages are some of the first choices when a potential client conducts a google search, to drive traffic to your website.

 

Of course, remember that there is not one single right answer, and the variety of plans available stem from a large variety of needs out there in the industry. Keep in mind, if you are starting out with absolutely zero SEO and building up from scratch, if you just want some part-time help with link building, or other situations, these are all factors that should influence your decision on what plan to pick out.

SEO’s Qualitative Impact

It is important to emphasize one easily overlooked fact: SEO and quality content go hand-in-hand, and one must be fully utilized in order to completely support the other. If your web page has amazing articles, but nobody can find them in search engines, then they might as well be a tree falling in the woods without anybody around to hear them.

If improperly used, SEO can indeed drive traffic to your page, but it may also bring the quality of your content down, so that readers do not trust your pages or return in the future. In the end, finding a balance between these two different marketing techniques is key to online success.

Of course, this necessary balance extends to budgeting for SEO and content. No business has unlimited resources, and smart businesses will pay attention to which portion is doing well, and which portion needs improvement, and input money accordingly.

Quality of Your SEO

In the early days of pioneering the internet, link-farming was considered not only acceptable, but one of the best ways to drive traffic to your page. Just insert backlinks to your site as often as possible, and see your rankings go up!

However, search engines have evolved and advanced their ability to sift through webpages, and today they are able to detect link farming as a kind of spam that may even be rejected by the search engine altogether. Due to their new abilities to penalize pages for link farming, we have seen an increase in demand for quality content and smart SEO that follows search engine algorithms for the best possible results.

Understanding the Costs

It should come as no surprise that marketing is a fundamental part of the success of any business. And through further exploration, it is clear that today’s market demands a strong online presence, and this presence is built out of the mutually beneficial relationship between quality SEO and excellent content.

Once you have your ultimate goal in mind, you can make decisions on SEO and website content that is sure to benefit your business long-term, all while keeping your costs as realistic as possible.

Modern Standards for Quality SEO Drives Traffic to Your Website

Building a web page for your business online is no longer a simple and straightforward manner, but the smartest choice is to find the professionals who know exactly what they are doing. When you put effort into keywords and SEO, as well as building up high-quality content that your readers are looking for, you will see visitors coming to your webpage time and time again.

Are backlinks still relevant for SEO in 2017

Are Backlinks Still Relevant for SEO in 2017?

Backlinks have always played important role in improving your SEO since the early days of internet development. Every marketer knows how important they are for a website’s search engines rankings. But, a lot has changed during the past few years. Google has released many algorithm updates which has resulted in altering the rankings of many websites for every Google algorithm update. But still, there are a lot of factors affecting your website’s search engine rankings apart from just having backlinks. Are backlinks still relevant for SEO in 2017?

Let’s Find Out

According to Searchmetric’s annual study on websites that rank high in Google, they have found out that, quality content is an important factor in SEO for ranking your website in search engines.

But does that mean, are backlinks not important for SEO anymore? What Google is believing is that, if you have quality content posted on your website, then this quality content should be automatically linked by other websites in your niche.

According to recent study by searchmetrics, there is correlation between a high ranking website in Google with the number of backlinks it has. But the correlation data is coming down year by year. This correlation data is declining with the recent clamp down of Google on link spam. Earlier websites used to rank higher when it has more backlinks than any other competitor. Now, Google is only looking for relevant links, but not the number of links.

Here are the five important factors which are considered important in the world of SEO in 2017.

Number of Backlinks

Backlinks are still considered as the number one factor which affects your ranking. As you can see in the above graph, the graph drawn between the Google positions of a website for a keyword against with the number of backlinks a website has. Currently the correlation data between these two metrics is 2.8. And this has been declining as years passed by.

But in overall, the top 30 websites which appear on Google results are still having high amount of backlinks than others. But the gap between those in top and the rest has been declining.

You need good amount of backlinks from relevant websites than from irrelevant websites. If you have 1000 backlinks from irrelevant websites say blog comments and your competitor has few backlinks from relevant websites which are from same niche, then there are greater chances that his website can outrank your website.

Digital marketers at Designhill, say that it’s better to have few backlinks from relevant websites than to have thousands from the irrelevant website. For e.g. if you have 1000 backlinks from irrelevant websites say blog comments and your competitor has few backlinks from relevant websites which are from the same niche, then there are greater chances that his website can outrank your website.

Referring Domains

The second important factor in SEO is the referring domains. The more number of referring domains you have for your website, the better your chances for it to rank high in Google.

As a live example, you can often see that in Google results, the top positions will be occupied by big websites like wikiepdia.org, imdb.com etc. This is because these big brands have very high amount of referring domains than a normal website. Since, big brands are known for their names and they are often linked by numerous websites.

For example, take America’s Got Talent website. Because of its fame in television, this website gets too much exposure and it will be linked by numerous websites like news websites, magazines etc. Google determines that if a website has too many referring domains, that means it is a quite a popular website and hence its algorithm will put that website in top in Google search results.

It’s not about having too many backlinks from a single website, but if your website has at least one link from many different domains, then your website can outrank those websites with few referring domains. Therefore diversity plays a key role. You want to get a healthy mix of blogs, editorials and web 2.0s as links.

Earlier, site wide links are considered very valuable and those websites with site wide backlinks used to rank really well in Google, but now, Google is considering that site wide link as a single link even though you have your links scattered across the entire website.

36045465 - website and internet domain names web concept with domains sign and text on colorful cubes isolated on white background.

Keyword in Anchor Text

Earlier many SEO professionals used to use keywords in their anchor text when building their backlinks. Now, the trend has changed, and the number of people who are using keywords in their anchor text is been declining.

This is due to Google which always suggests to get backlinks naturally.

For example, if you own a website on “fantasy football” and you use that keyword in your anchor text for building a backlink in this page, then this may seem artificial to anyone, not only to Google.

So, it’s better to get backlink which look completely natural and don’t overuse your keywords in anchor text which will not seem natural.

Domain Name in Anchor Text

Nowadays, more and more SEO professionals and content marketers are using your domain name in their anchor text when building their backlinks.

Because it is natural for people to use domain name when linking a website in their blog post. Google considers this a best practice and thinks that the link appears naturally.

So, if you ever happened to get a backlink, you can use domain name in anchor text rather than using keywords in your anchor text.

Because, using keywords in your anchor text doesn’t help alone with rankings of your keyword, as there a lot of factors which will determine the position of your website in Google.

 

16049322 - abstract word cloud for domain name system with related tags and terms

 

Backlinks from New Websites

This is another important factor in SEO which helps in determining your website rankings in search engines. Having backlinks from new websites can help your website get ranked in search engines.

For example,suppose your competitor is currently ranking #1 in Google for the keyword “how to get subscribers in YouTube” and you rank 3rdfor it. If you and your competitor match all the metrics except the backlinks from your new website, and if you can manage to get new backlinks, then certainly your website will have more chances in getting ranked in #1 position than your competitor.

If you have currently 12 new backlinks and your competitor has around 324 new backlinks, and after six months, if you managed to get around 500 new backlinks and your competitor has still 324 backlinks, then your website will outrank your competitor.

Conclusion

Finally, what Google is trying to say is that every link should occur naturally or at least it should look natural. Build content with great quality and then automatically other webmasters will link to your amazing content and you get a natural link there.

5 Biggest Website Mistakes Ecommerce Business Owners Make

5 Biggest Website Mistakes Ecommerce Business Owners Make

Running an ecommerce business seems like a straightforward affair – you have products that people want and you sell them online. You do a bit of marketing here and there and you’re off, right? Well, not exactly. Ecommerce is a fantastically competitive sector with millions of stores vying for the attention of customers.

It soon becomes very obvious that you have very little room for error which can be a problem considering how easy it is to make mistakes as an ecommerce business owner. The worst among these are website mistakes that can effectively destroy your online store.

Today, we explore these mistakes and what you can do to avoid them.

1. They Ignore SEO

We live in a world where people’s online habits are governed by various search engines, primarily Google. In such a world, not doing search engine optimization for your ecommerce store is one of the worst things you can do. Namely, without doing at least some basic SEO, you are allowing worse online stores than yours to rank higher than you and take your customers.

The good news is that it does not take too much work to get the SEO basics done for your ecommerce store. This will include finding the right domain name, handling your meta descriptions, ALT tags, sitemap and robot.txt file the right way.

In addition to this, you might want to start a blog which will help you rank for certain keywords, as well as start a guest blogging campaign that will be able to target some higher visibility websites which might be averse to linking to product pages.

Of course, you will also want to do your product descriptions the right way, meaning you will be writing them all on your own (or hiring someone to do it) as opposed to just copying manufacturers’ descriptions. Altogether, ecommerce content can get quite serious, but you need to do it the right way.

2. They Don’t Blog

We already touched upon your ecommerce store’s blog, but since it has become so important, we should probably say a bit more about the benefits of featuring an ecommerce store blog.

For one, your blog will provide you with content that you can build on as part of your content marketing strategy. You will be producing mind-boggling content that will set your ecommerce website apart from the competition and even tell a story.

Ecommerce tips

Your blog can also build you a following if you happen to strike gold, i.e. a way to engage with your readers who will then recommend your blog to their friends and acquaintances.

Your blog will also be a great tool if you decide to build some links to your website which is an integral part of SEO no matter how you cut it. Namely, since website and blog owners are averse to linking to product pages, a smart blog link might work better.

3. Their UX is Appalling

One of the main reasons why people even purchase at online stores is that it is more convenient than getting out and driving to a store. Unfortunately, this condition is not fulfilled if the website is difficult to navigate and if you start pulling your hair out because you cannot find the ‘proceed to checkout’ button.

In other words, the user experience should always be the focus of every online store, no matter how big it is and what it sells.

Imagine if you were the person buying at your online store. Can you find the products easily? Can you find information that you need before you make a purchase? Is it easy to actually purchase the products? Are you being hassled by never-ending ads?

If you feel that your user experience could do with a bit of tweaking, then by all means tweak it.

4. They Lack Visuals

The web has been undergoing a shift from text to visual since its earliest days and we truly live at the age of precipice where the focus is being absolutely put on the visual. When ecommerce website owners are in question, this is perhaps even more important than for some other webmasters.

For one, your product pages need to feature as many images and as HQ images as you can humanly muster. You might not have the budget for it, but rotatable images are even better, especially for products such as clothing, shoes and accessories. They really give the potential customers a clear image of what they are buying.

Your blog should also feature visual content heavily. For example, many lifestyle brands nowadays do not even write articles and, instead, they do videos that cover one aspect of their work – how-to videos, behind the scenes videos, interviews or anything else they can think of.

Another thing to keep in mind is the visual layout of your website and its unison visual identity. Namely, people need to be aware of what website they are on at any given moment In order for this to happen, your ecommerce website has to be visually coherent and homogenous.

5. They Lack Customer Engagement

All the best ecommerce websites are teaming with customer action and interaction. They feature dozens of product reviews where people truly go into detail about the stuff they bought. They also feature lively blog comments sections where people get into huge arguments about the stuff that is talked about in the blog post.

The days of static internet are long gone and people want interaction. Your customers want to leave reviews of your products and your customer service.

User experience is crucial

Let them do that. Not only will your website look more serious, but it will also give Google and other search engines a clear signal that your website has organic traffic. This can do wonderful things for your SEO efforts, providing you with absolutely free content that will play a role in the rankings.

Of course, if your customer service is appalling and you sell products that are subpar in quality, customer engagement may not be the best idea in the world.

However, if you can stand behind the products you sell and you know a thing or two about customer service, let your customers say nice things about you.

In addition, if you’re selling products both on and offline, you run the risk of ruining the customer experience when a product unknowingly sells out. Integrate the on and offline experience with a high-quality eCommerce platform and use a connected portable credit card reader for offline sales. All transactions should be processed through the same dashboard.

 


AUTHOR: James D. Burbank has been in brand promotion for almost two decades. He is the editor-in chief of BizzMarkBlog.

3 Ways SEO & PR Should Work Together

3 Ways SEO & PR Should Be Working Together

Search engine optimization (SEO) and PR have traveled down separate paths for many years, but any reason this was true in the past is no longer relevant.

Early SEO practices of introducing keywords into copy in order to achieve search engine rank and using page link building was regarded by Public Relations agencies as tricking search engines to achieve PageRank. What the PR agency did was help clients relate with audiences because of their shared interest in providing high-quality content.

As a result of Google’s Panda and Penguin algorithm updates, the goals of SEO and PR came together. Due to these updates, the significance of referral sites and editorial quality has moved to the forefront. Most spammy types of SEO have gone by the wayside.

SEO and your average PR strategy have goals that are nearly identical.

  • First, they both aim to attain earned media, which means publicity gained through promotion. Commonly, this means mentions, shares, reposts, or reviews but also different promotional items
  • Second, they both need informative, newsworthy, and relevant content as the backbone of their strategy. Content is king.what

Unfortunately, great content does not find an audience by itself. The question that both SEO and PR professionals ask is how can you get other websites to talk about you. Public relations firms have always specialized in getting out the news about companies.

Developing an SEO plan

The Evolution of SEO

Google’s updates have changed SEO forever. And because of this, search engine optimization had no choice but to evolve into a content oriented, public relations focused practice.

It’s true. SEO professionals need PR expertise to truly stay relevant in this industry. Or they have to team up with PR professionals to get the best benefits from their content creation and publication practices.

What SEO companies can contribute to the process are solid techniques to get quality content recognized. Proper keyword placement, links, and descriptive meta tags can help material sent out through media channels rank well in Google.

3 Ways SEO and PR Should Be Working Together

With that said, we will now take a look at ways that you can integrate the two to create a major boost for your company.Achieve doman authority

1. Domain Boost

Blogs and guest posts are a major component in the public relations plan of just about every big enterprise. They are important because they help the company achieve a measure of expertise and authority in their market.

When writing a guest post with a byline for a website, make sure an SEO specialist looks it over. Have them focus on making the anchor text and links most advantageous to the business.

When PR professionals have a search engine optimization expert look over their content, they may discover a great way to help give your domain a boost.

It’s possible that you might be linking to the wrong page in your byline or using the wrong anchor text. An SEO expert can help boost the overall efficacy of the content by recommending or even changing up your links and anchor text to help give your domain an even bigger boost.

2. Improving Influencer Outreach Efforts

In an effort to boost the online reputation of a brand, PR teams and SEO experts should partner in this endeavor. In lieu of the most recent Google updates, social signals now play a more prominent role in search engine rankings. So it makes sense to have established relationships with major influencers. And establishing these relationships are cohesively valuable for PR teams and SEO firms alike.

By working together, PR teams and digital marketing agencies can determine, evaluate, and even reach out to major influencers in the industry together. This partnership can help boost social signals overall for the business while creating lasting media relationships.

It’s important to leverage certain media connection outlets such as Haro to leverage link building opportunities.

Promoting a product launch

3. PR Special Events & Stunts

In an effort to attract excellent coverage for your business, it’s important to make a big deal about special product launches, huge events, and even over the top stunts in the media.

Not only will you get great coverage this way, but you’ll get incredible backlinks for your business as well. Instead of having your PR team work solely on these media extravaganza events, you should have your SEO team get involved as well.

By bringing search engine optimization into the mix, you can help generate even greater levels of hype before the event takes place. This will also help you repeat the successes over and over again.

Both SEO and PR agencies can use their contacts with major social influence to help spread the news about the event far and wide. And if you invite bloggers, webmasters, journalists, and other brand advocates to the event, they are definitely going to cover it as well.

Conclusion

There’s no doubt that PR and SEO teams should be working together  at this point. If your teams are still working separately, take some time to bring them together so you can experience the full benefits of both of their efforts.

SEO Strategies & Public Relations

SEO Strategies and Public Relations

Content marketing, the creation of content about your business, is currently a 44 billion dollar industry that public relations firm professionals can capitalize on. Many business owners have gotten that message that by adding content, even low-quality content,  to their websites, blogs, and social media accounts, they can gain additional  “free” exposure when information for their customers is search-engine friendly. As a result, the internet is flooded with a mix of information that is often low quality

By developing high-quality content, PR professionals can capitalize on this growing trend of acquiring free or “earned media” in addition to placing paid advertising. When it comes to media relations and digital communications, here are some must have skills every PR specialist needs to get maximum value for what you publish.

SEO Strategies For Public Relations

Don't forget the importance of backlinking

Understanding Backlinking

You are pitching and blogging for your clients and you link to relevant content on their sites. Good content is key and back-linking, or gaining links to your client’s website is critical. Acquiring  Inbound Link (IBL)  is the most important part of marketing on the internet.

Why?

When a website links to your client’s site, Google gives SEO points for being easily found. They are now back-linked to your site. The more popular the website becomes, the better. As they receive more SEO points, they improve their rating on Google.

This strategy and many other SEO strategies allow them to climb up the search engine ladder. It allows them more “hits,” as they show up on the first page or two of website searches. You can keep the momentum going by pitching your clients as contributors to high-traffic websites.

Using Keywords Correctly

Understanding keywords is critical too. Using keywords in every headline and title written on every page of their website adds to a site’s  SEO strength. The content written on each page of their website is important to their SEO strength.

Remember, the SEO strength determines if you are going to come up on page one of a search engine search or page 139 (or worse). Search engines crawl the metadata on every website looking for keywords. This determines their search engine position. You must help clients write keyword-rich, pointed information on their websites. It makes a big difference.

Don’t Go Crazy

Although ongoing Google algorithm updates now evaluate over 200 variables and pay more attention to context than to the excessive use of specific keyword phrases, keywords are still important. However, do not make the mistake of stuffing your clients content with keywords. There are two reasons for this. One, it makes the text hard to read and redundant. If the keyword does not easily fit in the sentence without ruining the flow of the wording for the reader, do not use it. This will backfire on you – the second reason for using too many keywords.

Overusing keywords used to work in getting Google to place you higher on search engines. But Google is on to that and they will penalize you (lower your SEO rating) for doing this. In the world of internet, you do not want to upset Google. Be natural and use the keywords when they fit, and you will reap your reward.

Shareworthy Content

Once you create content, you should share it in places where potential customers can see it, interact with it, and click on links to the website. Do your homework and know what works (and what doesn’t) on social media. You must be consistent in posting concise and good information. Post “Tweets” that are informative and to the point. You want valuable and useful content that people will look for. You have limited time on social media to grab attention, so do it well.

Use video for great interaction

Be Visual

We have always been a visual society, but never more so than today. In the digital age, it is all about visual content. People expect to great pictures, cool graphics, and video. They want stimulation and entertainment without working too hard to get your message.

Google references photos just as they do print, so it is important to give your photos a meaningful title and save with .jpg or .png. This is just another trick you can use to allow your client to place better and therefore get more hits and make more sales.

Public relations firms have an opportunity to maximize client exposure on internet sites not only through paid advertising but through utilizing modern SEO strategies.

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