Things That SEO Tools Can’t Do and Experts Can Help 

SEO tools are designed to investigate the potential of websites on search engine ranking pages and provide insights into competition on the net.  A proper SEO tool is expected to offer advanced technical solutions with the increasing visibility of a website. Each SEO tool differs in its functional scope. Different tools analyze different SEO factors such as keywords, backlinks, ranking, domain, traffic and social media.

In the hands of a web developer or a blogger, SEO tools are valuable tools. Most SEO professionals tend to save time and other resources by entrusting the growth and wellbeing of their sites to these tools. After all, tools are created to make our life easier, but can we solely rely on them to take care of all our needs.

As an SEO professional, you probably have varieties of tools you’ve used and trusted over the years. You already know which instrument is best for each SEO category. More tools keep emerging as search engines change their rules to combat the actions of the black hatters. The challenge with the vast number of available tools is that our dependence on them can affect our growth and limit our critical thinking in the SEO world. SEO tools are great, but they can’t take the place of SEO experts. In this text, there are five things necessary to your growth in the SEO realm that SEO tools can’t tell us.

How Much Your Leads or Sales Will Increase

Many SEO tools will provide advanced technical analysis on your webpages, such as keyword research, link building, and competitive analysis. They take away the tedious and time-consuming task of manual keyword searches replacing it with an automated process of scanning for keywords in bulk. But what will an SEO expert do? SEO professionals are committed to your growth. They do not only analyze your website, but they also show you how much improvement you can get within a given time frame.

For instance, a Google Adword Management Agency in Brisbane known as Joel House Search Media is popular carrying out special keyword researches as part of their Adword services. The agency targets the right keywords to increase sales or leads for your business. As illustrated on the firm’s website, they can find long-tail phrases with Adwords, unlike SEO, where keywords with high volume only matter.

A Definite Prognosis

SEO tools are so precious in attracting loads of traffic towards a website. But this is the time when AI is rapidly evolving, and we can’t solely depend on SEO tools to give us a definite prognosis of a dying website. To guarantee excellent performance of any website, we need more than instruments that only make projections based on past trends. Also, these auditing tools exclusively rely on technical factors for their web analysis.  It is essential to seek expert service that would take a holistic view of factors that affects rankings on the search engine.

How to Re-strategize Your Content Creation

No doubts, great content is one of the most critical elements for SEO. Hence, the importance and value can be overemphasized. The good thing is there are tons of SEO tools to run a content evaluation and give you insights to high-ranking content on competitor webpages. The challenge, however, is that these tools limit your purview to imitating competitors that are ahead of us. It then becomes difficult to get answers that best suit your website issues. It is unethical and unhealthy for any website to duplicate contents from competitors. An excellent way to make progress is gaining insights from the website auditing tools, and structuring it into an implementation plan that works for your business. An SEO expert would also help you design a functional strategy on how to improve your site content based on credible experience.

A Look into the Future

The site analysis tools available now are designed to work based on the search algorithms that are available now. They function based on information tied to the past three months or even a year. But how much can you place your reliance on tools that make predictions and inferences from past or present trends? With the continually changing ranking factors, your growth in the SEO realm is limited if you depend only on SEO tools. An SEO pro who has managed many websites like yours can help you leap into the future; which SEO tools wouldn’t do.

What Issues to Prioritize

There are dozens of articles on how to prioritize SEO work using auditing tools. Some instruments are designed to evaluate your site and put the recommendations on a scale of preference. However, the AI is still unable to catch up with the human brain in critical thinking and decision making. Also, the competition is too hot for a website owner to run solely based on recommendations made by technology. Any firm that wants to make it to the top of the ranking pages would seek the services of experts in the field. The point is these tools are best for managing your work, providing insights and organizing it. The experience and expertise of an SEO professional come in when the need to review the recommendations made by these tools. Also, to discuss the insights, prioritize, and scale them.

Conclusion

SEO tools remain great inventions. We bet you don’t want to go back to the days of researching keywords and proofreading content manually. All these tools carry out a whole of functions specific to them. They save us time, provide insights, and create strategies to solve SEO problems, all for free at times. While we have all these tools with their amazing benefits at our disposal, it is essential to note that there are gaps they can’t fill.  As SEO professionals, we should do better by inputting our unique value to bridge the gap. We should interpret and analyze strategies that drive us towards a bigger and better search engine optimized website.

g

Local SEO Strategies that Every Small Business Owners Should Try out

To succeed in SEO, it is critical to understand audience behavior by monitoring it closely. Audience behavior can have various patterns by understanding which you can create your SEO strategies to target the audience most effectively. Searches have gone through enormous change over the years, and the recent trend is local searches. To match the audience expectation, Google modified the way it displays search results by making it more and more local based that revolve around local businesses. Google also introduced the concept of local SEO that is popular among small businesses. It is nothing different from traditional SEO except that it serves the interest of local businesses.

What is local SEO?

Local SEO aims at ensuring that searchers can find your business when they are ready to buy something from sources located close to them. The searches that typically include the term ‘near me’ have high buying intent, which is why it is most attractive for businesses. Besides, there are some other attributes of local searches that give it an identity, and it can even contain some geotagged elements like city name, state name, zip code, etc. Google picks up the hints about the location from the searches and serves information that matches the geographical criteria. According to the experts at Mike Wiseman SEO, the popularity of mobile phones have boosted local searches significantly as studies show 95% local searches originate from mobile devices.

Give time to build local SEO

SEO launching might happen quickly but to allow it to spread wings, you must give it time. You need the foresight and perseverance to establish it on a firm footing gradually. There is too much competition in local SEO that is also changing very fast. It means that you must devise proper strategies to withstand the competition and even beat it. The goal is to popularize your business with search engines first and then automatically; the audience would also like it.

How you can create strategies by considering various factors that help to roll out a stable local SEO campaign that gives a cutting edge in the competition is what you can learn from this article.

Directory listing is a must

Kolkata SEO

Kolkata SEO

The more people hear about your business, more would they be familiar with it for which you must ensure that the name of your business spreads far and wide. The best way of doing it is to enlist your business in online directories like Yelp, Google My Business, City Search, Angie’s List. YP.com etc. Searchers not only depend on search engines but also refer to business directories to find the business they are looking for. Often it is easier to locate businesses from directories that can pinpoint to the specific needs of searchers.

When your business appears in online business directories, it is an endorsement of its legality that generates trust among search engines and improves rankings. Provide detailed information about your business from name, address, and telephone number to e-mail address, website address, and also the business hours, products and services, credentials, and photos. However, you must ensure data stability by maintaining accurate data across all platforms and directories because erroneous data can erode the confidence of users.

Track reviews

Online reviews are crucial to help users form their opinion about products and services. You must pay close attention to the reviews published online, which people deem as great source of impartial information. The majority of buyers refer to online reviews to know the good and bad about products and services. So, Google too attaches a lot of importance to it and even includes it as a ranking factor. Put a system in place for gathering real customer reviews that provide feedback that you can use for improving products and services. Encourage customers to provide frank and unbiased opinion even if they have to say something that you may not like. Respond to reviews according to its merit so that it demonstrates your intention of serving customers by bettering your products and services.

Optimize Meta tags and title

The permalink and URL is the most potent source of information for searchers to make out if the link is worth exploring. No one would like to waste time by clicking on links without knowing what they can expect from it. Like the URL which must be descriptive to hint what the content is about, Meta descriptions and the title assume a lot of importance. Since the titles and Meta descriptions briefly describe the content by carrying significant hints about it, users expect a lot from it. You must create titles and Meta descriptions in such a way so that users can quickly understand how relevant the content would be for them.

Add local flavor to titles and Meta descriptions by including geo-tags in it and strategically insert the keywords too by choosing to place it closest to the beginning. Follow the best practices in creating titles and Meta descriptions by adhering to the specified limits of 160 to 200 characters for Meta descriptions and 50 to 60 characters for titles. Maintain clarity in the description so that it is easy to understand.

Create local content

charts-data-desk-669615

Since your business focus is local, so also should be your content that should have local elements included in it. This helps in easy identification of the content that connects with the needs and expectations of users. Regardless of the type of content, it must have local flavors. Understand the buyer’s journey to create appropriate content that they would like and find very useful.

Stay active on social media

Your social media activity impacts your business, and you must utilize social media to drive more traffic to your website. Be active on the social media channels that your audience like. Use most of them as you can interact with them closely and gain their trust to build relationships that lead to business betterment.

Keep reviewing your performance after implementing the strategies to find out what ways of improvement.

charts-data-desk-669615

Brand Storytelling Is The Best SEO Writing Practice

As an SEO writer, storytelling is considered to be the best practice that when followed will ensure better SEO results and a high rank in the Search Engine Result Pages. This is because:

  • Storytelling will set you apart and 
  • It will attract more people as human beings love to read good stories.

You will also gain more attention and create better brand awareness if you can interlace a brand story that is fresh and unique into your article, blog post, or even in your video.

According to research, it is seen that:

  • Following a storytelling approach in your content writing strategy is the most result-driven secret that will ensure exponential growth for a business that results in better SEO. 
  • Whether it is Google or Facebook, you will find that it is easier to reach out to more people, even beyond your target audience.

Brand storytelling is not a new concept. This practice was followed extensively in the past by several different brands and is still followed today. 

According to the SEO experts such as Kick Media SEO and others, when you follow natural storytelling approach in your content it will be a lot easier and more effective in creating the maximum impact on the readers through your content.

If you search the internet, you will find a few great examples of storytelling that will make your brand more successful. Ideally, good storytelling will not sell your brand or your product, it will sell ‘possibilities’ instead in a much better way. Possibilities include:

  • Increased organic traffic
  • More conversions
  • Increased conversion
  • More sales and thereby 
  • Increased business revenue.

In other words, you must make sure that your stories show the readers the possibility of attaining the identical results. 

Storytelling elements to include

However, in your story, you should include all those elements that will make it useful, interesting and valuable o the readers. If you tell about you and only you in the story it will not appeal to the audience, not even your targeted ones. 

The careful selection and inclusion of the elements in your brand storytelling will help you to improve the organic traffic count, get better SEO results, gain higher ranking, more conversions and sales. The few specific elements to include in your story include:

Humor

apple-class-conference-7102

Be not surprised at this element suggested to include in your content. It is found through different research that adding humor in content typically keeps the readers engaged more. Another significant benefit of infusing humor to your content is that it will make it easy for you to explain an uncomfortable topic and simplify a controversial topic.

It is said that SEO results do not depend only on writing useful and informative content that solves a specific issue. It should not be boring at any point, even if it involves a boring technical matter. Make sure that your content has all the elements that will excite your readers but make sure that you do not deviate from the actual topic in the process. 

The best way to make your content and story interesting you should write it persuasively. This is a three-step process that involves:

  • Exciting the users to click on the headline
  • Read the introduction or Meta description and then 
  • Move down slowly down to the body till they reach to the conclusion.

It is only when you write persuasively people will love your story, no matter whatever topic you write on. They will buy whatever you recommend highly.

Case study

The case study is another important SEO strategy to follow. Ideally, this is one of the 15 types of contents that will appeal to the readers and will, in turn, draw more traffic towards your website. It is found that case studies have the potential to make any content more powerful that will rank the site amongst the top ten sites in the search engine result page of Google.

Inclusion of case studies makes the content highly useful as found in the study report of the Content Marketing Institute that shows that:

  • Most of the Business to Business buyers prefer contents that are based on research and includes case studies
  • If useful and detailed case studies are written and included consistently it helps the major long-tail keywords to start showing up in the top 10 for relevant keywords in Google
  • It helps the business to explain more explicitly about the products and services.

Just make sure that the case study written and included includes substantiating elements such as the experiments performed, research studies conducted and even the interviews that you have taken of the users as well as the experts along with the results that you have obtained to make it more believable and honest.

You can use any type of case study irrespective of the fact that these case studies did not provide you with the results that you expected. Just make sure that it is relevant, valuable and optimized. Well, you can take the help of an SEO firm for the analytics involved, but that is not mandatory.

Bullet points

adult-books-coffee-374016

Just you can see in this article, bullet points are used all through whenever possible. These bullets will make the important points all the more visible, clear to understand apart from making the entire article look boring having a number of paragraphs of a hundred words each.

When used at the right places, using bullet points has few other benefits as well such as:

  • It will push the readers into action and
  • It will highlight the key points of the content or topic. 

This is very important for any blog posts or articles as it helps in creating more powerful headlines and paragraphs following these bullet points.

Summing it up

When you blend storytelling in your content it will result in better SEO simply because it will combine the power of psychology of the people and your writing. This will produce the most compelling content. You will be better off in your SEO and SERP tanking when you use this strategy in your landing page as well.

search-engine-optimization-robot-1024x683

Essential SEO Strategy Modifications Following the June 2019 Google Core Updates

Google Core updates are out, and Google makes sure they keep releasing newer algorithms regularly. Every time a new update is released, the online traffic metrics and the rankings for sites take a hit. Following this trend, the latest Google Core updates released in June 2019, caused a significant disruption in the traffic and rankings for a number of popular business ventures, brands and investments.

What do the Core Updates target?

Cover-Photo-Google-Announces-Broad-Core-Algorithm-June-2019-Core-Update-1024x768

Previous updates, as experts have already pointed out specifically targeted and ranked sites lower based on the parameters of Expertise, Authority, and Trust or the E-A-T. So, as a domain manager, all you needed to do was improve on the parameters as mentioned above and voila! Your website was back among the higher ranks at the SERPs.

However, the current update that was rolled-out through five days has left most of the online advertisers, and campaign specialists confused. The June 2019 Google Core iteration has affected both the small-scale local businesses as well as the brand names. This means that there is a lot of scope of improvement as far as the domains are concerned and not just the E-A-T aspect of it. 

Why go for professionals?

With the number of technicalities associated with SEO, you just cannot go for it all by yourself. Not only that, but it has been observed that the SEO strategizing for any campaign irrespective of the size, cannot be handled by a handful of experts. You need a proper team to drive the content, the technical side as well as the maintenance of the domain. 

You need professionals from an expert third-party SEO firm to guide you and your venture 24-7. With an expert firm like the JJEXC, you can access extensive information and novel strategies to increase the traffic and the page ranking for your domain. For more information, all you need to do is log in to https://jjexc.com.

Here are a few novel tips for optimizing your site in case your domain has taken a hit following the June 2019 Google Core updates. Read on to know more!

Shift your focus on the YMYL pages

The current trend for the search engines is a focus on the YMYL or the Your Money Your Life factor for the domain. The exact contribution of the YMYL factor is still unknown, but it does play a crucial role when it comes to the ranking of the domain landing pages. In short, YMYL pages are all the content containing pages that supply all the required information about the type and the services for a venture. The more accurate and high-quality information you provide on the YMYL pages, the better the site ranking at the search engine results. 

E-A-T is still vital 

With the latest Google Core updates, one can safely assume that the Expertise, Authority, and the Trust is not the sole responsible factor for higher page rankings, but it is still quite vital. Even if your website is not a YMYL type, you still need to concentrate and plan for the E-A-T of your domain. The E-A-T factor adds weight to a domain as per the Quality Rater guidelines. For a better-quality website, never overlook this critical factor.

Publish content regularly

Consistency is the key to success in this field. Consistent posting of informative and authority content will make sure that the audience retention factor and the trust metric for the domain are on the rise. Additionally, you need to make the customers aware of any certifications and valid licensing for your services and products on the homepage for your domain.

Share your business awards, if any on the domain landing pages as well. This will enable the gauge the expertise of your venture and domain. The same goes for the audience feedback, which must have visibility as well, along with supporting evidence for any claim made by you through your posts or content from referred and reliable sources.

Attenuate according to user reviews

Chiang Mai, Thailand - March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

Chiang Mai, Thailand – March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

The user reviews are not always positive. This is what you need to do when you receive negative reviews and ratings. It is essential to maintain interaction with your customers, even the ones who have given you a negative rating. Use the negative reviews as a source of constructive criticism and reconsider your practices, services, and offers accordingly.

 Any return of a disgruntled customer is a sign of doing things the right way and correcting the wrongs, if and when any. Revamp your pages with the latest information and advances in your niche field. This is where the guidance from an expert team comes in handy. The more experienced your expert is, the better it is for your campaign with respect to the implementation of ideas and novel strategies to drive organic traffic. 

Give your reputation enough attention

As far as the status and stats of your domain are concerned, the opinions and reviews of the customers are extremely valuable. The better the reviews and ratings, the better it is for your reputation and overall branding of your venture as a trustworthy and authoritative campaign. Your credibility is directly proportional to what the users say about you, your website, and your business. 

Search engines, including Google, attaches a lot of importance to the review sites and the audience satisfaction and ratings. With platforms that allow the sharing of actual experiences, the more in-depth analysis you have for your domain, the better it is. Keep in mind that the search engines will also perform a thorough search for awards, news articles, and recommendation from experts/influencers as a parameter to judge the user engagement and the status for your venture. 

Look for a digital agency and a third-party SEO expert to build your reputation and turn your moderately successful venture into a brand that can dominate the market globally. In case you are concerned about the authenticity and the expertise of service, check for the user recommendations and ratings for the service before signing on the dotted line — all the very best to you.

Marketing metrics for digital markekting

6 Reasons Why You Should Use SEO Tools

Either for personal or SEO agency use, SEO tools are made to help owners of website study and find ways to push their site to the top position of the search results. The type of SEO tools utilized vary, and they can range from planning keywords use, offering ideas for keywords, checking site compatibility with mobile devices and desktops to checking the search volume of each keyword and tracking the traffic of your website.

Having an easy to use, reliable, and accurate SEO tools will not only be increasing your organic ranking on search engines and getting discovered both offline and online but also make your SEO strategy stronger. Also, you’ll gain vital insights into not only how your website is performing, but also your competitor’s SEO efforts. So, without further ado, let’s dive in and see the incredible reasons why you should use SEO tools.

1.    Find high-converting keywords for content (marketing)

When finding keywords, it is not enough to simply identify industry keywords that have low competition and decent volume. Several other factors come into play. Now, the reason behind the search keywords users is looking for matters more than ever. Are they looking to buy a product, solve a problem? There are several questions you may need to answer.

SEO tools assist you in identifying search terms you might have never thought of before. These tools generate related variations and keywords that you can use in different contents. You can use SEO tools to find keywords that your website is already ranking for but needs to optimize to make a significant difference, the variations that are worth targeting and removing ranking keywords you no longer require. Keywords and variation that have your user intent behind them are worth targeting as they usually have the highest conversion rate.

 

2.    Scrutinize competitor SEO strategy

Though the internet is full of shady SEO tactics, you can spy on your competition without breaking any ethical lines. Several SEO tools like Raven Tools and SEMrush allow you to look into your competition SEO strategies. Not only can you see your competition rankings and traffic numbers, but you can also identify the origin of their backlinks and how their contents are performing across different platforms.

With SEO tools, you can spy on your competitor’s backline profile – there you can see the site their backlinks are coming from, the anchor text, authority of these websites, and more. If you which, you can create a game plan that allows you to reach out to those same websites to generate links to yours.

In addition, you can see which existing and new keywords your competitors are ranking for, and you can add these same keywords to your list. Some SEO tools are capable of generating several keyword ideas immediately.

 

3.    Save money and time on manual SEO audits

When it comes to detecting website issues, detailed SEO audits produce in-depth knowledge. Regrettably, comprehensive reviews require loads of money and time. Luckily, SEO tools can cut cost and time in half while offering the same quality results. One of such tools is the Screaming Frog – this free crawling tool can identify lots of potential issues with your websites and some of them includes missing page titles, orphaned pages, broken links, missing meta descriptions, page server errors, poor page depth, and more.

More tools like Majestic and SEMrush can complete this process automatically, compiling a range of information which is easy to read. The reports serve as a roadmap for the things you need to fix on the site. Using an SEO audit is one of the best ways to build a strong SEO foundation for your website.

 

4.    Track key performance indicators (KPIs) and SEO progress

Several website owners view their search engine ranking as the main measure of SEO success. However, there are several other metrics that you should consider mainly organic traffic and conversations – although it can be difficult to calculate these, some SEO tools make it clear when your efforts are paying off. The KPIs you measure you will depend on your business models, goals and some of them may include traffic, sales, keyword ranking, number of backlinks, clicks, and shares.

It is essential to measure your progress across multiple platforms and metrics to ensure that you are getting more traffic, and they are converting. You can even monitor the backlines you’re trying to get and track specific keywords with tools like Raven Tools. All in all, you should always confirm if your SEO strategies are paying off.

 

5.    Visualize and conceptualize data

Not every SEO professional can deal with numbers accurately. Luckily, there are several SEO tools you can use to make sense of the data. And you can do this through data visualization – data visualization is a way of presenting data as s chart or graph. So instead of deciphering numbers on your own, you can use data visualization tools to analyze and conceptualize numbers in a way that you can interpret.

Several SEO tools can produce graphical reports which allow you to view and analyze data quickly. When the time comes to explain sophisticated metrics, these tools can be particularly helpful. SEO tools like TapClicks offer reliable data virtualization tools you can use to present and communicate your SEO strategies.

 

6.    Communicate clear ROI to your clients

If you are an SEO company like Joel House Search Engine Optimization or a marketer, your clients don’t want to see only an increase in traffic, but also sales. SEO tools make it very clear the strategies that are working and those that are not. Also, tools like SEMrush has reporting options which allow you to create custom reports to send to your clients – highlighting the word done, showcasing KPIs, and sometimes adding a summary of what the data represents.

 

If you’re able to communicate how much revenue or how many leads you are generating for your client as a result of their SEO efforts, they are more likely to stay with your agency for the long haul.

1_hDas0e44kDPx3khui5d75g

Invest in High-End SEO Solutions – Seven Reasons Why You Should Do it!

You will hear many people exclaiming that “SEO is dead.” The claim is far from the truth. The moment you search with this phrase, you will come across various articles by eminent people who’ve thought so, for some reason. Today, there are many other truths that you need to be aware of when it comes to the permanence of SEO.

Various SEO agencies and experts suggest that SEO is thriving and it can’t be dead as long as there are online businesses and e-commerce thriving. Over the years, SEO has undergone many changes. And these changes make it more of a branding tool instead of marketing tactics. Different people will have different viewpoints on this! But SEO is indeed all set to attain new developments, based on the Google algorithm developments.

Today, several companies are coming up with new objectives for their SEO strategy. Simply put, they want to leverage an optimized SEO web infrastructure, which is search engine friendly. It is beneficial as search engines will keep on changing its algorithms for a long time. It is always better to consult an expert SEO agency when you are all set to develop a new SEO strategy. To know more, you can get in touch with Seattle Golden Advantage.

Are you new into the online business scene? Do you have doubts about investing in SEO? If yes, then you can consider the following seven aspects that will help you understand the reasons for investing in SEO.

1. SEO is functional till date

learn-seo

All the SEO tactics, from keyword generation to Meta Description, are all operational. It worked when SEO came into the inception and is working till date. Even though the information concerning web traffic from Google got sourced sometime back, the process is still correct. There have been many SEO case studies conducted after the advent of Hummingbird. According to SEO experts, till such time, you are concentrating on optimum user experience, when you are implementing the SEO strategies, you will reap the benefits of organic web traffic and high ranks.

2. SEO is here to stay

Keeping in mind the way search engines are developing, it is impossible to say that SEO will not have any existence in the years to come. At some phase, even the video and audio searches hugely depend on the keywords, which is the same as conventional text-based content. Hence, you can conclude that SEO is here to say and is not closing down anytime in the future.

3. It is a cost-efficient tool

In comparison to the expenses that get linked to various other types of digital marketing, for instance, social media, PPC advertising as well as buying leads for an email marketing program, SEO offers an excellent ROI opportunity. PPC can indeed help you generate extra revenue. Also, social media might be more relevant for your image. Your organic SEO in several remains as one of the best foundations for your online presence. And using the best SEO tactics, you can keep on increasing your website visibility.

4. Search engines are attracting increased market share

Today, the majority of customers, which is about 80% to 90%, check the online feedback, reviews, and client testimonials before arriving at a buying decision. In the days to come, this number will grow. And that time isn’t far when most people will search for all the service and products online. Do you wish that people can find your business online? It is simply not possible without organic SEO. When you don’t opt-in for organic SEO, most people will find it difficult to locate you. They might start to visit your online competitor’s website and start purchasing from their site, instead of yours.

5. The growth of local search optimization and mobile bandwidth

With every passing day, the percentage of online traffic that the mobile devices meant to draw in will surpass both the conventional desktop devices as well as a laptop. Today mobile usage has increased manifold. And this has opened a world of efficient SEO processes for organizations, for instance, the local search optimization.

6. When you lack good content, it can be very damaging

Search-Engine-Optimization

Having high-quality content is essential! With every update for search algorithm, search engines, like Google and others modify the way they perceive websites. All those things that wasn’t present a couple of years back, for instance, social media indicators, today have got all the relevance concerning the effect on their ranking. When you lack a proper content profile for months and years, it can have a damaging impact on your business website. Since content is an essential aspect in Google site evaluation, you need to get good content in place soon.

7. Other market players are constantly innovating

Most SEO experts define it as an ever-changing process. There are constant updates for new algorithms that change the way SEO functions. It is essential to keep on moving forward and enhance your position. If you don’t keep on moving forward, you will lose your client base to other market players, who are innovating at a fast pace. Don’t allow your competitors to make a business from your clients by overlooking what is correct for your business. Instead, take complete ownership and enable your business to flourish.

Is yours an online business? If yes, then today, you should invest in organic SEO more than ever. The online landscape has become increasingly challenging. Every brand is here to make profits. And for that, they would leverage SEO in the best way possible. Hence, there is no reason to think that SEO is dead. Instead, use the tools that SEO brings with it and enhance your online brand awareness and visibility. With proper use of SEO, you can gain organic traffic even when you don’t invest in paid advertisements. However, it is essential to join hands with an ace SEO provider. That way you know where to implement the best change and which aspects you should leave as is. When you work in close co-operation with an SEO agency, you can make the best happen for your online business.

web-seo

Are You Looking for an SEO Provider and Why You Need to Hire One?

Does your business have a lot of online components? If yes, then SEO plays a very important role in the success of the business. Maybe you are running the most expensive website, but if you don’t have the traffic at your site, then it is useless. We know that you don’t have a direct focus on the traffic, but it is also the main thing to focus on. If you are selecting the best SEO service provider, then they are helping you in getting the traffic at your site.

We know that SEO required to be implemented in the better way which is effective for getting our SEO goals and providing the full and important meaning full presence. When we are talking about the expanding, and the development strategies then must consider the quality of SEO.

If you don’t know about how can you hire the best Seo Adelaide marketing services? Then we are here to describe some things which help you in hiring the best SEO provider services.

  • As we know, if we are going to hire the best SEO provider, then it is also an investment in our business. Maybe you don’t look at the expenses of the business, but it is your duty that you should use the business strategy in an effective way of expanding your business. You don’t even search for the intention of buying some SEO; on this base don’t start your search. You must have hired that provider who understands and cares about your business and the internet objectives.
  • Generally, the starting page of Google is everything. Some people go to the second page to get more result. People are doing trust on Google blindly as the search engine because people think that it has the ability to deliver the best and related result on the first page. Do you think that you go to the second page more than one or two times? It is not that much possible, because all people are getting their result without clicking on the second page. That’s why if your business is not on the first page, then it is not too good.

seobanner

  • If you think that big keywords are everything, and then you are wrong, maybe you are not mentioned on the first page due to this reason. It is better to be on the first page, even with the small keyword. When you are hiring the best SEO provider than they are researching for the keyword that your business can use real rank on the page.
  • SEO is everything about facing your competition with some latest method or taking help from the third party. We know that some of the keywords will be very easy for rank, some are hard. It is not all about the competition, but it has also done in the case of the individual keyword.

We conclude that you must select the professional provider of SEO services who knows the attributes of the company. And they can also draw attention towards your products and services in a way which really makes our business expand.

506259-1uhEPj1484920859

How to Boost Your Website Traffic Even When Hamstrung by a Tight SEO Budget

Search engine optimization does not seem to be a very expensive affair for small businesses, however, when you need to do it round-the-year, the costs can really start to pile up especially when you are a startup with a budget stretched to a breaking point. Luckily, unlike many operational decisions, SEO can be implemented without spending a lot but you need to figure out which strategies to use that will bring you the best results without needing too much investment in time and money. Some easy to implement SEO strategies that even small business can afford:

Engage In Comprehensive Keyword Research

It is very important not to assume that you know exactly what your target audience wants so it is wise to undertake very thorough keyword research before putting your content management team to work. By undertaking research on keywords that your audience uses, you will be able to get an insight into the search process that may well be quite different from what you had thought it to be. By getting to know the important keywords, you can estimate their demand as well as identify the search themes that users are likely to use in their searches. While there are a large number of keyword research tools that you can use, the free of charge Google Keyword Planner is one of the best. However, you will be required to have an active Google Ads campaign. There are plenty of other free keyword research tools that can also serve the purpose well.

Know Your Competition Well

There is no escaping competition regardless of which niche you operate in. According to https://www.smartinsights.com, a comprehensive analysis will aid in discovering areas where the competition is doing well and even weaknesses that you can exploit for driving your success. It can be a very effective tactic to search for the same products or services you offer using the most important keywords and take note of the top results in the search results page. Find out which ones share the same business model and which ones are different. Analyze their content themes and if you find something valuable, take care to see how you can develop them further and deliver them better. Find out what tactics they are using to engage their visitors and take a pick from the best you see. Study the reviews and feedback that they are getting and learn what their drawbacks are so that you can capitalize on their weaknesses by delivering the better user experience.

Plan the Structure of Your Website Well

Armed with the knowledge of what consumers really desire and the keywords they use to discover products and services, you should be able to pinpoint the different pages of your website that can fulfill those information requests. Using a spreadsheet or even a simple sheet of paper, make a list of all the web pages along with their tiers that can address the consumer queries along with the most relevant keywords. With each high priority and medium priority keyword discovered from your keyword research forming the basis of the website architecture, you will be able to identify each webpage corresponding to the keywords that will need to be optimized. Also, use the long-tail keyword themes that are more specific because they are longer in your FAQ pages and blog posts.

Optimize the Website

The webpage creation typically tends to be the hardest part of creating a website. Many owners of small businesses, unless they are really savvy about this part of the business, prefer to outsource the website creation to third-parties who specialize in web development. It is important to keep in mind that since an increasing number of web searches are being fired from mobile devices, the website should invariably be optimized for mobiles and tablets that form the bulk of portable devices used for surfing on the go. The mobile optimization is not only important because of the increasing number of users preferring to use their smartphone to access the web but also because organic search results for both desktops and mobiles devices are ranked by Google based on the user experience of the mobile site, including the speed of loading. Ready Set SEO are SEO specialists who can help you to optimize your website for mobile devices as well as generate SEO-friendly content for you.

Publish Content Regularly

content

E-commerce sites may find it unrealistic to post content every day to keep up the interest of search engines; however, it is really important that you evolve a content management schedule that ensures that fresh and relevant content is published on a regular basis. It is important to not only add fresh content but also refresh the earlier content with fresh information and data. In fact, once you build up a library of content, you can to a certain extent take the load off the pressure of creation of fresh content by repurposing earlier content in different ways. However, it is important to be consistent in publishing content, which always does not need to be in the form of text. You can use photos, infographics, and videos depending on what your target audience prefers to interact with.

Engage in Link Building

A very significant aspect of SEO is the quality of links that link to your website from other websites. Link building can be a very long and tedious affair because unless you create very good quality of content, other sites, especially sites with high domain authority, will not link to you. You can catalyze the process by incorporating links to reputed websites in your own content and then approach them with a request for a reciprocal link. It needs to be very clearly pointed out that purchasing links is frowned upon by all search engines, including Google which actually penalizes you if they discover you have been resorting to illegal practices. You can get your web contents and blogs better viewership by including sharing buttons on your website to make it easy for visitors to share them on their social media accounts. You can also publish your blog post links on the social media networks that you are active on to encourage more organic traffic from people who are actively interested in your sector.

Conclusion

For small businesses, getting SEO right is doubly important because it allows them to compete with much larger companies for a share of the market even when the advertisement and promotion budget is relatively thin. Many of the SEO tactics are based on pure common sense and do not require any technical knowledge. Small business owners can easily optimize their websites in many ways without having to stretch their budgets further.

seo-basics

Methods of Checking Duplicate Content and Resolving the Issues for SEO Improvement

Search engines try to provide the most relevant piece of content against search queries and scan content meticulously to understand its relevance. SEO marketers must ensure that it becomes easy for search engines to determine the relevance of their content so that it figures in the search results. This simple task can become quite complex and confusing for search engines if it encounters appreciably similar content spread across many places on the internet.  This is a typical example of what Google means by duplicate content, and it is understandable why search engines are so much averse to it. Duplicate content makes the task of search engines difficult in deciding which version of content is most relevant to the search query.

It does not search engines alone that find duplicate content problematic, but it is also bad for site owners who run the risk of losing search rankings.   Due to the confusion search engines are not only unable to determine the relevance of content; they also face confusion about directing the link metrics to any single page or keep it separated between various versions of similar content. Overall, search engines are in a fix about which content to present against the search query.

On the other hand, duplicate content reduces the visibility of content that damages SEO prospects. When faced with duplicate content search engines might pick content by leaving out a more compatible version. Problems also arise when other sites want to link with the content that has some duplicates, and this can dilute the link equity if links point to multiple pieces of content. Ultimately, the content does not garner the visibility it deserves.

KeyMedium-SEO-Insights-Hero

The fallout of duplicate content

Search engines come down heavily on duplicate content and penalize websites that use duplicate content because it hinders the functioning of search engines and can even damage its reputation by preventing them from providing the best experience with the most relevant answer against search queries.  This is the view of the SEO experts at Rise Online, a Birmingham based SEO company.  The penalty though not imposed formally by search engines, is evident from the loss of search rankings due to duplicate content.

Duplicate content, copied content and thin content

Duplicate content is not the same as similar content appearing at other places of a website. According to Google, there is a technical origin for duplicate content. When the same content appears at various places, it is surely duplicate. The distinction between duplicate content and copied content acquires a lot of importance in the context of determining search rankings. And again, there is thin content that Google despises.   If the content is identical in all respects and matches text to text or slightly tweaked to make it appear different, it is undoubtedly duplicate content. Poor quality content written for the sake of filling spaces constitutes thin content that does not have any value and can do more harm than good.

Duplicate content creation can happen erroneously if you repost any content not being aware of its existence at some other place.  Content may appear duplicated if the same page is accessible via multiple URLs.

Effect on user experience

Duplicate content is bad for marketers because it has a negative effect on user experience. When visitors look upon content as fresh only to discover that they have consumed it earlier, it leads to gross mistrust, and they would never come back to the site once again.

Whatever might be the reason for duplicate content creation, it is important to get rid of it at the earliest.  As you read on, you will come to know about some ways of fixing duplicate content issues.

Rel = canonical

Using the attribute rel=canonical is a traditional method of fixing the problem of duplicate content. The attribute tells search engines to treat a given page as a copy of a specified URL. On knowing about the page origin, search engines would consider all links, ranking power, and content metrics related to the page for crediting it to the specified URL. Remember that you must add the rel=canonical attribute to the HTML head of each duplicate version of the page by replacing the URL of the original page with a link of the canonical page.

301 redirect

Fixing duplicate content finally boils down to specifying which duplicate content is the correct one.  The easiest way of doing it is to set up a 301 redirect from the duplicate page to the page that contains the original content.  This puts an end to the chances of multiple pages competing against one another for ranking by consolidating all pages into a single page that is authentic and relevant.  The signal of relevance impacts the popularity of the content, which in turn improves the ranking prospects.

Google search console – preferred domain and parameter handling

You can set the preferred domain of your site by using Google search console and even set the preference for parameter handling that tells Google about the need for crawling several URL parameters differently. Depending on the kind of issues you face with duplicate content and your URL structure, this is a plausible solution.  However, this is a Google-specific solution that will not work for other search engines.

Other methods of duplicate handling content

  • It is extremely important to maintain consistency in internal linking across the website. Depending on the choice of the canonical version by webmasters, all internal links should flow to that URL only. If www. XYZ.com is the canonical version then all internal links must go to HTTP:// www. XYZ.com instead of http://XYZ.com/partial.
  • Be careful when syndicating content and ensure that a link goes to the original content from the syndicating website and not to any other variation of the URL.
  • To prevent content scrapers stealing SEO credit of your content, it is safer to add a self-referential rel=canonical tag to your existing pages.

Staying vigilant on your website and checking content closely is the best way to identify duplicate content, and the sooner you detect quicker, you can resolve the issue.

How to Make Your Experiential Marketing Event a Grand Success?

Traditional marketing no longer has the charm it possessed back in the early 90s. Placing new products beside smiling faces of celebrities no longer drives sales or engages customers. When was the last time you stopped to look at a billboard in NYC? We don’t even want to watch television commercials anymore. With subscriptions to Netflix and Prime Video, we have the option of fast-forwarding through the content we don’t find engaging. We have ad-blockers on our browsers that “save” us from the annoying YouTube ads.

We are living in a fast world, and we don’t have time for filler content. We need something real and new. Research shows that any target audience is more likely to buy a product after participating in an experiential marketing campaign, than after seeing it on TV. Engagement marketing might not be new, but it keeps evolving with the changing trends. According to the best experiential agency in New York, experiential marketing is effective because human beings are emotional creatures and we are looking for a real connection with brands. When a brand delivers an emotional experience, people don’t only respond positively, but they also become loyal customers.

What should be the goal of your experiential marketing campaign?

featured-best-practices-for-event-emails-690x362

While the experiential marketing landscape can be a goldmine for brands in New York looking for loyal customers, it can be extremely tricky for those without specific goals. Not keeping general and specific purposes can not only cloud the outcome but also make it extremely difficult for marketing professionals to measure the KPI metrics. For engagement marketing, the KPI metrics typically go beyond the usual number of service purchases, the number of attendees and the number of opened emails. Keeping real, tangible goals can make the measurement of the metrics straightforward for many:

1. Brand awareness – it is not synonymous to brand activation for most enterprises. Brand awareness refers to tracking the sentiment of people engaging with a specific brand campaign, the products and feedbacks. Propagating brand awareness is easy once you have the target demographic in front of you.

2. Generating leads – the general goal of every activation campaign in New York is lead generation. However, it is a little different from generating leads online. You might want people to fill out forms, or upload images with specific hashtags from the location. Each engagement and sign-in will count as lead generation.

3. Boosting sales – no brand invests without a promise of ROI. While the ROI is not always in the form of increased sales, a majority of brands still like to track their sales to understand the returns. Therefore, a few questions come to the forefront – how many products are you selling? Are the buyers your repeat customers? How will you measure the sales after the event?

The only way to garner the interest of the audience in New York is by keeping the experience exclusively experiential. It should not be an attempt to push sales. Getting leads from the event is one of the most significant direct benefits, and these leads will convert soon enough with the right impetus. People dislike promotional events or “engagement” events with hidden sales agendas.

What is your event’s success rate?

Event-PNG-Photo

The people of NYC are no longer swayed by billboards and TVCs. A company should always try to offer something unique to their target consumers. They should uphold their brand value and messages through exclusive events that set them apart from their competitors. Here’s how you will know your event made a mark on the audience:

1. The conversion ratio – the conversion ratio not only refers to the number of products a brand is selling but also to the number of registrations and sign-ins. Non-ticketed events tend to attract a higher number of no-shows than ticketed events. However, even if you are planning on launching a non-ticketed event, if you keep social media log-ins, website registrations and on-site registrations, it will make quantification easy for the marketing professionals.

2. Pre and post- event awareness – promoting the dates and then hosting the event is not enough to measure the success of an event. Apart from the strength of the crowd attending your event, you need to pay attention to the pre- and post-event engagements of the participating audience to measure the rate of success. You can run direct surveys on the target demographic, or you can track their social media activities using listening tools. Either way, you will measure how your event changed the awareness and perception of your brand among your audience.

3. Tracking sentiments – it is similar to monitoring awareness, except brands need to be looking for specific words like “happy”, “emotional”, “cry”, “joy”, “mood”, “party” and more on the social media posts of their attendees to learn about their feeling regarding the brand and products. It can not only give you the idea about the sales in the upcoming quarter, but it will also guide you towards a more successful event in the future.

Experiential marketing works because people are tired of the same billboard ads in New York. They live in a digital world where information is flowing in from all sides at all times. Grabbing the audience’s attention has become extremely challenging right now. Experiential marketing has an element of real emotion that the target demographic cannot deny.

Recent Posts
  • g
  • charts-data-desk-669615
  • Social_Media_Marketing_Images
  • search-engine-optimization-robot-1024x683
  • 0_XBONPFdMjVtkW8ul
  • Marketing metrics for digital markekting
  • 1_hDas0e44kDPx3khui5d75g
  • web-seo
  • 506259-1uhEPj1484920859