Are you getting less traffic than you’d like on your pages? Have you been reading SEO articles, but are feeling overwhelmed with all the information and everyone talking about keywords and nothing else? Don’t worry, it’s normal to feel lost in all of that, but we’re here to help. Here are the most important things you need to know about improving your SEO ranking whether you are just starting out and setting up your first site or a veteran blogger looking to improve your traffic.
1. Improve dwell time
One of the important things that algorithms look for is how long visitors stay on your page. If you are using clickbait links which draw a lot of people in, but they click away as soon as they see the page itself, you are doing yourself more harm than good. You want people to stay on your website for as long as possible and come back to it. This means that you want people to stay and read your text, as well as click on something else on your website when they are done. This is why most websites put similar article recommendations in the middle and at the end of pages.
2. Progress tracking
Setting up your page and an SEO plan isn’t enough. The algorithms are constantly changing and you need to keep tracking your progress to make sure you are getting the most out of your articles. The best thing you can do is set up an SEO reporting system which will automatically track everything and display it for you so you can easily see if there are any big dips or peaks. As soon as you see a significant change in traffic, try to see what you’ve done differently and why that could be.
3. Post relevant content
Every site has a topic that they primarily focus on, and that is what you should be doing as well. If your topics are all over the place and you don’t know what exactly the focus of your site is, you will have a hard time creating a readership base, as you risk being seen as a site that only collects paid links, since you don’t have a set topic. Additionally, make sure everything you write is up to date, relevant and useful to your readers. Nobody cares about reading something that is last month’s news.
4. Make it look good
The contents of your post and your site can be the most interesting thing in the world, but if it doesn’t look appealing, nobody is going to invest the time to read it. Make sure that all of your posts are divided into paragraphs, embellished by photos, and that it all visually looks like a cohesive piece. You also want to make sure that you are optimizing your page for multiple screen sizes so that people can access your content no matter where they are, and it will still look good. You don’t want to over-saturate your page with images if your main focus is the text, so stick to a rule of about one photo per paragraph.
Remember that overuse of SEO tools can lead to a detrimental effect, and you want to always stay within the natural limits that won’t make your page look unreadable. Avoid using too many keywords, or in any way over-optimizing your site, so that your site remains at the top of the results without any penalties. Make sure you are patient and let your readership grow since these things don’t happen overnight. Just keep putting out quality content, and you will be rewarded in the end.