Things That SEO Tools Can’t Do and Experts Can Help 

SEO tools are designed to investigate the potential of websites on search engine ranking pages and provide insights into competition on the net.  A proper SEO tool is expected to offer advanced technical solutions with the increasing visibility of a website. Each SEO tool differs in its functional scope. Different tools analyze different SEO factors such as keywords, backlinks, ranking, domain, traffic and social media.

In the hands of a web developer or a blogger, SEO tools are valuable tools. Most SEO professionals tend to save time and other resources by entrusting the growth and wellbeing of their sites to these tools. After all, tools are created to make our life easier, but can we solely rely on them to take care of all our needs.

As an SEO professional, you probably have varieties of tools you’ve used and trusted over the years. You already know which instrument is best for each SEO category. More tools keep emerging as search engines change their rules to combat the actions of the black hatters. The challenge with the vast number of available tools is that our dependence on them can affect our growth and limit our critical thinking in the SEO world. SEO tools are great, but they can’t take the place of SEO experts. In this text, there are five things necessary to your growth in the SEO realm that SEO tools can’t tell us.

How Much Your Leads or Sales Will Increase

Many SEO tools will provide advanced technical analysis on your webpages, such as keyword research, link building, and competitive analysis. They take away the tedious and time-consuming task of manual keyword searches replacing it with an automated process of scanning for keywords in bulk. But what will an SEO expert do? SEO professionals are committed to your growth. They do not only analyze your website, but they also show you how much improvement you can get within a given time frame.

For instance, a Google Adword Management Agency in Brisbane known as Joel House Search Media is popular carrying out special keyword researches as part of their Adword services. The agency targets the right keywords to increase sales or leads for your business. As illustrated on the firm’s website, they can find long-tail phrases with Adwords, unlike SEO, where keywords with high volume only matter.

A Definite Prognosis

SEO tools are so precious in attracting loads of traffic towards a website. But this is the time when AI is rapidly evolving, and we can’t solely depend on SEO tools to give us a definite prognosis of a dying website. To guarantee excellent performance of any website, we need more than instruments that only make projections based on past trends. Also, these auditing tools exclusively rely on technical factors for their web analysis.  It is essential to seek expert service that would take a holistic view of factors that affects rankings on the search engine.

How to Re-strategize Your Content Creation

No doubts, great content is one of the most critical elements for SEO. Hence, the importance and value can be overemphasized. The good thing is there are tons of SEO tools to run a content evaluation and give you insights to high-ranking content on competitor webpages. The challenge, however, is that these tools limit your purview to imitating competitors that are ahead of us. It then becomes difficult to get answers that best suit your website issues. It is unethical and unhealthy for any website to duplicate contents from competitors. An excellent way to make progress is gaining insights from the website auditing tools, and structuring it into an implementation plan that works for your business. An SEO expert would also help you design a functional strategy on how to improve your site content based on credible experience.

A Look into the Future

The site analysis tools available now are designed to work based on the search algorithms that are available now. They function based on information tied to the past three months or even a year. But how much can you place your reliance on tools that make predictions and inferences from past or present trends? With the continually changing ranking factors, your growth in the SEO realm is limited if you depend only on SEO tools. An SEO pro who has managed many websites like yours can help you leap into the future; which SEO tools wouldn’t do.

What Issues to Prioritize

There are dozens of articles on how to prioritize SEO work using auditing tools. Some instruments are designed to evaluate your site and put the recommendations on a scale of preference. However, the AI is still unable to catch up with the human brain in critical thinking and decision making. Also, the competition is too hot for a website owner to run solely based on recommendations made by technology. Any firm that wants to make it to the top of the ranking pages would seek the services of experts in the field. The point is these tools are best for managing your work, providing insights and organizing it. The experience and expertise of an SEO professional come in when the need to review the recommendations made by these tools. Also, to discuss the insights, prioritize, and scale them.

Conclusion

SEO tools remain great inventions. We bet you don’t want to go back to the days of researching keywords and proofreading content manually. All these tools carry out a whole of functions specific to them. They save us time, provide insights, and create strategies to solve SEO problems, all for free at times. While we have all these tools with their amazing benefits at our disposal, it is essential to note that there are gaps they can’t fill.  As SEO professionals, we should do better by inputting our unique value to bridge the gap. We should interpret and analyze strategies that drive us towards a bigger and better search engine optimized website.

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Local SEO Strategies that Every Small Business Owners Should Try out

To succeed in SEO, it is critical to understand audience behavior by monitoring it closely. Audience behavior can have various patterns by understanding which you can create your SEO strategies to target the audience most effectively. Searches have gone through enormous change over the years, and the recent trend is local searches. To match the audience expectation, Google modified the way it displays search results by making it more and more local based that revolve around local businesses. Google also introduced the concept of local SEO that is popular among small businesses. It is nothing different from traditional SEO except that it serves the interest of local businesses.

What is local SEO?

Local SEO aims at ensuring that searchers can find your business when they are ready to buy something from sources located close to them. The searches that typically include the term ‘near me’ have high buying intent, which is why it is most attractive for businesses. Besides, there are some other attributes of local searches that give it an identity, and it can even contain some geotagged elements like city name, state name, zip code, etc. Google picks up the hints about the location from the searches and serves information that matches the geographical criteria. According to the experts at Mike Wiseman SEO, the popularity of mobile phones have boosted local searches significantly as studies show 95% local searches originate from mobile devices.

Give time to build local SEO

SEO launching might happen quickly but to allow it to spread wings, you must give it time. You need the foresight and perseverance to establish it on a firm footing gradually. There is too much competition in local SEO that is also changing very fast. It means that you must devise proper strategies to withstand the competition and even beat it. The goal is to popularize your business with search engines first and then automatically; the audience would also like it.

How you can create strategies by considering various factors that help to roll out a stable local SEO campaign that gives a cutting edge in the competition is what you can learn from this article.

Directory listing is a must

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The more people hear about your business, more would they be familiar with it for which you must ensure that the name of your business spreads far and wide. The best way of doing it is to enlist your business in online directories like Yelp, Google My Business, City Search, Angie’s List. YP.com etc. Searchers not only depend on search engines but also refer to business directories to find the business they are looking for. Often it is easier to locate businesses from directories that can pinpoint to the specific needs of searchers.

When your business appears in online business directories, it is an endorsement of its legality that generates trust among search engines and improves rankings. Provide detailed information about your business from name, address, and telephone number to e-mail address, website address, and also the business hours, products and services, credentials, and photos. However, you must ensure data stability by maintaining accurate data across all platforms and directories because erroneous data can erode the confidence of users.

Track reviews

Online reviews are crucial to help users form their opinion about products and services. You must pay close attention to the reviews published online, which people deem as great source of impartial information. The majority of buyers refer to online reviews to know the good and bad about products and services. So, Google too attaches a lot of importance to it and even includes it as a ranking factor. Put a system in place for gathering real customer reviews that provide feedback that you can use for improving products and services. Encourage customers to provide frank and unbiased opinion even if they have to say something that you may not like. Respond to reviews according to its merit so that it demonstrates your intention of serving customers by bettering your products and services.

Optimize Meta tags and title

The permalink and URL is the most potent source of information for searchers to make out if the link is worth exploring. No one would like to waste time by clicking on links without knowing what they can expect from it. Like the URL which must be descriptive to hint what the content is about, Meta descriptions and the title assume a lot of importance. Since the titles and Meta descriptions briefly describe the content by carrying significant hints about it, users expect a lot from it. You must create titles and Meta descriptions in such a way so that users can quickly understand how relevant the content would be for them.

Add local flavor to titles and Meta descriptions by including geo-tags in it and strategically insert the keywords too by choosing to place it closest to the beginning. Follow the best practices in creating titles and Meta descriptions by adhering to the specified limits of 160 to 200 characters for Meta descriptions and 50 to 60 characters for titles. Maintain clarity in the description so that it is easy to understand.

Create local content

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Since your business focus is local, so also should be your content that should have local elements included in it. This helps in easy identification of the content that connects with the needs and expectations of users. Regardless of the type of content, it must have local flavors. Understand the buyer’s journey to create appropriate content that they would like and find very useful.

Stay active on social media

Your social media activity impacts your business, and you must utilize social media to drive more traffic to your website. Be active on the social media channels that your audience like. Use most of them as you can interact with them closely and gain their trust to build relationships that lead to business betterment.

Keep reviewing your performance after implementing the strategies to find out what ways of improvement.

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Brand Storytelling Is The Best SEO Writing Practice

As an SEO writer, storytelling is considered to be the best practice that when followed will ensure better SEO results and a high rank in the Search Engine Result Pages. This is because:

  • Storytelling will set you apart and 
  • It will attract more people as human beings love to read good stories.

You will also gain more attention and create better brand awareness if you can interlace a brand story that is fresh and unique into your article, blog post, or even in your video.

According to research, it is seen that:

  • Following a storytelling approach in your content writing strategy is the most result-driven secret that will ensure exponential growth for a business that results in better SEO. 
  • Whether it is Google or Facebook, you will find that it is easier to reach out to more people, even beyond your target audience.

Brand storytelling is not a new concept. This practice was followed extensively in the past by several different brands and is still followed today. 

According to the SEO experts such as Kick Media SEO and others, when you follow natural storytelling approach in your content it will be a lot easier and more effective in creating the maximum impact on the readers through your content.

If you search the internet, you will find a few great examples of storytelling that will make your brand more successful. Ideally, good storytelling will not sell your brand or your product, it will sell ‘possibilities’ instead in a much better way. Possibilities include:

  • Increased organic traffic
  • More conversions
  • Increased conversion
  • More sales and thereby 
  • Increased business revenue.

In other words, you must make sure that your stories show the readers the possibility of attaining the identical results. 

Storytelling elements to include

However, in your story, you should include all those elements that will make it useful, interesting and valuable o the readers. If you tell about you and only you in the story it will not appeal to the audience, not even your targeted ones. 

The careful selection and inclusion of the elements in your brand storytelling will help you to improve the organic traffic count, get better SEO results, gain higher ranking, more conversions and sales. The few specific elements to include in your story include:

Humor

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Be not surprised at this element suggested to include in your content. It is found through different research that adding humor in content typically keeps the readers engaged more. Another significant benefit of infusing humor to your content is that it will make it easy for you to explain an uncomfortable topic and simplify a controversial topic.

It is said that SEO results do not depend only on writing useful and informative content that solves a specific issue. It should not be boring at any point, even if it involves a boring technical matter. Make sure that your content has all the elements that will excite your readers but make sure that you do not deviate from the actual topic in the process. 

The best way to make your content and story interesting you should write it persuasively. This is a three-step process that involves:

  • Exciting the users to click on the headline
  • Read the introduction or Meta description and then 
  • Move down slowly down to the body till they reach to the conclusion.

It is only when you write persuasively people will love your story, no matter whatever topic you write on. They will buy whatever you recommend highly.

Case study

The case study is another important SEO strategy to follow. Ideally, this is one of the 15 types of contents that will appeal to the readers and will, in turn, draw more traffic towards your website. It is found that case studies have the potential to make any content more powerful that will rank the site amongst the top ten sites in the search engine result page of Google.

Inclusion of case studies makes the content highly useful as found in the study report of the Content Marketing Institute that shows that:

  • Most of the Business to Business buyers prefer contents that are based on research and includes case studies
  • If useful and detailed case studies are written and included consistently it helps the major long-tail keywords to start showing up in the top 10 for relevant keywords in Google
  • It helps the business to explain more explicitly about the products and services.

Just make sure that the case study written and included includes substantiating elements such as the experiments performed, research studies conducted and even the interviews that you have taken of the users as well as the experts along with the results that you have obtained to make it more believable and honest.

You can use any type of case study irrespective of the fact that these case studies did not provide you with the results that you expected. Just make sure that it is relevant, valuable and optimized. Well, you can take the help of an SEO firm for the analytics involved, but that is not mandatory.

Bullet points

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Just you can see in this article, bullet points are used all through whenever possible. These bullets will make the important points all the more visible, clear to understand apart from making the entire article look boring having a number of paragraphs of a hundred words each.

When used at the right places, using bullet points has few other benefits as well such as:

  • It will push the readers into action and
  • It will highlight the key points of the content or topic. 

This is very important for any blog posts or articles as it helps in creating more powerful headlines and paragraphs following these bullet points.

Summing it up

When you blend storytelling in your content it will result in better SEO simply because it will combine the power of psychology of the people and your writing. This will produce the most compelling content. You will be better off in your SEO and SERP tanking when you use this strategy in your landing page as well.

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How to Boost Your Website Traffic Even When Hamstrung by a Tight SEO Budget

Search engine optimization does not seem to be a very expensive affair for small businesses, however, when you need to do it round-the-year, the costs can really start to pile up especially when you are a startup with a budget stretched to a breaking point. Luckily, unlike many operational decisions, SEO can be implemented without spending a lot but you need to figure out which strategies to use that will bring you the best results without needing too much investment in time and money. Some easy to implement SEO strategies that even small business can afford:

Engage In Comprehensive Keyword Research

It is very important not to assume that you know exactly what your target audience wants so it is wise to undertake very thorough keyword research before putting your content management team to work. By undertaking research on keywords that your audience uses, you will be able to get an insight into the search process that may well be quite different from what you had thought it to be. By getting to know the important keywords, you can estimate their demand as well as identify the search themes that users are likely to use in their searches. While there are a large number of keyword research tools that you can use, the free of charge Google Keyword Planner is one of the best. However, you will be required to have an active Google Ads campaign. There are plenty of other free keyword research tools that can also serve the purpose well.

Know Your Competition Well

There is no escaping competition regardless of which niche you operate in. According to https://www.smartinsights.com, a comprehensive analysis will aid in discovering areas where the competition is doing well and even weaknesses that you can exploit for driving your success. It can be a very effective tactic to search for the same products or services you offer using the most important keywords and take note of the top results in the search results page. Find out which ones share the same business model and which ones are different. Analyze their content themes and if you find something valuable, take care to see how you can develop them further and deliver them better. Find out what tactics they are using to engage their visitors and take a pick from the best you see. Study the reviews and feedback that they are getting and learn what their drawbacks are so that you can capitalize on their weaknesses by delivering the better user experience.

Plan the Structure of Your Website Well

Armed with the knowledge of what consumers really desire and the keywords they use to discover products and services, you should be able to pinpoint the different pages of your website that can fulfill those information requests. Using a spreadsheet or even a simple sheet of paper, make a list of all the web pages along with their tiers that can address the consumer queries along with the most relevant keywords. With each high priority and medium priority keyword discovered from your keyword research forming the basis of the website architecture, you will be able to identify each webpage corresponding to the keywords that will need to be optimized. Also, use the long-tail keyword themes that are more specific because they are longer in your FAQ pages and blog posts.

Optimize the Website

The webpage creation typically tends to be the hardest part of creating a website. Many owners of small businesses, unless they are really savvy about this part of the business, prefer to outsource the website creation to third-parties who specialize in web development. It is important to keep in mind that since an increasing number of web searches are being fired from mobile devices, the website should invariably be optimized for mobiles and tablets that form the bulk of portable devices used for surfing on the go. The mobile optimization is not only important because of the increasing number of users preferring to use their smartphone to access the web but also because organic search results for both desktops and mobiles devices are ranked by Google based on the user experience of the mobile site, including the speed of loading. Ready Set SEO are SEO specialists who can help you to optimize your website for mobile devices as well as generate SEO-friendly content for you.

Publish Content Regularly

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E-commerce sites may find it unrealistic to post content every day to keep up the interest of search engines; however, it is really important that you evolve a content management schedule that ensures that fresh and relevant content is published on a regular basis. It is important to not only add fresh content but also refresh the earlier content with fresh information and data. In fact, once you build up a library of content, you can to a certain extent take the load off the pressure of creation of fresh content by repurposing earlier content in different ways. However, it is important to be consistent in publishing content, which always does not need to be in the form of text. You can use photos, infographics, and videos depending on what your target audience prefers to interact with.

Engage in Link Building

A very significant aspect of SEO is the quality of links that link to your website from other websites. Link building can be a very long and tedious affair because unless you create very good quality of content, other sites, especially sites with high domain authority, will not link to you. You can catalyze the process by incorporating links to reputed websites in your own content and then approach them with a request for a reciprocal link. It needs to be very clearly pointed out that purchasing links is frowned upon by all search engines, including Google which actually penalizes you if they discover you have been resorting to illegal practices. You can get your web contents and blogs better viewership by including sharing buttons on your website to make it easy for visitors to share them on their social media accounts. You can also publish your blog post links on the social media networks that you are active on to encourage more organic traffic from people who are actively interested in your sector.

Conclusion

For small businesses, getting SEO right is doubly important because it allows them to compete with much larger companies for a share of the market even when the advertisement and promotion budget is relatively thin. Many of the SEO tactics are based on pure common sense and do not require any technical knowledge. Small business owners can easily optimize their websites in many ways without having to stretch their budgets further.

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The Importance of using Out-Of-The-Box Ideas in Web Designing

The everyday things which we hear about the upcoming and ongoing trends in web design are much known now. Hence people have an idea of what to implement in designing these days. Some things are still not much discussed. It’s not about trend, but about how the design would make a difference in the traffic, business, and entity of the website. Therefore some interesting site features are discussed here, which are to make a difference in the way users see overall web design.

Web browser based designs

A lot of web designers rely a lot on codes and scripts to decide the placement of items on the webpage. This is not essential. That’s because the browsers also have great capabilities in displaying web pages in a very creative way. The browsers got a lot advanced with time. Modern day browsers are equipped with a lot of features. These features are not much used as they should be. Simply using the features like box alignment, grid, and flexbox, available in browsers, the designs and layouts and placement of items in a webpage can be done. But instead of using these features, designers emphasize more on the coding and scripting part.

This practice can be changed somewhat to make use of the fantastic features in a browser. If the browser features are well studied, understood, and then used by designers, then better art and creativity can be practiced by web designers. Some features are common in all modern day browsers, and they must be studied by the designers to reduce inclination towards scripts and use more of the features.

Design based on ambiance

This is a new concept which is gradually getting spread among designers. The screen time of people has increased considerably over the last 10 years. 10 years ago, people would not spend so much time staring at a website screen, which now they do. Now many people spend more time staring at a website screen by choice, and many people do it without option. This means both hobby and profession makes one use a website for a longer time, and many hours. That’s why, if the website screen is designed in such a way that the page would change theme and color with the time of the day, or with passing hours, then it would be refreshing for the eyes constantly using the same webpage.

The middle path in designing

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The design must not be painfully prominent and visible all over the page. Again design must not be too subtle that viewers forget if they are viewing a government or .edu site or some interesting stuff. Therefore design must be such that it should be interesting, nice, pleasing for the eyes, and yet not dominant over the content, and help the viewers have a fun time while on the webpage. The design must not be too captivating to fetch focus on to the design elements instead of the real stuff on the page.

Value-based designing

Designing is primarily done aesthetic based. But this is just too common. Aesthetic based designs and such designers are everywhere. Mass production of something you took inspiration from by mere looks is very easy. But a design, that would make you think, and help you take an interest in the subject of focus on the page is one that is a design based on value. Such value-based designs are on the rise. The inclination towards the making of such value-based designs in increasing.

Safer authentication

Many websites demand authentication of their customers. Now the pattern of authentication must change with time because there must not be chances of a data breach. The data breach cases in the recent past triggered lot an of customer resentment around the world. Many people use their Facebook login credentials to log in to many websites and services. This kind of login must be checked for total security. The job of the web designer is to ensure the level of security gets tight in case of such logins. How many fields are getting used and why, and what happens to this huge pool of data are some important things to be handled responsibly.

Design operations

This is a new wave that has emerged in the world of web designing. Design operations have started to change the world of web design a lot. To create good designs, many people of different ages, experiences, come together under one banner to form a team that can work together to make something very innovative and different.

When a team full of diversity is employed in making something nice, then age, gender, and all such elements come together to form a nice operation environment that helps in better design making.

Intense storytelling

The complexity in product making and marketing is getting complex due to the tough market and competition. This has brought the extreme need to invest in storytelling in a more conventional and vivid form. This intense and traditional approach towards storytelling is needed and also much rewarded with great viewer attention. And this makes a big difference too. The better a story injecting design is used, the more captivated would be the audience.

The requirement of great web designs

These are many such important features in web designing which are getting used, and more designers are studying the hardcore changes in designing trends to grab these things. That’s why the entire arena of web designing is going through a huge change. The mass-produced websites which look alike are not the focus here. Where designers are thinking well and using their innovative ideas in designs, only their such progressive ideas are being shown through the made websites. Such innovative and interesting designs are required for a website which you plan to do great marketing with the help of leading digital marketing experts.

Finally

Web designing is an art, upon which depends the success of a website to a good extent. It’s on the design that viewers decide to stay on the site or leave it. Hence good design thoughtfully made always helps.

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Three Useful Tips for Real Estate Investors Making Use of PPC

When you implement a PPC ad using Google AdWords, you can get connected with potential ads. The best campaigns will ensure that your real estate investor site gets showcased right in front of the best prospects. It helps in instant lead conversion.

Are you planning to invest a consolidated budget for developing relevant leads using PPC? If yes, then your PPC campaign is much more than a “click here” task. You need to keep a few essential guidelines in mind.

1. It is essential to target well

All clicks aren’t equal. Some of the valuable clicks get generated by sellers and buyers who can increase your lead generation.  Do you want to implement a robust PPC campaign for your real estate brand? If yes, you should start by conducting extensive research on the correct target audience. To get this done, you have to include ads on the site where the potential sellers and buyers can visit. The second step is all about keyword targeting.

In this PPC and search engine domain, the first few search outcomes are taken to be the important ones. Here the advertisers will resort to keywords for bidding so that it can pop up the moment users are searching for targeted terms. The online users generally click on the three initial sites listed in the best search results.

2. You need to follow through

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It is essential to follow up on the leads. Do all that it takes to ensure that you aren’t losing your prospects. If you are making use of PPC via AdWords, create a system that enables you to follow up with your potential sellers and buyers. Get this done before you place a brand-new ad. You can execute this correctly via a drip email campaign to connect with your leads. The ideal follow-up campaigns will enable you to get the contact details of the leads.

3. Determine ROI through analytics

To pay for the right clicks is just a part of the battle. The remaining portion comprises deciding the value of the users who click on the ads and tracking them. The new age sites are developed using advanced tactics. These sites can analyze user profiles. Today, e-commerce sites make use of the ads for tracking and analyzing user behavior. Google AdWords along with other PPC analytics assists you to track users that come from an advertisement. It can help the real estate investors understand the residential or commercial properties users are willing to buy.

Do you want to replicate this tracking capacity without incurring any expenses on analytics? If yes, you need to concentrate all efforts to track the outcome of the CTA (Calls to Action) pages. The moment users start to click on the real estate ad, direct them to the well-optimized landing page. You should also encourage them to take a specific action, for instance subscribing or sharing their contact details.

Using these three tips mentioned above, you can track the leads that benefit your PPC ad campaigns. This way you can also analyze your PPC campaign success. The insights are useful and help you to plan your future PPC ad campaigns better.

How to Make Your Experiential Marketing Event a Grand Success?

Traditional marketing no longer has the charm it possessed back in the early 90s. Placing new products beside smiling faces of celebrities no longer drives sales or engages customers. When was the last time you stopped to look at a billboard in NYC? We don’t even want to watch television commercials anymore. With subscriptions to Netflix and Prime Video, we have the option of fast-forwarding through the content we don’t find engaging. We have ad-blockers on our browsers that “save” us from the annoying YouTube ads.

We are living in a fast world, and we don’t have time for filler content. We need something real and new. Research shows that any target audience is more likely to buy a product after participating in an experiential marketing campaign, than after seeing it on TV. Engagement marketing might not be new, but it keeps evolving with the changing trends. According to the best experiential agency in New York, experiential marketing is effective because human beings are emotional creatures and we are looking for a real connection with brands. When a brand delivers an emotional experience, people don’t only respond positively, but they also become loyal customers.

What should be the goal of your experiential marketing campaign?

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While the experiential marketing landscape can be a goldmine for brands in New York looking for loyal customers, it can be extremely tricky for those without specific goals. Not keeping general and specific purposes can not only cloud the outcome but also make it extremely difficult for marketing professionals to measure the KPI metrics. For engagement marketing, the KPI metrics typically go beyond the usual number of service purchases, the number of attendees and the number of opened emails. Keeping real, tangible goals can make the measurement of the metrics straightforward for many:

1. Brand awareness – it is not synonymous to brand activation for most enterprises. Brand awareness refers to tracking the sentiment of people engaging with a specific brand campaign, the products and feedbacks. Propagating brand awareness is easy once you have the target demographic in front of you.

2. Generating leads – the general goal of every activation campaign in New York is lead generation. However, it is a little different from generating leads online. You might want people to fill out forms, or upload images with specific hashtags from the location. Each engagement and sign-in will count as lead generation.

3. Boosting sales – no brand invests without a promise of ROI. While the ROI is not always in the form of increased sales, a majority of brands still like to track their sales to understand the returns. Therefore, a few questions come to the forefront – how many products are you selling? Are the buyers your repeat customers? How will you measure the sales after the event?

The only way to garner the interest of the audience in New York is by keeping the experience exclusively experiential. It should not be an attempt to push sales. Getting leads from the event is one of the most significant direct benefits, and these leads will convert soon enough with the right impetus. People dislike promotional events or “engagement” events with hidden sales agendas.

What is your event’s success rate?

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The people of NYC are no longer swayed by billboards and TVCs. A company should always try to offer something unique to their target consumers. They should uphold their brand value and messages through exclusive events that set them apart from their competitors. Here’s how you will know your event made a mark on the audience:

1. The conversion ratio – the conversion ratio not only refers to the number of products a brand is selling but also to the number of registrations and sign-ins. Non-ticketed events tend to attract a higher number of no-shows than ticketed events. However, even if you are planning on launching a non-ticketed event, if you keep social media log-ins, website registrations and on-site registrations, it will make quantification easy for the marketing professionals.

2. Pre and post- event awareness – promoting the dates and then hosting the event is not enough to measure the success of an event. Apart from the strength of the crowd attending your event, you need to pay attention to the pre- and post-event engagements of the participating audience to measure the rate of success. You can run direct surveys on the target demographic, or you can track their social media activities using listening tools. Either way, you will measure how your event changed the awareness and perception of your brand among your audience.

3. Tracking sentiments – it is similar to monitoring awareness, except brands need to be looking for specific words like “happy”, “emotional”, “cry”, “joy”, “mood”, “party” and more on the social media posts of their attendees to learn about their feeling regarding the brand and products. It can not only give you the idea about the sales in the upcoming quarter, but it will also guide you towards a more successful event in the future.

Experiential marketing works because people are tired of the same billboard ads in New York. They live in a digital world where information is flowing in from all sides at all times. Grabbing the audience’s attention has become extremely challenging right now. Experiential marketing has an element of real emotion that the target demographic cannot deny.

What Are the Potential Benefits of PPC for Real Estate Investors?

Nothing is better than pay per click advertising that is attracting lots of customers.  Search Engine Optimization is fairly beneficial that is targeting the customer from a particular area with ease. After creating a Real estate website, one needs to pay attention to the PPC advertising methods that are fairly great than others. It has become one of the most things for those who are running a business. If you want to improve the rank of website genuinely then PPC would be beneficial for you. According to professionals, PPC is considered as reliable for Real Estate investors.

If you want to know more information about PPC, then one should make contact with a genuine Real Estate investor who will surely suggest a straightforward technique that will improve the visibility of Real estate business with ease. Following are the benefits of a PPC campaign for Real Estate investors.

  • Fantastic results

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Make sure that you are opting for a genuine PPC advertising that will improve the will improve the ranking of the website with ease. The best thing is that, if you are choosing a PPC then you don’t have to pay a lot of money to them. You will able to attract interested persons.  All things depend on the requirements. One needs to pay attention to the keyword, quality of content, and other important things that can improve the ranking of the page. All you need to invest a little bit of time in creating genuine strategies that would be reliable for the business.

  • Budget

Make sure that you are paying close attention n the budget. PPC campaigns are fairly beneficial that will surely increase the awareness of a brand with ease. It is your responsibility to create the techniques according to the latest Algorithm of Google.  A genuine strategy will surely increase local exposure. After that, one can easily attract users from a targeted area. All you need to pay close attention to the specific keywords, cheaper strategies. If you are facing a lot of complicated problems while creating PPC marketing, then one should make contact with a professional who will surely suggest something great and effective strategy for the business.

  • Advertising

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If you don’t want to spend money on the local advertising, then one should opt for the laser targeting method that will surely increase the local exposure and will improve the visibility of a brand with ease. Make sure that you are creating genuine content that will able to attract the viewers from the targeted area with ease. Make the use of SEO tools because it will surely suggest exact keywords to you.  It is your responsibility to set the display ads carefully.

Additionally, nothing is better than PPC that will surely improve the visibility and reach of the brand with ease.  All things depend on the requirements and always create a genuine PPC campaign that will attract a lot of viewers and will improve the ranking of the website.

What Millennial Renters Really Want – Marketing to Millennials

As a property manager, are you thinking of targeting Millennials as possible renters for your units? If so, you need to understand exactly what this group prefers and desires. Millennials are roughly described as anyone born between 1981 and 2001 and are characterized as technologically savvy, entrepreneurial, sustainably conscious, liberal, frugal, compassionate, adventurous, globally attuned and non-religious. Got all that?

What Do They Want?

Whether your apartment is in Minneapolis, Minnesota (a city with notably very low rent prices) or New York City, Millennial renters are going to want similar things. Of course, remember that not all renters will demand exactly the same conditions and amenities, but there are similarities in the areas millennials are concerned about.

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Flexibility

You may get a one-year lease signed, but be prepared to work with your Millennial tenant if he or she wants to move before the term is up. If you are looking for someone that will stay for five years or more, you maybe should consider another tenant. Draconian consequences for breaking a lease will not be looked upon in a good way by your prospective millennial tenant. You never know when Millennial mindsets will shift toward buying a house – even if it means overcoming high student loan balances, bad credit, and other buying issues.

Walking Distance

Millennials generally prefer that everything is close by and even in walking distance. If restaurants, bars, workout facilities, and city parks are close to your unit, that’s a big plus. If your place is in an isolated suburban area, it will be harder to attract millennial tenants.

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Tech

We may be all about tech, but Millennials feel that technology should be available without any hassle at all. A good strong fiber Internet connection is key, and if a non-cord-cutter still wants cable, it would be helpful if the best cable company already had connections in your building. Remember, also that rather than call, Millennials would rather find your unit online, so if you don’t have a strong Internet presence, get one now.

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Recycling

You don’t want to hear the question, “There is no recycling?” With Millennial renters, you need more than just a dumpster in the back of your property. They will want to recycle everything, and may even suggest that you install a filter so that they can drink tap water instead of bottled.

Transparency

Hidden late fees, buried parking fees, a long and difficult to read the lease, numerous incidental charges and a lot of legalese will turn off the Millennial renter. If your attorneys insist on an onerous-looking lease document, make sure that you have a simplified version in plain English that you can show your prospects.

Patience

This is one area where you have to exhibit it, but your prospective tenant may not. Millennials are notoriously impatient. If you have a Realtor that screens your tenants and rents your properties, you may need to ask that they hurry up and do their diligence because millennials just do not want to wait for the OK from their three previous landlords. Try to streamline your processes.

Remember, discrimination is illegal, and you should be careful as you screen tenants. Millennial renters can be great—you just have to understand their motivations, needs, and desires as you work through the rental process.

A Local SEO Marketing Company Can Help To Grow Your Business Online

Finding the Top SEO Marketing Company in Singapore Assures Great Results in Your Industry

 

The online presence and performance of any business, irrespective of being small or big, no depends largely on Search Engine Optimization (SEO) efforts. If you are not listed in Google’s search engine results, then it becomes harder for any potential customer among your target audience to find you out. With a notable search presence, it is difficult to share your ideas and thoughts to anyone interested. So, in every possibility, a good SEO company is your best partner in dominating the SERPs (search engine result pages).

However, there are many businesses still lacking an ideal SEO strategy. Some simply limit their SEO efforts to writing some blog posts and some others try to build a few random links. In fact, SEO is not just blog writing or keyword stuffing. Instead, a professional SEO agency takes a very comprehensive approach to online marketing to bring your business on top in the internet space.

So, how to find the top SEO marketing companies? Let’s discuss a few basics. But, before getting into those details, let’s wipe off some common myths about SEO agencies.

“This provider has a good website; they may be good at SEO work too.”

A good-looking website cannot always be indicative of a good SEO firm. If you are searching for an SEO provider who needs to design your site too, then probably ye. Otherwise, you need to consider their professional qualities and strategies to identify a good SEO service than just the aesthetics of their presentation.

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Kolkata SEO

“The agency ranks #1 in search results in my area, so they know the same”

In fact, it is a fact to note whether the agency themselves perform well. However, it is not always for granted that just because they show up on top, they could the top service in the region. There are many factors search engine weigh against others, and the ranking may go and down based on these timely factors. So, never fall into any assumptions based on such subjective evaluations, but take a closer and deeper look to identify things.

“This provider employs hundreds of employees and ear in a million, so they may be the best.”

Of course, a firm of that sort will be doing something really worth. But it is not for sure whether these add-ons have anything do with actually SEO. There is no default rule that the best SEO firm you may get should be much of a bigger firm. While considering an SEO marketing company, bigger may not always be better. Sometimes, the apt choice for you may even be someone who is working as a freelancer from his or her basement. Sometimes, it may be an international provider also with a huge number of employees. Don’t write on or off someone just based on size.

How to find the Top SEO?

1. Decide your apt needs

Get into the depth of it and understand what you exactly need in SEO. It could be anything or a combination of:

  • Link removal
  • Reputation management
  • Proper web analytics.
  • An SEO audit
  • Ongoing SEO efforts
  • Quality Link building
  • PPC management
  • Content marketing.
  • Retargeting
  • Social media focus, or one of the other top services SEO firms may offer.

If you are not sure of what you need, then figure it out first with the help of an expert and then start working on it. Set your objective goals like growing sales by 30% over the next 6 months, increase leads by 50% in a year, etc. Keep this goal in mind and consistently evaluate the effectiveness of your SEO efforts in terms of achieving this goal.

2. Don’t hesitate to get multiple consultations

When it comes to SEO, it is okay to get more than one consultation, but it is ideal for keeping it a secret. Once you are clear about your objectives, sit with a provider to figure out how to accomplish SEO goals. Professional SEO firms may offer free consultation and analytics at best in order to impress you and get the business.

You can do this with multiple agencies at a time to get all their web analytics reports, suggestions about SEO strategies, and itemized quote for your digital marketing efforts. You can easily compare these proposals to identify which gives you the best output and maximum return on investment.

3. Get some references and case studies

The major question you want to get answered from any SEO firm is “whether you will help me to get the job done?” When you mountaineer, then you need to get an expert assistant. The same is needed in the case when you are doing scuba diving into the sea also. Similarly, being unable to see what’s out there, the best possible way for an SEO agency to answer your question is to show some examples.

An experienced provider may have dealt with many other SEO projects as of yours and can share it with you to explain your case scenario. Let them tell you real stories. A good SEO firm will make it their unique USP if they get such an opportunity. However, don’t trust just stories, but look for the objective evidence too which justify their stories.

Finding the best local SEO provider

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Local SEO is very important for a business which is focusing on geographical sales. Local SEO is the way to optimize a website for the people in that area to easily find it out. If you need is this, then it is important to check the expertise of the provider in local SEO before signing up.

  • Ask if they specialize in local SEO

SEO is a multi-faceted discipline, and there may be providers specializing in local SEO, national SEO, and international SEO, etc. You can identify this by checking their portfolio and also by looking at the nature of their client base.

  • Ask about the overall strategy in local SEO

Each provider may take different approaches when it comes to local SEO. Some may specialize in a single vertical, and some others may be working on a single client only in each vertical, etc. Make sure that a company you approach has a general approach to it which cuts across all relevant markets and industries. Ensure they can explain it to your satisfaction before shaking hands.

There are also many tools available for local SEO, which is constantly growing too. So, as the provider to explain their expertise in local SEO tools and how they can utilize those for your benefits. Try to gain some true insight into their overall local SEO approach, compare multiple options, and then finalize the top choices for you.

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