search-engine-optimization-robot-1024x683

Essential SEO Strategy Modifications Following the June 2019 Google Core Updates

Google Core updates are out, and Google makes sure they keep releasing newer algorithms regularly. Every time a new update is released, the online traffic metrics and the rankings for sites take a hit. Following this trend, the latest Google Core updates released in June 2019, caused a significant disruption in the traffic and rankings for a number of popular business ventures, brands and investments.

What do the Core Updates target?

Cover-Photo-Google-Announces-Broad-Core-Algorithm-June-2019-Core-Update-1024x768

Previous updates, as experts have already pointed out specifically targeted and ranked sites lower based on the parameters of Expertise, Authority, and Trust or the E-A-T. So, as a domain manager, all you needed to do was improve on the parameters as mentioned above and voila! Your website was back among the higher ranks at the SERPs.

However, the current update that was rolled-out through five days has left most of the online advertisers, and campaign specialists confused. The June 2019 Google Core iteration has affected both the small-scale local businesses as well as the brand names. This means that there is a lot of scope of improvement as far as the domains are concerned and not just the E-A-T aspect of it. 

Why go for professionals?

With the number of technicalities associated with SEO, you just cannot go for it all by yourself. Not only that, but it has been observed that the SEO strategizing for any campaign irrespective of the size, cannot be handled by a handful of experts. You need a proper team to drive the content, the technical side as well as the maintenance of the domain. 

You need professionals from an expert third-party SEO firm to guide you and your venture 24-7. With an expert firm like the JJEXC, you can access extensive information and novel strategies to increase the traffic and the page ranking for your domain. For more information, all you need to do is log in to https://jjexc.com.

Here are a few novel tips for optimizing your site in case your domain has taken a hit following the June 2019 Google Core updates. Read on to know more!

Shift your focus on the YMYL pages

The current trend for the search engines is a focus on the YMYL or the Your Money Your Life factor for the domain. The exact contribution of the YMYL factor is still unknown, but it does play a crucial role when it comes to the ranking of the domain landing pages. In short, YMYL pages are all the content containing pages that supply all the required information about the type and the services for a venture. The more accurate and high-quality information you provide on the YMYL pages, the better the site ranking at the search engine results. 

E-A-T is still vital 

With the latest Google Core updates, one can safely assume that the Expertise, Authority, and the Trust is not the sole responsible factor for higher page rankings, but it is still quite vital. Even if your website is not a YMYL type, you still need to concentrate and plan for the E-A-T of your domain. The E-A-T factor adds weight to a domain as per the Quality Rater guidelines. For a better-quality website, never overlook this critical factor.

Publish content regularly

Consistency is the key to success in this field. Consistent posting of informative and authority content will make sure that the audience retention factor and the trust metric for the domain are on the rise. Additionally, you need to make the customers aware of any certifications and valid licensing for your services and products on the homepage for your domain.

Share your business awards, if any on the domain landing pages as well. This will enable the gauge the expertise of your venture and domain. The same goes for the audience feedback, which must have visibility as well, along with supporting evidence for any claim made by you through your posts or content from referred and reliable sources.

Attenuate according to user reviews

Chiang Mai, Thailand - March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

Chiang Mai, Thailand – March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

The user reviews are not always positive. This is what you need to do when you receive negative reviews and ratings. It is essential to maintain interaction with your customers, even the ones who have given you a negative rating. Use the negative reviews as a source of constructive criticism and reconsider your practices, services, and offers accordingly.

 Any return of a disgruntled customer is a sign of doing things the right way and correcting the wrongs, if and when any. Revamp your pages with the latest information and advances in your niche field. This is where the guidance from an expert team comes in handy. The more experienced your expert is, the better it is for your campaign with respect to the implementation of ideas and novel strategies to drive organic traffic. 

Give your reputation enough attention

As far as the status and stats of your domain are concerned, the opinions and reviews of the customers are extremely valuable. The better the reviews and ratings, the better it is for your reputation and overall branding of your venture as a trustworthy and authoritative campaign. Your credibility is directly proportional to what the users say about you, your website, and your business. 

Search engines, including Google, attaches a lot of importance to the review sites and the audience satisfaction and ratings. With platforms that allow the sharing of actual experiences, the more in-depth analysis you have for your domain, the better it is. Keep in mind that the search engines will also perform a thorough search for awards, news articles, and recommendation from experts/influencers as a parameter to judge the user engagement and the status for your venture. 

Look for a digital agency and a third-party SEO expert to build your reputation and turn your moderately successful venture into a brand that can dominate the market globally. In case you are concerned about the authenticity and the expertise of service, check for the user recommendations and ratings for the service before signing on the dotted line — all the very best to you.

506259-1uhEPj1484920859

How to Boost Your Website Traffic Even When Hamstrung by a Tight SEO Budget

Search engine optimization does not seem to be a very expensive affair for small businesses, however, when you need to do it round-the-year, the costs can really start to pile up especially when you are a startup with a budget stretched to a breaking point. Luckily, unlike many operational decisions, SEO can be implemented without spending a lot but you need to figure out which strategies to use that will bring you the best results without needing too much investment in time and money. Some easy to implement SEO strategies that even small business can afford:

Engage In Comprehensive Keyword Research

It is very important not to assume that you know exactly what your target audience wants so it is wise to undertake very thorough keyword research before putting your content management team to work. By undertaking research on keywords that your audience uses, you will be able to get an insight into the search process that may well be quite different from what you had thought it to be. By getting to know the important keywords, you can estimate their demand as well as identify the search themes that users are likely to use in their searches. While there are a large number of keyword research tools that you can use, the free of charge Google Keyword Planner is one of the best. However, you will be required to have an active Google Ads campaign. There are plenty of other free keyword research tools that can also serve the purpose well.

Know Your Competition Well

There is no escaping competition regardless of which niche you operate in. According to https://www.smartinsights.com, a comprehensive analysis will aid in discovering areas where the competition is doing well and even weaknesses that you can exploit for driving your success. It can be a very effective tactic to search for the same products or services you offer using the most important keywords and take note of the top results in the search results page. Find out which ones share the same business model and which ones are different. Analyze their content themes and if you find something valuable, take care to see how you can develop them further and deliver them better. Find out what tactics they are using to engage their visitors and take a pick from the best you see. Study the reviews and feedback that they are getting and learn what their drawbacks are so that you can capitalize on their weaknesses by delivering the better user experience.

Plan the Structure of Your Website Well

Armed with the knowledge of what consumers really desire and the keywords they use to discover products and services, you should be able to pinpoint the different pages of your website that can fulfill those information requests. Using a spreadsheet or even a simple sheet of paper, make a list of all the web pages along with their tiers that can address the consumer queries along with the most relevant keywords. With each high priority and medium priority keyword discovered from your keyword research forming the basis of the website architecture, you will be able to identify each webpage corresponding to the keywords that will need to be optimized. Also, use the long-tail keyword themes that are more specific because they are longer in your FAQ pages and blog posts.

Optimize the Website

The webpage creation typically tends to be the hardest part of creating a website. Many owners of small businesses, unless they are really savvy about this part of the business, prefer to outsource the website creation to third-parties who specialize in web development. It is important to keep in mind that since an increasing number of web searches are being fired from mobile devices, the website should invariably be optimized for mobiles and tablets that form the bulk of portable devices used for surfing on the go. The mobile optimization is not only important because of the increasing number of users preferring to use their smartphone to access the web but also because organic search results for both desktops and mobiles devices are ranked by Google based on the user experience of the mobile site, including the speed of loading. Ready Set SEO are SEO specialists who can help you to optimize your website for mobile devices as well as generate SEO-friendly content for you.

Publish Content Regularly

content

E-commerce sites may find it unrealistic to post content every day to keep up the interest of search engines; however, it is really important that you evolve a content management schedule that ensures that fresh and relevant content is published on a regular basis. It is important to not only add fresh content but also refresh the earlier content with fresh information and data. In fact, once you build up a library of content, you can to a certain extent take the load off the pressure of creation of fresh content by repurposing earlier content in different ways. However, it is important to be consistent in publishing content, which always does not need to be in the form of text. You can use photos, infographics, and videos depending on what your target audience prefers to interact with.

Engage in Link Building

A very significant aspect of SEO is the quality of links that link to your website from other websites. Link building can be a very long and tedious affair because unless you create very good quality of content, other sites, especially sites with high domain authority, will not link to you. You can catalyze the process by incorporating links to reputed websites in your own content and then approach them with a request for a reciprocal link. It needs to be very clearly pointed out that purchasing links is frowned upon by all search engines, including Google which actually penalizes you if they discover you have been resorting to illegal practices. You can get your web contents and blogs better viewership by including sharing buttons on your website to make it easy for visitors to share them on their social media accounts. You can also publish your blog post links on the social media networks that you are active on to encourage more organic traffic from people who are actively interested in your sector.

Conclusion

For small businesses, getting SEO right is doubly important because it allows them to compete with much larger companies for a share of the market even when the advertisement and promotion budget is relatively thin. Many of the SEO tactics are based on pure common sense and do not require any technical knowledge. Small business owners can easily optimize their websites in many ways without having to stretch their budgets further.

ideas-web-design-thumb-main

The Importance of using Out-Of-The-Box Ideas in Web Designing

The everyday things which we hear about the upcoming and ongoing trends in web design are much known now. Hence people have an idea of what to implement in designing these days. Some things are still not much discussed. It’s not about trend, but about how the design would make a difference in the traffic, business, and entity of the website. Therefore some interesting site features are discussed here, which are to make a difference in the way users see overall web design.

Web browser based designs

A lot of web designers rely a lot on codes and scripts to decide the placement of items on the webpage. This is not essential. That’s because the browsers also have great capabilities in displaying web pages in a very creative way. The browsers got a lot advanced with time. Modern day browsers are equipped with a lot of features. These features are not much used as they should be. Simply using the features like box alignment, grid, and flexbox, available in browsers, the designs and layouts and placement of items in a webpage can be done. But instead of using these features, designers emphasize more on the coding and scripting part.

This practice can be changed somewhat to make use of the fantastic features in a browser. If the browser features are well studied, understood, and then used by designers, then better art and creativity can be practiced by web designers. Some features are common in all modern day browsers, and they must be studied by the designers to reduce inclination towards scripts and use more of the features.

Design based on ambiance

This is a new concept which is gradually getting spread among designers. The screen time of people has increased considerably over the last 10 years. 10 years ago, people would not spend so much time staring at a website screen, which now they do. Now many people spend more time staring at a website screen by choice, and many people do it without option. This means both hobby and profession makes one use a website for a longer time, and many hours. That’s why, if the website screen is designed in such a way that the page would change theme and color with the time of the day, or with passing hours, then it would be refreshing for the eyes constantly using the same webpage.

The middle path in designing

digital composite of business graphics with office background

The design must not be painfully prominent and visible all over the page. Again design must not be too subtle that viewers forget if they are viewing a government or .edu site or some interesting stuff. Therefore design must be such that it should be interesting, nice, pleasing for the eyes, and yet not dominant over the content, and help the viewers have a fun time while on the webpage. The design must not be too captivating to fetch focus on to the design elements instead of the real stuff on the page.

Value-based designing

Designing is primarily done aesthetic based. But this is just too common. Aesthetic based designs and such designers are everywhere. Mass production of something you took inspiration from by mere looks is very easy. But a design, that would make you think, and help you take an interest in the subject of focus on the page is one that is a design based on value. Such value-based designs are on the rise. The inclination towards the making of such value-based designs in increasing.

Safer authentication

Many websites demand authentication of their customers. Now the pattern of authentication must change with time because there must not be chances of a data breach. The data breach cases in the recent past triggered lot an of customer resentment around the world. Many people use their Facebook login credentials to log in to many websites and services. This kind of login must be checked for total security. The job of the web designer is to ensure the level of security gets tight in case of such logins. How many fields are getting used and why, and what happens to this huge pool of data are some important things to be handled responsibly.

Design operations

This is a new wave that has emerged in the world of web designing. Design operations have started to change the world of web design a lot. To create good designs, many people of different ages, experiences, come together under one banner to form a team that can work together to make something very innovative and different.

When a team full of diversity is employed in making something nice, then age, gender, and all such elements come together to form a nice operation environment that helps in better design making.

Intense storytelling

The complexity in product making and marketing is getting complex due to the tough market and competition. This has brought the extreme need to invest in storytelling in a more conventional and vivid form. This intense and traditional approach towards storytelling is needed and also much rewarded with great viewer attention. And this makes a big difference too. The better a story injecting design is used, the more captivated would be the audience.

The requirement of great web designs

These are many such important features in web designing which are getting used, and more designers are studying the hardcore changes in designing trends to grab these things. That’s why the entire arena of web designing is going through a huge change. The mass-produced websites which look alike are not the focus here. Where designers are thinking well and using their innovative ideas in designs, only their such progressive ideas are being shown through the made websites. Such innovative and interesting designs are required for a website which you plan to do great marketing with the help of leading digital marketing experts.

Finally

Web designing is an art, upon which depends the success of a website to a good extent. It’s on the design that viewers decide to stay on the site or leave it. Hence good design thoughtfully made always helps.

seo-basics

Methods of Checking Duplicate Content and Resolving the Issues for SEO Improvement

Search engines try to provide the most relevant piece of content against search queries and scan content meticulously to understand its relevance. SEO marketers must ensure that it becomes easy for search engines to determine the relevance of their content so that it figures in the search results. This simple task can become quite complex and confusing for search engines if it encounters appreciably similar content spread across many places on the internet.  This is a typical example of what Google means by duplicate content, and it is understandable why search engines are so much averse to it. Duplicate content makes the task of search engines difficult in deciding which version of content is most relevant to the search query.

It does not search engines alone that find duplicate content problematic, but it is also bad for site owners who run the risk of losing search rankings.   Due to the confusion search engines are not only unable to determine the relevance of content; they also face confusion about directing the link metrics to any single page or keep it separated between various versions of similar content. Overall, search engines are in a fix about which content to present against the search query.

On the other hand, duplicate content reduces the visibility of content that damages SEO prospects. When faced with duplicate content search engines might pick content by leaving out a more compatible version. Problems also arise when other sites want to link with the content that has some duplicates, and this can dilute the link equity if links point to multiple pieces of content. Ultimately, the content does not garner the visibility it deserves.

KeyMedium-SEO-Insights-Hero

The fallout of duplicate content

Search engines come down heavily on duplicate content and penalize websites that use duplicate content because it hinders the functioning of search engines and can even damage its reputation by preventing them from providing the best experience with the most relevant answer against search queries.  This is the view of the SEO experts at Rise Online, a Birmingham based SEO company.  The penalty though not imposed formally by search engines, is evident from the loss of search rankings due to duplicate content.

Duplicate content, copied content and thin content

Duplicate content is not the same as similar content appearing at other places of a website. According to Google, there is a technical origin for duplicate content. When the same content appears at various places, it is surely duplicate. The distinction between duplicate content and copied content acquires a lot of importance in the context of determining search rankings. And again, there is thin content that Google despises.   If the content is identical in all respects and matches text to text or slightly tweaked to make it appear different, it is undoubtedly duplicate content. Poor quality content written for the sake of filling spaces constitutes thin content that does not have any value and can do more harm than good.

Duplicate content creation can happen erroneously if you repost any content not being aware of its existence at some other place.  Content may appear duplicated if the same page is accessible via multiple URLs.

Effect on user experience

Duplicate content is bad for marketers because it has a negative effect on user experience. When visitors look upon content as fresh only to discover that they have consumed it earlier, it leads to gross mistrust, and they would never come back to the site once again.

Whatever might be the reason for duplicate content creation, it is important to get rid of it at the earliest.  As you read on, you will come to know about some ways of fixing duplicate content issues.

Rel = canonical

Using the attribute rel=canonical is a traditional method of fixing the problem of duplicate content. The attribute tells search engines to treat a given page as a copy of a specified URL. On knowing about the page origin, search engines would consider all links, ranking power, and content metrics related to the page for crediting it to the specified URL. Remember that you must add the rel=canonical attribute to the HTML head of each duplicate version of the page by replacing the URL of the original page with a link of the canonical page.

301 redirect

Fixing duplicate content finally boils down to specifying which duplicate content is the correct one.  The easiest way of doing it is to set up a 301 redirect from the duplicate page to the page that contains the original content.  This puts an end to the chances of multiple pages competing against one another for ranking by consolidating all pages into a single page that is authentic and relevant.  The signal of relevance impacts the popularity of the content, which in turn improves the ranking prospects.

Google search console – preferred domain and parameter handling

You can set the preferred domain of your site by using Google search console and even set the preference for parameter handling that tells Google about the need for crawling several URL parameters differently. Depending on the kind of issues you face with duplicate content and your URL structure, this is a plausible solution.  However, this is a Google-specific solution that will not work for other search engines.

Other methods of duplicate handling content

  • It is extremely important to maintain consistency in internal linking across the website. Depending on the choice of the canonical version by webmasters, all internal links should flow to that URL only. If www. XYZ.com is the canonical version then all internal links must go to HTTP:// www. XYZ.com instead of http://XYZ.com/partial.
  • Be careful when syndicating content and ensure that a link goes to the original content from the syndicating website and not to any other variation of the URL.
  • To prevent content scrapers stealing SEO credit of your content, it is safer to add a self-referential rel=canonical tag to your existing pages.

Staying vigilant on your website and checking content closely is the best way to identify duplicate content, and the sooner you detect quicker, you can resolve the issue.

How to Make Your Experiential Marketing Event a Grand Success?

Traditional marketing no longer has the charm it possessed back in the early 90s. Placing new products beside smiling faces of celebrities no longer drives sales or engages customers. When was the last time you stopped to look at a billboard in NYC? We don’t even want to watch television commercials anymore. With subscriptions to Netflix and Prime Video, we have the option of fast-forwarding through the content we don’t find engaging. We have ad-blockers on our browsers that “save” us from the annoying YouTube ads.

We are living in a fast world, and we don’t have time for filler content. We need something real and new. Research shows that any target audience is more likely to buy a product after participating in an experiential marketing campaign, than after seeing it on TV. Engagement marketing might not be new, but it keeps evolving with the changing trends. According to the best experiential agency in New York, experiential marketing is effective because human beings are emotional creatures and we are looking for a real connection with brands. When a brand delivers an emotional experience, people don’t only respond positively, but they also become loyal customers.

What should be the goal of your experiential marketing campaign?

featured-best-practices-for-event-emails-690x362

While the experiential marketing landscape can be a goldmine for brands in New York looking for loyal customers, it can be extremely tricky for those without specific goals. Not keeping general and specific purposes can not only cloud the outcome but also make it extremely difficult for marketing professionals to measure the KPI metrics. For engagement marketing, the KPI metrics typically go beyond the usual number of service purchases, the number of attendees and the number of opened emails. Keeping real, tangible goals can make the measurement of the metrics straightforward for many:

1. Brand awareness – it is not synonymous to brand activation for most enterprises. Brand awareness refers to tracking the sentiment of people engaging with a specific brand campaign, the products and feedbacks. Propagating brand awareness is easy once you have the target demographic in front of you.

2. Generating leads – the general goal of every activation campaign in New York is lead generation. However, it is a little different from generating leads online. You might want people to fill out forms, or upload images with specific hashtags from the location. Each engagement and sign-in will count as lead generation.

3. Boosting sales – no brand invests without a promise of ROI. While the ROI is not always in the form of increased sales, a majority of brands still like to track their sales to understand the returns. Therefore, a few questions come to the forefront – how many products are you selling? Are the buyers your repeat customers? How will you measure the sales after the event?

The only way to garner the interest of the audience in New York is by keeping the experience exclusively experiential. It should not be an attempt to push sales. Getting leads from the event is one of the most significant direct benefits, and these leads will convert soon enough with the right impetus. People dislike promotional events or “engagement” events with hidden sales agendas.

What is your event’s success rate?

Event-PNG-Photo

The people of NYC are no longer swayed by billboards and TVCs. A company should always try to offer something unique to their target consumers. They should uphold their brand value and messages through exclusive events that set them apart from their competitors. Here’s how you will know your event made a mark on the audience:

1. The conversion ratio – the conversion ratio not only refers to the number of products a brand is selling but also to the number of registrations and sign-ins. Non-ticketed events tend to attract a higher number of no-shows than ticketed events. However, even if you are planning on launching a non-ticketed event, if you keep social media log-ins, website registrations and on-site registrations, it will make quantification easy for the marketing professionals.

2. Pre and post- event awareness – promoting the dates and then hosting the event is not enough to measure the success of an event. Apart from the strength of the crowd attending your event, you need to pay attention to the pre- and post-event engagements of the participating audience to measure the rate of success. You can run direct surveys on the target demographic, or you can track their social media activities using listening tools. Either way, you will measure how your event changed the awareness and perception of your brand among your audience.

3. Tracking sentiments – it is similar to monitoring awareness, except brands need to be looking for specific words like “happy”, “emotional”, “cry”, “joy”, “mood”, “party” and more on the social media posts of their attendees to learn about their feeling regarding the brand and products. It can not only give you the idea about the sales in the upcoming quarter, but it will also guide you towards a more successful event in the future.

Experiential marketing works because people are tired of the same billboard ads in New York. They live in a digital world where information is flowing in from all sides at all times. Grabbing the audience’s attention has become extremely challenging right now. Experiential marketing has an element of real emotion that the target demographic cannot deny.

Using Links Ensure Better SEO and Better Brand Recognition

The primary objective of an online business site is to reach out to more and more people with its brand and product or services. The simplest way to do that is:

  • Create a better website
  • Ensure better SEO.

However, both these are easier said than done because there are lots of factors to consider and aspects to cover for the best and most desired results. The most important thing is to ensure that your brand is easily recognizable by the masses that may be national or international, targeted and beyond.

In fact, if you meet the SEO experts and discuss the matter with them you will see that most of them will put brand recognition and awareness much higher in their list of priorities in comparison to the price and quality of the product that you are discussing.

Maintaining-Search-Engine-Visibility-During-a-Website-Redesign

There are different options available to a user to choose from in this scenario. Proper brand recognition and creating proper brand awareness will provide the users with options like going with a brand that is:

  • Easy to recognize by them
  • Known to have been around for several years if not decades
  • Known to have a blimp
  • Often seen in the commercials and of course
  • Not known.

While the last three options contain a fair amount of risks in it, the first two happens to be the safest choice. Therefore, it is important for you to ensure that your brand is recognized easily by visitors. This will ensure:

  • Better SEO
  • Higher search ranks
  • More organic traffic
  • Higher conversion possibilities
  • Enhanced sales prospects and
  • More business revenue.

How to ensure that you get all these? Well, with the use of proper links.

Using better links

Take a cue from sites like https://keywordfyrebird.com and other similar sites in using links in the best possible way to gain SEO results and SERP ranking.

The links that you use will determine simply how far successful you are in SEO or this search engine optimization. The links act as the guides that will take a reader to the right page as desired when they click on it.

Using the proper links involves much more than the traditional belief and conception that “backlinks are everything.” This is very much wrong as these are only a part of SEO.

When it comes to the linking aspect, it is prudent and good for your business and your site not to wait for people to link to you, no matter what you do. Instead, stay away from this fool’s game and take the initiative to ask them to link to you. The best way to do this is to get backlinks.

There are several different ways in which you can get backlinks. However, you will have to consider these following three factors no matter whichever way you follow to get backlinks:

Quality

Quality of the links that you want to choose is the most important factor to consider. When you look at the links, you must look at the quality as it matters though links may not be everything in SEO.

  • If you build quality backlinks it will be easy for you to reach out to the right audience and sources.
  • A solid link will help you to offer the desired value to your brand as well as the users.

In SEO, certainly, the number of links will have no significance though most business owners only care for the total number of links. This is a grave mistake that they commit and there are several good reasons to say so such as:

  • A large number of links does not mean all of these will be of high quality. In fact, chances are high that most of these will be of low quality or spam. In such situations, the search engines will simply ignore your links.
  • The search engines also give more value to the links of the brand new sites in comparison to the links that are repeated from the existing sites that primarily allow the users to move simply from one-page t another page within the same site.

Therefore, consider the link profile of your site before you include it. In this regards as well you will need to look into several aspects to ensure a better and higher SEO. You will need to look at:

  • The Total Linking Root Domains that will tell about the number of exclusive sites that link back to your site
  • Equitypassing as this external link passes the maximum strength
  • The ratio of the numbers as compared to the total links used in the site.

All these considerations are the most important indicators of success.

Anchor text

seo-company

This is another important element to consider for ensuring a better SEO result. This is actually the text used by the other competitive sites when these sites link to you. Once again this matters the most and therefore you will need to differentiate between the types of anchor texts. To do this you must follow the good rule of thumb:

  • Make the link text sound more natural as it will provide better SEO results. You can do this by linking it to a guide on anchor text using words like “click here” or mentioning it naturally in your text so that it blends and goes well with the writing.
  • You must also follow the best practice of using contextual backlinks as well.

Following this process will make your backlinking efforts much easier and effective ensuring a better SEO result.

Number

Lastly, you must consider the number of total links that you use as this also matters in the eventual SEO results. Over time, you will need to build backlinks of very high quality at scale. Stick to the minimal number of links that are relevant to your content with more focus on quality rather than quantity. This will provide your site with the desired edge to gain better SEO results.

Therefore, it will be utterly unwise for your site and business success if you take the liking factor lightly.

Why Content Groups and Search Intent are Important?

SEO means Search Engine Optimization. It obtains the traffic from the editorial and organic search results on web search engines. The entire search engines like Bing, Google, and Yahoo, have these major search results. It is where the web pages and the other content like local listings, videos and ranked based on the search engine consider to the users. It targets different types of search which includes video search, image search, news search, academic search and other searches which is relevant.  It will be visible by search engines when users enter a local search for products or services.

If you are sorting through all of your keywords, topics, campaigns, content, and the other features separately, then you aren’t getting the activities insights which you need to do strategic marketing. Start getting and reporting data, reflects how you are organizing your efforts and show progress towards KPIs and the goals. Use some keywords and content groups to monitor your marketing and SEO efforts. Measure SEO performance by making content groups based on personas, geographies, campaigns, products, features, messaging and other marketing needs. SEO is how you get the benefit that search engines provide without paying for ads in the market.

The goal of SEO

The main goal of SEO is to maintain and to make new leads from the search engines through:

  • Increasing organic traffics
  • Increasing keyword ratings
  • Ranking for more keywords

In order to make new leads, you need to make traffic in your website, and you require to make high ranks for your keywords which you have used and need to know what your audiences are familiar with.

Best practices of SEO

analytics-2618277_1920

There are some factors to consider are the list of best practices that could be some pages. There are many resources on the web, but there are few basics like:

  • Ensure you have a user-friendly and easy to navigate website
  • Create a creative and unique content to attract the audience who finds it useful.
  • Make use of some keywords in your website copy that your audience is searching for
  • Create tags and keywords for more descriptions for your website.
  • Share your content on social media for promotions
  • Ensure that your website is not full of technical mistakes.

Content groups feature

Content grouping lets you group the content into a logical structural manner which reflects how you think about your company website or the application. It views and compares the metrics by group name in the web pages. If you want to know more about SEO, then you should get in touch with Enovarius Houston.

Content grouping allows the marketers to analyze their analytics and also allows viewing their site content in logical groups to understand better how different categories of products are working together and the buckets which generate the most revenue.

A grouping is just a bunch of groups and groups are a collection of content. You can make a content grouping called ‘practice areas’ and then make groups within that grouping like securities law, civil litigation, and family law. You can make up to 5 content groupings, but there is no limit for the number of content groups which you can make under each grouping set.

Setup methods: the first step is to make a group is to navigate to and click on ‘content grouping’ under the button ‘view’ in your Google Analytics. Then it is taken to a screen that will show all your groupings. This is the screen where you can either create a new group or edit an already existing group. There are three methods you can use to create a new content group. They are tracking code method, extraction method, and rules method.

Content groups are advantageous for your SEO business

For quick success, content grouping is the best feature. It works well for comparing what is actually working and what is not in terms of content. If you find that one group is performing better in comparison to others, you will have an understanding of what you should analyze. Content grouping will not prove to be useful if you fail to create the right kinds of groups. There are several ways in which you can properly organize your content in order to create the best out of them in the future. It includes the following:

Informational intent: At the first step, there is the intentional ranking. A lot of people search for information on the internet about education, whether as well as information about search engine optimization. In such cases, individuals have specific questions regarding a certain question or wish to know about a specific topic.

Navigational intent: This is known for being the second type of search tent and individuals having this intent always try to land on a particular website. For instance, individuals looking for Facebook will be on their way to the Facebook site.

Ranking high on the navigational intent is the only an advantage for your website traffic, provided that your website is the one people are searching for.

Transactional intent:  This is known for being the third type of search intent. There are lots of individuals who purchase from online and browse the websites to come across the best deals. Individuals who really have the intention of purchasing something prefer searching with the transactional intent.

Commercial investigation: Some individuals have future purchasing intention, but use the site to conduct research at present. Search individuals are actually more specific, and they have transactional intent. They do not make the purchase initially but have particular plans for doing so after some time. Commercial investigating intents are those that are related to commercial kinds of search intents.

mac-459196_1920

Keyword intent

The words used by people for the search queries will provide information about the user intent.

If individuals use words like the deal, buy, and discount, it implies that they are prone to purchase something. On the other hand, if individuals search using words like how to, you will know, information, etc. It shows an informational search intent strategy. A key component of SEO is ensuring your website is optimized for keywords which are relevant to your business.

It is important in making sure that the content you are writing fits both the terms people are searching for. Ensure that your posts or the web pages are informational intent.

Top 7 Ways Social Media Marketing Can Boost Your Business

For some business owner, social media marketing is the “next big thing”, a temporary fury, but strong enough to be tapped when still in the vanguard. While to others, it is a keyword with no practical advantages and a sharp, complex learning curve.

Because it appeared quickly, social networks have developed a reputation for some like the fact that marketing is a commercial interest, and therefore a little attractive. Statistics, however, show a different picture. According to a survey, 94% of marketers in 2015 stated that social media marketing was important to their business, with 80% indicating that it has increased the traffic on their websites. Also, 97% of operators are currently participating in social networks – but 85% of those surveyed are not sure which social media tools are the best to utilize.

This shows a huge potential for social media marketing to increase sales, but a lack of understanding of how to achieve these results. Below are some tips on how social media marketing can improve your business:

Gain valuable customer knowledge

Social networks also give you the opportunity to gain valuable insight into what your customers like and how they react. For example, you can monitor user feedback to see what people think about your business directly. You can sort the contents of the coverage list and can see which content types generate the most interest – and then produce more of this content type. You can seize the advance of diverse offers posted on different social media and finally find the right combination to boost your income.

Take care of your team
Source: Pixabay

Social media creates a huge amount of data about your customers in real time. Behind these amazing numbers is a wealth of information about your customers – who they are, what they like and how they feel about your brand.

Every day through active participation and social listening, you can collect customer data and use this information to make smarter decisions. With HootSuite Insights, for example, you can collect information about all social networks in real time – allowing you to measure customer interest to find conversations around your brand and generate real-time reports.

Propel brand awareness and loyalty

When you have a presence in social media, it makes it easy for your customers to find and connect with you. When you connect with your customers in social media, they are more likely to increase customer retention and brand loyalty. A study of social habits shows that 53 percent of Americans who follow social brands are more loyal to these brands. Each opportunity should combine its content and improve its visibility, it is valuable. The social network is a new scope for your content and most importantly your brand. This is important because while it is easier, it makes it more accessible to new customers and makes you more familiar and recognizable by your existing customers. For instance, a frequent Twitter user could get information about your company for the first time only after seeing it in a news feed. Or, an otherwise evasive customer can better know your brand after seeing them on multiple networks.

Perform targeted ads with real-time results

Social ads are an inexpensive way to promote your business and content distribution. They also offer powerful guidance options so you can reach the right audience. For instance, if you engage in an ad campaign on LinkedIn, you can sort by location, sex, position, company, and age etc. If you run an ad on Facebook, you can target based on location, interests, demographics, behaviors, and connections. You can track and measure the performance of your social ads in real time.

Provide an exceptional customer experience

Social media marketing is just like any other means of communication such as phone call, text messages or emails. Any discussion you have with a customer on social media is an opportunity to publicly show your level of customer service and improve your relationship with your customers. For example, if a customer complains about your product on Twitter, you can go immediately to make comments, apologize publicly and take steps to do it right. Or, if a customer congratulates you, you can thank and recommend additional products. Customers will only know you care about them when treating their issues personally.

Even if you are not socially interactive, most customers expect you to be. More than 67% of consumers go to social media for customer service. They expect fast turnaround times and support all day long, all year round.

Increase site traffic and search ranking

social traffic
Source: Pixabay

Without social media, incoming traffic is restricted to people who are already familiar with the brand and people who coincidentally search for the related keyword based on their needs. Each social networking profiles that are added is another path that leads back to your website and each piece of content that links these profiles is another opportunity for a new visitor. The higher the quality of content you are advertising on social media, the more incoming traffic and this will create more drivers and more conversions.

Gain more insights into your competitors

Your competitors are already involved in social networking, which means that they incur potential traffic to your social media page and your conversions received. Do not remain inactive while your competitors receive all the interest from social media marketing. If your competition is not involved in social media, there is still a reason to start – the domain is open.

By monitoring social networks you can get basic information about your competitors. This type of information will allow you to make strategic business decisions to stay ahead of them. For example, you can create search feeds in Hootsuite to keep track of industry keywords and competitors’ names and products. Based on the results, you can improve your business to provide improvements in the product, service or content that may be missing.

More opportunities for conversion

All the submissions you make on a social media platform is an opportunity for customers to convert. When the next one is created, it will arrive at the same time to new customers, recent customers and old customers and be able to interact with all customers. Every posting of pictures, blogs, video or commentary they share is an opportunity for customers to say something and any positive comment could lead to a visit to the area and eventually to a conversion. Not all interactions about your product will lead to conversion but each positive comment increases the chances of a conversion. Even if click-through rates are low, the large number of opportunities you have in social media is important.


Author Bio:

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

bram-naus-551904-unsplash-min

5 Effective Ways to Boost Your Company’s Online Presence

No matter the industry, no matter the market, every business should strive to become known and respected in the online realm. After all, with the world’s population becoming increasingly digitally-savvy and spending their time browsing the web for their favorite products and necessary services, it would be a cry and shame if your company didn’t try to tap into this rich pool of opportunities.

However, boosting brand awareness and presence in the online universe is not as easy a task as one might think – it’s not just about having a website and a couple of product descriptions, you know. It’s about so much more than if you want to truly dominate the web, you will have to get with the times and introduce some effective online marketing tactics that will put your brand on the proverbial map.

It all begins with a content strategy

content-is-king-1132259_1920

First and foremost, if boosting your online presence is the key objective, then understand that creating a content strategy should be your no.1 priority. In the online world, content is king, and if your website doesn’t have a blog page, then you’re not only wasting your potential as a brand, but you’re also letting your competition attract your potential customers with engaging storytelling and relevant messages.

What’s more, in order to make your brand visible online and boost your organic traffic – ultimately raising the brand awareness in the industry – you need to use your stellar content to woo the popular search engines. Always remember, Google favors websites that are optimized, active, and contribute to the community on a regular basis with informative content.

Complement your stories with engaging visuals

Posting stellar content on your website, social media, and other authoritative websites in the industry are only one piece of the online puzzle. Another crucial piece is your visual identity and how your brand followers respond to your images, colors, and other types of content. It should go without saying that if you want to boost your online presence, you should strive to infuse your brand’s visuals into every content piece you put out, regardless if it’s a blog, a video, or an infographic.

With that in mind, consider diversifying your content pool from simple blog posts to engaging images, infographics, explainer videos, and tutorials, as well as live events to boost audience engagement and spread the word of your brand across the digital realm.

Mastering the art of budgeting

mainimg1520570823

One of the keys to online recognition and long-term success actually lies in mastering the art of budgeting and knowing exactly when, where, and how to push the innovation process to extend your brand’s reach and engage your demographic. To achieve this, you need to use finance to give your company a competitive advantage.

For instance, by learning how trade finance works you can master the art of budgeting with different markets in mind and tap into the online market more efficiently. By acquiring the right financial know-how in the most important areas of your online business and with the right budget at your disposal, you can build stronger relationships with your suppliers as well as your manufacturers, ultimately delivering a better service to your clients.

Disseminate your brand across social media platforms

We live in the age of social media, and given the fact that some three billion people use social media on a daily basis, it only stands to reason that SM platforms are your best bet for online recognition and awareness. In fact, if you post quality content on a regular basis, you are bound to snag a sizable piece of this expansive online audience.

First things first, though, you want to discover which social media networks have the biggest potential for brand growth. Keep in mind that not all SM platforms were made equal, and some will serve your brand better than others. With that in mind, you want to focus on thorough market research, and determine where your ideal audience dwells the most so that you can push towards growing your presence and reputation on those channels.

Optimize for Google and mobile

domenico-loia-272251-unsplash-min

Last but not least, if you want to put yourself on the online map and appeal to an ever-increasing audience pool, you will need to optimize your entire digital existence for search engines as well as mobile. SEO is the name of the digital game, and incorporating the right keywords in specific places in your content will increase your chances of rising to the top spot on every related search page.

What’s more, if you put the effort into mobile optimization at the same time, you will not only boost your presence, but you will also tap into a growing consumer market that’s bound to dominate the online scene in the years to come. So, make sure your website is optimized for all mobile devices in order to attract a whole new demographic to your doorstep.

Dominating the online arena is not an easy task, especially when you consider the fact that your competitors are trying to achieve the same. Nevertheless, these effective solutions are bound to boost your presence and recognition in the industry and help you stay one step ahead of the competition.
About the author:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

ZZB4Xl7A_400x400

 

Successful online business

5 Strategic Approaches Towards Creating a Strong Online Business

Even though starting an online business can be just what you need to create the wealth that you want to achieve, there is quite a bit of information that you may not know about getting these businesses up and running. Fortunately, however, there is a huge conglomeration of information available online that can help you with setting up the foundation for a strong online business. Some of the most beneficial can be found on sites dedicated to both new and aspiring entrepreneurs. Having said this, here are 5 proven approaches that you can use towards creating a strong online business.

Tips For Creating A Healthy Online Business

 

Set yuur business goals

#1 – Set Your Goals First By Strategizing

Some business owners jump right into their new online business start-ups by going straight to the grind to work. While this may appear to be the best way that a strong business should get off the ground, this is not always the case. This especially true for those prospective online business owners who want to make sure that they are setting and meeting certain set goals. These goals can help a business owner to determine if, in fact, that they are on the right track. So, for those of you who are interested in one of the first steps to developing an effective start-up plan, you may start by setting goals.

The strategies used usually entail establishing milestones goals for the present as well as the future. It is also important for you to write down the goals that you have identified. These goals will not only be used to measure how much progress has been made but also to set up the plans that will be needed to move on to the next steps. It is also important to note that by writing these goals down, everyone can refer back to them from time to time to see if the organization remains on schedule.

Obtain accounting expertise

 #2- Hire an Accountant to Help With Your Finances

When you start your online business, you need to protect your interest by making sure the right processes, procedures, and creditable financial resources are in place. Therefore, when you begin to progress financially, you always need someone to handle your accounting so that you can protect the profits that you are earning. This is because the end of the year can be a very difficult time if the expertise is not in-house.

Having said that, you will need to hire an accountant that can assist you with keeping things up running and growing financially. Before you can hire the right company for these needs, you should also make sure that have access to accountant fee financing options if you need the help with paying these bills and expenses.

Establish a company website

#3. Set Up a Company Website to Deploy Your Marketing Strategies

Once you have established the goals that you want to meet, you should set up your company’s website. Your company’s website is a very big part of your online marketing campaign so it must be set-up with these objectives in mind. To be successful in this area, you need to become familiar with what the major search engines like Google and Yahoo are looking for, how to reach your target audience, how to drive traffic to your site, and a host of other things that will make your website a great marketing tool. For instance, you need to publish engaging content that will keep consumers coming back to your site over and over again. Your site will also need to meet certain SEO requirements so that it will rank high in the major search engines. When you need help in this area, you can review what Google has published so that you gain access to the SEO tools that they offer to online and brick and mortar companies.

Show your products to best advantage

#4. Showcase Your Products to Show Best Features

If you are an online business owner that sells specific types of products, you need to find a way to make sure that your items are seen in a positive light so that the consumer will want to buy them. One of the best ways to increase your sells is to find a way to showcase your products so that they can easily be seen and reviewed for their best features. For instance, you may need to set up a specific section on your site for the purposes of establishing your own e-commerce store. This is because an e-commerce software application can easily be installed on your site and it is simple to maintain properly. Consumers will also have a chance to not only view the products that you are selling but also buy them in large quantities if the buyer wants to purchase more than one. These features are also designed to make it easy for a buyer to check out at the end of their product selections as soon as they are complete.

Set up a payment gateway account

#5. Secure a Payment Gateway

If you want to be paid for your products easily, and with a transparent payment processing system, you should do your homework on how payment gateway services work. According to the latest trends in the industry, many merchant account providers are combining their efforts to offer full packages to meet your needs. The list below includes some of the most common benefits that you and your organization can look for.

  •  Secure transactions. Secure transactions that will help you to provide a payment system that is safe and secure for housing sensitive data. This is great for customers who do not want to use your payment system because of the potential for fraud.

 

  • Increase in Customer base expansions. When you decide one of these payment gateways, you will also have the leverage that you need to expand exponentially so you will no longer have to worry about a cap that can be placed on top at any time.

 

  • Faster Processing. When you sign up with payment gateway systems, you will also have access to systems that allow you to receive fast payments from your customers. So, there is no more waiting unnecessarily to receive payments on your products.
Recent Posts
  • search-engine-optimization-robot-1024x683
  • 0_XBONPFdMjVtkW8ul
  • Marketing metrics for digital markekting
  • 1_hDas0e44kDPx3khui5d75g
  • web-seo
  • 506259-1uhEPj1484920859
  • ideas-web-design-thumb-main
  • seo-basics
  • real-estate-PPC