Develop A Better SEO Strategy Like A Pro

Often you will come across websites that will tell you a lot of things when you want to develop a better and more effective SEO strategy.

  • Few will say that you must start by collecting data as much as you can
  • Few others will highlight on conducting thorough research for better and more relevant keywords and links
  • There may also be a few sites you will also come across that will suggest you focus on writing content that is aimed at your audience and making sure that it is far better than that of your competitors.

While all these tips and advice are true and equally effective, you will need to compile all such suggestions and make a proper list of ways to follow for a better SEO result and a higher ranking in the search engine result pages of Google or any other search engine for that matter.

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The ways to follow

Since SEO is a complex subject you will need to be more strategic in your approach. Here is a comprehensive list of things you must do to get the desired results.

  • Start with developing an online resource or tool on your site. When you provide online tools such as the mortgage calculator it will allow the search engines to include your website in their searches. This is because these tools will increase the value of your website in the ‘eyes’ of Google.
  • Make sure that you format all the relevant contact information correctly. This is a very important aspect as Google often likes to know whether or not you are a real person. When you furnish proper contact info you will not only prove your identity but will also show the integrity of your business proving it to be a good one.
  • You will be even better off and increase the chances of ranking higher in the SERPs with better SEO if you follow NAP or the same format on your website as well as outside sites. This will give Google another method of verification.
  • The best way in which you can build a better SEO is by adding an ingenious and highly informative blog to your site. All search engines especially Google prefer contents that are of high quality. Make sure that you update your blog on a regular basis so that it looks fresh and not repetitive. Through your blog, you can establish your authority in the best possible way.
  • Look out for the best ways through which you can make the visitors stay on your site for a longer time. This is not an easy task as it may seem. Often you will need to call up and consult with professionals such as Joel House Search Media in this regard. They may suggest different ways in which you can make your content gripping and interesting. A few of these ways are offering an interactive map so that customers can locate your business easily, including videos to buy some time and direct them to the other desired areas in your site and lots more.
  • Make sure that your site is a fun and informative place to be. This will ensure that the visitors stay with your site for a long time and also look at the different pages that you have so strategically and painstakingly crafted. The level of interest that your content can create among the visitors is something Google will look for and like most to rank your site higher than that of your competitors in the search result pages.
  • You must make your site highly responsive so that it fits in both on a desktop screen as well as on a career of any mobile device such as a laptop, tablet and a smartphone. Since more than 80% of the website access is through mobile devices, this approach will ensure that you increase the number of visits to your website that will eventually move it up the rankings in the search engines.
  • Building citation in the local directories is another useful way to reach put to more and more audience and higher and higher up in the SERPs. If your business needs listing such as a real estate business then this will help you to add more and more useful backlinks to your site. These backlinks are indispensable to the search engines. Since the local business directories hold a great deal of value and weight, featuring high up in the result pages will be easier for you if you are enlisted in it.
  • Since images and videos make a better and long lasting impression, make an effort to focus on video marketing using the most popular YouTube channel. People love watching videos online but make sure that it is interesting, relevant to your business as well as informative at the same time. Nowadays, creating exciting content often means the inclusion of Instagram pictures and short video clips in it as that makes the visitors come back for more.

To develop an effective and result driven social media marketing strategy you must keep pace with the ever-changing Google requirements. Since these requirements change, so does Search Engine Optimization or SEO.

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You will need to be abreast with these changes and implement it as quickly as you can so that you keep your traffic and rankings the same if not better it and beat your competitors. Follow the new SEO trends set and always think ahead of the time.

The best way is to incorporate social media with your marketing efforts. If you maintain a business page on Facebook which is perhaps the most popular social media channel, you will surely improve your ranking and SEO results.

However, for this you will need to follow these steps:

  • Provide content that people will like to see
  • Interact regularly
  • Include the URL in the ‘About’ section and
  • Add all possible details in the Contact Info section.

This will ensure that the people have enough interesting things to share which will inevitably increase site traffic and rankings.

Top Digital Marketing Brands to Follow for 2019

An Overview of Grade A, Top-Notch Digital Marketing Brands in 2019

SEO

The Brandpoint Blog

The Brandpoint Blog is geared at helping you be a better content marketer. And since they’ve been in the digital content marketing space for over 20 years, they’ve got some valuable insights to share.
Their blog features great in-depth pieces about SEO and how Google assesses quality, an interview series featuring marketers and strategists from all over the industry, a host of pieces on content marketing tools and content distribution tactics, and much more.
No matter what area of content marketing you’re in, Brandpoint’s blog has got something for you.
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Conclusion

As you can see, there are so many valuable business marketing blogs online. If you need help succeeding today, tomorrow, or for years to come, you need to start reading and following the best industry blogs available right now.

If you’re new to the Internet and digital marketing in general, you’ll come to realize that everything moves at a rapid pace online. What works for websites today will not work as a marketing tactic tomorrow. So you have to stay on top of things at all times, because otherwise, you may end up suffering the consequences of outdated information.

Please use these important resources every step of the way. They’ll help your business and make you a better online marketer, which is the ultimate goal, right?

Marketing metrics for digital markekting

8 Digital Marketing Metrics That Clears Out the Blur for You

Thanks to modern digital marketing tools businesses have a lot of information at their fingertips to streamline their marketing efforts and increase sales. That sounds pretty good, but finding out where to get started in the jungle of information available can be overwhelming. However, for your convenience here is a list of eight digital marketing metrics to focus on in order to evaluate and focus your efforts. We’ll even include a successful example for a real-life peek into how it works.

8 Effective Digital Marketing Metrics

Get your return on investment

1. Return on Investment (ROI)

As the old saying goes, “you’ve got to spend money to make money.” Marketing costs money, but you should pay attention to how much money you are spending vs. how much you are making. Some simple math comes into play, and you need a few figures. The cost per lead is the first number. The second number is the amount or percentage of leads that turn into sales. The last number is the average customer value. For example, if you pay $10/lead and 50% of your leads turn into sales, then it costs you an average of $20/customer. If the average customer makes a one time purchase of $50, your ROI is $30. That’s a positive ROI and a good sign. If your average customer’s purchase is less than $20, in this scenario, you have a negative ROI and are spending more than you are making. This information is valuable because it allows you to re-think your marketing strategy and make changes in order to make your business profitable.

2. Lead Close Rate

Traffic to your website is great. If no one sees it, then no one will buy. However, receiving a lot of visits to your website is useless if no one is turning into a customer. The close lead rate is a crucial metric in the grand scheme of things because it’s an indication that something in your marketing campaign is lacking or succeeding. If your close lead rate is high, you are doing something right! If it’s low, you know you should start investigating the reason why. Globally, across all industries, the close lead rate hovers around 3% but if you’d like to find out the average website lead close rate for your industry check out figures calculated based on industry and country.

Keeping the customer for return purchases

3. Customer Retention Rate

Last month’s blowout sale may have resulted in a lot of purchases, but if those customers use and lose your product or business, you might not be coming out ahead. Like any metric, this is just one way to narrow down on a problem area and isn’t telling of what the end issue is. It could mean that customers are dissatisfied with the end product. Or it could mean that your pricing is too high to retain the customers you’ve been targeting. If your customer retention rate is less than satisfactory, it’s a great starting point in pinpointing problem areas in your business or marketing plan.

4. Landing Page Performance and Effectiveness

Your landing page has the potential to provide a lot of information about visitor habits. Clickable links are a key way to find out what is working and what isn’t. You’ll notice the eye-catching website offers a lot of clickable links including videos, photo galleries, feature lists, quotes, contact links and similar models. The variety on this landing page will provide a wealth of information to analyze. Along with the information it is ideal to add call to actions on the page. Doing that can help in increasing the page/product performance. In short, it is ideal to make the landing page worth the watch and put simple, visible call to action to increase CTR.

Aim for a high click through rate

5. Click Through Rate

A lot of people might see your blog or advertisement in passing, but the click-through rate measures how many people who see it click on it and are exposed to your associated landing page. Apparently, a high click-through rate is a good thing and means that your method for driving visitors to your website is successful. A low click-through rate means you may have to re-think how successful your advertisement is doing.

6. Long-Term Comparisons

Every business has highs and lows based on the season and market changes. The best way to get an idea of how you are doing is to look at the big picture. How does this year compare to last year? If you weren’t doing much digital marketing last year but started this year and have seen an increase in profit, it’s a good sign that your efforts are paying off. The more years of data you have to compare the more accurate of a picture you can get of the overall results of your marketing effort. Suppose if you run a business that provides invoice finance, then you must compare on how many businesses opted for your service last year to what is the number for this year and how many of them are recurring?

Customer long-term value

7. Customer Lifetime Value

Your type of business can influence the customer lifetime value significantly, so it is important once again to look at the bigger picture when determining the cost-effectiveness of your marketing. If you have a product that is most likely a one-time purchase and won’t be repeated be sure that the cost of bringing in a customer isn’t higher than the money you put into securing them. However, spending more to bring in a customer is valuable if they are likely to continue buying your product.

8. Conversion Rates Based on Device

It’s valuable to find out how much of your website traffic comes from which devices, and what their conversion rates are. More people are shopping from mobile devices, and if you are finding this to be common for your business, you should consider ensuring mobile-friendly websites for smooth transitions.

Final Considerations

While there are a lot of factors to consider when improving your digital marketing plan, these eight factors are a great start to knowing how to think about how well your efforts are paying off. It’s important to remember that these metrics should be viewed with a big-picture perspective in order to hone in your efforts for maximum effectiveness.

Use soical media in product promotion

Ways to Promote Your E-commerce Business Without Sounding Salesy

 

Most people in the current times spend at least two hours on social media daily which adds up to at least five years and four months’ time spent on the social apps in the lifetime of any person. It cannot, therefore, be ignored that people spend a considerable amount of time in trying to connect and engage with friends as well as family members. They also engage with brands as they might seek products to brighten the skin or meet some other need they have.

Don't forget social marking in your e-commerce business

The social media is relevant in providing news, family updates, events that are crucial to people as they help them in feeling connected in one place. However, despite the significant advantage of social media to people, many marketers forget to utilize it for the sales pitch. Below are the correct ways of promoting your e-commerce products without being too pushy or salesy.

Promoting Your E-Commerce Business Without Sounding Salesy

Connecting With Bloggers and Influencers

The best referrals always come from trusted sources such as those from friends and family members. Such recommendations are most likely fruitful as they have been tried and confirmed to work in most cases. Research done shows that the peers’ recommendations influence 70% of millennials once people want to buy products. In most cases. about 70% of millennials choose endorsements coming from non-celebrities.

With the use of social, the number of trustworthy people is higher compared to the conventional methods since people can rely on more than just family and friends when they are in need of recommendations. Other people who turn out to be beneficial in practice are bloggers, influencers, some celebrities, and the trend-makers. Working with the influencers can be beneficial to you as it can help in one becoming a part of the trends made.

When good partnerships with the social influencers and bloggers are created, you can beat a great advantage of increasing the products sales as well as growing a more loyal customer base. Social promotion is normally achieved through the use of influencer marketing since posts can seamlessly be blend into the user’s timeline at all times. This strategy is the most effective compared to most others as it helps in acquiring new customers easily. Such strong relationships give you the opportunity to promote the e-commerce business effectively without seeming like a sleazy salesperson. The idea generally becomes that the post may not be coming directly from your brand hence not showing any signs of being pushy. The influencers will generally share their insights about your products to build awareness and trust among the customers. Some, however, come in the organic format, but the fastest and easiest way to make use of the influences of the product is through the use of the sponsored content.

Marketing funnel for ecommerce

Image Source: Influencerdb.net

 

These posts are generally paid for, and the best way to gain more customers on the social networks for your products is making the post seem as natural as possible without exaggerating the content. Mistakes in posted ads can cost the products in lost sales if they make the customers lose trust. When selecting the influencers, it is important to choose those who are excited to show off the brand and are willing to work it out for your brand to bring out the best content that stands out among the competitors. It is also essential that the influencers tag each post as sponsored appropriately to achieve the set goal either by adding a simple # ad or # paid. Remember that if the posts appear to be spam, they can push away the followers from the influencers’ part of from your brand which makes it extremely crucial to be careful at all times.

It is essential to include that the content is sponsored but always necessary to apply wisdom and creativity while doing it. Labelling the sponsorships and partnerships is also crucial in the promotion as it helps in ethical reasons and letting followers know that the posts have been paid.

One thing, however, customers should be aware that the posts from the influencers are not organic. Long-lasting relationships are crucial in the promotion of e-commerce businesses at all times.

Promote your product

Consider Running a Contest or Promotion

Usually, offering a free item in a contest is an excellent strategy in ensuring you create a buzz in business among the clients. This kind of promotion helps in building the product awareness as well as the brands and results in the company support. It is advisable to stay true to your brand at all times to achieve the best results from the promotion.

While quantity might be substantial in some cases, when it comes to promoting business in the social, quality is always crucial. With proper planning, great success from the social promotion is highly achievable.

First, you need to have clear rules clearly and know what you want. When the expectations are clear for both you and the participants, then confusion is minimized, and this helps in making everyone happy even after the contest. The contest should be developed with the aim of creating new leads and attracting new customers into the business. The new customer leads should be added to the business email list and also get engaged in the social profiles improving the brand awareness.

Suppose if your business sells products that brighten the skin, you can run a contest where you ask the contestants to find out a product from your website which can brighten the skin in the shortest period of time and ask them to explain how by considering the product descriptions. The one who gives the most relevant product wins the contest.

Video sells products

 Producing Product Videos

Today, most people spend a considerable amount of time watching YouTube videos, and the rate continues to increase day by day. Visual content attracts many people in the social creating internet video traffic. It is now more accessible for people to create and share videos as opposed to the past. A video is an easy way to engage with the audience even with the use of mobile phones. It gives an excellent opportunity to humanize your brands as well as strengthen the relationships with the customers.

Promoting businesses on the social are similar to walking a tightrope. Once the messaging is active, the social posts can pick up wind and therefore sending the products flying off in the internet shelves. On the other hand, when the messaging gets wrong, you can tend to be too pushy or salesy to the followers, therefore, getting them to rush to the “unfriend” button. There is a need hence for you to find the perfect balance on getting the messaging right for the use of the social media so that you can promote the e-commerce businesses the correct way.

Tips for business success

10 Simple Yet Effective Business-Boosting Strategies

The business world is ever competitive. Every startup wants to get to the top. This, therefore, means that you need to have strategies to help in your growth. Below are some of the proven business boosting strategies you can apply to your business growth and success.

User-friendly website

1. Maintain A User-Friendly Website

The digital development in the world today has changed how businesses operate, same to the customers purchasing practices. Most customers are buying online like never before. This means that having a user-friendly website is a must for any business to succeed. Maintaining a crisp and user-friendly website for your product and services will boost your online visibility and business growth, as confirmed many times by Bootstrap Business founder, Mike Schmier.

Customers looking for the products must find you easily. This means keeping the website up to date and with great content is a must.

Most customers also access the internet through their phone, so make sure the website is mobile friendly.

2.Do Your Competitor Research

The business world is an evolving world; you, therefore, need to keep abreast with the trends, changes, and activities at the current moment. You need to look into what the customers are into and what your competition is up to so that you can edge them out. You also need to research on the government and political provisions for your business. This implies that the more informed you are, the better your chances at business success.

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3. Use Social Media

You need great social media strategies to help in your business growth. You should have great content for your audience and engage with them. Social media helps you give information to your audience as well as receive feedback, reviews, and recommendations from them. Social media also has several users whom you can reach and make your customers.

 4. Offer Great Customer Service

Customer service is one of the great business-boosting tips. When you get it right, you will ensure that the existing customers will stay happy by getting their products from you. You should make the customers feel valued and appreciated. The best way is by providing and showcasing solutions to what customer’s demand are. For instance, if you look at Ford SUVs, they offer a wide range of products to cater their customers looking for budget friendly options to luxury models. This helps to attract visitors and can easily add value to brand.

Trade show participation

5. Participate In Tradeshows

Trade shows are exhibitions and showcases of products and services that are beneficial for the growth of your business as it will help you get new customers. It is also a learning platform where you interact with other businesses, both you competition and your  indirect competition. You will learn their strategies and know how to stay winning. Participating in trade shows is also a great avenue for establishing new partnerships with the other businesses.

6. Form Partnerships With Other Businesses

Just like to humans, no business stands alone. Even in as much as you have your products and services, you still need other businesses for the services you lack, because you cannot do it all. You should, therefore, strive to create good business partnerships with the other businesses. This will boost your business as you will be able to learn from the others. You will also be creating markets for your services. An example of how to do it is by partnering with a company who provides insurance for your employees and business as they get your services.

Aid social causes

7. Take Part In Social Causes

One of the ways to increase your business growth is by making sure that it is relatable to the consumers. Taking part in social causes makes you relatable to the consumers. They will know that you don’t only care about their money but also on their wellbeing. This will make them even happier to buys goods and services from you. Just like in advertisement, you might need to use some amount of money on any given project you take on social causes, but it will be beneficial in the end. Take part in helping teach the kids, help during catastrophes and crisis, among other societal ventures.

8. Provide Quality Products

It is obvious that providing quality product is the ultimate tip for business growth. It is most likely that you will not be a monopoly in your line of business. You need to have the best products and services to be able to edge out the competition. You need to give the clients the reasons to stick with you and not any of your competition.

Prompt employee fitness

 

9. Maintain Employee Well Being

Employees are an integral part of your business. The more motivated and appreciated they feel, the more productive they will be. You, therefore, need to ensure their wellbeing. Their wellbeing is enhanced by factors like providing an enabling working environment, asking for their opinions on matters affecting the business. Provide them with proper diet and exercise opportunities. Offer  them snacks rich in proteins and vitamins. You can also sign them up for gym facilities. This will help them keep active and rejuvenated hence productive which is good for the business growth.

10. Conduct Expert Interviews On Your Products

The more a product helps the consumers, the more they will purchase it. You, in this case, must ensure that your product is helpful to the consumers to ensure business growth. Conducting expert interviews concerning your products will go a long way in enabling you to establish the relevance of your products and services. You will also get recommendations on what you can do to improve the products. As long as you implement the strategies and recommendations to conform to the consumers need, you are sure of business growth.

Every entrepreneur hopes to see their business succeed and become the ultimate leader. Using these strategies well is of great value in ensuring your business growth. Apply them and see your business succeed.

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3 Steps to Improve Your Online Business with Technology

How does technology benefit your online business? If you are thinking of starting an online marketing business, or any online business of any type, you will be relying on technology more than ever. As technology evolves, so does opportunity. Just keep in mind, giving up the corporate grind to have a career that is far more flexible is within reach, with the right technology.If your business relies on the Internet, read on to learn what I did.

1. The Heart of Production

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It’s no surprise that the heart of any online business will be the computer. Without it, the business wouldn’t exist. Justin shared basic tips that will help you in your production. Of course, when talking about computers, that encompasses laptops and iPads as well.

First, we recommend that you get a computer with a minimum RAM of 6 to 8 GB. RAM is an acronym for random access memory and has to do with a computer’s data storage capability.

Second, the processor, we recommend going with a quad-core processor, when possible. This type of processor often leads to faster speeds in computing, especially when working with large processing tasks such as graphics and compression.

Of course, with all this power, comes the need for protection as well. For laptops, find a secure case that will protect your laptop from damage when you are on the road.

2. Staying Connected on the Road

Other than a laptop, or an iPad, one of the best ways to stay connected to your business is with a smartphone. A phone is not just a phone any longer unless of course, you opt for the most basic one. However, I was told when buying mine that all phones in the near future will have to have a wireless package, so you might want to consider one just for that reason alone. If you are paying for it, you might as well have it, right?

Here are some interesting tidbits, regarding smartphones:

  • You can stay connected with internet access, keeping you informed of new messages, Social Media, and emails.
  • Many are all-in-one devices, with cameras, video, texting, Internet access, and even Google Docs and Calendar with the Androids.
  • Smartphones are quicker than phones of just a couple years ago, with a dual-core processor.
  • These phones make it easy to check emails, post links to social media, and just stay connected when you are away from the office. To me, the main difference between a smartphone and a laptop or iPad is that I carry my phone with me at all times.

3. Enough Lanes in Your Freeway

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To avoid a traffic jam in your computer’s communications, make sure you have a proper router to support all the devices you have in your home office, as well as the entire home. Your router is responsible for all the devices such as the computer, iPad, smartphone, and even game systems that are in the house. If you have multiples of these, as many people do, that is a lot of toil on the router.

Each device uses bandwidth, therefore taking up ‘lanes’ in the system. It would be much easier to have a 6-lane freeway to handle 3000 cars, than a 2-lane road.

Find a router with a 300 bandwidth, and you should be fine. You should be able to find a decent one for around $200, give or take a few dollars. But, if it helps prevent a sluggish computer or disconnected web calls, it is worth the extra money.

Technology offers us all a chance to have the flexibility in our careers, so we can produce more and live more at the same time. You just need to take advantage of it.

Author Bio:

Sohail is a content marketer and a blogger, currently he is associated with Smiletutor.sg an online tuition agency in Singapore. His hobbies include writing, reading books, traveling and gardening.

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Smart Financial Habits For Marketing Agencies to Adopt This Year

Actually go to the gym, cut down on empty carbs, and don’t spend as much as you did during the holidays. It’s that time of year to focus on self-improvement.

Oh, we’re not talking about individuals.

Marketing agencies, it’s time.

One of the many categories marketing agencies need to improve on, especially after another long period of holiday season, is money management. The topic of saving money may sound easier said than done, but adopt these 4 habits and you’ll be on your way to starting your company’s financial New Year resolutions.

1. Invest in your savings first

Contributing to your savings shouldn’t come last, or even second for that matter. Choose to pay yourself first whenever you receive a paycheque. This simple and obvious, yet important money saving tactic is needed for increasing your savings.

Using what’s left in your bank account at the end of the month to contribute to your savings will most likely only make you feel guilty when realizing how much you should have put away in the first place. Instead, set up an automatic transfer that will move the money from your chequing account to your savings on each pay period.

2. How much to set aside

Sometimes putting money aside can be difficult because we either put aside too much or too little. We can either feel like we don’t have enough left over for ourselves or we aren’t seeing a significant increase in our savings each time.

You should be saving 10% to 20% of your yearly net income. However, a staple rule for a savings account is to save at least $1,000 in case of emergencies or save enough to cover your living expenses for 3 to 6 months. Expenses could include, rent, groceries, or monthly car insurance.

3. Don’t be afraid to speak about money with your management

The topic of money seems to be taboo when engaging in polite conversation. What is perceived as having “too much” or “too little” money is subjective and can be socially damaging. So most times we avoid the topic, and no one feels judged.

However, money shouldn’t be taboo. The amount of money in your bank account doesn’t define your company’s worth. 

Becoming more open to discussing investments, company’s finances, and that will help you learn from others, just like how we learn when we discuss relationships and careers.

Studies show that the more we talk about our finances, the more confident we are, and the more knowledge we gain about making smarter money choices. Don’t worry about others possibly judging you based on how much you have in your wallet, and start discussing your savings with your inner circle.

4. Create a budget

Your first towards healthier financials would be to just create a budget. No matter how much money you have, always create a budget. To get started, you can use a budget calculator to determine how much you should be spending on necessary expenses depending on your annual take-home pay.

If you don’t know where your money is going, then you’ll never have a healthy relationship with finance. Take time to mentally or physically write down your financial goals like buying an office or a business car, and make saving for these goals a part of your budget. Creating a budget will help you set spending limits, work more comfortably within your means, and have more money for investments that actually matter to you.

In the end, it can feel easy to beat yourself up for over-spending. But just like how eating one burger won’t ruin a diet, spending too much on one night out won’t ruin your company’s bank account. Feeling guilty about past money mistakes isn’t constructive, but learning from it and doing better tomorrow is.

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How to Rank Your Local Business

Any person who owns or does online marketing for a local business knows the challenges that come with marketing such an enterprise. It can be easier to manage non-geographic campaigns than carrying out localized ones. There is a great difference between a local SEO campaign and an average one. In addition, local search engine results keep on changing at a rapid pace more than any other initiative.

The starting point is to understand how your various ranking factors are weighing in the local SEO. Local SEO has slightly different factors in comparison to the normal SEO campaigns such as My Business Signals and External Local Signals. However, on-page SEO and links still play a critical role in Local SEO strategy and campaigns. The only differentiating point is that you will be focusing on different types of links. This article presents some of the techniques you can put in place so as to get high ranking for your local business.

Put the First Things First

Before you go very far and begin to chase links, you need to do a lot of up-front work on your website. This will help you to make sure that you are in a position to get the best possible results. The approach is more important is you want to rank highly in the local pack listings. You will have to rely more on My Business signals, local reviews, and local NAP citation to rank within the available local rankings. You will pay less attention on link building and focus more on the above strategies.

Google My business

You need to claim the ‘Google my Business’ page for your site if you have not yet done so. You can find a lot of information on how to set up this page online. However, there are certain things that you need to be careful to include while setting up this page. These include adding a long and unique description that has links and the right formatting. You also need to select the right category for your business. It is advisable to upload as many photos as you can.

You should not forget to add a local contact number to your listing. The business address you add should be consistent with the one that is on your website and other local directories. Be keen to upload a high-resolution cover photo and profile image. It is also advisable to include your opening days and hours if applicable. Finally, make sure you get real reviews from your existing clients.

Name, Address and Phone Number

Consistency is paramount when dealing with these issues (NAP). Make sure that you have NAP in full across the entire website. This information should be displayed on all the pages. In addition, you should use exactly the same details and format when mentioning your address in other sites including local citations.  You can also use schema.org markup on the NAP of your brand so as to give the search engines what they require to display the information of your company in the right manner. Some local businesses place their NAP information on the footer of the website and mark it up with the data markup from schema.org. You can always find a code online that you can adapt to your brand. You will only be required to change the bolded text to match your brand.

Local Reviews

Local reviews have a direct influence on local search rankings and you must spend some reasonable time to acquire them. However, you need to understand that this does not only refer to Google reviews. You may also want to get some reviews from the Yelp page that re normally used by Apple maps together with the other local directories. However, you need to give Google reviews the top priority. The first thing to could be to get in touch with your existing customer base so as to capture the low-hanging fruits. You could give them some discounts as an incentive for their time. You could also dedicate one page on your website to guide your customers on how to review your products. This can be very effective when it comes to getting in touch with customers including the non-technical ones.

Local on-page SEO Factors

Local business on-page SEO conforms to some old-school SEO tactics. Therefore, you need to publish the most valuable content. Do a thorough keyword research to understand what the competition has to offer. There are several SEO tools that you can use to undertake the research. You should include a city and relevant keywords in your landing page and other pages. There are several SEO tools that can assist you to find out the keywords that most people in your locality type in the search engine as they look for your products. You can access some of these tools free of charge and you need to make good

Local Link Building and Citations

You cannot overlook the importance of link building in the local SEO campaigns. Local SEO depends more on links from other local websites that are relevant to your industry. You need to get links from highly authoritative websites within the region if you want to rank highly in local search engines. The quality of the links you get is as important as the number of links. One of the useful sources for building links is local directories. There are several strategies you can use in building local back links. The links should come naturally because any form of deception can lead to immense penalties.

SERP Click Through Rate

This is an important ranking signal especially when dealing with CTR from the SERPS. This signal is very strong because Google uses it as one of its measures for quality score. This metric measures the user experience that your searchers will get. There are several techniques that you can use to maximize your SERP CTR and you can find some information that is very relevant online.

Conclusion

Ranking your local business has become one of the basis for business success. There are several techniques that you can use in pushing for local business ranking. These tools and techniques will assist you to improve your ranking in local SEO. The most important thing is to remain vigilant and use the right campaigns.

 

Ariana Smith is an enthusiastic blogger by profession. She is the co-founder of TechNetDeals; an Amazon Offers and Tech Deals site.

Digital Advertising Mistakes

7 Digital Advertising Mistakes to Avoid

In this era of immense competition, digital media provides vast opportunities for businesses. It plays a crucial role in building your brand and sending your message across to the potential audience and is an effective tool to save money, but to take maximum advantage of this platform, a marketer must strategise things smartly.

Merely adopting technology doesn’t reap desired results unless it is supported by appropriate execution. You have to get it right if you want to avoid the pitfalls.

7 Top Digital Advertising Mistakes To Avoid

Here are some of the major mistakes to avoid in your digital marketing campaign to reap the benefits.

Set budgetary goals

1. Not setting goals and budget

Before setting up a campaign, it is essential to define your goals and allocate an appropriate budget. Without clear and defined goals, it would be difficult to measure the impact of your digital marketing efforts as well as its ROI. If your goal is building brand awareness, then success will be measured by exposure and traffic, but if you are looking to reach customers closer to the purchase decision, conversions matter and quality matters more than quantity. So, set up your goals and budget and then proceed to execute the campaign.

2. Not knowing your audience

Understanding your target audience is of utmost importance, from budgeting and planning to implementation and results, everything depends on your target audience and their preferences. Digital marketing is not just about publishing great content, tweets and Facebook posts, it’s about getting a return on your efforts. So, knowing your target audience likes, dislikes, income, race, education, and other important information related to your market segment let you design a powerful marketing strategy.

Be mobile friendly

 

3. Not being mobile friendly

With 80% of the Australian population using smartphones and other mobile devices to access the internet, digital marketers cannot afford to overlook this aspect. If your campaign is not optimised for mobile, you are excluding the majority of the potential customers and losing them to your competitors. Everything, from emails to apps and newsletters to website itself, should be compatible with a wide range of mobile devices to accommodate your target audience.

4. Not doing keyword research when producing content

If you are producing content on a regular basis, then you are headed in the right direction, but was your editorial calendar put together strategically, or did you just have a big team brainstorming session about the content you should put out? If it’s the latter, fret not, there are easy ways to optimise your content to ensure it’s being found by search engines and ultimately users.

Before you put together your content, try to do keyword research to check what people are searching for. This is essential because you may be producing the most valuable content on the web, but if no one is searching it, then it’s of no use and won’t bring in the customers.

Choose the right media

5. Advertising on wrong sites

While it may be tough to choose your audience in every case, but you should try to control as much as possible. Have you ever seen something like men’s hair loss cream in a Cosmo? Probably not, that’s because running an ad like that in a Cosmo would be a complete and total waste of time, efforts, and money. An advertisement placed on the wrong site can be more damaging to your brand than no ad at all. Your product is geared towards a specific audience and you just can’t pick any random site to run your ads in and hope it works. So, be a little cautious while choosing sites to run your ads.

6. Not hiring an expert agency or team

Digital marketing is a very diversified field and involves activities of definite specialisation. A single person cannot achieve all the targets solely, and it can become quite overwhelming. Furthermore, digital marketing requires a number of tools and strategies to be implemented that you may not have the knowledge of. Most advertisers believe in running and controlling the digital campaigns by themselves, without possessing the required knowledge, skills, and experience. So, to harvest maximum benefits of digital advertising, consider hiring a team of qualified SEO experts or a reputed digital agency in Australia.

Track your results

7. Not tracking your efforts

Even if you start implementing the above-mentioned points, you still have to make sure you track your efforts. This allows better understanding as to which campaigns are bringing your business the most success. Tracking your efforts could be daunting, but is an essential part, so it is important that you hire a team of experts to help you. Track and analyze their activities as well so you can get a grasp of how much time is spent on what (you can use Excel timesheets for this as well). This will help you build better demographic models, scale your approach and maximize your resources and also they can help you analyse your metrics across all channels.

These are the mistakes you should avoid in order to reap the benefits of digital advertising.

5 Steps to Make Blogging Profitable

5 Steps To Make Blogging Profitable

In recent years, blogging has become famous among different classes of people. Anyone who has an idea, an appeal, a complaint, or a hobby can start running his or her personal blog by establishing a work from home routine. Whether you already have your own blog or are a newbie in this sphere, you can certainly find many useful ideas I am going to cover in this article. Of course, it’s quite exciting to run a personal blog, to write down your thoughts and concerns, to find like-minded people or to share useful information. But what if you can combine the pleasant with the useful? So believe it or not, I am here to help you make your blog lucrative.

5 Steps To Make Blogging Profitable

Blogging steps to follow for a lucrative blog

There are tons of ways to make money online. This 20 Actionable Ways To Make Money Online shows exactly that. The income of blogs depends solely on advertisements. In general, people advertise their brand or services to reach out to their audience. Advertisements are made on the internet, on TV, newspapers, radio, banners, and so on. Advertising via internet has become more and more popular in the recent years and it is constantly expanding.

Advertising online is done through the advertising companies. In fact, the most famous company people trust their advertising is Google. The latter has advertising services for those who have a product or a service to advertise and for those who wish to place advertisements on their own websites. The service to support the first option is called AdWords and the second one is called AdSense.

In the scope of this article I am going to outline 5 key points to help you on your way and firstly I want to speak about AdSense service. As the famous proverb says “A journey of a thousand miles begins with a single step”. Thus, AdSense service is your first step to success. Let’s see how it works and what actions you should take.

Learn about AdSense

1. Open an account on AdSense, sign up, and follow the directions.

AdSense service operates for website owners who want to get advertisements posted on their websites and earn money every time internet users click through the ads or take some action in relation to those ads. AdSense service accepts your request, looks through your website, and determines whether to add your account or to reject you.

This is a lengthy process; however, it’s not bad that Google AdSense evaluates the requests so as not to overload the service by poor quality websites. If  you have a domain that is customized, it’s better for you to sign up with that one as in this case you have better chances of being accepted. Or else, you can use your Gmail.

Afterwards, you can check your preferred advertisement format, but it is advisable to choose all the formats. The program then gives you an HTML code, you place it on your website, and your advertising space is ready to accept ads from the World Wide Web. The Google folks will find the keywords the advertisers have bid for on your blog, and soon you will see the first ad on your webpage. Congratulations!! Now it’s the starting point of your success you are going to tell your grandchildren about.

Nevertheless, the amount of money you will get per click is dependent on different factors. Essentially, it depends on the amount advertisers have bid for your keyword and their agreement with Google AdWords. So as you can see, increasing the amount of money you will get per click on the advertisement placed on your webpage is conditioned by matching the right keywords as well. Consequently, let’s pass on and see what we can improve here.

Do keyword research

2. Do keyword research and ensure keyword relevance to page content.

You run a blog, right? Most probably, you have many articles posted out there that include some tips, recipes, experiences, or whatever based on whether you decided to create or curate. Let’s say, you use rich text there without doing any keyword research. What will be the outcome? Google AdSense service has a large number of bloggers’ database interesting in accepting ads on their websites. Certainly, they do keyword research, find the keywords that are being searched for every day, identify the price Google AdWords has agreed to pay per click (the price advertisers have bid for certain keywords in the AdWords auction), include them in their texts, and take care of the relevance of the keyword with the page content.

And what if you don’t do this? Well, Google tools will crawl its database and match the keywords advertisers have bid for with those that have been used on blog pages. With the aim of finding the right matches, Google AdSense service will opt for the webpages which have the keywords in their texts. Of course, when you turn to AdSense saying that you want to place an ad on your page, it will review your request and if your website is accepted, it will find something to place on your site. But if you can place the keywords which are more demanded and have a higher cost-per-click, why not do that and increase the possible income.

To illustrate my point, I have done research for my Popup Builder website relevant keywords and here are the results

As you can see, I have checked the word “Popup” to see what profitable options I can have. Thus, the search term “how to enable popups on iPhone” has the highest volume, i.e. it is being searched by 70 people, the CPC for the keyword phrase is $33.72 dollars and the total value is $2,360 dollars. So if the key phrase is being searched by 70 people and suppose all of those 70 people click on the suggested ads, the total amount of money Google will charge will be $2,360 dollars.

But your income as a blogger will depend on how much an advertiser has bid for a specific keyword and what price has been set. It’s also vitally important to keep in mind that Google AdSense will not consider the quantity of clicks made by yourself on your own website or won’t pay you for bot performed click-throughs. So don’t ever try to cheat Google. The service is clever enough to detect any scams.

AdSense service also shows ads according to the searches. It collects data from browsers, and it “knows” the interests and occupation of almost all of its users. Accordingly, it can easily identify what a user is interested in at the moment and shows some pages to him or her according to what they have been recently looking for.

In addition, Google gives website owners the opportunity to choose the kinds of ads to be displayed on their pages according to the keywords applied. Nevertheless, there is also a nuance for the website owners to consider. When you ask AdSense to place only the ads corresponding to the keyword you have used on your page, Google AdSense may occasionally place the ad of your competitor on your website which should not be acceptable for you.

Here Google AdSense has a solution as well. When you open an account and fill in the forms for Google to consider, you can mention the URL of your competitor website so that AdSense service excludes placing it on your site. Promoting competitors on their pages is for dummies. So I am sure you don’t want to be one!

Encourage disabling AdBlock

3. Encourage your website visitors to disable their AdBlocking Service.

 Many of people among us don’t like receiving advertisements. To avoid the annoyance of receiving ads, many people set up and enable the Ad Block service for their Browsers which allows to block the ads and not to see them. As a blogger you know about this option, and you also know that this is a real problem that will hinder you from showing ads to your website visitors. Taking this into account, you should do your best to encourage and assist your site visitors to turn off the Ad Blocker on their Browser.

Particularly, to reach out to your website visitors you can use the Ad Block Detect Popup Extension with the help of which you can make a popup convincing a visitor to turn off the Ad Blocker so that they can see the advertisements on your page. This will retrieve you the opportunity to be visible to your audience as people interested in the modern extensions and tools, or in herbs, care products, or whatsoever you are promoting, may be inspired by those you promote on your site.

Share the post on social media

4. Promotion of your page via Social Media Networks.

 It is highly recommended to start spreading the word about yourself through the social networks. Here you have multiple choices. For instance, you can add social buttons to your website or make Social Popups. This functionality offers a convenient way for encouraging your visitors to share and spread the word about your brand or services through a compact and nice-looking window.

Apart from this, you can join Facebook groups related to the sphere of your activity, follow people on Twitter and Google+, share your unique posts there, cite your webpage, and offer your services in hopes of attracting more customers. To assure that you are an active user, it is highly recommended to answer questions at your comment pages. In addition, to make your presence felt, you can also research blogging websites and offer helpful insights on their comments’ pages as well.

Position matters

5. Paying attention to ad position is a must.

As advertisements are the source of your income from running a blog, it is important to pay attention to the position you provide for them. While you cannot control what the ads on your page will look like; as advertisers determine the design of their advertisement themselves, deciding the position of the ads on your webpage is within your authority.

You can provide AdSense with advertising space. Determining the position of advertisements, you should pay attention to both visibility and relevance to content. As to visibility, it’s better to provide advertising space either at top or at side positions. It’s not recommended to give advertising opportunity at the bottom of your webpages as this will decrease the chances for an ad to be clicked through and, accordingly, your chances to earn money will drop. As mentioned above, relevance to page content must be considered as well when providing space for advertising.

For example, suppose you have written an informative article on what sunscreens are safer for kids. At the beginning, you speak about the types of sunscreens and the sun protection factor (SPF). Later on, when you have already covered the key points, you can provide an advertising space within your content. So, it will be right to the point for Google AdSense to use the provided space for advertising a high-quality sunscreen compliant to the safety requirements presented within your article. Consequently, people searching the engines for a safe sunscreen for their kids will possibly come across your article and while reading it they will see the ad and say “Oh, that’s just what I need”. Thus, showing products or services in context will add up emotional hint and demonstrate the value of the offer.

Finally, if you are thinking whether blogging can help you to achieve success, the answer is that if run properly, a blog can serve as an exceptional means to spread the word about your brand or services, as well as to place advertisements to earn money. The key to success is constant development, engagement and everyday hard work as marketing is not a static process, it demands time, perseverance and hard work to always be engaged and informed of the latest marketing trends.

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