The e-commerce industry is evolving at a rapid pace. However, that doesn’t indicate that your online business will grow at the same speed. Your purchases could be lagging, or it could be just about okay. But the majority of online stores today want to expand their business, experience better online visibility, brand awareness and grow the revenue stream fast.
Of the many factors that have a role to play in this, favorable web design is also essential. Most of the aspects of an online business, right from the company logo, site usability to appearance and the like – it all should get designed in a way that it promises a perceptive user experience. It will make your customers, and online users stay on your website for a longer time. However, the opposite is also true. When you have an inferior and sub-standard web design, it will affect your business negatively. To know more on this, you can get in touch with Craig Tuttle Marketing New York City.
There are many web design strategies that you can opt-in for today to boost your online sales. Three important ones are as follows:
- Get your website loading speed optimized
Your online business will be as competitive or strong as your business site. When the online visitors are welcomed with very slow loading speeds and an incompetent design, chances are they will not want to explore your site more. Even before they have examined your site, they will leave at the earliest. According to Stanford research, about 75% of the online users conclude the credibility of an e-commerce site, based on the site design. It is essential for a site to load within four seconds. Else, the site has already lost about 25% of their online viewers.
It is challenging statistics to keep up to. But if you want your users to stay on your site and make a purchase, your loading times should be less. Your site’s speed should be optimized.
- You can target the current consumer using email campaigns and remarketing ads
It’s a cost-effective decision to sell your products and service to the present customers than the new ones. Do you want your online business site to grow fast? If yes, then you should focus on the marketing initiatives on acquiring repeat sales from the existing customers. Well planned email campaigns and remarketing ads are two ways to get this done and boost online sales.
- Leverage the potency of your landing page
Do you want your online business to attain huge growth? If yes, you should make the most of your landing page. Simply put, a landing page is a web page that gets explicitly downloaded for a single service, offer, product and the like. And contrary to your conventional website homepage, each element will gain maximum focus on one CTA (Call to Action). Everything on the landing page will get designed in a way that it converts a random online viewer into a customer.
The online landscape is laden with an acute competition. Gaining profits and success is a matter of consistent effort. You can count on these three web design steps to get maximum profits from your online business.