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Three ways to enhance web design to increase sales

The e-commerce industry is evolving at a rapid pace. However, that doesn’t indicate that your online business will grow at the same speed. Your purchases could be lagging, or it could be just about okay. But the majority of online stores today want to expand their business, experience better online visibility, brand awareness and grow the revenue stream fast.

Of the many factors that have a role to play in this, favorable web design is also essential. Most of the aspects of an online business, right from the company logo, site usability to appearance and the like – it all should get designed in a way that it promises a perceptive user experience. It will make your customers, and online users stay on your website for a longer time. However, the opposite is also true. When you have an inferior and sub-standard web design, it will affect your business negatively. To know more on this, you can get in touch with Craig Tuttle Marketing New York City.

There are many web design strategies that you can opt-in for today to boost your online sales. Three important ones are as follows:

  1. Get your website loading speed optimized

Your online business will be as competitive or strong as your business site. When the online visitors are welcomed with very slow loading speeds and an incompetent design, chances are they will not want to explore your site more. Even before they have examined your site, they will leave at the earliest. According to Stanford research, about 75% of the online users conclude the credibility of an e-commerce site, based on the site design. It is essential for a site to load within four seconds. Else, the site has already lost about 25% of their online viewers.

It is challenging statistics to keep up to. But if you want your users to stay on your site and make a purchase, your loading times should be less. Your site’s speed should be optimized.

  1. You can target the current consumer using email campaigns and remarketing ads

It’s a cost-effective decision to sell your products and service to the present customers than the new ones. Do you want your online business site to grow fast? If yes, then you should focus on the marketing initiatives on acquiring repeat sales from the existing customers. Well planned email campaigns and remarketing ads are two ways to get this done and boost online sales.

  1. Leverage the potency of your landing page

Do you want your online business to attain huge growth? If yes, you should make the most of your landing page. Simply put, a landing page is a web page that gets explicitly downloaded for a single service, offer, product and the like. And contrary to your conventional website homepage, each element will gain maximum focus on one CTA (Call to Action). Everything on the landing page will get designed in a way that it converts a random online viewer into a customer.

The online landscape is laden with an acute competition. Gaining profits and success is a matter of consistent effort. You can count on these three web design steps to get maximum profits from your online business.

What Are the Features That Segregate Excellent SEO Companies from Others?

Site improvement is helpful to any organization that requires increasing its online visibility. At the point when your brand image is web index cordial, you can make sure to appreciate more noteworthy and progressively valuable traffic. It is in all terms a big loss to own digital marketing base or site that isn’t simple for anybody to discover. Consequently, there is an extreme need for SEO service for better results. However, being a business head, it is not expected of you to take care of the intricate matters. You would want an expert to handle these affairs for a successful business venture.

In the present time, there are a large number of SEO specialist organizations and choosing the best out of the many is not only important but also challenging. The administrations you hire will decide whether you will be able to go higher on the result page. Therefore, there are certain guidelines that you need to follow to be on the safer side. Go to the next section and read the following details to enhance your knowledge.

The guidelines that you need to keep in mind

The following section will focus on the requirements that you should keep in mind. Make sure you don’t skip on any of the points. Take a look.

1. Comprehend your brand and its requirement

The main way to ensure that web search tools attempt to bolster your good fortune further is the point at which you are to comprehend your business and your desired goals profoundly. Thus, you may have to figure out how to think of SEO methodologies that will undoubtedly get great outcomes to your organization. As you can see this is your preliminary stage. To provide effective solutions, you need to know what the requirement is. Hence, a complete analysis of your website is essential.

2. Comprehend the most recent market patterns

The truth of the matter is that your image isn’t the main brand marketing the administrations or items in this field. There are many of your sorts. So, the question is how to draw more traffic? That definitely depends on the quality of your products or service. However, there is another essentially important factor.

You have to know your competitors and plan your competition. Hence, it’s imperative to comprehend your objective market and the trending marketing patterns and requirement. This method will assist you in picking the privilege online substance and SEO campaigns which have the potential to make a difference.

3. Rightly assess the selected SEO administrations

There are certain marks of a great SEO company. All the decent SEO organization has a rundown of administrations that it has to offer to its clients. While searching for one such generally advantageous service, ensure it has all administrations that match with the list of requirements. Now, you know the importance of the first two points. Once you have a list ready, you can just tally your requirements with the company that you have selected.

Third party referencing and utilization of watchwords are a portion of the administration’s organizations offerings. Yet you can appreciate a great deal more relying upon the specialist co-op you pick. Remember SEO is a broad terminology and has a lot to offer. Take a gander at the accessible administrations and analyze how useful they can be to your brand image. And after that, settle down on your official conclusion. A few suppliers may offer substance composing and other remarkable administrations to draw out the best from your online image. You need to invest some time in searching for the right company.

4. Think about your monetary condition

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Nothing comes free of cost. Even if it arrives, it is most likely not to stay permanently. Thus, money is an important factor. It can figure out which administrations are most reasonable and profitable for your business. Website design enhancement administrations are granted on various conditions and terms. Therefore, you ought to pick an SEO organization that offers services which goes with the requirement. For this, it is utmost important to have transparent conservation with the executives. You are also expected to read the bond before signing it.

Make sure all the points are covered in their service list. Ensure that you don’t go over the point of confinement so that you can easily manage the cost of notwithstanding. Go for more current and updated SEO techniques that may have a significant effect on your image. However, you are more secure inside your budgetary breaking points.

5. Create your own identity

What influences to be one of a kind, is also similar to what makes SEO administrations take you to the top. You have to innovative with your substance. So, that it can help to improve your positioning on web indexes. Keep in mind, popular web engines like Google, prefer contents that are relatable, recent, grammatically sound and creative. Attempt to proffer innovative thoughts that will enhance the methodologies you take with the administrations.

Yes, it may apparently sound easy enough, but when it comes to the execution part, you face the real challenge. There are so many people trying to make a living and identification. Thus, you should aim at bringing something that is simple yet appealing. These creative aspects are managed well by SEO experts. The condition, however, is to find a reliable SEO service for the same.

In the End

The best SEO organization is the one that is dedicated to improving your image with the help of important and well-created administrations. With such a significant number of SEO administrations accessible, you may find it difficult to find the best amongst the rest. Well, to make your job a smidge easier, you may visit https://www.solutionspire.com. That’s the end to all your hunts for the best SEO organization.

Get in touch with the experts and take your website on the first page of search results and see the rapid rise of traffic. Hopefully, this article will guide you in the correct path.

5 Ways to Work More Efficiently with Your Remote Digital Marketing Team

 

If you are not familiar with digital marketing, you need to get up to speed quickly. When your parents had a business they most likely used the Yellow Pages as their prime marketing tool and supplemented that with mailings and maybe broadcast media ads if they had the money. Now, digital marketing reigns, and you’ve probably been made aware of that fact by the countless robocalls you get from someone claiming to be a Google rep.

There are good remote digital marketers out there, however, and here are five ways to begin and cultivate a great relationship with your remote digital marketing team.

Use Contracts

The quality of your team’s contract can tell you a lot about their professionalism. If their document looks like it was cut and pasted from various internet sources, you should probably look elsewhere. The contract should be a neat, clean and easily understandable statement that outlines the duties of both parties in the relationship. The more details that are present, the less chance there will be for disagreements and problems.

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Contact Guidelines

The digital world moves quickly, so make sure your team knows when you are available. If you take three days to answer emails or texts, you may give your remote marketing team the idea that marketing is not your number one concern. If you appear laid back, your work may not be completed with a sense of urgency.

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Also, find out when you can expect answers to your queries. If you want instant replies, make sure your team knows that and that they are capable and willing to meet your reply time constraints.

Since you might be doing business with a marketer who works out of their Minneapolis studio, while you’re in Austin, Texas, you need to have open and clear lines of communication.

Scope of Work

Both sides need to discuss exactly what the relationship will entail. Do you want Facebook ads, an AdWords campaign, daily Twitter posts, or are you just looking for blogs that will increase your organic search results? Or, if you don’t know what you want, be sure to use a marketing team that will guide you through the social media marketing process.

Management

Do you like to micromanage? Are you going to read every word of copy? Or, are you going to let your team do its job and be happy with the quality results they provide? Yes, these are rhetorical questions, but you get the point.

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Also, make sure that you are happy with your main contact person and that you have an alternative source in case you need to get something done in a hurry.

Foreign or Domestic

This one is your call. Many companies have great successful relationships with overseas digital marketing firms, and you can also. Of course, be aware of time/date differences if you deal with someone in a distant country, but there should not be any language barriers. If there are, you may need to look elsewhere.

Digital marketing is an excellent way to grow your business and there is no reason that a remote relationship can’t work—especially if you pay attention to the previous five tips.

 

7 Practical Tools for Digital Entrepreneurs

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Digital entrepreneurship is the latest trend certain to keep on expanding. There are a couple of reasons why becoming a digital nomad is popular. The lifestyle allows for nearly unlimited freedom; traveling the world while making a profit has become a reality available to everyone with a good idea. And that’s just the beginning. With the internet connecting people with the right skill sets with employers who need them across the globe, opportunities are endless.

 

However, every good idea needs a stable development plan, and launching a location-independent business doesn’t equal actually running one. Because business teams and contributors are often scattered across multiple countries, the need to keep in touch and share knowledge efficiently and regularly becomes ever greater.

 

Fortunately, the market is always in the know. When there is a global demand, the response is never slow in coming. Whether it is communication, task scheduling and management, file sharing or budget tracking, online tools will rule them all. We hereby bring you the list of seven essential tools for digital entrepreneurs.

 

1. Google Drive/Docs

 

Benefits of Google Drive/Docs are hardly an unknown to anyone, but their full potential is, perhaps, yet to be acknowledged. The tool is essential and omnipresent, used widely by businesses large and small. What’s the hype all about?

 

Merely the fact that Google Drive/Docs enable and empower shared activities makes the tool unavoidable indeed. Every collaborator can get access to company files and documents on top of adding, removing and proofreading content. Anyone familiar with computer-based word processors will find Google Docs a tool easy to master. For some added pleasure and ease of communication, comments are also an option. Forget about compatibility issues! Google Drive/Docs are free to use, so there!

 

2. Dropbox

 

Long past are the days when Dropbox was simply a tool for storage and backups. Nowadays, the service offers numerous features to simplify business operations on a large scale. As its creators put it, “Dropbox is a home for all your work,” and they are hardly exaggerating.

Notable Dropbox features include file storing and multi-device access, file synchronization, file sharing (recipients don’t have to use Dropbox), collaborative workspace (“Paper”), showcase options (“Showcase”), team management (“Dropbox Business”) and app integration.

 

3. Trello

 

Trello is a web-based project management application that keeps things simple and efficient. The tool features boards, lists and cards, all of which make organization and prioritization a flexible task. Similar to other tools that are essential for online businesses, Trello provides clear overviews and the ability to add comments and upload files.

 

The most easily overlooked feature of the tool is its checklist. Perhaps people tend to overlook obvious tasks, but we find this feature to be irreplaceable.  A quick overview of what Trello can help with: project organization, email courses and writing ebooks.
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4. Asana

 

Asana is all the rage these days, with a growing number of online businesses using it to its full potential (which is yet to expand, by the by). Often described as the “ultimate tool for efficient project management,” Asana empowers creation of tasks and projects, dashboards and conversations — all that without calling for a single meeting (in the traditional sense of the word). Asana also features comments on participants’ actions, as to simplify things further.

 

5. Slack

 

Slack is a chat app empowering seamless personal-, group- and multi-channel communication between team members and collaborators. The tool is user-friendly in that it features a seamlessly navigable design and useful tips (customizable and altogether optional). For some added functionality, it also allows for file sharing and makes all messages browsable. Finally, it syncs automatically across all devices and can be connected to other apps (including Skype and WordPress).

 

The fact that Slack is a relatively new tool but is already tremendously popular speaks volumes about its usefulness, so we’ll expand no further.

 

6. Mint

 

The importance of keeping track of your budget cannot be underlined enough. Mint is just the right tool to help with the creation and tracking of budgets. The tool offers personalized suggestions, allows for bill tracking and performs credit checks. Saying that Mint is a powerful tool would hardly be an overstatement, seeing as it brings together in one place your bills and money and sends timely alerts for actions required.

 

7. Wunderlist

 

Wunderlist is a cloud-based task manager that helps online businesses boost their productivity. Mildly put, the tool empowers the users to manage their tasks across devices, is easy to use and free. Further out, Wunderlist is as practical for personal tasks as for business ones. Whether it is a scheduled meeting or grocery shopping, the tool will help you get things done in the best possible way.

 

Wunderlist features customizable notifications (due dates, to-dos and reminders), making every task doable in a seamless manner. The tool is compatible with all major devices, including iPhone, iPad, Mac, Android, Windows, Kindle Fire and the Web.

A Local SEO Marketing Company Can Help To Grow Your Business Online

Finding the Top SEO Marketing Company in Singapore Assures Great Results in Your Industry

 

The online presence and performance of any business, irrespective of being small or big, no depends largely on Search Engine Optimization (SEO) efforts. If you are not listed in Google’s search engine results, then it becomes harder for any potential customer among your target audience to find you out. With a notable search presence, it is difficult to share your ideas and thoughts to anyone interested. So, in every possibility, a good SEO company is your best partner in dominating the SERPs (search engine result pages).

However, there are many businesses still lacking an ideal SEO strategy. Some simply limit their SEO efforts to writing some blog posts and some others try to build a few random links. In fact, SEO is not just blog writing or keyword stuffing. Instead, a professional SEO agency takes a very comprehensive approach to online marketing to bring your business on top in the internet space.

So, how to find the top SEO marketing companies? Let’s discuss a few basics. But, before getting into those details, let’s wipe off some common myths about SEO agencies.

“This provider has a good website; they may be good at SEO work too.”

A good-looking website cannot always be indicative of a good SEO firm. If you are searching for an SEO provider who needs to design your site too, then probably ye. Otherwise, you need to consider their professional qualities and strategies to identify a good SEO service than just the aesthetics of their presentation.

Kolkata SEO

Kolkata SEO

“The agency ranks #1 in search results in my area, so they know the same”

In fact, it is a fact to note whether the agency themselves perform well. However, it is not always for granted that just because they show up on top, they could the top service in the region. There are many factors search engine weigh against others, and the ranking may go and down based on these timely factors. So, never fall into any assumptions based on such subjective evaluations, but take a closer and deeper look to identify things.

“This provider employs hundreds of employees and ear in a million, so they may be the best.”

Of course, a firm of that sort will be doing something really worth. But it is not for sure whether these add-ons have anything do with actually SEO. There is no default rule that the best SEO firm you may get should be much of a bigger firm. While considering an SEO marketing company, bigger may not always be better. Sometimes, the apt choice for you may even be someone who is working as a freelancer from his or her basement. Sometimes, it may be an international provider also with a huge number of employees. Don’t write on or off someone just based on size.

How to find the Top SEO?

1. Decide your apt needs

Get into the depth of it and understand what you exactly need in SEO. It could be anything or a combination of:

  • Link removal
  • Reputation management
  • Proper web analytics.
  • An SEO audit
  • Ongoing SEO efforts
  • Quality Link building
  • PPC management
  • Content marketing.
  • Retargeting
  • Social media focus, or one of the other top services SEO firms may offer.

If you are not sure of what you need, then figure it out first with the help of an expert and then start working on it. Set your objective goals like growing sales by 30% over the next 6 months, increase leads by 50% in a year, etc. Keep this goal in mind and consistently evaluate the effectiveness of your SEO efforts in terms of achieving this goal.

2. Don’t hesitate to get multiple consultations

When it comes to SEO, it is okay to get more than one consultation, but it is ideal for keeping it a secret. Once you are clear about your objectives, sit with a provider to figure out how to accomplish SEO goals. Professional SEO firms may offer free consultation and analytics at best in order to impress you and get the business.

You can do this with multiple agencies at a time to get all their web analytics reports, suggestions about SEO strategies, and itemized quote for your digital marketing efforts. You can easily compare these proposals to identify which gives you the best output and maximum return on investment.

3. Get some references and case studies

The major question you want to get answered from any SEO firm is “whether you will help me to get the job done?” When you mountaineer, then you need to get an expert assistant. The same is needed in the case when you are doing scuba diving into the sea also. Similarly, being unable to see what’s out there, the best possible way for an SEO agency to answer your question is to show some examples.

An experienced provider may have dealt with many other SEO projects as of yours and can share it with you to explain your case scenario. Let them tell you real stories. A good SEO firm will make it their unique USP if they get such an opportunity. However, don’t trust just stories, but look for the objective evidence too which justify their stories.

Finding the best local SEO provider

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Local SEO is very important for a business which is focusing on geographical sales. Local SEO is the way to optimize a website for the people in that area to easily find it out. If you need is this, then it is important to check the expertise of the provider in local SEO before signing up.

  • Ask if they specialize in local SEO

SEO is a multi-faceted discipline, and there may be providers specializing in local SEO, national SEO, and international SEO, etc. You can identify this by checking their portfolio and also by looking at the nature of their client base.

  • Ask about the overall strategy in local SEO

Each provider may take different approaches when it comes to local SEO. Some may specialize in a single vertical, and some others may be working on a single client only in each vertical, etc. Make sure that a company you approach has a general approach to it which cuts across all relevant markets and industries. Ensure they can explain it to your satisfaction before shaking hands.

There are also many tools available for local SEO, which is constantly growing too. So, as the provider to explain their expertise in local SEO tools and how they can utilize those for your benefits. Try to gain some true insight into their overall local SEO approach, compare multiple options, and then finalize the top choices for you.

Using Links Ensure Better SEO and Better Brand Recognition

The primary objective of an online business site is to reach out to more and more people with its brand and product or services. The simplest way to do that is:

  • Create a better website
  • Ensure better SEO.

However, both these are easier said than done because there are lots of factors to consider and aspects to cover for the best and most desired results. The most important thing is to ensure that your brand is easily recognizable by the masses that may be national or international, targeted and beyond.

In fact, if you meet the SEO experts and discuss the matter with them you will see that most of them will put brand recognition and awareness much higher in their list of priorities in comparison to the price and quality of the product that you are discussing.

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There are different options available to a user to choose from in this scenario. Proper brand recognition and creating proper brand awareness will provide the users with options like going with a brand that is:

  • Easy to recognize by them
  • Known to have been around for several years if not decades
  • Known to have a blimp
  • Often seen in the commercials and of course
  • Not known.

While the last three options contain a fair amount of risks in it, the first two happens to be the safest choice. Therefore, it is important for you to ensure that your brand is recognized easily by visitors. This will ensure:

  • Better SEO
  • Higher search ranks
  • More organic traffic
  • Higher conversion possibilities
  • Enhanced sales prospects and
  • More business revenue.

How to ensure that you get all these? Well, with the use of proper links.

Using better links

Take a cue from sites like https://keywordfyrebird.com and other similar sites in using links in the best possible way to gain SEO results and SERP ranking.

The links that you use will determine simply how far successful you are in SEO or this search engine optimization. The links act as the guides that will take a reader to the right page as desired when they click on it.

Using the proper links involves much more than the traditional belief and conception that “backlinks are everything.” This is very much wrong as these are only a part of SEO.

When it comes to the linking aspect, it is prudent and good for your business and your site not to wait for people to link to you, no matter what you do. Instead, stay away from this fool’s game and take the initiative to ask them to link to you. The best way to do this is to get backlinks.

There are several different ways in which you can get backlinks. However, you will have to consider these following three factors no matter whichever way you follow to get backlinks:

Quality

Quality of the links that you want to choose is the most important factor to consider. When you look at the links, you must look at the quality as it matters though links may not be everything in SEO.

  • If you build quality backlinks it will be easy for you to reach out to the right audience and sources.
  • A solid link will help you to offer the desired value to your brand as well as the users.

In SEO, certainly, the number of links will have no significance though most business owners only care for the total number of links. This is a grave mistake that they commit and there are several good reasons to say so such as:

  • A large number of links does not mean all of these will be of high quality. In fact, chances are high that most of these will be of low quality or spam. In such situations, the search engines will simply ignore your links.
  • The search engines also give more value to the links of the brand new sites in comparison to the links that are repeated from the existing sites that primarily allow the users to move simply from one-page t another page within the same site.

Therefore, consider the link profile of your site before you include it. In this regards as well you will need to look into several aspects to ensure a better and higher SEO. You will need to look at:

  • The Total Linking Root Domains that will tell about the number of exclusive sites that link back to your site
  • Equitypassing as this external link passes the maximum strength
  • The ratio of the numbers as compared to the total links used in the site.

All these considerations are the most important indicators of success.

Anchor text

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This is another important element to consider for ensuring a better SEO result. This is actually the text used by the other competitive sites when these sites link to you. Once again this matters the most and therefore you will need to differentiate between the types of anchor texts. To do this you must follow the good rule of thumb:

  • Make the link text sound more natural as it will provide better SEO results. You can do this by linking it to a guide on anchor text using words like “click here” or mentioning it naturally in your text so that it blends and goes well with the writing.
  • You must also follow the best practice of using contextual backlinks as well.

Following this process will make your backlinking efforts much easier and effective ensuring a better SEO result.

Number

Lastly, you must consider the number of total links that you use as this also matters in the eventual SEO results. Over time, you will need to build backlinks of very high quality at scale. Stick to the minimal number of links that are relevant to your content with more focus on quality rather than quantity. This will provide your site with the desired edge to gain better SEO results.

Therefore, it will be utterly unwise for your site and business success if you take the liking factor lightly.

Develop A Better SEO Strategy Like A Pro

Often you will come across websites that will tell you a lot of things when you want to develop a better and more effective SEO strategy.

  • Few will say that you must start by collecting data as much as you can
  • Few others will highlight on conducting thorough research for better and more relevant keywords and links
  • There may also be a few sites you will also come across that will suggest you focus on writing content that is aimed at your audience and making sure that it is far better than that of your competitors.

While all these tips and advice are true and equally effective, you will need to compile all such suggestions and make a proper list of ways to follow for a better SEO result and a higher ranking in the search engine result pages of Google or any other search engine for that matter.

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The ways to follow

Since SEO is a complex subject you will need to be more strategic in your approach. Here is a comprehensive list of things you must do to get the desired results.

  • Start with developing an online resource or tool on your site. When you provide online tools such as the mortgage calculator it will allow the search engines to include your website in their searches. This is because these tools will increase the value of your website in the ‘eyes’ of Google.
  • Make sure that you format all the relevant contact information correctly. This is a very important aspect as Google often likes to know whether or not you are a real person. When you furnish proper contact info you will not only prove your identity but will also show the integrity of your business proving it to be a good one.
  • You will be even better off and increase the chances of ranking higher in the SERPs with better SEO if you follow NAP or the same format on your website as well as outside sites. This will give Google another method of verification.
  • The best way in which you can build a better SEO is by adding an ingenious and highly informative blog to your site. All search engines especially Google prefer contents that are of high quality. Make sure that you update your blog on a regular basis so that it looks fresh and not repetitive. Through your blog, you can establish your authority in the best possible way.
  • Look out for the best ways through which you can make the visitors stay on your site for a longer time. This is not an easy task as it may seem. Often you will need to call up and consult with professionals such as Joel House Search Media in this regard. They may suggest different ways in which you can make your content gripping and interesting. A few of these ways are offering an interactive map so that customers can locate your business easily, including videos to buy some time and direct them to the other desired areas in your site and lots more.
  • Make sure that your site is a fun and informative place to be. This will ensure that the visitors stay with your site for a long time and also look at the different pages that you have so strategically and painstakingly crafted. The level of interest that your content can create among the visitors is something Google will look for and like most to rank your site higher than that of your competitors in the search result pages.
  • You must make your site highly responsive so that it fits in both on a desktop screen as well as on a career of any mobile device such as a laptop, tablet and a smartphone. Since more than 80% of the website access is through mobile devices, this approach will ensure that you increase the number of visits to your website that will eventually move it up the rankings in the search engines.
  • Building citation in the local directories is another useful way to reach put to more and more audience and higher and higher up in the SERPs. If your business needs listing such as a real estate business then this will help you to add more and more useful backlinks to your site. These backlinks are indispensable to the search engines. Since the local business directories hold a great deal of value and weight, featuring high up in the result pages will be easier for you if you are enlisted in it.
  • Since images and videos make a better and long lasting impression, make an effort to focus on video marketing using the most popular YouTube channel. People love watching videos online but make sure that it is interesting, relevant to your business as well as informative at the same time. Nowadays, creating exciting content often means the inclusion of Instagram pictures and short video clips in it as that makes the visitors come back for more.

To develop an effective and result driven social media marketing strategy you must keep pace with the ever-changing Google requirements. Since these requirements change, so does Search Engine Optimization or SEO.

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You will need to be abreast with these changes and implement it as quickly as you can so that you keep your traffic and rankings the same if not better it and beat your competitors. Follow the new SEO trends set and always think ahead of the time.

The best way is to incorporate social media with your marketing efforts. If you maintain a business page on Facebook which is perhaps the most popular social media channel, you will surely improve your ranking and SEO results.

However, for this you will need to follow these steps:

  • Provide content that people will like to see
  • Interact regularly
  • Include the URL in the ‘About’ section and
  • Add all possible details in the Contact Info section.

This will ensure that the people have enough interesting things to share which will inevitably increase site traffic and rankings.

Top Digital Marketing Brands to Follow for 2019

An Overview of Grade A, Top-Notch Digital Marketing Brands in 2019

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The Brandpoint Blog

The Brandpoint Blog is geared at helping you be a better content marketer. And since they’ve been in the digital content marketing space for over 20 years, they’ve got some valuable insights to share.
Their blog features great in-depth pieces about SEO and how Google assesses quality, an interview series featuring marketers and strategists from all over the industry, a host of pieces on content marketing tools and content distribution tactics, and much more.
No matter what area of content marketing you’re in, Brandpoint’s blog has got something for you.
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Conclusion

As you can see, there are so many valuable business marketing blogs online. If you need help succeeding today, tomorrow, or for years to come, you need to start reading and following the best industry blogs available right now.

If you’re new to the Internet and digital marketing in general, you’ll come to realize that everything moves at a rapid pace online. What works for websites today will not work as a marketing tactic tomorrow. So you have to stay on top of things at all times, because otherwise, you may end up suffering the consequences of outdated information.

Please use these important resources every step of the way. They’ll help your business and make you a better online marketer, which is the ultimate goal, right?

Marketing metrics for digital markekting

8 Digital Marketing Metrics That Clears Out the Blur for You

Thanks to modern digital marketing tools businesses have a lot of information at their fingertips to streamline their marketing efforts and increase sales. That sounds pretty good, but finding out where to get started in the jungle of information available can be overwhelming. However, for your convenience here is a list of eight digital marketing metrics to focus on in order to evaluate and focus your efforts. We’ll even include a successful example for a real-life peek into how it works.

8 Effective Digital Marketing Metrics

Get your return on investment

1. Return on Investment (ROI)

As the old saying goes, “you’ve got to spend money to make money.” Marketing costs money, but you should pay attention to how much money you are spending vs. how much you are making. Some simple math comes into play, and you need a few figures. The cost per lead is the first number. The second number is the amount or percentage of leads that turn into sales. The last number is the average customer value. For example, if you pay $10/lead and 50% of your leads turn into sales, then it costs you an average of $20/customer. If the average customer makes a one time purchase of $50, your ROI is $30. That’s a positive ROI and a good sign. If your average customer’s purchase is less than $20, in this scenario, you have a negative ROI and are spending more than you are making. This information is valuable because it allows you to re-think your marketing strategy and make changes in order to make your business profitable.

2. Lead Close Rate

Traffic to your website is great. If no one sees it, then no one will buy. However, receiving a lot of visits to your website is useless if no one is turning into a customer. The close lead rate is a crucial metric in the grand scheme of things because it’s an indication that something in your marketing campaign is lacking or succeeding. If your close lead rate is high, you are doing something right! If it’s low, you know you should start investigating the reason why. Globally, across all industries, the close lead rate hovers around 3% but if you’d like to find out the average website lead close rate for your industry check out figures calculated based on industry and country.

Keeping the customer for return purchases

3. Customer Retention Rate

Last month’s blowout sale may have resulted in a lot of purchases, but if those customers use and lose your product or business, you might not be coming out ahead. Like any metric, this is just one way to narrow down on a problem area and isn’t telling of what the end issue is. It could mean that customers are dissatisfied with the end product. Or it could mean that your pricing is too high to retain the customers you’ve been targeting. If your customer retention rate is less than satisfactory, it’s a great starting point in pinpointing problem areas in your business or marketing plan.

4. Landing Page Performance and Effectiveness

Your landing page has the potential to provide a lot of information about visitor habits. Clickable links are a key way to find out what is working and what isn’t. You’ll notice the eye-catching website offers a lot of clickable links including videos, photo galleries, feature lists, quotes, contact links and similar models. The variety on this landing page will provide a wealth of information to analyze. Along with the information it is ideal to add call to actions on the page. Doing that can help in increasing the page/product performance. In short, it is ideal to make the landing page worth the watch and put simple, visible call to action to increase CTR.

Aim for a high click through rate

5. Click Through Rate

A lot of people might see your blog or advertisement in passing, but the click-through rate measures how many people who see it click on it and are exposed to your associated landing page. Apparently, a high click-through rate is a good thing and means that your method for driving visitors to your website is successful. A low click-through rate means you may have to re-think how successful your advertisement is doing.

6. Long-Term Comparisons

Every business has highs and lows based on the season and market changes. The best way to get an idea of how you are doing is to look at the big picture. How does this year compare to last year? If you weren’t doing much digital marketing last year but started this year and have seen an increase in profit, it’s a good sign that your efforts are paying off. The more years of data you have to compare the more accurate of a picture you can get of the overall results of your marketing effort. Suppose if you run a business that provides invoice finance, then you must compare on how many businesses opted for your service last year to what is the number for this year and how many of them are recurring?

Customer long-term value

7. Customer Lifetime Value

Your type of business can influence the customer lifetime value significantly, so it is important once again to look at the bigger picture when determining the cost-effectiveness of your marketing. If you have a product that is most likely a one-time purchase and won’t be repeated be sure that the cost of bringing in a customer isn’t higher than the money you put into securing them. However, spending more to bring in a customer is valuable if they are likely to continue buying your product.

8. Conversion Rates Based on Device

It’s valuable to find out how much of your website traffic comes from which devices, and what their conversion rates are. More people are shopping from mobile devices, and if you are finding this to be common for your business, you should consider ensuring mobile-friendly websites for smooth transitions.

Final Considerations

While there are a lot of factors to consider when improving your digital marketing plan, these eight factors are a great start to knowing how to think about how well your efforts are paying off. It’s important to remember that these metrics should be viewed with a big-picture perspective in order to hone in your efforts for maximum effectiveness.

Use soical media in product promotion

Ways to Promote Your E-commerce Business Without Sounding Salesy

 

Most people in the current times spend at least two hours on social media daily which adds up to at least five years and four months’ time spent on the social apps in the lifetime of any person. It cannot, therefore, be ignored that people spend a considerable amount of time in trying to connect and engage with friends as well as family members. They also engage with brands as they might seek products to brighten the skin or meet some other need they have.

Don't forget social marking in your e-commerce business

The social media is relevant in providing news, family updates, events that are crucial to people as they help them in feeling connected in one place. However, despite the significant advantage of social media to people, many marketers forget to utilize it for the sales pitch. Below are the correct ways of promoting your e-commerce products without being too pushy or salesy.

Promoting Your E-Commerce Business Without Sounding Salesy

Connecting With Bloggers and Influencers

The best referrals always come from trusted sources such as those from friends and family members. Such recommendations are most likely fruitful as they have been tried and confirmed to work in most cases. Research done shows that the peers’ recommendations influence 70% of millennials once people want to buy products. In most cases. about 70% of millennials choose endorsements coming from non-celebrities.

With the use of social, the number of trustworthy people is higher compared to the conventional methods since people can rely on more than just family and friends when they are in need of recommendations. Other people who turn out to be beneficial in practice are bloggers, influencers, some celebrities, and the trend-makers. Working with the influencers can be beneficial to you as it can help in one becoming a part of the trends made.

When good partnerships with the social influencers and bloggers are created, you can beat a great advantage of increasing the products sales as well as growing a more loyal customer base. Social promotion is normally achieved through the use of influencer marketing since posts can seamlessly be blend into the user’s timeline at all times. This strategy is the most effective compared to most others as it helps in acquiring new customers easily. Such strong relationships give you the opportunity to promote the e-commerce business effectively without seeming like a sleazy salesperson. The idea generally becomes that the post may not be coming directly from your brand hence not showing any signs of being pushy. The influencers will generally share their insights about your products to build awareness and trust among the customers. Some, however, come in the organic format, but the fastest and easiest way to make use of the influences of the product is through the use of the sponsored content.

Marketing funnel for ecommerce

Image Source: Influencerdb.net

 

These posts are generally paid for, and the best way to gain more customers on the social networks for your products is making the post seem as natural as possible without exaggerating the content. Mistakes in posted ads can cost the products in lost sales if they make the customers lose trust. When selecting the influencers, it is important to choose those who are excited to show off the brand and are willing to work it out for your brand to bring out the best content that stands out among the competitors. It is also essential that the influencers tag each post as sponsored appropriately to achieve the set goal either by adding a simple # ad or # paid. Remember that if the posts appear to be spam, they can push away the followers from the influencers’ part of from your brand which makes it extremely crucial to be careful at all times.

It is essential to include that the content is sponsored but always necessary to apply wisdom and creativity while doing it. Labelling the sponsorships and partnerships is also crucial in the promotion as it helps in ethical reasons and letting followers know that the posts have been paid.

One thing, however, customers should be aware that the posts from the influencers are not organic. Long-lasting relationships are crucial in the promotion of e-commerce businesses at all times.

Promote your product

Consider Running a Contest or Promotion

Usually, offering a free item in a contest is an excellent strategy in ensuring you create a buzz in business among the clients. This kind of promotion helps in building the product awareness as well as the brands and results in the company support. It is advisable to stay true to your brand at all times to achieve the best results from the promotion.

While quantity might be substantial in some cases, when it comes to promoting business in the social, quality is always crucial. With proper planning, great success from the social promotion is highly achievable.

First, you need to have clear rules clearly and know what you want. When the expectations are clear for both you and the participants, then confusion is minimized, and this helps in making everyone happy even after the contest. The contest should be developed with the aim of creating new leads and attracting new customers into the business. The new customer leads should be added to the business email list and also get engaged in the social profiles improving the brand awareness.

Suppose if your business sells products that brighten the skin, you can run a contest where you ask the contestants to find out a product from your website which can brighten the skin in the shortest period of time and ask them to explain how by considering the product descriptions. The one who gives the most relevant product wins the contest.

Video sells products

 Producing Product Videos

Today, most people spend a considerable amount of time watching YouTube videos, and the rate continues to increase day by day. Visual content attracts many people in the social creating internet video traffic. It is now more accessible for people to create and share videos as opposed to the past. A video is an easy way to engage with the audience even with the use of mobile phones. It gives an excellent opportunity to humanize your brands as well as strengthen the relationships with the customers.

Promoting businesses on the social are similar to walking a tightrope. Once the messaging is active, the social posts can pick up wind and therefore sending the products flying off in the internet shelves. On the other hand, when the messaging gets wrong, you can tend to be too pushy or salesy to the followers, therefore, getting them to rush to the “unfriend” button. There is a need hence for you to find the perfect balance on getting the messaging right for the use of the social media so that you can promote the e-commerce businesses the correct way.

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