Thanks to modern digital marketing tools businesses have a lot of information at their fingertips to streamline their marketing efforts and increase sales. That sounds pretty good, but finding out where to get started in the jungle of information available can be overwhelming. However, for your convenience here is a list of eight digital marketing metrics to focus on in order to evaluate and focus your efforts. We’ll even include a successful example for a real-life peek into how it works.
8 Effective Digital Marketing Metrics
1. Return on Investment (ROI)
As the old saying goes, “you’ve got to spend money to make money.” Marketing costs money, but you should pay attention to how much money you are spending vs. how much you are making. Some simple math comes into play, and you need a few figures. The cost per lead is the first number. The second number is the amount or percentage of leads that turn into sales. The last number is the average customer value. For example, if you pay $10/lead and 50% of your leads turn into sales, then it costs you an average of $20/customer. If the average customer makes a one time purchase of $50, your ROI is $30. That’s a positive ROI and a good sign. If your average customer’s purchase is less than $20, in this scenario, you have a negative ROI and are spending more than you are making. This information is valuable because it allows you to re-think your marketing strategy and make changes in order to make your business profitable.
2. Lead Close Rate
Traffic to your website is great. If no one sees it, then no one will buy. However, receiving a lot of visits to your website is useless if no one is turning into a customer. The close lead rate is a crucial metric in the grand scheme of things because it’s an indication that something in your marketing campaign is lacking or succeeding. If your close lead rate is high, you are doing something right! If it’s low, you know you should start investigating the reason why. Globally, across all industries, the close lead rate hovers around 3% but if you’d like to find out the average website lead close rate for your industry check out figures calculated based on industry and country.
3. Customer Retention Rate
Last month’s blowout sale may have resulted in a lot of purchases, but if those customers use and lose your product or business, you might not be coming out ahead. Like any metric, this is just one way to narrow down on a problem area and isn’t telling of what the end issue is. It could mean that customers are dissatisfied with the end product. Or it could mean that your pricing is too high to retain the customers you’ve been targeting. If your customer retention rate is less than satisfactory, it’s a great starting point in pinpointing problem areas in your business or marketing plan.
4. Landing Page Performance and Effectiveness
Your landing page has the potential to provide a lot of information about visitor habits. Clickable links are a key way to find out what is working and what isn’t. You’ll notice the eye-catching website offers a lot of clickable links including videos, photo galleries, feature lists, quotes, contact links and similar models. The variety on this landing page will provide a wealth of information to analyze. Along with the information it is ideal to add call to actions on the page. Doing that can help in increasing the page/product performance. In short, it is ideal to make the landing page worth the watch and put simple, visible call to action to increase CTR.
5. Click Through Rate
A lot of people might see your blog or advertisement in passing, but the click-through rate measures how many people who see it click on it and are exposed to your associated landing page. Apparently, a high click-through rate is a good thing and means that your method for driving visitors to your website is successful. A low click-through rate means you may have to re-think how successful your advertisement is doing.
6. Long-Term Comparisons
Every business has highs and lows based on the season and market changes. The best way to get an idea of how you are doing is to look at the big picture. How does this year compare to last year? If you weren’t doing much digital marketing last year but started this year and have seen an increase in profit, it’s a good sign that your efforts are paying off. The more years of data you have to compare the more accurate of a picture you can get of the overall results of your marketing effort. Suppose if you run a business that provides invoice finance, then you must compare on how many businesses opted for your service last year to what is the number for this year and how many of them are recurring?
7. Customer Lifetime Value
Your type of business can influence the customer lifetime value significantly, so it is important once again to look at the bigger picture when determining the cost-effectiveness of your marketing. If you have a product that is most likely a one-time purchase and won’t be repeated be sure that the cost of bringing in a customer isn’t higher than the money you put into securing them. However, spending more to bring in a customer is valuable if they are likely to continue buying your product.
8. Conversion Rates Based on Device
It’s valuable to find out how much of your website traffic comes from which devices, and what their conversion rates are. More people are shopping from mobile devices, and if you are finding this to be common for your business, you should consider ensuring mobile-friendly websites for smooth transitions.
While there are a lot of factors to consider when improving your digital marketing plan, these eight factors are a great start to knowing how to think about how well your efforts are paying off. It’s important to remember that these metrics should be viewed with a big-picture perspective in order to hone in your efforts for maximum effectiveness.
Most people in the current times spend at least two hours on social media daily which adds up to at least five years and four months’ time spent on the social apps in the lifetime of any person. It cannot, therefore, be ignored that people spend a considerable amount of time in trying to connect and engage with friends as well as family members. They also engage with brands as they might seek products to brighten the skin or meet some other need they have.
The social media is relevant in providing news, family updates, events that are crucial to people as they help them in feeling connected in one place. However, despite the significant advantage of social media to people, many marketers forget to utilize it for the sales pitch. Below are the correct ways of promoting your e-commerce products without being too pushy or salesy.
Promoting Your E-Commerce Business Without Sounding Salesy
Connecting With Bloggers and Influencers
The best referrals always come from trusted sources such as those from friends and family members. Such recommendations are most likely fruitful as they have been tried and confirmed to work in most cases. Research done shows that the peers’ recommendations influence 70% of millennials once people want to buy products. In most cases. about 70% of millennials choose endorsements coming from non-celebrities.
With the use of social, the number of trustworthy people is higher compared to the conventional methods since people can rely on more than just family and friends when they are in need of recommendations. Other people who turn out to be beneficial in practice are bloggers, influencers, some celebrities, and the trend-makers. Working with the influencers can be beneficial to you as it can help in one becoming a part of the trends made.
When good partnerships with the social influencers and bloggers are created, you can beat a great advantage of increasing the products sales as well as growing a more loyal customer base. Social promotion is normally achieved through the use of influencer marketing since posts can seamlessly be blend into the user’s timeline at all times. This strategy is the most effective compared to most others as it helps in acquiring new customers easily. Such strong relationships give you the opportunity to promote the e-commerce business effectively without seeming like a sleazy salesperson. The idea generally becomes that the post may not be coming directly from your brand hence not showing any signs of being pushy. The influencers will generally share their insights about your products to build awareness and trust among the customers. Some, however, come in the organic format, but the fastest and easiest way to make use of the influences of the product is through the use of the sponsored content.
Image Source: Influencerdb.net
These posts are generally paid for, and the best way to gain more customers on the social networks for your products is making the post seem as natural as possible without exaggerating the content. Mistakes in posted ads can cost the products in lost sales if they make the customers lose trust. When selecting the influencers, it is important to choose those who are excited to show off the brand and are willing to work it out for your brand to bring out the best content that stands out among the competitors. It is also essential that the influencers tag each post as sponsored appropriately to achieve the set goal either by adding a simple # ad or # paid. Remember that if the posts appear to be spam, they can push away the followers from the influencers’ part of from your brand which makes it extremely crucial to be careful at all times.
It is essential to include that the content is sponsored but always necessary to apply wisdom and creativity while doing it. Labelling the sponsorships and partnerships is also crucial in the promotion as it helps in ethical reasons and letting followers know that the posts have been paid.
One thing, however, customers should be aware that the posts from the influencers are not organic. Long-lasting relationships are crucial in the promotion of e-commerce businesses at all times.
Consider Running a Contest or Promotion
Usually, offering a free item in a contest is an excellent strategy in ensuring you create a buzz in business among the clients. This kind of promotion helps in building the product awareness as well as the brands and results in the company support. It is advisable to stay true to your brand at all times to achieve the best results from the promotion.
While quantity might be substantial in some cases, when it comes to promoting business in the social, quality is always crucial. With proper planning, great success from the social promotion is highly achievable.
First, you need to have clear rules clearly and know what you want. When the expectations are clear for both you and the participants, then confusion is minimized, and this helps in making everyone happy even after the contest. The contest should be developed with the aim of creating new leads and attracting new customers into the business. The new customer leads should be added to the business email list and also get engaged in the social profiles improving the brand awareness.
Suppose if your business sells products that brighten the skin, you can run a contest where you ask the contestants to find out a product from your website which can brighten the skin in the shortest period of time and ask them to explain how by considering the product descriptions. The one who gives the most relevant product wins the contest.
Producing Product Videos
Today, most people spend a considerable amount of time watching YouTube videos, and the rate continues to increase day by day. Visual content attracts many people in the social creating internet video traffic. It is now more accessible for people to create and share videos as opposed to the past. A video is an easy way to engage with the audience even with the use of mobile phones. It gives an excellent opportunity to humanize your brands as well as strengthen the relationships with the customers.
Promoting businesses on the social are similar to walking a tightrope. Once the messaging is active, the social posts can pick up wind and therefore sending the products flying off in the internet shelves. On the other hand, when the messaging gets wrong, you can tend to be too pushy or salesy to the followers, therefore, getting them to rush to the “unfriend” button. There is a need hence for you to find the perfect balance on getting the messaging right for the use of the social media so that you can promote the e-commerce businesses the correct way.
The business world is ever competitive. Every startup wants to get to the top. This, therefore, means that you need to have strategies to help in your growth. Below are some of the proven business boosting strategies you can apply to your business growth and success.
1. Maintain A User-Friendly Website
The digital development in the world today has changed how businesses operate, same to the customers purchasing practices. Most customers are buying online like never before. This means that having a user-friendly website is a must for any business to succeed. Maintaining a crisp and user-friendly website for your product and services will boost your online visibility and business growth, as confirmed many times by Bootstrap Business founder, Mike Schmier.
Customers looking for the products must find you easily. This means keeping the website up to date and with great content is a must.
Most customers also access the internet through their phone, so make sure the website is mobile friendly.
2.Do Your Competitor Research
The business world is an evolving world; you, therefore, need to keep abreast with the trends, changes, and activities at the current moment. You need to look into what the customers are into and what your competition is up to so that you can edge them out. You also need to research on the government and political provisions for your business. This implies that the more informed you are, the better your chances at business success.
3. Use Social Media
You need great social media strategies to help in your business growth. You should have great content for your audience and engage with them. Social media helps you give information to your audience as well as receive feedback, reviews, and recommendations from them. Social media also has several users whom you can reach and make your customers.
4. Offer Great Customer Service
Customer service is one of the great business-boosting tips. When you get it right, you will ensure that the existing customers will stay happy by getting their products from you. You should make the customers feel valued and appreciated. The best way is by providing and showcasing solutions to what customer’s demand are. For instance, if you look at Ford SUVs, they offer a wide range of products to cater their customers looking for budget friendly options to luxury models. This helps to attract visitors and can easily add value to brand.
5. Participate In Tradeshows
Trade shows are exhibitions and showcases of products and services that are beneficial for the growth of your business as it will help you get new customers. It is also a learning platform where you interact with other businesses, both you competition and your indirect competition. You will learn their strategies and know how to stay winning. Participating in trade shows is also a great avenue for establishing new partnerships with the other businesses.
6. Form Partnerships With Other Businesses
Just like to humans, no business stands alone. Even in as much as you have your products and services, you still need other businesses for the services you lack, because you cannot do it all. You should, therefore, strive to create good business partnerships with the other businesses. This will boost your business as you will be able to learn from the others. You will also be creating markets for your services. An example of how to do it is by partnering with a company who provides insurance for your employees and business as they get your services.
7. Take Part In Social Causes
One of the ways to increase your business growth is by making sure that it is relatable to the consumers. Taking part in social causes makes you relatable to the consumers. They will know that you don’t only care about their money but also on their wellbeing. This will make them even happier to buys goods and services from you. Just like in advertisement, you might need to use some amount of money on any given project you take on social causes, but it will be beneficial in the end. Take part in helping teach the kids, help during catastrophes and crisis, among other societal ventures.
8. Provide Quality Products
It is obvious that providing quality product is the ultimate tip for business growth. It is most likely that you will not be a monopoly in your line of business. You need to have the best products and services to be able to edge out the competition. You need to give the clients the reasons to stick with you and not any of your competition.
9. Maintain Employee Well Being
Employees are an integral part of your business. The more motivated and appreciated they feel, the more productive they will be. You, therefore, need to ensure their wellbeing. Their wellbeing is enhanced by factors like providing an enabling working environment, asking for their opinions on matters affecting the business. Provide them with proper diet and exercise opportunities. Offer them snacks rich in proteins and vitamins. You can also sign them up for gym facilities. This will help them keep active and rejuvenated hence productive which is good for the business growth.
10. Conduct Expert Interviews On Your Products
The more a product helps the consumers, the more they will purchase it. You, in this case, must ensure that your product is helpful to the consumers to ensure business growth. Conducting expert interviews concerning your products will go a long way in enabling you to establish the relevance of your products and services. You will also get recommendations on what you can do to improve the products. As long as you implement the strategies and recommendations to conform to the consumers need, you are sure of business growth.
Every entrepreneur hopes to see their business succeed and become the ultimate leader. Using these strategies well is of great value in ensuring your business growth. Apply them and see your business succeed.
How does technology benefit your online business? If you are thinking of starting an online marketing business, or any online business of any type, you will be relying on technology more than ever. As technology evolves, so does opportunity. Just keep in mind, giving up the corporate grind to have a career that is far more flexible is within reach, with the right technology.If your business relies on the Internet, read on to learn what I did.
1. The Heart of Production
It’s no surprise that the heart of any online business will be the computer. Without it, the business wouldn’t exist. Justin shared basic tips that will help you in your production. Of course, when talking about computers, that encompasses laptops and iPads as well.
First, we recommend that you get a computer with a minimum RAM of 6 to 8 GB. RAM is an acronym for random access memory and has to do with a computer’s data storage capability.
Second, the processor, we recommend going with a quad-core processor, when possible. This type of processor often leads to faster speeds in computing, especially when working with large processing tasks such as graphics and compression.
Of course, with all this power, comes the need for protection as well. For laptops, find a secure case that will protect your laptop from damage when you are on the road.
2. Staying Connected on the Road
Other than a laptop, or an iPad, one of the best ways to stay connected to your business is with a smartphone. A phone is not just a phone any longer unless of course, you opt for the most basic one. However, I was told when buying mine that all phones in the near future will have to have a wireless package, so you might want to consider one just for that reason alone. If you are paying for it, you might as well have it, right?
Here are some interesting tidbits, regarding smartphones:
You can stay connected with internet access, keeping you informed of new messages, Social Media, and emails.
Many are all-in-one devices, with cameras, video, texting, Internet access, and even Google Docs and Calendar with the Androids.
Smartphones are quicker than phones of just a couple years ago, with a dual-core processor.
These phones make it easy to check emails, post links to social media, and just stay connected when you are away from the office. To me, the main difference between a smartphone and a laptop or iPad is that I carry my phone with me at all times.
3. Enough Lanes in Your Freeway
To avoid a traffic jam in your computer’s communications, make sure you have a proper router to support all the devices you have in your home office, as well as the entire home. Your router is responsible for all the devices such as the computer, iPad, smartphone, and even game systems that are in the house. If you have multiples of these, as many people do, that is a lot of toil on the router.
Each device uses bandwidth, therefore taking up ‘lanes’ in the system. It would be much easier to have a 6-lane freeway to handle 3000 cars, than a 2-lane road.
Find a router with a 300 bandwidth, and you should be fine. You should be able to find a decent one for around $200, give or take a few dollars. But, if it helps prevent a sluggish computer or disconnected web calls, it is worth the extra money.
Technology offers us all a chance to have the flexibility in our careers, so we can produce more and live more at the same time. You just need to take advantage of it.
Sohail is a content marketer and a blogger, currently he is associated with Smiletutor.sg an online tuition agency in Singapore. His hobbies include writing, reading books, traveling and gardening.
Actually go to the gym, cut down on empty carbs, and don’t spend as much as you did during the holidays. It’s that time of year to focus on self-improvement.
Oh, we’re not talking about individuals.
Marketing agencies, it’s time.
One of the many categories marketing agencies need to improve on, especially after another long period of holiday season, is money management. The topic of saving money may sound easier said than done, but adopt these 4 habits and you’ll be on your way to starting your company’s financial New Year resolutions.
1. Invest in your savings first
Contributing to your savings shouldn’t come last, or even second for that matter. Choose to pay yourself first whenever you receive a paycheque. This simple and obvious, yet important money saving tactic is needed for increasing your savings.
Using what’s left in your bank account at the end of the month to contribute to your savings will most likely only make you feel guilty when realizing how much you should have put away in the first place. Instead, set up an automatic transfer that will move the money from your chequing account to your savings on each pay period.
2. How much to set aside
Sometimes putting money aside can be difficult because we either put aside too much or too little. We can either feel like we don’t have enough left over for ourselves or we aren’t seeing a significant increase in our savings each time.
You should be saving 10% to 20% of your yearly net income. However, a staple rule for a savings account is to save at least $1,000 in case of emergencies or save enough to cover your living expenses for 3 to 6 months. Expenses could include, rent, groceries, or monthly car insurance.
3. Don’t be afraid to speak about money with your management
The topic of money seems to be taboo when engaging in polite conversation. What is perceived as having “too much” or “too little” money is subjective and can be socially damaging. So most times we avoid the topic, and no one feels judged.
However, money shouldn’t be taboo. The amount of money in your bank account doesn’t define your company’s worth.
Becoming more open to discussing investments, company’s finances, and that will help you learn from others, just like how we learn when we discuss relationships and careers.
Studies show that the more we talk about our finances, the more confident we are, and the more knowledge we gain about making smarter money choices. Don’t worry about others possibly judging you based on how much you have in your wallet, and start discussing your savings with your inner circle.
4. Create a budget
Your first towards healthier financials would be to just create a budget. No matter how much money you have, always create a budget. To get started, you can use a budget calculator to determine how much you should be spending on necessary expenses depending on your annual take-home pay.
If you don’t know where your money is going, then you’ll never have a healthy relationship with finance. Take time to mentally or physically write down your financial goals like buying an office or a business car, and make saving for these goals a part of your budget. Creating a budget will help you set spending limits, work more comfortably within your means, and have more money for investments that actually matter to you.
In the end, it can feel easy to beat yourself up for over-spending. But just like how eating one burger won’t ruin a diet, spending too much on one night out won’t ruin your company’s bank account. Feeling guilty about past money mistakes isn’t constructive, but learning from it and doing better tomorrow is.
Any person who owns or does online marketing for a local business knows the challenges that come with marketing such an enterprise. It can be easier to manage non-geographic campaigns than carrying out localized ones. There is a great difference between a local SEO campaign and an average one. In addition, local search engine results keep on changing at a rapid pace more than any other initiative.
The starting point is to understand how your various ranking factors are weighing in the local SEO. Local SEO has slightly different factors in comparison to the normal SEO campaigns such as My Business Signals and External Local Signals. However, on-page SEO and links still play a critical role in Local SEO strategy and campaigns. The only differentiating point is that you will be focusing on different types of links. This article presents some of the techniques you can put in place so as to get high ranking for your local business.
Put the First Things First
Before you go very far and begin to chase links, you need to do a lot of up-front work on your website. This will help you to make sure that you are in a position to get the best possible results. The approach is more important is you want to rank highly in the local pack listings. You will have to rely more on My Business signals, local reviews, and local NAP citation to rank within the available local rankings. You will pay less attention on link building and focus more on the above strategies.
Google My business
You need to claim the ‘Google my Business’ page for your site if you have not yet done so. You can find a lot of information on how to set up this page online. However, there are certain things that you need to be careful to include while setting up this page. These include adding a long and unique description that has links and the right formatting. You also need to select the right category for your business. It is advisable to upload as many photos as you can.
You should not forget to add a local contact number to your listing. The business address you add should be consistent with the one that is on your website and other local directories. Be keen to upload a high-resolution cover photo and profile image. It is also advisable to include your opening days and hours if applicable. Finally, make sure you get real reviews from your existing clients.
Name, Address and Phone Number
Consistency is paramount when dealing with these issues (NAP). Make sure that you have NAP in full across the entire website. This information should be displayed on all the pages. In addition, you should use exactly the same details and format when mentioning your address in other sites including local citations. You can also use schema.org markup on the NAP of your brand so as to give the search engines what they require to display the information of your company in the right manner. Some local businesses place their NAP information on the footer of the website and mark it up with the data markup from schema.org. You can always find a code online that you can adapt to your brand. You will only be required to change the bolded text to match your brand.
Local reviews have a direct influence on local search rankings and you must spend some reasonable time to acquire them. However, you need to understand that this does not only refer to Google reviews. You may also want to get some reviews from the Yelp page that re normally used by Apple maps together with the other local directories. However, you need to give Google reviews the top priority. The first thing to could be to get in touch with your existing customer base so as to capture the low-hanging fruits. You could give them some discounts as an incentive for their time. You could also dedicate one page on your website to guide your customers on how to review your products. This can be very effective when it comes to getting in touch with customers including the non-technical ones.
Local on-page SEO Factors
Local business on-page SEO conforms to some old-school SEO tactics. Therefore, you need to publish the most valuable content. Do a thorough keyword research to understand what the competition has to offer. There are several SEO tools that you can use to undertake the research. You should include a city and relevant keywords in your landing page and other pages. There are several SEO tools that can assist you to find out the keywords that most people in your locality type in the search engine as they look for your products. You can access some of these tools free of charge and you need to make good
Local Link Building and Citations
You cannot overlook the importance of link building in the local SEO campaigns. Local SEO depends more on links from other local websites that are relevant to your industry. You need to get links from highly authoritative websites within the region if you want to rank highly in local search engines. The quality of the links you get is as important as the number of links. One of the useful sources for building links is local directories. There are several strategies you can use in building local back links. The links should come naturally because any form of deception can lead to immense penalties.
SERP Click Through Rate
This is an important ranking signal especially when dealing with CTR from the SERPS. This signal is very strong because Google uses it as one of its measures for quality score. This metric measures the user experience that your searchers will get. There are several techniques that you can use to maximize your SERP CTR and you can find some information that is very relevant online.
Ranking your local business has become one of the basis for business success. There are several techniques that you can use in pushing for local business ranking. These tools and techniques will assist you to improve your ranking in local SEO. The most important thing is to remain vigilant and use the right campaigns.
Ariana Smith is an enthusiastic blogger by profession. She is the co-founder of TechNetDeals; an Amazon Offers and Tech Deals site.
In this era of immense competition, digital media provides vast opportunities for businesses. It plays a crucial role in building your brand and sending your message across to the potential audience and is an effective tool to save money, but to take maximum advantage of this platform, a marketer must strategise things smartly.
Merely adopting technology doesn’t reap desired results unless it is supported by appropriate execution. You have to get it right if you want to avoid the pitfalls.
7 Top Digital Advertising Mistakes To Avoid
Here are some of the major mistakes to avoid in your digital marketing campaign to reap the benefits.
1. Not setting goals and budget
Before setting up a campaign, it is essential to define your goals and allocate an appropriate budget. Without clear and defined goals, it would be difficult to measure the impact of your digital marketing efforts as well as its ROI. If your goal is building brand awareness, then success will be measured by exposure and traffic, but if you are looking to reach customers closer to the purchase decision, conversions matter and quality matters more than quantity. So, set up your goals and budget and then proceed to execute the campaign.
2. Not knowing your audience
Understanding your target audience is of utmost importance, from budgeting and planning to implementation and results, everything depends on your target audience and their preferences. Digital marketing is not just about publishing great content, tweets and Facebook posts, it’s about getting a return on your efforts. So, knowing your target audience likes, dislikes, income, race, education, and other important information related to your market segment let you design a powerful marketing strategy.
3. Not being mobile friendly
With 80% of the Australian population using smartphones and other mobile devices to access the internet, digital marketers cannot afford to overlook this aspect. If your campaign is not optimised for mobile, you are excluding the majority of the potential customers and losing them to your competitors. Everything, from emails to apps and newsletters to website itself, should be compatible with a wide range of mobile devices to accommodate your target audience.
4. Not doing keyword research when producing content
If you are producing content on a regular basis, then you are headed in the right direction, but was your editorial calendar put together strategically, or did you just have a big team brainstorming session about the content you should put out? If it’s the latter, fret not, there are easy ways to optimise your content to ensure it’s being found by search engines and ultimately users.
Before you put together your content, try to do keyword research to check what people are searching for. This is essential because you may be producing the most valuable content on the web, but if no one is searching it, then it’s of no use and won’t bring in the customers.
5. Advertising on wrong sites
While it may be tough to choose your audience in every case, but you should try to control as much as possible. Have you ever seen something like men’s hair loss cream in a Cosmo? Probably not, that’s because running an ad like that in a Cosmo would be a complete and total waste of time, efforts, and money. An advertisement placed on the wrong site can be more damaging to your brand than no ad at all. Your product is geared towards a specific audience and you just can’t pick any random site to run your ads in and hope it works. So, be a little cautious while choosing sites to run your ads.
6. Not hiring an expert agency or team
Digital marketing is a very diversified field and involves activities of definite specialisation. A single person cannot achieve all the targets solely, and it can become quite overwhelming. Furthermore, digital marketing requires a number of tools and strategies to be implemented that you may not have the knowledge of. Most advertisers believe in running and controlling the digital campaigns by themselves, without possessing the required knowledge, skills, and experience. So, to harvest maximum benefits of digital advertising, consider hiring a team of qualified SEO experts or a reputed digital agency in Australia.
7. Not tracking your efforts
Even if you start implementing the above-mentioned points, you still have to make sure you track your efforts. This allows better understanding as to which campaigns are bringing your business the most success. Tracking your efforts could be daunting, but is an essential part, so it is important that you hire a team of experts to help you. Track and analyze their activities as well so you can get a grasp of how much time is spent on what (you can use Excel timesheets for this as well). This will help you build better demographic models, scale your approach and maximize your resources and also they can help you analyse your metrics across all channels.
These are the mistakes you should avoid in order to reap the benefits of digital advertising.
In recent years, blogging has become famous among different classes of people. Anyone who has an idea, an appeal, a complaint, or a hobby can start running his or her personal blog by establishing a work from home routine. Whether you already have your own blog or are a newbie in this sphere, you can certainly find many useful ideas I am going to cover in this article. Of course, it’s quite exciting to run a personal blog, to write down your thoughts and concerns, to find like-minded people or to share useful information. But what if you can combine the pleasant with the useful? So believe it or not, I am here to help you make your blog lucrative.
5 Steps To Make Blogging Profitable
There are tons of ways to make money online. This 20 Actionable Ways To Make Money Online shows exactly that. The income of blogs depends solely on advertisements. In general, people advertise their brand or services to reach out to their audience. Advertisements are made on the internet, on TV, newspapers, radio, banners, and so on. Advertising via internet has become more and more popular in the recent years and it is constantly expanding.
Advertising online is done through the advertising companies. In fact, the most famous company people trust their advertising is Google. The latter has advertising services for those who have a product or a service to advertise and for those who wish to place advertisements on their own websites. The service to support the first option is called AdWords and the second one is called AdSense.
In the scope of this article I am going to outline 5 key points to help you on your way and firstly I want to speak about AdSense service. As the famous proverb says “A journey of a thousand miles begins with a single step”. Thus, AdSense service is your first step to success. Let’s see how it works and what actions you should take.
1. Open an account on AdSense, sign up, and follow the directions.
AdSense service operates for website owners who want to get advertisements posted on their websites and earn money every time internet users click through the ads or take some action in relation to those ads. AdSense service accepts your request, looks through your website, and determines whether to add your account or to reject you.
This is a lengthy process; however, it’s not bad that Google AdSense evaluates the requests so as not to overload the service by poor quality websites. If you have a domain that is customized, it’s better for you to sign up with that one as in this case you have better chances of being accepted. Or else, you can use your Gmail.
Afterwards, you can check your preferred advertisement format, but it is advisable to choose all the formats. The program then gives you an HTML code, you place it on your website, and your advertising space is ready to accept ads from the World Wide Web. The Google folks will find the keywords the advertisers have bid for on your blog, and soon you will see the first ad on your webpage. Congratulations!! Now it’s the starting point of your success you are going to tell your grandchildren about.
Nevertheless, the amount of money you will get per click is dependent on different factors. Essentially, it depends on the amount advertisers have bid for your keyword and their agreement with Google AdWords. So as you can see, increasing the amount of money you will get per click on the advertisement placed on your webpage is conditioned by matching the right keywords as well. Consequently, let’s pass on and see what we can improve here.
2. Do keyword research and ensure keyword relevance to page content.
You run a blog, right? Most probably, you have many articles posted out there that include some tips, recipes, experiences, or whatever based on whether you decided to create or curate. Let’s say, you use rich text there without doing any keyword research. What will be the outcome? Google AdSense service has a large number of bloggers’ database interesting in accepting ads on their websites. Certainly, they do keyword research, find the keywords that are being searched for every day, identify the price Google AdWords has agreed to pay per click (the price advertisers have bid for certain keywords in the AdWords auction), include them in their texts, and take care of the relevance of the keyword with the page content.
And what if you don’t do this? Well, Google tools will crawl its database and match the keywords advertisers have bid for with those that have been used on blog pages. With the aim of finding the right matches, Google AdSense service will opt for the webpages which have the keywords in their texts. Of course, when you turn to AdSense saying that you want to place an ad on your page, it will review your request and if your website is accepted, it will find something to place on your site. But if you can place the keywords which are more demanded and have a higher cost-per-click, why not do that and increase the possible income.
To illustrate my point, I have done research for my Popup Builder website relevant keywords and here are the results
As you can see, I have checked the word “Popup” to see what profitable options I can have. Thus, the search term “how to enable popups on iPhone” has the highest volume, i.e. it is being searched by 70 people, the CPC for the keyword phrase is $33.72 dollars and the total value is $2,360 dollars. So if the key phrase is being searched by 70 people and suppose all of those 70 people click on the suggested ads, the total amount of money Google will charge will be $2,360 dollars.
But your income as a blogger will depend on how much an advertiser has bid for a specific keyword and what price has been set. It’s also vitally important to keep in mind that Google AdSense will not consider the quantity of clicks made by yourself on your own website or won’t pay you for bot performed click-throughs. So don’t ever try to cheat Google. The service is clever enough to detect any scams.
AdSense service also shows ads according to the searches. It collects data from browsers, and it “knows” the interests and occupation of almost all of its users. Accordingly, it can easily identify what a user is interested in at the moment and shows some pages to him or her according to what they have been recently looking for.
In addition, Google gives website owners the opportunity to choose the kinds of ads to be displayed on their pages according to the keywords applied. Nevertheless, there is also a nuance for the website owners to consider. When you ask AdSense to place only the ads corresponding to the keyword you have used on your page, Google AdSense may occasionally place the ad of your competitor on your website which should not be acceptable for you.
Here Google AdSense has a solution as well. When you open an account and fill in the forms for Google to consider, you can mention the URL of your competitor website so that AdSense service excludes placing it on your site. Promoting competitors on their pages is for dummies. So I am sure you don’t want to be one!
3. Encourage your website visitors to disable their AdBlocking Service.
Many of people among us don’t like receiving advertisements. To avoid the annoyance of receiving ads, many people set up and enable the Ad Block service for their Browsers which allows to block the ads and not to see them. As a blogger you know about this option, and you also know that this is a real problem that will hinder you from showing ads to your website visitors. Taking this into account, you should do your best to encourage and assist your site visitors to turn off the Ad Blocker on their Browser.
Particularly, to reach out to your website visitors you can use the Ad Block Detect Popup Extension with the help of which you can make a popup convincing a visitor to turn off the Ad Blocker so that they can see the advertisements on your page. This will retrieve you the opportunity to be visible to your audience as people interested in the modern extensions and tools, or in herbs, care products, or whatsoever you are promoting, may be inspired by those you promote on your site.
4. Promotion of your page via Social Media Networks.
It is highly recommended to start spreading the word about yourself through the social networks. Here you have multiple choices. For instance, you can add social buttons to your website or make Social Popups. This functionality offers a convenient way for encouraging your visitors to share and spread the word about your brand or services through a compact and nice-looking window.
Apart from this, you can join Facebook groups related to the sphere of your activity, follow people on Twitter and Google+, share your unique posts there, cite your webpage, and offer your services in hopes of attracting more customers. To assure that you are an active user, it is highly recommended to answer questions at your comment pages. In addition, to make your presence felt, you can also research blogging websites and offer helpful insights on their comments’ pages as well.
5. Paying attention to ad position is a must.
As advertisements are the source of your income from running a blog, it is important to pay attention to the position you provide for them. While you cannot control what the ads on your page will look like; as advertisers determine the design of their advertisement themselves, deciding the position of the ads on your webpage is within your authority.
You can provide AdSense with advertising space. Determining the position of advertisements, you should pay attention to both visibility and relevance to content. As to visibility, it’s better to provide advertising space either at top or at side positions. It’s not recommended to give advertising opportunity at the bottom of your webpages as this will decrease the chances for an ad to be clicked through and, accordingly, your chances to earn money will drop. As mentioned above, relevance to page content must be considered as well when providing space for advertising.
For example, suppose you have written an informative article on what sunscreens are safer for kids. At the beginning, you speak about the types of sunscreens and the sun protection factor (SPF). Later on, when you have already covered the key points, you can provide an advertising space within your content. So, it will be right to the point for Google AdSense to use the provided space for advertising a high-quality sunscreen compliant to the safety requirements presented within your article. Consequently, people searching the engines for a safe sunscreen for their kids will possibly come across your article and while reading it they will see the ad and say “Oh, that’s just what I need”. Thus, showing products or services in context will add up emotional hint and demonstrate the value of the offer.
Finally, if you are thinking whether blogging can help you to achieve success, the answer is that if run properly, a blog can serve as an exceptional means to spread the word about your brand or services, as well as to place advertisements to earn money. The key to success is constant development, engagement and everyday hard work as marketing is not a static process, it demands time, perseverance and hard work to always be engaged and informed of the latest marketing trends.
Digital marketing continues to advance quickly. A favorite social media platform will suddenly begin to lose its luster, and before long, many of the previous users will gravitate toward the newest shiny object out in social media land!
What pushes changing technology trends? Customers have increasing expectations from the devices they use, and development teams meet and exceed those expectations. Soon, a new device or application that hits the market and captures popular imagination.
What’s New in Digital Marketing in 2017?
What’s new in digital marketing in 2017? Here are five insight into the future of digital marketing.
1. Mobile technology rules the market.
60% of the people accessing the Internet each day do so through mobile devices. What this tells you is that mobile should be your number one priority so your content, shopping experience, and payment processing needs to be mobile friendly. If it’s not, you are missing out on a huge potential opportunity since six out of 10 of your website visitors are checking you out via mobile devices.
2. Competition for digital ads continues to increase.
As digital advertising becomes the way to go, the prices to advertise online are becoming more and more expensive as more companies enter the fray. While the competition is healthy, the downside is that it’s going to cost more to reach your customers while expanding your business. If you want to try internet advertising, now is a good time to try if before prices increase even more.
Users are spending more and more time online via digital platforms, so creating a positive user experience with the customer in mind is definitely something that you must seriously consider. This is particularly important when creating mobile sales funnels and e-commerce websites. In today’s digital world, the user experience is the most important aspect of every digital marketing campaign.
4. Video advertising has a massive influence over your audience.
Video is huge online as we all know. YouTube has videos in the billions uploaded to their website every month, and these numbers continue to grow at an astronomical pace. The same holds true for video advertising. People love to watch videos online, and your video ads will have a massive influence on how they spend their hard-earned money. If you want them to spend their money on your products and services, then you need to start using video advertising sooner rather than later.
5. Apps are becoming the new digital norm.
App usage increased over the last few years so that app usage is become a part of our day-to-day life. This trend will continue since mobile devices continue to grow in popularity. Jumping on the mobile app bandwagon will definitely be a good thing for your business if you want to attract new customers that already have their credit cards in hand.
Each year brings new digital marketing advances as new and improved apps and programs are introduced. Staying abreast of trending digital marketing advances will to keep you on top of everything so that you never fall behind the competition.
The fundamental key to achieving marketing success is realizing and respecting that this industry is always changing. When you’re in an industry that can honestly change in the blink of an eye, it’s necessary to stay inspired, informed, and ever vigilant. As a marketer, the best digital marketing blogs online are some of the most valuable resources you could ever utilize.
Where should a new marketer begin? Conversion optimization and social media marketing are clearly two separate things. Content marketing and search engine optimization have similarities but they also have their differences. Branding is a popular marketing tool. Objects with a company’s logo are distributed to the new brand is taken notice of. Why not use Facebook as the community you influence these products?
It’s important to stay on top of all these digital marketing areas to one degree or another.
We’ve taken on the difficult task of discovering the best digital marketing blogs for you. Take a look at our favorite picks in each category and hopefully, you’ll find some of these resources incredibly valuable.
An Overview of Grade A, Top-Notch Digital Marketing Brands in 2018
This phenomenal SEO website was started by Neil Patel, a search engine optimization, and digital marketing expert. He began blogging about these topics more than 10 years ago. At the time of this writing, his blog has more than 175 entries and provides a wide range of meaningful tips about blogging, traffic generation, conversions, and much more.
Patel’s blog is a gift to the digital marketing world. This expert is an amazing writer with a distinctive voice and a unique style. You’re really going to enjoy reading his every word.
Neil Patel uses his personal experience, powerful graphs, and concise information to honestly get his point across. Take time to visit the Quick Sprout blog and remember to follow him on Facebook and Twitter.
As a digital marketer, it’s necessary to keep up with all of the latest updates and news regarding SEO. There’s no better place to attain this amazing information than from the people managing the biggest search engine on the planet.
The webmasters at Google use a clean layout and their approach is straight to the point, which makes this blog a true necessity for everyone looking to keep up to date with Google’s tools and the powerful information they provide.
This blog is driven by information. They did not create it with the intention of making money. They will not waste your time and they aren’t trying to romanticize certain aspects of SEO. Their approach to blogging is concise, as you can see in their farewell to Content Keywords.
Take a moment to bookmark this incredible blog for future reference. And while you’re at it, you should regularly visit their YouTube and Twitter accounts since they are being updated constantly.
Christopher August LLC. is a social media agency which helps companies with delivering an ROI! They blog about growing online presence and social media marketing putting together quality content to the target audience. Providing clients with complete transparency of work with the highest level of customer service and commitment to their overall business success.
Mangools (formerly KWFinder) started with one person. Peter, the founder, leveraged his development and business skills to launch the first version of KWFinder in 2014. What was originally meant for personal use suddenly became a popular keyword research tool!
When the small team released their second tool SERP Checker in July 2016, Mangools has been established. It’s the brand and managing platform of all their tools. In 2017, they released SERPWatcher, a rank tracking tool and they’re currently working on a backlinks analysis tool.
Mangools develop productive SEO tools for productive people to make SEO reachable for very beginners and true professionals at the same time. User experience, innovative design, and customer support are their top priorities.
The user-friendly interface of our tools has already become one of our signs. Many reviews by SEO influencers and professionals stress that too. Mangools SEO tools are used by more than 150k happy users from all over the world.
Their blog deals mostly with SEO and other digital marketing case studies, tricks & tips, including the latest news about their tools and behind the curtain insights.
OnQ is an Australian digital agency that also has a thriving blog and a host of other resources aimed at helping in-house marketers with their digital strategies with a particular focus on SEO and content marketing. The site also has a range of tools to help you generate a direct link for Google reviews, identify the technical SEO issues holding your site from ranking, and more.
Cktechconnect inc. provide online marketing and training services. Since our inception in 2009, our focus has been to help grow companies by creating successful, dynamic multimedia marketing campaigns. We deliver strategic marketing and branding solutions.
On their blog, they regularly cover topics such as content marketings, social media, and SEO.
MarketGoo offers a Free SEO Report and a paid Do-It-Yourself SEO tool, which provides an SEO plan tailored to your site along with step by step instructions on how to make the needed changes to your site so you get more traffic and better search rankings. The MarketGoo Blog focuses on SEO how-tos aimed at small business owners and website owners who are looking to take their site’s SEO into their own hands.
The Brandpoint Blog is geared at helping you be a better content marketer. And since they’ve been in the digital content marketing space for over 20 years, they’ve got some valuable insights to share. Their blog features great in-depth pieces about SEO and how Google assesses quality, an interview series featuring marketers and strategists from all over the industry, a host of pieces on content marketing tools and content distribution tactics, and much more.
No matter what area of content marketing you’re in, Brandpoint’s blog has got something for you.
With deep roots in marketing and advertising in Rockford, Illinois, V2 Marketing has learned an evolved with the industry. As a Certified HubSpot Partner agency, the V2 Marketing blog includes loads of helpful articles for marketers in the manufacturing, healthcare and service industries. Topics cover local SEO and social media marketing, website design and Inbound Marketing to explain not only the “art,” but the “science” of modern content marketing.
SEMrush is an incredibly powerful tool and it’s highly regarded in the industry. This top-level competitive research service knows everything about SEO, and if you utilize their tools, they’ll help provide analysis and a better understanding of your own website, your competitor’s websites, and you’ll learn a great deal about search engine optimization in general.
Additionally, not only do they provide services to other marketing experts, they also have a great blog that provides unbelievable insight. You’ll learn how to effectively market with email, you’ll learn how to convert SEO traffic into paying customers, and they’ll teach you about social media and so much more.
SEMrush’s blog posts were specifically written with digital marketers in mind. They share the answers to the questions on everyone’s mind. They have more than 240 posts on their blog at the time of this writing, so spend as much time as you need exploring this unique and powerful website.
The Alt Creative blog is an informative collection of articles written to help small businesses interested in learning more about online marketing, SEO, web design/development, content marketing, and more.
Founder Matthew Blanchfield designed the company to operate with optimal efficiency and this lean business model has allowed 1st In SEO to compete with much larger businesses in a rapidly changing industry. The new owners have experience in business management and leadership, and they’re committed to getting clients better search rankings.
Searching for a KC search engine optimization consultant? Phil and his expert team have been providing web design and search engine optimization in the Kansas City area since 2005.
Prior to Kansas City SEO, Phil ran a consumer software company. During his years as a software entrepreneur, he discovered the power of organic search engine optimization. After selling the software venture, Phil began focusing on providing Internet marketing services to small and medium businesses primarily in the Kansas City metro area. Over the past several years, Kansas City SEO has become the most popular brand of Internet marketing optimization services in KC.
Phil and his team strive to provide their clients with high ROI online marketing services in order to create long-term partnerships with Kansas City businesses.
EIDI Communications is a media communications company that works with clients and brands across the globe. Led by a journalist and former network news producer, they specialize in publicity, marketing, writing, video storytelling and all forms of communication.
They help build your brand online for the long run. Eric Strate does not take any shortcuts because they have a reputation just like you, and if they help you succeed, you in return to help us succeed. Traffic equals sales, they do their best to bring you maximum laser targeted traffic with a focus on conversions. Contact them today for a free proposal. They will tell you realistically what you can expect and offer you a fair and honest quote. Eric Strate does not offer any contracts, just monthly results.
SEO Experts in Dublin pride on their client’s results. As they say, they are more than a SEO Company, they are a Digital Growth Agency. SEO Expert Ireland helps companies in everything from SEO, PPC, to Social Media, Reputation Management, and Web Development.
The team at The Good believes every e-commerce leader deserves a clear path that helps them realize their website’s true conversion potential. They understand how challenging it can be to take an existing website to its next level, which is why for almost 10 years they have been helping e-commerce sites increase their conversion rates without the need to increase traffic.
They have found that a business can be around for 25 years offering excellence in service, product, and quality. But if their online presence doesn’t reflect this same message to the search engines they may never be considered relevant in their industry. Having discovered what it takes to help each business be seen as an authority in their niche online Magnetize. I implement the correct optimization techniques to increase both relevance and authority.
It is an agency that is more than just digital. Donovan Digital Solutions engage every medium necessary to transform human behavior into consumer action. It is not all about cute designs, fancy words and flashy slogans. Sure they do all that. They pride on the essence of the advertising experience—designing cohesive campaigns that get results!
A Veteran Owned SEO Firm focused on Integrity, Quality, & Laser Guided Results based in beautiful Denver, Colorado. They specialize in gaining top organic search engine rankings for service-based businesses throughout Colorado & the United States. Their advanced SEO tactics & techniques increases company’s exposure to potential clients, growing your client base, causing revenue to skyrocket.
They help solo and small firm attorneys build client-generating websites so they can scale their practice with dream cases. Focusing on only working with lawyers, means that they can effectively stay on top of changing legal ethics and professionalism rules, industry-specific platforms, and how new strategies and tools can be most effectively implemented.
They deliver corporate style SEO to small businesses which propel them to the top of Google and increase revenue. They can help turn a good business into an amazing business with 200% – 2,000% ROI from SEO within a year. YEAH! Local is founded with the purpose to do all the technical side of our business, but to focus on the end result (leads, calls, traffic, revenue).
Their mission is to make your Online Marketing profitable. G4 Marketing Online focus on results in a long-term relationship with our customers. Although they focus on new technologies, all their work is based on concepts and best practices. They offer solutions for your business, whatever your needs are.
ProFromGo Internet Marketing (PFG) is a Veteran owned small business that provides creative inbound marketing services to a wide array of clients scattered throughout the United States. All of the creative and programming work for their projects happens between the four brick walls of their studio located in a historic building on Pittsburgh’s South Side, just one bridge away from downtown (the Smithfield Street Bridge to be exact). PFG also provides software tools and training to help client’s internal sales and marketing teams operate more efficiently while giving owners and executives the reporting and oversight they demand.
The professional SEO experts and online marketers at E67 Agency, LLC represents SMB with all aspects of marketing online and offline. Their focus is on providing service above reproach at an affordable rate. They can help with digital marketing Web Design, Search Engine Optimization ( SEO ), Social Media Marketing and consult on marketing and advertising campaigns.
Their services are result oriented and customer-centric. As a leading Digital WordPress agency in India, they strive to nurture & develop your ideas into premium WordPress Websites & that is straight out of your dreams! Capsicum Mediaworks excels in creating innovative WordPress Websites that are user-friendly & cross-browser compatible.
Their digital marketing strategies are custom built for you to reach your goals. A strategy is crucial in digital marketing, and strategy is our specialty. The way people buy has changed. Now buyers are in control. Peak Inbound Marketing can help you get in front of buyers when they are ready to buy.
The ZioSolutionsInbound Marketing blog features a wealth of blog posts touching on a variety of topics including content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising and more.
The blog’s focus is to provide valuable insight and information to its readers and to educate its audience on all things inbound. Be sure to stay up to date with their latest posts on their blog and on Twitter.
Businesses, like people, are unique. They all need to communicate, but the message, medium, and audience depend on each situation and individual personalities. As a full-service agency, Epic Marketing has the resources to create the right package of services for each client. They adapt broad-spectrum marketing solutions to each case for strategic, cost-effective and concrete results.
Based out of New York City, Herald Square SEO was founded by Caliph Herald. Caliph together with Herald Square SEO takes his technical expertise and apply it to the world of Search Engine Marketing and Optimization, ultimately giving that benefit to companies.
If you want actionable integrated marketing strategies and tactics to grow your business, Gold Mind Digital is the place to look for some fresh advice. On their blog, they talk about driving results and reaching your business goals easier in a non-traditional way!
Creactive Inc. is committed to staying ahead of the curve when it comes to successful internet marketing strategies and techniques. They provide a detailed consultation in order to recommend the package that will best serve your business needs and the customers you want to attract.
Tell Me Your Goal is the best SEO company in New York City according to Yelp. They create a full range of SEO ideas for small and large businesses. They are all about increasing the company’s sales and visits to their websites.
An Orange County, Ca-based digital marketing agency CallSEO.com is designed to help small businesses and established companies of all sizes take advantages of organic search. They specialize in digital marketing and keep up in an industry that is constantly shifting algorithms
Coronation Internet Marketing is a long time on the Phoenix marketplace and when it comes to Internet marketing programs they help websites to increase their organic search score and to get the highest rankings with competitive keywords.
The Small Business Web Center was created to provide advice and resources for small business owners trying to take their business online, or for people who just want to make some extra money on the Internet. Why the focus on small business? Because, small businesses make up the majority of businesses in America, and they are the ones that are the most disadvantaged. I will be sharing news, information and opinions on a wide range of topics related to online business, including SEO, online marketing, and small business tips.
SEO Fuel Marketing is a full-service digital marketing agency providing online marketing services to small, mid-size, and enterprise businesses. Their inbound marketing strategies enhance your brand presence online by helping companies attract new prospects and increase website traffic, generate more leads, grow sales etc.
Midas Marketing is a digital marketing, SEO and web design agency in Portland, OR which help businesses get more traffic, leads, and sales with great websites. They also run digital marketing campaigns focused on delivering high ROI. Their recession-proof marketing blog teaches great info about logos and branding, web design, digital lead generation, content marketing and SEO.
SEO Expert Brad is Search Engine Optimization Expert and digital marketer & online consultant who helps companies achieve better ranking and higher visibility in search engines. The personal approach makes Bradley Shaw have a good advantage from bigger SEO companies. He helps businesses adapt to the increasing importance of online marketing.
SEOFIED is helping a wide variety of small and medium-sized businesses from all over the globe to grow and prosper by utilizing innovative and proven techniques for website development, digital marketing, and Social Media management. They blog about business goals and ensuring great results like driving quality traffic, increasing conversions and generating great revenues.
ActiveTrail is an advanced marketing platform that offers comprehensive and user-friendly email and marketing automation. As a leading multi-channel email service provider, ActiveTrail helps businesses across the globe nurture their relationships with their clientele. You can find all the information you need about email and marketing automation on their blog, written by experts from their team.
This company uses events and data to help their customers manage the email experience. The email platform itself is entirely event driven, but that’s not even the best thing about this amazing company. They also have an awesome blog on top of the phenomenal services and features.
Vero is a leading expert on email marketing personalization and analytics, plus their writers provide great solutions to email marketing issues that everyone seems to face. And their answers are always backed up by plenty of data.
The writers contributing to the SendGrid blog love everything about email. This is good for the email marketing novice because there’s a plethora of information readily available. They have written about hackathon highlights, email deliverability best practices, and they even have a wide range of API tutorials. As you can imagine, their blog is filled with the information that you crave in order to achieve lasting success.
SendGrid has particularly strong knowledge about all things API related. So do not hesitate to check out their blog. And once you fall in love with this company, do not forget to follow them on Twitter and Facebook.
Emma is a powerful platform that provides advanced email marketing automation for businesses of all kinds including franchises, nonprofits, universities, agencies, and companies of every shape and size. But their amazing product is only the beginning. They also have an incredible blog that shares marketing strategies, email marketing tips, examples of successful email marketing campaigns, gifs, infographics, and everything else but the kitchen sink.
Their writing has a warm tone and is very friendly. You should get acquainted with this blog and company sooner rather than later. Get to know Emma even better by following on Twitter, Facebook, and Instagram.
As far as content marketing goes, it doesn’t get much better than Copyblogger. In fact, VentureBeat calls this website “the bible of content marketing.”
This website was first established in 1998 by Brian Clark, and since then it’s been rebranded as Rainmaker Digital. This blog is powerful because it helps you stay up to date on all things content marketing plus it shares the bigger picture.
On the site, you’ll discover effective guides, podcasts, and online marketing courses all related to content marketing. Plus, the blog itself has lots of insight, structure, and intrigue, so we highly recommend checking it out.
After you’ve gobbled up all of their blog content and looked around the rest of their website, do not forget to follow Copyblogger/Rainmaker Digital on Facebook and Twitter.
This company takes great pride in being more than a marketing and content company. On the contrary, Contently has become specialists in technology that can help numerous brands create content on a massive scale.
They also have an amazing blog that’s beautifully designed and shares blog posts that break down various marketing techniques. They have interviews, content about social media, ROI, brands, and much more. They even share marketing news from the UK and Europe.
Take a quick look at Contently’s blog. We know you’re going to love it. And after you become a fan, feel free to follow them on Instagram, Facebook, and Twitter.
The great thing about this site is they share a little bit of everything. They have posted about insight and advice on content marketing, they have guest posts from experts in the industry, they have how-to guides, content budgeting guides, and much more.
When you become a fan, you become a member of an engaged community. They always share the latest insight and information about the content marketing industry, plus their delivery is light and fun and jampacked with valuable information.
Take some time to explore their website, and when you’re finished remember to check them out on Facebook and Twitter.
TechiNews24.com is a technology blogging platform. Here you can read reviews and news on the different types of laptops, mobiles, computers, gadgets and electronics items etc. To read the latest technology news Techinews24.com is perfect for you.
New-Startups.com is an aggregated gallery of startups, startup news and entrepreneurship information. They collect a wide range of bright new ideas from around the globe, keeping you up to date on incredible emerging businesses, offering their reviews, and providing a platform to engage in discussions.
The Blogger City is the best multi-niche blog to follow. It offers high-quality information, how to’s and tips and tricks on Digital Marketing, Science & Technology, Mobiles, Software, Lifestyle and much more. TBC is the one stop for all of your interests with rich and interactive multimedia storytelling.
This top class blog provides numerous tips for professionals looking for info in a format that’s easy to digest. And as far as PPC marketing is concerned, PPC Hero is one of the best blogs in the industry today.
Take some time to explore their website. They stay up to date on all the latest trending information, provide breakdowns on important topics like social, display, mobile, and search and so much more.
Visit their blog today. And when you’re through, remember to look them up on Twitter and Facebook too.
Here’s another blog run by the brilliant minds at Google that truly shapes the way the industry does business today. Their AdWords blog has invaluable advice, tips, and tricks for using this powerful platform. Plus they share all the latest and greatest news in the industry and they even provide resources and other great sources of information all backed up and posted on their blog.
After you finish reading their blog, feel free to take a look at their Facebook page as well.
To truly get the most out of PPC advertising, it makes sense to learn from the search engines themselves. That’s why the Bing Ads blog is incredibly useful to PPC marketers far and wide.
They provide information about search advertising, Bing Ads, and they also have detailed articles for marketers and small businesses alike. Their information is valuable, sustained, and they provide many nuggets of wisdom for their readers.
You can either take our word for it or check out their blog yourself. It’s a top-notch blog and one of the best in the industry. And while you’re at it, start following Bing Ads on Facebook and Twitter too for even more information and insight.
The team of people behind Omniconvert wants to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet them at the intersection of creativity, integrity, and development, and let them show you how to optimize your marketing. You can follow their CRO blog here!
Wigzo was founded by Umair Mohammed, with the objective of creating the smartest conversion optimization products, which are simple to use. Both ZoPush ( web browser notifications ) and ZoConvert ( Facebook messenger bot ) are new products that the company has launched. The idea behind building these products was to create ways that actually fetch clients more sales in a shorter time, and in a more cost-effective manner. Higher ROI is what matters at the end of the day and web push notifications have proved to be far more effective in this sphere. Messenger bots too are rapidly being experimented with especially by eCommerce clients. These products promise a great future as a channel for sales and engagement.
Social Media Explorer looks at themselves as renegades in the social media industry. The articles shared on this website are refreshing, original, and provide great insight into all things social media.
This website actively looks to eliminate the noise and provide the best content on the topic of social media. They are doing a great job at it as well, so remember to visit their website and follow them on Twitter and Facebook.
At this time, Social Media Examiner is probably the biggest resource for all things social media related online. This website thrives on its powerful daily email newsletter. The site is geared toward getting you to sign up to their email list, but once you do you’ll be able to get free social media marketing reports and other forms of valuable information for free. This content is so good that you’ll be surprised you don’t have to pay for it.
Mention is a media monitoring tool that helps brands track and improve their performance online. The blog offers strategy and advice to marketers, business leaders, and agencies, to make digital marketing more effective for everyone!
Seth Godin is an author, entrepreneur, and one of the most powerful voices in the world of Internet marketing. Many of his blog entries are very short and sweet and right to the point. But they all share powerful messages, fundamental business concepts, and will teach you a thing or two about areas where you didn’t even know you were lacking.
Seth Godin loves sharing his invaluable insights into the world, so check out his blog and start following him on Twitter and Facebook.
Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. They specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.
They’ve created their blog for entrepreneurs, restaurateurs, marketers, and designers who want to dig deeper into branding, marketing, and design. Their aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.
Smartify My Biz was created to help relieve the headache of implementing lead funnels and email marketing campaigns for coaches and consultants. It was founded by Lindsey Weissert who loved the idea of working remotely while helping coaches and consultants strategize, systematize and ultimately automate their back-office processes.
This is one of the biggest digital marketing companies today. They have many high profile clients and powerfully integrated services. Plus, they share a wide range of information on their blog about social media marketing, Google Analytics, and search engine optimization. Their blog is a huge source of inspiration for marketers far and wide.
Feel free to bookmark their blog and come back to it day after day. And if that’s not enough for you, you can start following them on Instagram, Twitter, and Facebook too.
Almond Solutions is a veteran company that has made its impact felt in the web industry loud and clear. Established in 2005, the company has been promoted by some highly skilled specialists dedicated to delivering total web solutions and digital marketing services under one roof. It possesses not only the most up-to-date technology gadgets but also the most qualified and experienced hands to provide highest user-friendly customized solutions.
Staylisted firmly believes that educating business owners about digital marketing empowers them to make smart decisions for their company. That’s why the Staylisted blog is dedicated to teaching small business owners about marketing their company online.
Most marketing blogs are geared toward industry professionals, which means they’re practically written in another language. Instead of marketing agencies writing to impress other marketing agencies, Staylisted’s blog is written for the people who need it most, small business owners. So what does that mean? Well, instead of assuming the reader knows industry jargon, we explain it. Instead of promoting theories, we write content that readers can use to help better their brand.
All around, the Staylisted blog is written by professionals who want to make digital marketing more relatable for small business owners who are interested in learning how to take control of their online presence.
Semark Media Pvt. Ltd is a Delhi based online marketing company that is emerging as a potent solution for businesses to be showcased effectively in their target audience base. The company seems to have developed unique SEO and content marketing strategies that help their clients get good ROI for their apparently modest invest amount. The most visible USP of this company is the guaranteed increase in their clients’ website ranking, revenue, and sales.
A hardworking and intrepid entrepreneur by nature, the founder of Semark Media, Birbahadur Singh Kathayat has instilled a very strong value system in the company. The way this company is competing with the industry sharks is really remarkable. “We are continuously getting short of manpower, as new orders are piling up; while we are busy in recruiting new professionals,” Kathayat said.
Looking to boost your digital marketing skills or grow your digital agency? In this blog, Mod Girl Marketing shares their tried-and-true insights from more than a decade in the field. Led by Mandy McEwen, who was named a top 8 SEO Expert by Search Engine Journal, this blog covers everything from achieving the coveted “Position 0” in Google to future-proofing your digital agency to a smooth client on-boarding process.
After years of helping B2B healthcare and technology companies scale their businesses, McEwen began sharing her expertise with fellow digital agency owners, showing them the exact steps you need to follow to land your dream clients and achieve your goals. If you want to brush up on your digital marketing knowledge or learn how to skyrocket your agency’s success, check out Mod Girl Marketing’s blog.
Distilled is a great website focused on helping business owners thrive on the Internet. They use a holistic approach to all things digital marketing, and their powerful blog covers a wide range of interests including SEO, digital marketing, paid to advertise, and more. They provide educational resources and they are an all-around great source for all things PPC and SEO marketing related.
G2 Crowd helps you objectively assess what is best for your business. It empowers business buying decisions by highlighting the voice of the customer. Their mission is to provide the insights business professionals need, to gain confidence in their buying decisions and become more successful in their jobs and will make purchasing business technology as easy as buying consumer products. G2 Crowd is read by more than 1.5 million buyers each month.
This shouldn’t come as a major shock to anyone, but the main objective of this site is to help online marketers increase their overall conversions. Not only do they attempt to help website owners increase conversions on their sites, but they also provide priceless information about increasing conversions on marketing campaigns.
If that’s not enough, they also have the amazing Unbounce blog that would never fail to impress. Not only does it have an amazing design, but it’s executed perfectly and it’s a powerful resource for those looking to improve their online marketing campaigns.
The contributors to this website are always looking to help. And that’s a good thing because you can visit the site on a regular basis to read plenty of articles, interviews, and other unique information that will help you improve your conversions by a wide margin.
Visit the Unbounce website sooner rather than later. Plus, you should also feel free to follow them on Twitter and Facebook.
This unique and powerful website is formally known as Which Test Won. After rebranding the website, they’ve now become a publication that is specifically dedicated to behavior and performance marketing.
They share case studies about A/B split testing and they’re always providing information about all types of split tests. This community is encouraging, they want you to experiment on your own website, and their optimization tactics are second to none.
Besides the weekly case studies that they publish, there are also lots of other resources of helpful conversion content that they share. They provide manuals and e-books for everyone to learn from.
This conversion focused blog was developed to help readers improve their conversion rates. They have their Conversion Optimization System that is far more advanced than anything else online today.
On the website, you’ll be able to learn about a rich array of topics including B2B, segmentation, optimization strategies, navigation, market psychology, value proposition, and much more. There’s truly a plethora of information for anyone to comb through if you’re looking to improve on your overall conversion rates.
Online marketers Jonathan and Susanna have been part of the social media and content marketing world since 2010. After building a publishing platform with social media marketing they started their own social media marketing blog The Social Ms.
The Social Ms focuses on growing traffic and making revenues from online marketing with free and low-budget methods that are available to everyone – even without a budget for advertising. They live what they write about: The Social Ms focuses on methods they actually use and have tested and proven to work themselves.
On this blog, you can learn everything you need to build a successful online business. You want to learn more about The Social Ms? Follow them on Twitter or Facebook.
You want to learn more about The Social Ms? Follow them on Twitter or Facebook.
They are passionate about helping businesses produce great blog content that helps their business grow. By building an amazing team of a content strategist, writers, and editors Blog Hands is able to provide the effectiveness of a full in-house content team at fraction of the cost. Blog Hands is dedicated to partnering with leaders to discover if and how outsourcing their blog content production can benefit their business.
GuestPostBlogging.com is a blogging platform for bloggers, digital marketers, and individuals. It is started by Mohd. Atif in 2016 with the aim to provide free information to the people. Talking about GuestPostBlogging.com, it provides a tribune to hundred plus writers to share their ideas with people. It gives many new ideas to the common masses through its informative blogs by posting something new on daily basis. The sole purpose of the site is to quench the thrust of those who have a keen eye towards the updates in digital marketing, health, technology and many other such arenas.
BloggingTitan.com is a website where you can read and learn ways to become better at blogging with tips and tricks from the very best in Video, Social Media, and Blogging. Read the ultimate blogging resource list they published and enjoy expert’s tips!
Internet Company, WordPress Themes, Templates & Plugins, Design, Web Development, and Magazine. We provide web design services, premium responsive WordPress themes & plugins, high-quality freebies and inspiration articles. We create site builders and web solutions for any project and design idea since 2010.
Whether you need pages with advanced resources, striking galleries, a professional blog, a creative portfolio, or an online store, it’s all included in our WordPress themes. Best of all, everything is mobile-ready right from the start.
Nightwatch is a cloud-based SEO tracker and analytics platform of a new generation. Its core incentive lies in the experience gathered over the years working with some of the most experienced SEO experts and growth specialists. Providing all the data you need to get accurate insights into your SEO performance, Nightwatch strives to dissolve limitations of existing platforms that lack flexibility and adjustability when tracking and analyzing big data assets.
Nightwatch takes pride in its keyword segmentation abilities, proficient visualizations, and sleek interface that helps track and analyze your SEO performance at a scale like no other tool.
Their blog covers SEO, digital marketing, SMM, branding, business, IT, and growth-related topics and offers actionable tips and advice for solo marketing newbies as well as SEO professionals, entrepreneurs, and agencies.
Social Media and Digital Marketing landscape are evolving rapidly. With a focus on social media Pinch of Social shares interesting and actionable information on SEO, Digital marketing in general and blogging. The blog was founded by Neha Lad who is a certified marking professional with over 10 years experience in the field. She aims to keep bloggers, entrepreneurs and small business owners stay ahead of the social game and educate them on the basics of digital.
As you can see, there are so many valuable business marketing blogs online. If you need help succeeding today, tomorrow, or for years to come, you need to start reading and following the best industry blogs available right now.
If you’re new to the Internet and digital marketing in general, you’ll come to realize that everything moves at a rapid pace online. What works for websites today will not work as a marketing tactic tomorrow. So you have to stay on top of things at all times, because otherwise, you may end up suffering the consequences of outdated information.
Please use these important resources every step of the way. They’ll help your business and make you a better online marketer, which is the ultimate goal, right?