Google Core updates are out, and Google makes sure they keep releasing newer algorithms regularly. Every time a new update is released, the online traffic metrics and the rankings for sites take a hit. Following this trend, the latest Google Core updates released in June 2019, caused a significant disruption in the traffic and rankings for a number of popular business ventures, brands and investments.
What do the Core Updates target?
Previous updates, as experts have already pointed out specifically targeted and ranked sites lower based on the parameters of Expertise, Authority, and Trust or the E-A-T. So, as a domain manager, all you needed to do was improve on the parameters as mentioned above and voila! Your website was back among the higher ranks at the SERPs.
However, the current update that was rolled-out through five days has left most of the online advertisers, and campaign specialists confused. The June 2019 Google Core iteration has affected both the small-scale local businesses as well as the brand names. This means that there is a lot of scope of improvement as far as the domains are concerned and not just the E-A-T aspect of it.
Why go for professionals?
With the number of technicalities associated with SEO, you just cannot go for it all by yourself. Not only that, but it has been observed that the SEO strategizing for any campaign irrespective of the size, cannot be handled by a handful of experts. You need a proper team to drive the content, the technical side as well as the maintenance of the domain.
You need professionals from an expert third-party SEO firm to guide you and your venture 24-7. With an expert firm like the JJEXC, you can access extensive information and novel strategies to increase the traffic and the page ranking for your domain. For more information, all you need to do is log in to https://jjexc.com.
Here are a few novel tips for optimizing your site in case your domain has taken a hit following the June 2019 Google Core updates. Read on to know more!
Shift your focus on the YMYL pages
The current trend for the search engines is a focus on the YMYL or the Your Money Your Life factor for the domain. The exact contribution of the YMYL factor is still unknown, but it does play a crucial role when it comes to the ranking of the domain landing pages. In short, YMYL pages are all the content containing pages that supply all the required information about the type and the services for a venture. The more accurate and high-quality information you provide on the YMYL pages, the better the site ranking at the search engine results.
E-A-T is still vital
With the latest Google Core updates, one can safely assume that the Expertise, Authority, and the Trust is not the sole responsible factor for higher page rankings, but it is still quite vital. Even if your website is not a YMYL type, you still need to concentrate and plan for the E-A-T of your domain. The E-A-T factor adds weight to a domain as per the Quality Rater guidelines. For a better-quality website, never overlook this critical factor.
Publish content regularly
Consistency is the key to success in this field. Consistent posting of informative and authority content will make sure that the audience retention factor and the trust metric for the domain are on the rise. Additionally, you need to make the customers aware of any certifications and valid licensing for your services and products on the homepage for your domain.
Share your business awards, if any on the domain landing pages as well. This will enable the gauge the expertise of your venture and domain. The same goes for the audience feedback, which must have visibility as well, along with supporting evidence for any claim made by you through your posts or content from referred and reliable sources.
Attenuate according to user reviews
The user reviews are not always positive. This is what you need to do when you receive negative reviews and ratings. It is essential to maintain interaction with your customers, even the ones who have given you a negative rating. Use the negative reviews as a source of constructive criticism and reconsider your practices, services, and offers accordingly.
Any return of a disgruntled customer is a sign of doing things the right way and correcting the wrongs, if and when any. Revamp your pages with the latest information and advances in your niche field. This is where the guidance from an expert team comes in handy. The more experienced your expert is, the better it is for your campaign with respect to the implementation of ideas and novel strategies to drive organic traffic.
Give your reputation enough attention
As far as the status and stats of your domain are concerned, the opinions and reviews of the customers are extremely valuable. The better the reviews and ratings, the better it is for your reputation and overall branding of your venture as a trustworthy and authoritative campaign. Your credibility is directly proportional to what the users say about you, your website, and your business.
Search engines, including Google, attaches a lot of importance to the review sites and the audience satisfaction and ratings. With platforms that allow the sharing of actual experiences, the more in-depth analysis you have for your domain, the better it is. Keep in mind that the search engines will also perform a thorough search for awards, news articles, and recommendation from experts/influencers as a parameter to judge the user engagement and the status for your venture.
Look for a digital agency and a third-party SEO expert to build your reputation and turn your moderately successful venture into a brand that can dominate the market globally. In case you are concerned about the authenticity and the expertise of service, check for the user recommendations and ratings for the service before signing on the dotted line — all the very best to you.