How to Make Your Experiential Marketing Event a Grand Success?

Traditional marketing no longer has the charm it possessed back in the early 90s. Placing new products beside smiling faces of celebrities no longer drives sales or engages customers. When was the last time you stopped to look at a billboard in NYC? We don’t even want to watch television commercials anymore. With subscriptions to Netflix and Prime Video, we have the option of fast-forwarding through the content we don’t find engaging. We have ad-blockers on our browsers that “save” us from the annoying YouTube ads.

We are living in a fast world, and we don’t have time for filler content. We need something real and new. Research shows that any target audience is more likely to buy a product after participating in an experiential marketing campaign, than after seeing it on TV. Engagement marketing might not be new, but it keeps evolving with the changing trends. According to the best experiential agency in New York, experiential marketing is effective because human beings are emotional creatures and we are looking for a real connection with brands. When a brand delivers an emotional experience, people don’t only respond positively, but they also become loyal customers.

What should be the goal of your experiential marketing campaign?

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While the experiential marketing landscape can be a goldmine for brands in New York looking for loyal customers, it can be extremely tricky for those without specific goals. Not keeping general and specific purposes can not only cloud the outcome but also make it extremely difficult for marketing professionals to measure the KPI metrics. For engagement marketing, the KPI metrics typically go beyond the usual number of service purchases, the number of attendees and the number of opened emails. Keeping real, tangible goals can make the measurement of the metrics straightforward for many:

1. Brand awareness – it is not synonymous to brand activation for most enterprises. Brand awareness refers to tracking the sentiment of people engaging with a specific brand campaign, the products and feedbacks. Propagating brand awareness is easy once you have the target demographic in front of you.

2. Generating leads – the general goal of every activation campaign in New York is lead generation. However, it is a little different from generating leads online. You might want people to fill out forms, or upload images with specific hashtags from the location. Each engagement and sign-in will count as lead generation.

3. Boosting sales – no brand invests without a promise of ROI. While the ROI is not always in the form of increased sales, a majority of brands still like to track their sales to understand the returns. Therefore, a few questions come to the forefront – how many products are you selling? Are the buyers your repeat customers? How will you measure the sales after the event?

The only way to garner the interest of the audience in New York is by keeping the experience exclusively experiential. It should not be an attempt to push sales. Getting leads from the event is one of the most significant direct benefits, and these leads will convert soon enough with the right impetus. People dislike promotional events or “engagement” events with hidden sales agendas.

What is your event’s success rate?

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The people of NYC are no longer swayed by billboards and TVCs. A company should always try to offer something unique to their target consumers. They should uphold their brand value and messages through exclusive events that set them apart from their competitors. Here’s how you will know your event made a mark on the audience:

1. The conversion ratio – the conversion ratio not only refers to the number of products a brand is selling but also to the number of registrations and sign-ins. Non-ticketed events tend to attract a higher number of no-shows than ticketed events. However, even if you are planning on launching a non-ticketed event, if you keep social media log-ins, website registrations and on-site registrations, it will make quantification easy for the marketing professionals.

2. Pre and post- event awareness – promoting the dates and then hosting the event is not enough to measure the success of an event. Apart from the strength of the crowd attending your event, you need to pay attention to the pre- and post-event engagements of the participating audience to measure the rate of success. You can run direct surveys on the target demographic, or you can track their social media activities using listening tools. Either way, you will measure how your event changed the awareness and perception of your brand among your audience.

3. Tracking sentiments – it is similar to monitoring awareness, except brands need to be looking for specific words like “happy”, “emotional”, “cry”, “joy”, “mood”, “party” and more on the social media posts of their attendees to learn about their feeling regarding the brand and products. It can not only give you the idea about the sales in the upcoming quarter, but it will also guide you towards a more successful event in the future.

Experiential marketing works because people are tired of the same billboard ads in New York. They live in a digital world where information is flowing in from all sides at all times. Grabbing the audience’s attention has become extremely challenging right now. Experiential marketing has an element of real emotion that the target demographic cannot deny.

What Are the Potential Benefits of PPC for Real Estate Investors?

Nothing is better than pay per click advertising that is attracting lots of customers.  Search Engine Optimization is fairly beneficial that is targeting the customer from a particular area with ease. After creating a Real estate website, one needs to pay attention to the PPC advertising methods that are fairly great than others. It has become one of the most things for those who are running a business. If you want to improve the rank of website genuinely then PPC would be beneficial for you. According to professionals, PPC is considered as reliable for Real Estate investors.

If you want to know more information about PPC, then one should make contact with a genuine Real Estate investor who will surely suggest a straightforward technique that will improve the visibility of Real estate business with ease. Following are the benefits of a PPC campaign for Real Estate investors.

  • Fantastic results

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Make sure that you are opting for a genuine PPC advertising that will improve the will improve the ranking of the website with ease. The best thing is that, if you are choosing a PPC then you don’t have to pay a lot of money to them. You will able to attract interested persons.  All things depend on the requirements. One needs to pay attention to the keyword, quality of content, and other important things that can improve the ranking of the page. All you need to invest a little bit of time in creating genuine strategies that would be reliable for the business.

  • Budget

Make sure that you are paying close attention n the budget. PPC campaigns are fairly beneficial that will surely increase the awareness of a brand with ease. It is your responsibility to create the techniques according to the latest Algorithm of Google.  A genuine strategy will surely increase local exposure. After that, one can easily attract users from a targeted area. All you need to pay close attention to the specific keywords, cheaper strategies. If you are facing a lot of complicated problems while creating PPC marketing, then one should make contact with a professional who will surely suggest something great and effective strategy for the business.

  • Advertising

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If you don’t want to spend money on the local advertising, then one should opt for the laser targeting method that will surely increase the local exposure and will improve the visibility of a brand with ease. Make sure that you are creating genuine content that will able to attract the viewers from the targeted area with ease. Make the use of SEO tools because it will surely suggest exact keywords to you.  It is your responsibility to set the display ads carefully.

Additionally, nothing is better than PPC that will surely improve the visibility and reach of the brand with ease.  All things depend on the requirements and always create a genuine PPC campaign that will attract a lot of viewers and will improve the ranking of the website.

7 Practical Tools for Digital Entrepreneurs

FlowSEO

Digital entrepreneurship is the latest trend certain to keep on expanding. There are a couple of reasons why becoming a digital nomad is popular. The lifestyle allows for nearly unlimited freedom; traveling the world while making a profit has become a reality available to everyone with a good idea. And that’s just the beginning. With the internet connecting people with the right skill sets with employers who need them across the globe, opportunities are endless.

 

However, every good idea needs a stable development plan, and launching a location-independent business doesn’t equal actually running one. Because business teams and contributors are often scattered across multiple countries, the need to keep in touch and share knowledge efficiently and regularly becomes ever greater.

 

Fortunately, the market is always in the know. When there is a global demand, the response is never slow in coming. Whether it is communication, task scheduling and management, file sharing or budget tracking, online tools will rule them all. We hereby bring you the list of seven essential tools for digital entrepreneurs.

 

1. Google Drive/Docs

 

Benefits of Google Drive/Docs are hardly an unknown to anyone, but their full potential is, perhaps, yet to be acknowledged. The tool is essential and omnipresent, used widely by businesses large and small. What’s the hype all about?

 

Merely the fact that Google Drive/Docs enable and empower shared activities makes the tool unavoidable indeed. Every collaborator can get access to company files and documents on top of adding, removing and proofreading content. Anyone familiar with computer-based word processors will find Google Docs a tool easy to master. For some added pleasure and ease of communication, comments are also an option. Forget about compatibility issues! Google Drive/Docs are free to use, so there!

 

2. Dropbox

 

Long past are the days when Dropbox was simply a tool for storage and backups. Nowadays, the service offers numerous features to simplify business operations on a large scale. As its creators put it, “Dropbox is a home for all your work,” and they are hardly exaggerating.

Notable Dropbox features include file storing and multi-device access, file synchronization, file sharing (recipients don’t have to use Dropbox), collaborative workspace (“Paper”), showcase options (“Showcase”), team management (“Dropbox Business”) and app integration.

 

3. Trello

 

Trello is a web-based project management application that keeps things simple and efficient. The tool features boards, lists and cards, all of which make organization and prioritization a flexible task. Similar to other tools that are essential for online businesses, Trello provides clear overviews and the ability to add comments and upload files.

 

The most easily overlooked feature of the tool is its checklist. Perhaps people tend to overlook obvious tasks, but we find this feature to be irreplaceable.  A quick overview of what Trello can help with: project organization, email courses and writing ebooks.
FlowSEO 1

 

4. Asana

 

Asana is all the rage these days, with a growing number of online businesses using it to its full potential (which is yet to expand, by the by). Often described as the “ultimate tool for efficient project management,” Asana empowers creation of tasks and projects, dashboards and conversations — all that without calling for a single meeting (in the traditional sense of the word). Asana also features comments on participants’ actions, as to simplify things further.

 

5. Slack

 

Slack is a chat app empowering seamless personal-, group- and multi-channel communication between team members and collaborators. The tool is user-friendly in that it features a seamlessly navigable design and useful tips (customizable and altogether optional). For some added functionality, it also allows for file sharing and makes all messages browsable. Finally, it syncs automatically across all devices and can be connected to other apps (including Skype and WordPress).

 

The fact that Slack is a relatively new tool but is already tremendously popular speaks volumes about its usefulness, so we’ll expand no further.

 

6. Mint

 

The importance of keeping track of your budget cannot be underlined enough. Mint is just the right tool to help with the creation and tracking of budgets. The tool offers personalized suggestions, allows for bill tracking and performs credit checks. Saying that Mint is a powerful tool would hardly be an overstatement, seeing as it brings together in one place your bills and money and sends timely alerts for actions required.

 

7. Wunderlist

 

Wunderlist is a cloud-based task manager that helps online businesses boost their productivity. Mildly put, the tool empowers the users to manage their tasks across devices, is easy to use and free. Further out, Wunderlist is as practical for personal tasks as for business ones. Whether it is a scheduled meeting or grocery shopping, the tool will help you get things done in the best possible way.

 

Wunderlist features customizable notifications (due dates, to-dos and reminders), making every task doable in a seamless manner. The tool is compatible with all major devices, including iPhone, iPad, Mac, Android, Windows, Kindle Fire and the Web.

Why Content Groups and Search Intent are Important?

SEO means Search Engine Optimization. It obtains the traffic from the editorial and organic search results on web search engines. The entire search engines like Bing, Google, and Yahoo, have these major search results. It is where the web pages and the other content like local listings, videos and ranked based on the search engine consider to the users. It targets different types of search which includes video search, image search, news search, academic search and other searches which is relevant.  It will be visible by search engines when users enter a local search for products or services.

If you are sorting through all of your keywords, topics, campaigns, content, and the other features separately, then you aren’t getting the activities insights which you need to do strategic marketing. Start getting and reporting data, reflects how you are organizing your efforts and show progress towards KPIs and the goals. Use some keywords and content groups to monitor your marketing and SEO efforts. Measure SEO performance by making content groups based on personas, geographies, campaigns, products, features, messaging and other marketing needs. SEO is how you get the benefit that search engines provide without paying for ads in the market.

The goal of SEO

The main goal of SEO is to maintain and to make new leads from the search engines through:

  • Increasing organic traffics
  • Increasing keyword ratings
  • Ranking for more keywords

In order to make new leads, you need to make traffic in your website, and you require to make high ranks for your keywords which you have used and need to know what your audiences are familiar with.

Best practices of SEO

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There are some factors to consider are the list of best practices that could be some pages. There are many resources on the web, but there are few basics like:

  • Ensure you have a user-friendly and easy to navigate website
  • Create a creative and unique content to attract the audience who finds it useful.
  • Make use of some keywords in your website copy that your audience is searching for
  • Create tags and keywords for more descriptions for your website.
  • Share your content on social media for promotions
  • Ensure that your website is not full of technical mistakes.

Content groups feature

Content grouping lets you group the content into a logical structural manner which reflects how you think about your company website or the application. It views and compares the metrics by group name in the web pages. If you want to know more about SEO, then you should get in touch with Enovarius Houston.

Content grouping allows the marketers to analyze their analytics and also allows viewing their site content in logical groups to understand better how different categories of products are working together and the buckets which generate the most revenue.

A grouping is just a bunch of groups and groups are a collection of content. You can make a content grouping called ‘practice areas’ and then make groups within that grouping like securities law, civil litigation, and family law. You can make up to 5 content groupings, but there is no limit for the number of content groups which you can make under each grouping set.

Setup methods: the first step is to make a group is to navigate to and click on ‘content grouping’ under the button ‘view’ in your Google Analytics. Then it is taken to a screen that will show all your groupings. This is the screen where you can either create a new group or edit an already existing group. There are three methods you can use to create a new content group. They are tracking code method, extraction method, and rules method.

Content groups are advantageous for your SEO business

For quick success, content grouping is the best feature. It works well for comparing what is actually working and what is not in terms of content. If you find that one group is performing better in comparison to others, you will have an understanding of what you should analyze. Content grouping will not prove to be useful if you fail to create the right kinds of groups. There are several ways in which you can properly organize your content in order to create the best out of them in the future. It includes the following:

Informational intent: At the first step, there is the intentional ranking. A lot of people search for information on the internet about education, whether as well as information about search engine optimization. In such cases, individuals have specific questions regarding a certain question or wish to know about a specific topic.

Navigational intent: This is known for being the second type of search tent and individuals having this intent always try to land on a particular website. For instance, individuals looking for Facebook will be on their way to the Facebook site.

Ranking high on the navigational intent is the only an advantage for your website traffic, provided that your website is the one people are searching for.

Transactional intent:  This is known for being the third type of search intent. There are lots of individuals who purchase from online and browse the websites to come across the best deals. Individuals who really have the intention of purchasing something prefer searching with the transactional intent.

Commercial investigation: Some individuals have future purchasing intention, but use the site to conduct research at present. Search individuals are actually more specific, and they have transactional intent. They do not make the purchase initially but have particular plans for doing so after some time. Commercial investigating intents are those that are related to commercial kinds of search intents.

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Keyword intent

The words used by people for the search queries will provide information about the user intent.

If individuals use words like the deal, buy, and discount, it implies that they are prone to purchase something. On the other hand, if individuals search using words like how to, you will know, information, etc. It shows an informational search intent strategy. A key component of SEO is ensuring your website is optimized for keywords which are relevant to your business.

It is important in making sure that the content you are writing fits both the terms people are searching for. Ensure that your posts or the web pages are informational intent.

Content marketing

How Online Marketing And Content Go Hand-In-Hand

Defining Online Content Marketing

When companies are formulating business strategies to propel their growth,  one area that you can’t overlook is the online content marketing. The current technological landscape, according to a survey by Global Digital Suite 2018, is such that the world for the first time has over 4 billion people wired to the internet. For businesses, therefore, this is a robust market to take advantage of with a potential client base not limited to geographical boundaries.

Internet marketing is the process of promoting a business and the products and services it offers over the internet using the apparatus that help drive traffic, leads, and sales. Web and content marketing have been used interchangeably to define this kind of practice with the latter being associated with the marketing strategies that a business assumes for the present and future. The Content Marketing Institute’s definition on content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience- and, ultimately, to drive profitable customer action.”

Marketing tools

Online Marketing Tools

1. Search Engine Optimization

Search Engine Optimization increases the quality and quantity of traffic to your website through web search engine results to improve a company’s visibility. This method of marketing uses algorithms associated with certain words or phrases that are relevant to what your company is offering. They are then optimized such that when a person is doing a content search related to your product the company will come up with the result.

For example, Canon, which is a company that deals in cameras, has optimized the search keyword “photography” on Google, Yahoo, or Bing search engines such that when an individual search with that keyword Canon website comes up.

2. Social Media Marketing (SMM)

Here the company takes advantage of the social communication sites online to promote their products and services. Social media has been a pivotal form of digital marketing because it allows the target audience to give feedback and share the information with their circle in the way of recommendations. For a business, you must stay up to date and stay relevant to current trends in order to establish a strong presence in the social platforms and more exposure. Also, the business should not just rely on one form of a social media profile, but multiple channels since customers are across the divide.

Examples of social media sites are Instagram, Twitter, and Facebook, which together with more than a billion users across the globe. Nike is an example of a big brand that is using Instagram and YouTube to post athletes wearing their sporting apparel. Social media statistics show that Facebook users consume over 8 billion videos each day.

3. E-Mail Marketing

In this method, a company sends direct commercial messages through the electronic mail to the clients in its contact list and other prospective customers. This type of marketing is targeted advertising that is used by the company to make advertisements about the product or service offered or request for business deals. This form of content marketing is profitable when the company wants to develop relationships with their clients.

Whole Food is an example of a company that uses emails to give their customers information on their products and any developments in the business.

4. Search Engine Marketing (SEM) and Pay Per Click (PPP)

In search engine marketing, the company advertises their content through purchasing ads that run on other websites. The business only pays for impressions that result in people visiting their site making it an efficient and cost-effective tool. Pay Per Click also operates under the same model where a business solicits service of an internet advertising model to drive traffic to their websites through the internet searchers clicking their ads.

Online marketing

How To Get Online Content Marketing Right

1.  Customers

Always put the customers’ needs at the forefront, in line with that old adage that “The customer is always right.” This might not always be the case but the customers’ needs are of utmost importance. If you keep this in mind, you will earn more clients because people always want to feel appreciated. I in defining your product and the particular target audience, bear in mind the customer needs and what problem you want to solve for them. Also, think of how to make your product stand out because chances are there is also another business offering a substitute.

2. Give Quality Content

Never compromise on the quality of the product or service you offer; many clients would tell you that most times it is not about how much they spend but whether they get value for their money. A quality brand does not need much advertising as it will definitely sell itself through re-purchases, customer referrals, and recommendations.

3. Five W’s and How

The “Five Ws and How “are Who, What, Where, When, Why and How are questions that every customer would look for answers in your content you provide. This will attract your customers to your content. It is essential to have these questions and relevant answers. For instance, an article on rear wheel drive cars can make you curious to know the answer to “What” you can benefit if you consider buying a rear wheel drive car.

4.  Stay Current

With the business world changing at a very fast pace, it is essential for a business to mold their products and services to match the current times because what works today might not work tomorrow. The business then should be flexible enough to adopt new ways of giving appealing content to the customer in line with current needs.

5. Showcase Your USPs

Always display your unique selling points (USPs) on your website pages. Your selling point has to match and exceed the expectation of the consumer in order to push the competitors’ products to the back of the consumers’ minds. For instance, if you have a cruise business and offer cruise wedding, then your page should showcase all the benefits that the customer would look out for and which he may not find in your competitor’s website.

 Global marketing

Reasons Why Global Marketing Is Profitable

1. A Global Reach

The internet being virtually everywhere gives the business an edge to reach clients across borders. Also, the company gets long-term exposure once the company’s website is well established in the search engines.

2. Measurable Outcomes

Online content marketing can be evaluated through traffic analysis tools to determine its effectiveness, through checking of rankings, indexation, and traffic, a return on investment can be calculated. The graphs that illustrate the outcomes show the leads and sale conversion from the marketing tools applied.

It is evident that content and online marketing go hand in hand and for one to establish a profitable venture the two must work concurrently. In this age especially where there is stiff competition in businesses it creates an opportunity for business owners to build a brand with a “voice” and capture the attention of prospective clients.

Create a mobile-friendly site

The Benefits Of Blogging

 If someone would tell you about blogging 20 years ago, you would not have any idea about what that person is talking about. Today blogs are more popular than ever and their popularity is only rising. More and more people are beginning to realize that they can make a decent amount of money by writing a blog, so they decide to quit their regular jobs and turn blogging into a full-time occupation. Even if you do not plan to become a full-time blogger you should still consider doing it as it has many benefits. Here are some of them:

 

  1. Express yourself and share your opinions: Writing a blog allows you to share your opinions and passion with others. The best thing is that you can write about any topic you are familiar with and you have a strong intrest in. This also makes blogging fun as you are basically engaged in something you love and know a lot about.

 

  1. Connect with others: Blogging also allows you to stay connected with people that have similar interests and opinions as you. Not only that you can share your knowledge with them, you can supplement each other`s expertise and learn a lot of new valuable things. You might even make really good new friends by finding out how much you have in common with other people.

 

  1. Make money wherever you are: Probably the best thing about blogging is that you can do it anywhere and anytime. All you need is a computer and an access to internet and you are good to go. If you are still a student, blogging is a great way of earning some extra money during your studies. You probably have an unstable schedule and spend a lot of time studying and doing homework. Blogging allows you to choose your own working hours and be more flexible regarding other things you need to do on a daily basis.

 

  1. Share your experience: If you are doing something unusual or gaining experience in a new field, blogging is a great way to share your experience with others and help them out when they will be in a similar situation. For students a really good time to start blogging is for example during a semester abroad. This is the time when you experience a lot of new things and see many new places so it is a perfect time to start sharing it with others.

 

  1. Improve your writing skills: If you like to write and are planning to do a career for which you require good writing skills blogging might be really helpful. We all know the saying “practice makes perfect” and there is definitely the truth in it. The more posts you will write the easier it will get and soon you will start to notice that your vocabulary and grammar are improving.

 

  1. Help others: Last, but not least by writing a blog you can also influence other people`s lives and help them out. Everyone has already been in a situation in which he/she did not know what to do and how to proceed. Since we live in a digital era we all usually turn to internet for help. By sharing your knowledge with others you might really help someone out of an unpleasant situation or provide a whole new perspective on a certain topic.

 

By now you probably already see that blogging is very beneficial and if you need more reasons for trying it out, let us tell you that you do not need any formal education for it, you just need to be creative, have a lot of new ideas and be ready to engage your time in it. Who knows, maybe you are even going to like it so much that it will become your new full-time job. In any case, it is for sure something you can try out and see if it works for you.

 

 

Content marketing for law firms

The Perfect Approach to Content Marketing for Law Firms

Over the last few years, content marketing has become a phrase that has certainly reached the height of popularity in many businesses, including law firms. Overall, this increasingly popular concept is making its way through major marketing circles, and the biggest corporations in the world like American Express, FedEx, and Coca-Cola to name just a few, are embracing content marketing and taking advantage of its full potential.

Smaller business owners are even having major success with this powerful new trend. This isn’t just a flash in the pan scheme that is going to disappear overnight. On the contrary, content marketing is here to stay because it provides actual value and substance.

What is content marketing? Is it really going to help put your law firm on the map?

Defining content marketing for law firms

Defining Content Marketing

The working definition for content marketing is quite simple: it means you take content created for your business and then use it as a way to promote your company.

Why is content marketing effective for the family lawyer?

Simply put, this method of disseminating information about your business is successful because it gives those interested in your company valuable information that they need to know and learn.

As an example, let’s say that your family law practice is looking to bring in new clients. You create a content marketing campaign discussing the many aspects of family law. You freely share this information with your target audience and it helps to attract new business.

For starters, by creating valuable content around family law, you prove to your potential clients that you are knowledgeable in this area of law. It shows them that you not only understand family law, but you are a serious authority and can help them with any family law related matter when they are in need of representation.

Content marketing shows your law firm is knowledgeable

Content Marketing & Making Personal Connections

Another excellent benefit of content marketing for law firms is that it helps family lawyers create a personal connection with their potential clientele. Often, you can make this connection with a blog that readers can reach through a link to a blog on your practice’s main website? By setting up a blog, you can share blog posts and other content with people visiting your website. This will help your law firm twofold.

First, it will provide valuable information for your visitors to read. If you create the right type of content, you will connect with your visitors on a personal level.  You write the content in way that appeals to a broad audience in the niche market you want to reach. While you want clients to see you as knowledgeable, you want it to be readable to potential clients.

Second, by creating additional content for your blog and website, you will generate additional traffic in the search engines. Keep an eye on the design, as it is an important visual part that will keep your visitors on the page for longer periods of time.  This will allow more visitors to find your website and they will see that you are an excellent lawyer that can represent them in all matters pertaining to family law.

Content marketing helps your law firm make a personal connection

Provide Value

Lastly, by creating engaging and powerful content, you will provide value to those looking for your legal services before they ever step foot in your office. Instead of bombarding potential clients with marketing messages, you’ve chosen to share valuable content that proves you are an expert in the field. It also proves that you are personable, down to earth, and ready to help when your clients need you the most.

Conclusion

As a family lawyer, you may have overlooked the value of content marketing, but it offers excellent benefits to your budding practice. Please take advantage of the opportunity that content marketing provides.

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