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Fascinating Video Sharing Website Tactics That Can Help Your Business Grow

As technology continues to evolve, you must adjust your marketing techniques to accommodate the most innovative ways to grab the attention of your potential customers online. Video marketing is one the rise and it continues to grow in popularity with every passing year. 92% of marketers say that videos are an important part of their marketing strategy in 2020 and will continue to do so. Fortunately, you can integrate it seamlessly into your current marketing strategy. 

From a fundamental way for businesses to connect through video content, video sharing websites are one of the biggest marketing channels that offer limitless opportunities to grow your business. Video sharing platforms like YouTube have the best reach, giving access to original shows, movies, music, brand channels, and more. 

Every business can benefit from more growth and sales. When your company is struggling to grow its business or if your current marketing techniques are growing stale, the following tactics can prove beneficial. 

Begin with a plan of action

Before you start creating marketing videos, you must have a clear plan of action that defines what you want your videos to accomplish. Are you creating videos to promote a specific product or service? Or do you just want to show off the perks of your brand? Whatever your objectives of creating videos, it is very important to develop a marketing strategy.

Studies show that over 33% of goals are accomplished by those who craft a clear action plan. Once you have a strategy in place, it becomes easy to create effective videos that work. In this way, you will be able to deliver something memorable to your customers to support your business. 

Craft a good story

Creating videos is different and creating videos that attract your customers and make them want to do business with you is a whole different thing. Even a 20-second business commercial takes a lot of planning and effort. When creating videos for your business, the main thing to keep in mind is crafting a great story. The story is the heart of your videos. 

When creating compelling stories for your videos, make sure your content is a reflection of your brand identity. Be personal in your videos and there is nothing wrong with getting a little personal to create honest relationships with your audience. Being personal helps to connect with your customers at a deep level and create a relationship that will help to get their trust in your brand, a factor that will give you a competitive advantage.

Follow a short video length

Long content works with blogs and it helps with SEO but when it comes to creating videos, it is ideal to keep the length of your content short and to the point. Why is that approach efficient? Because, as with modern advancements in technology, audiences now have shorter attention spans. 

A great tip to create effective videos that capture your audience’s attention is to keep your videos short to less than 5 minutes depending on the content. There is no right video length, the ideal length differs according to the type of content and the message you want to deliver. 

Promote your videos everywhere

After creating compelling marketing videos, you need to promote your videos. The very first place you want to share your videos is your business website, YouTube, and other popular video sharing websites. This helps to drive traffic and create significant engagement of customers to your website. You must also add videos to your email landing pages to increase conversion rates tremendously. You must also promote your videos on social media to help broaden your audience base and conversion rates.

Add more videos to your video channel

What’s the first thing people see when they visit your YouTube channel? Make sure you have enough videos to captivate your audience with relevant messages. It is more effective to narrate your brand story and how your products work through explanative videos. Very few videos or too many irrelevant videos can be confusing and unappealing. Simplify the page design with attractive design and color schemes to catch user attention instantly. 

Make your videos mobile friendly

Be it YouTube or your own video platform, over half of viewers come from mobile devices. You also need to make sure you follow optimized video sharing to every viewer device. Video CMS will actually help you to make sure your videos are compatible with the devices accessing them. Recording short videos is actually a great way to optimize your videos for mobile devices as it won’t take up more data and can be viewers easily on the go. It is not like mobile users don’t enjoy longer videos. However, it is recommended to keep your average video length optimal.

Launching your video streaming service

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While there are many free video sharing platforms out there, many businesses have started realizing that they need to adopt additional strategies to diversify their revenue streams. Most businesses are launching their video streaming services to expand their reach outside YouTube. You don’t have to abandon your presence on YouTube or other video sharing platforms. You can run your video streaming service alongside so that you can build a direct relationship with your customers and monetize your videos at the top of your existing revenue. You can use the YouTube clone to launch your video services as a great way to increase your monetization streams. You will have complete control over the money you can make and keep all of it. 

Here are some of the reasons why launching your video sharing website is the best bet. 

Reach more audience

When you have a YouTube channel, you need not bother about promoting it. However, you won’t have any control over promoting your channel, YouTube does it all. With your own video platform, you will have full control over your content and how to promote it. The best way to market your services is to reach out to your customers where they are present. You must link your website and app in your videos so that you can get a good amount of traffic to your sites. 

Build a direct relationship with customers

Unlike public video sharing platforms that recommend your video along with your competitor’s videos, your video sharing platform will only have your videos. Based on the consumption pattern of your audience, you can recommend your products and services to them. You can also send push notifications to your users on your website to engage them in a better way. You can collect the email ids of your users from your site and send newsletters to communicate and establish a relationship with them.

More ways to generate money

Monetization on video sharing websites is pretty simple. For example, if you have a YouTube presence, YouTube runs ads on your videos and shared a great share of revenue with every video you post. With your own video platform, you can run your won ads in your own terms and have full control over the revenue you generate from it. 

Additionally, unlike video sharing platforms that only support overlay and video ads, your platform can try monetizing your videos with banner, native, overlay, or different types of ads. You can also diversify your revenue streams by selling your own merchandise if you have a follower base who is willing to buy the same. 

Conclusion

Does it sound like a lot is going into creating and promoting videos to grow your business? An effective video marketing strategy definitely needs a lot of careful planning and techniques. Not only you have to plan efficient strategies, you need to create a compelling brand story and heavily promote it and also you have to consider the budget and time involved in all these activities. The increased brand exposure achieved through video marketing will help you grow your business and ultimately boost your sales.

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Is Your Logo Design as Flexible as Your Marketing Strategy?

The Root Of The Logo

The “Logo” is a little image that archetypically sums up your business. It’s a little mascot if you will. Nike has the stylized “checkmark”. McDonald’s has the large curvy “M”. Microsoft has a little artistically rendered window, and a white apple with a bite taken out of it is emblematic of Macintosh. These are all that is commonly referred to as “logos”; but they’re not just cute little pictures.

Consider a line, now consider a circle, now consider a sphere. Each is archetypal. The line is like the smallest form of the circle—maybe you could say it’s a circle in one dimension. A circle is what the line could become—though it could also become a square. The addition of two dimensions expands potential. A sphere expands it further.

Well, the logo is archetypical of a larger concept. So whatever you design, you want it to naturally evoke what you do in some way. If you strike the right balance here, you’ll be able to market with greater flexibility. But if you’re too abstract, or too unnecessarily specific, then you’re going to limit what you can do.

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Versatility In Logo And Marketing

Ideally, your logo should be able to appear anywhere, but remember that the internet is everywhere today, and you need to have a logo that builds your online reputation positively.

If you were a business selling new technology in a way which was deliberately evocative of the sensual, then you’d want to choose something which could appear in public, but still, emphasize what your brand is all about—like the Rolling Stones mouth. If you were a music company who was trying to be cutting-edge, it would get you in trouble if your logo were a profane word of some variety.

Meanwhile, if you were an organization that emphasized one political party or another, you might want a logo that doesn’t immediately give you away. Sometimes what you’re doing may be contrary to the majority opinion, and you’re trying to sway it. If your logo emphasized something which was too identifiable with your stance, that could keep those “on the fence” from even considering you.

Designing a logo is simple, but complex—it’s like a good song, really. Some of the most memorable songs are the most simple; like “Don’t Worry, Be Happy!” (little known fact: Robin Williams makes a cameo in this video). That song is incredibly simple, yet incredibly memorable. It could have been dreamt up in an afternoon, and yet it is a worldwide classic.

So a logo may seem simple, but really there’s a lot to consider. You want to consider your target market, where that market resides, what outreach will look like, and how best to accomplish that outreach. Merchandise of a marketing nature like pens, frisbees, coffee mugs, t-shirts, stickers, and other similarly associated swag will likely be branded with your company’s name and/or logo. Any official products will likely bear the mark somewhere.

 

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Strategic Logo Design

One way to help round out logo design and marketing strategy simultaneously is to work with branding and your online presentation. Most of the sites today are created in WordPress and if you are developing a brand – then the best way to present it to the world is by a custom made website. UPQODE is a WordPress web design company that creates custom sites for a variety of clients.

The truth is, it’s not just that your logo has to be flexible, your basic outbound marketing strategy does as well. The two have a symbiotic, interdependent nature. You need to use Search Engine Optimization (SEO) as appropriate, Social Media Optimization (SMO), and perhaps even Pay Per Click (PPC).

You’ll also want to have a presence at varying conventions, design banners, consider billboards, have apps made for mobile download, make print, radio, and television ads, and more. Except for radio, your logo is going to be prominently featured in all these arenas. It had better be a good one!

Another thing all these have in common is content. For any outbound marketing to have success, there must be some content on which potential clients can moor their interest. They’ve got to have a connection point. On the web, written content that is SEO optimized can be very effective at building a large following—it’s just got to be managed appropriately and regularly updated.

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Pursue All Legitimate Marketing Strategies

Another means of outreach that involves marketing, but in a sort of back-handed way, involves PR; or Public Relations. PR marketing may take the form of donation, provision of scholarships, or some other philanthropic pursuit. (Today it has a high digital component as well.)

You can issue press releases, and you can additionally claim tax benefits in many situations where such action is pursued. Get logistic and creative enough with your approach, and what you save in taxes could overcome the cost of the philanthropic event, ultimately saving you money while gaining your exposure.

That’s easier to say than to do; but when you consider that scholarships issued by the private sector in the United States are only between about $2k and $5k, the possibility of tax benefits for larger organizations issuing such scholarships becomes notable.

Accordingly, any logos you have should be permissible on such PR-related philanthropic pursuits. To wrap it all up: in terms of marketing, you’ve got to be unilaterally flexible. Whatever logos you design must be likewise adaptable.

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Absolutely Engaging Digital Marketing Ideas that Never Go Wrong!

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As a company, it’s natural to seek some help from the digital world to get your business known! And what else than digital marketing helps you evolve as a leader here?! And with all your competitors and almost all brands following the same techniques to survive in the industry, being a step ahead of needs lots of thinking, experimenting, and planning.

Yes, serious planning and study of the SEO world and constantly observing the social media trends is indeed an essential factor to highlight your brand better in the market. But covering all these isn’t just a matter of seconds! It doesn’t happen by scrolling through the trends of social media channels for an hour or two. This includes getting involved in the entire digital marketing phase that demands lots of your time, great knowledge of the algorithms of the various sites and applications and a bunch of experience, plus the influential contacts. And all these are offered under one umbrella by Nextgen, a digital marketing agency in Melbourne. They have extraordinary talents on board, who along with the right stats and strategizing, can get you lots of brand exposure and help your business reach to all and sundry.

Some digital marketing ideas that would work wonders for your brand!

After you have hired a great digital marketing agency for the upliftment of your brand name on various social media channels and on google search engine, it’s time to plan some great ways to highlight your work better. And that’s what we are going to discuss below. You can talk about the same to your digital marketing agency and let them handle the below tasks for you better.

o Get those blog post reviews — Either it’s a service or a product of some kind that you boast of as your business — if you want to get it rightly highlighted on the digital marketing platform, then hire some good bloggers to review the same and share their honest opinion with their readers.

o Giving freebies for shoutouts — Freebies are loved by all, and who doesn’t like showing off their newly received gifts on their social media channel?! You can earn some big loyalty points from these influencers and lots of favoritism from your fans once you start distributing some freebies in exchange for shoutouts via social media.

o Plan a podcast to let your followers know you better —You may be selling some great goods and offering mind-blowing services. But how will your followers and potential customers know about it without you announcing the same? Plan a weekly podcast to speak about it all in detail, so that you aren’t losing clients because of unawareness.

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Even videos are on — YouTube, IGTV, watch parties on Facebook and Insta live! Videos are a great attraction everywhere it seems. Your brand could do better if you know some vloggers with a high number of subscribers who are ready to speak about your brand. Or else, creating your own channel sounds like a great idea too.

o Hold meet-ups — Events or meet-ups with bloggers and influencers to highlight your key project or a new launch amongst masses at the same time can be a wonderful approach towards success. Go for it and see the magic happening.

So, we reach the point that says digital marketing is always rewarding. No matter what your form of propaganda is! Or the ways by which you plan to reach out. If it’s digital, the above tips would always do the work! 

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Wacky SEO Mistakes that Everyone Loves to Make

SEO is a form of digital marketing that is sort of free as compared to the other paid marketing options. No one with an online business or a blog misses out on the opportunity of getting their website ranked with the help of SEO. 

With everyone dishing out SEO advice right and left, you quickly get on with implementing them and you see your website metrics moving up. However, your website isn’t ranking in the search results, while you keep optimizing and acquiring plenty of links. What is it that you’re not doing right that is hampering its ranking?

You might want to look into these top SEO tactics that you love, but they are actually whacking your ranking. 

Mistake#1 Adhering to Every Random SEO Advice

When that advice isn’t converting into revenue, does anyone care? Instead of listening to every self-proclaimed SEO expert, dive into your core metrics that actually reflect your sales and work on them. 

Perform regular site audits as it helps identify what’s wrong. As you fix those faults, you will begin to see more conversions and sales within your analytics

Mistake#2 Wrong Keywords = Zero Conversion

You think ranking for competitive keywords is going to give your newborn website the boost it requires? Think again. The only people who can go for highly competitive keywords are those who have established their footprint in the SEO world and possess highly mature sites.

Be patient, you will get there too. But to get there, you will have to go for keywords that work for your site.

Look for these three things: High Volume. 

High CPC, if people are paying a lot of money for it, bet it converts. 

Low SEO Difficulty (SD). The higher the SD, the more difficult it is to rank. Go for SD in the 20s, 30s, and 40s.

Mistake#3 Monotonous Anchor Tags

If you’re going for a keyword such as ‘best internet provider,’ it doesn’t mean that all your anchor tags should exactly entail ‘best internet provider’ when linking to other sites. 

Even when you’re going for internal links, not all your anchor tags should be restricted to ‘best internet provider’. In this instance, your anchor tag text should go with the flow of your blog post. 

Make it sound natural e.g. while talking about gaming in a blog post, you could say, ‘if you want to lower the ping while gaming online, click here and find a better internet provider for yourself.’

Whenever you’re using anchor tags, you don’t always have to add your keyword, it can even go like, ‘For a stellar gaming experience, here is the best way to reduce lag and high pings.’ 

Use keywords that do not give your article an affected air; they can be related to the post, brand-oriented, or even random. Besides, when all your links have the same anchor tag, Google will realize that you’re trying to fool it and won’t fall for your manipulation. The breakneck speed at which you raised your ranking is going to come to a screeching halt, and you’ll see your rank plunging because your anchor tag was too rich. 

Mistake#4 Audit? No time for it

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Any idea if your site and app are achieving the goals you made? Do you know which page and content are driving traffic? Which is driving sales? How are your customers moving down the funnels? Who are your visitors?

You get all these answers by auditing your site and integrating analytics with your site. A visitor from Texas may not have the same value as a visitor from Arizona or any other region. By performing regular audits, you’ll get insights about which visitor or region to optimize for and tweak your strategy so as to spur valuable traffic. 

Mistake#5 Overlooking page titles and Meta descriptions

When you search for something on Google, all the top-ranking search results have your answer; however, you click on the second result. 

Why? Because the number two listing is more relevant to what you’re looking for, it’s detailed and it gives you a preview of exactly what are you going to find inside.

It doesn’t matter if your website had more backlinks or better quality on-page SEO, Google is going to overlook all that when confronted with user metrics.

The people at the top aren’t just paying most, but they’re acquiring lots of clicks which in turn helps Google make more money. 

Moz recommends Meta description length between 50-160 characters and they ought to be precise and persuasive enough to convince the searcher to click on it. If your Meta descriptions are exceedingly long, Google is going to trim it to 155-160 characters, which may negatively impact its eloquence. Moreover, insert keywords in the title tags and Meta descriptions, preferably somewhere closer to the beginning.

You’ll observe more clicks on your search result and Google is going to take notice of this development as well.

Bringing it All Together

Ranking at the top of search results is a huge feat, and those who have managed to achieve it keep their audience at the forefront while optimizing for SEO. As Google’s algorithm revolves around users’ happiness; if users are happy, Google will be happy and reward you by upping your site’s ranking. 

Things That SEO Tools Can’t Do and Experts Can Help 

SEO tools are designed to investigate the potential of websites on search engine ranking pages and provide insights into competition on the net.  A proper SEO tool is expected to offer advanced technical solutions with the increasing visibility of a website. Each SEO tool differs in its functional scope. Different tools analyze different SEO factors such as keywords, backlinks, ranking, domain, traffic and social media.

In the hands of a web developer or a blogger, SEO tools are valuable tools. Most SEO professionals tend to save time and other resources by entrusting the growth and wellbeing of their sites to these tools. After all, tools are created to make our life easier, but can we solely rely on them to take care of all our needs.

As an SEO professional, you probably have varieties of tools you’ve used and trusted over the years. You already know which instrument is best for each SEO category. More tools keep emerging as search engines change their rules to combat the actions of the black hatters. The challenge with the vast number of available tools is that our dependence on them can affect our growth and limit our critical thinking in the SEO world. SEO tools are great, but they can’t take the place of SEO experts. In this text, there are five things necessary to your growth in the SEO realm that SEO tools can’t tell us.

How Much Your Leads or Sales Will Increase

Many SEO tools will provide advanced technical analysis on your webpages, such as keyword research, link building, and competitive analysis. They take away the tedious and time-consuming task of manual keyword searches replacing it with an automated process of scanning for keywords in bulk. But what will an SEO expert do? SEO professionals are committed to your growth. They do not only analyze your website, but they also show you how much improvement you can get within a given time frame.

For instance, a Google Adword Management Agency in Brisbane known as Joel House Search Media is popular carrying out special keyword researches as part of their Adword services. The agency targets the right keywords to increase sales or leads for your business. As illustrated on the firm’s website, they can find long-tail phrases with Adwords, unlike SEO, where keywords with high volume only matter.

A Definite Prognosis

SEO tools are so precious in attracting loads of traffic towards a website. But this is the time when AI is rapidly evolving, and we can’t solely depend on SEO tools to give us a definite prognosis of a dying website. To guarantee excellent performance of any website, we need more than instruments that only make projections based on past trends. Also, these auditing tools exclusively rely on technical factors for their web analysis.  It is essential to seek expert service that would take a holistic view of factors that affects rankings on the search engine.

How to Re-strategize Your Content Creation

No doubts, great content is one of the most critical elements for SEO. Hence, the importance and value can be overemphasized. The good thing is there are tons of SEO tools to run a content evaluation and give you insights to high-ranking content on competitor webpages. The challenge, however, is that these tools limit your purview to imitating competitors that are ahead of us. It then becomes difficult to get answers that best suit your website issues. It is unethical and unhealthy for any website to duplicate contents from competitors. An excellent way to make progress is gaining insights from the website auditing tools, and structuring it into an implementation plan that works for your business. An SEO expert would also help you design a functional strategy on how to improve your site content based on credible experience.

A Look into the Future

The site analysis tools available now are designed to work based on the search algorithms that are available now. They function based on information tied to the past three months or even a year. But how much can you place your reliance on tools that make predictions and inferences from past or present trends? With the continually changing ranking factors, your growth in the SEO realm is limited if you depend only on SEO tools. An SEO pro who has managed many websites like yours can help you leap into the future; which SEO tools wouldn’t do.

What Issues to Prioritize

There are dozens of articles on how to prioritize SEO work using auditing tools. Some instruments are designed to evaluate your site and put the recommendations on a scale of preference. However, the AI is still unable to catch up with the human brain in critical thinking and decision making. Also, the competition is too hot for a website owner to run solely based on recommendations made by technology. Any firm that wants to make it to the top of the ranking pages would seek the services of experts in the field. The point is these tools are best for managing your work, providing insights and organizing it. The experience and expertise of an SEO professional come in when the need to review the recommendations made by these tools. Also, to discuss the insights, prioritize, and scale them.

Conclusion

SEO tools remain great inventions. We bet you don’t want to go back to the days of researching keywords and proofreading content manually. All these tools carry out a whole of functions specific to them. They save us time, provide insights, and create strategies to solve SEO problems, all for free at times. While we have all these tools with their amazing benefits at our disposal, it is essential to note that there are gaps they can’t fill.  As SEO professionals, we should do better by inputting our unique value to bridge the gap. We should interpret and analyze strategies that drive us towards a bigger and better search engine optimized website.

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Brand Storytelling Is The Best SEO Writing Practice

As an SEO writer, storytelling is considered to be the best practice that when followed will ensure better SEO results and a high rank in the Search Engine Result Pages. This is because:

  • Storytelling will set you apart and 
  • It will attract more people as human beings love to read good stories.

You will also gain more attention and create better brand awareness if you can interlace a brand story that is fresh and unique into your article, blog post, or even in your video.

According to research, it is seen that:

  • Following a storytelling approach in your content writing strategy is the most result-driven secret that will ensure exponential growth for a business that results in better SEO. 
  • Whether it is Google or Facebook, you will find that it is easier to reach out to more people, even beyond your target audience.

Brand storytelling is not a new concept. This practice was followed extensively in the past by several different brands and is still followed today. 

According to the SEO experts such as Kick Media SEO and others, when you follow natural storytelling approach in your content it will be a lot easier and more effective in creating the maximum impact on the readers through your content.

If you search the internet, you will find a few great examples of storytelling that will make your brand more successful. Ideally, good storytelling will not sell your brand or your product, it will sell ‘possibilities’ instead in a much better way. Possibilities include:

  • Increased organic traffic
  • More conversions
  • Increased conversion
  • More sales and thereby 
  • Increased business revenue.

In other words, you must make sure that your stories show the readers the possibility of attaining the identical results. 

Storytelling elements to include

However, in your story, you should include all those elements that will make it useful, interesting and valuable o the readers. If you tell about you and only you in the story it will not appeal to the audience, not even your targeted ones. 

The careful selection and inclusion of the elements in your brand storytelling will help you to improve the organic traffic count, get better SEO results, gain higher ranking, more conversions and sales. The few specific elements to include in your story include:

Humor

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Be not surprised at this element suggested to include in your content. It is found through different research that adding humor in content typically keeps the readers engaged more. Another significant benefit of infusing humor to your content is that it will make it easy for you to explain an uncomfortable topic and simplify a controversial topic.

It is said that SEO results do not depend only on writing useful and informative content that solves a specific issue. It should not be boring at any point, even if it involves a boring technical matter. Make sure that your content has all the elements that will excite your readers but make sure that you do not deviate from the actual topic in the process. 

The best way to make your content and story interesting you should write it persuasively. This is a three-step process that involves:

  • Exciting the users to click on the headline
  • Read the introduction or Meta description and then 
  • Move down slowly down to the body till they reach to the conclusion.

It is only when you write persuasively people will love your story, no matter whatever topic you write on. They will buy whatever you recommend highly.

Case study

The case study is another important SEO strategy to follow. Ideally, this is one of the 15 types of contents that will appeal to the readers and will, in turn, draw more traffic towards your website. It is found that case studies have the potential to make any content more powerful that will rank the site amongst the top ten sites in the search engine result page of Google.

Inclusion of case studies makes the content highly useful as found in the study report of the Content Marketing Institute that shows that:

  • Most of the Business to Business buyers prefer contents that are based on research and includes case studies
  • If useful and detailed case studies are written and included consistently it helps the major long-tail keywords to start showing up in the top 10 for relevant keywords in Google
  • It helps the business to explain more explicitly about the products and services.

Just make sure that the case study written and included includes substantiating elements such as the experiments performed, research studies conducted and even the interviews that you have taken of the users as well as the experts along with the results that you have obtained to make it more believable and honest.

You can use any type of case study irrespective of the fact that these case studies did not provide you with the results that you expected. Just make sure that it is relevant, valuable and optimized. Well, you can take the help of an SEO firm for the analytics involved, but that is not mandatory.

Bullet points

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Just you can see in this article, bullet points are used all through whenever possible. These bullets will make the important points all the more visible, clear to understand apart from making the entire article look boring having a number of paragraphs of a hundred words each.

When used at the right places, using bullet points has few other benefits as well such as:

  • It will push the readers into action and
  • It will highlight the key points of the content or topic. 

This is very important for any blog posts or articles as it helps in creating more powerful headlines and paragraphs following these bullet points.

Summing it up

When you blend storytelling in your content it will result in better SEO simply because it will combine the power of psychology of the people and your writing. This will produce the most compelling content. You will be better off in your SEO and SERP tanking when you use this strategy in your landing page as well.

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4 Smart SEO Tips for Your YouTube Marketing

Did you know that YouTube is the second largest search engine after Google, the parent company? Studies show that eight out of 10 video searches are solely on YouTube. The video platform is growing fast over the years with at least 500 hours of video uploaded on this platform per minute. Then, you might be wondering how to avoid being lost in the sea of videos. The best solution is creating, publishing stellar videos and subsequently optimizing these to show up in the video search results. You need to embrace the best practices and SEO tactics to take your video marketing to the next level. 

You already know the fundamentals of YouTube SEO like the integration of relevant keywords in title, tags, and description. Google will scan only the text and not photos and videos. Therefore, you need to reap the maximum benefits out of your video text. That is the reason why you need a complete and precise transcript for your YouTube SEO strategy. 

According to an article published on https://www.huffpost.com, one way is optimizing and correctly sorting video listings on your YouTube channel. Besides, you should give your video a descriptive and relevant file name to help with your optimization strategies.

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The major element of your YouTube SEO strategy is making the most out of your video text in the form of closed captions, transcripts, as well as subtitles. Read on to learn about these four SEO tips to improve your video rankings. 

1. Include a transcript to your video description

A video description is ideal for showing your transcript on YouTube. Make sure the description is within 4,850 characters including space. That is sufficient to fit your transcript for dialog-heavy, 10-minute YouTube video. Then, you can also include a truncated version of the transcript with a URL to the full version on a different webpage. As far as the video description is concerned, it is the key spot for Google to crawl and index your YouTube video. Make sure that you use natural and optimized keywords in your transcript for your topic. It will help you to boost your YouTube SEO. 

The reputed brands are doing outstanding outreach using video. Then, several marketers do not realize that transcripts can do wonders to YouTube SEO. You need to understand that videos are the best ways to create content as well as take your inbound marketing efforts to the next level. You can leverage YouTube video for content marketing via transcripts and derivative content. 

Once a video has been transcribed, use the transcript and improve SEO through valuable and shareable content. A few uses of video transcripts are infographics, blogs, web copy, fact sheets, and white papers. The shortcut to content marketing is creating video transcripts. 

2. Include precise closed captions 

Though YouTube automatically transcribes videos, its auto-captions are not 100 percent correct. You may expect only 70 percent accuracy that may result in awkward and unfathomable captions. Then, Google penalizes spam and rewards useful search results. And most of the auto-caption files are spammy and gibberish. Therefore, if you upload incorrect captions, Google may penalize you for spamming, thus you end up losing your search ranking for your entire YouTube channel. For better results, you can look for platforms such as Great Lakes SEO experts services to figure out how they help clients with the best SEO tactics. 

Include precise closed captions for your YouTube videos. When your video transcript has the relevant keywords (KWs), Google understands what your video content is about, checks your content, and ranks your video accordingly.

We recommend that you send your YouTube videos to a trained video transcription professional. Closed captions are not only beneficial for your YouTube SEO but also improve search ranking, drive more user engagement, and make your videos more accessible to the visitors than ever. 

3. Translate your transcripts and use subtitles for other languages

It is true that English captions improve your video accessibility to more number of viewers. Then, if you use subtitles for multiple languages, you can expand your reach and connect with a large audience base. That is the reason why an expert in the industry, Brad Ellis, YouTube Product Manager emphasizes on multi-language subtitles. 

Did you know that 80 percent of YouTube viewers are from outside the US? It is a huge audience base and most of them are non-English people. Therefore, translating your captions is imperative, as it provides many opportunities for growth. The non-English viewers like to see their content uploaded with translated captions. 

When you use foreign-language subtitles, you allow the non-English and global audience speaking other languages, to enjoy YouTube videos. Google will index your translated caption files and add your video in the search results in foreign languages. It will take your YouTube SEO strategy to another level because you stand a better chance to rank high for non-English and foreign language KWs as well, owing to less competition. Make sure you check all translations for precision. 

4. Use a persuasive thumbnail

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YouTube will suggest up to three screenshots but you can opt for a shot from your video of another moment or simply use your own photo. Therefore, pick out the best video thumbnail image to improve click-through rate. Make sure you use the best quality, high-definition, and high-contrast images with 16:9 aspect ratios. Your best bet is a close-up shot from your video. 

It is important to note that YouTube covers the duration of the video in the lower corner of the thumbnail. Ensure that it does not block anything essential in the thumbnail. Google also employs image recognition to get rid of certain images like the YouTube logo. 

Use an image that represents your target KW visually in the best possible way. It will boost your video search results more than you can imagine. These little things matter a lot when it comes to YouTube SEO. Therefore, take some time out of your busy schedule and choose a compelling thumbnail for your video. 

Conclusion

Now that you have these tips handy, take your YouTube SEO to the next level. Improve video rankings and reach out to a large audience base. 

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Essential SEO Strategy Modifications Following the June 2019 Google Core Updates

Google Core updates are out, and Google makes sure they keep releasing newer algorithms regularly. Every time a new update is released, the online traffic metrics and the rankings for sites take a hit. Following this trend, the latest Google Core updates released in June 2019, caused a significant disruption in the traffic and rankings for a number of popular business ventures, brands and investments.

What do the Core Updates target?

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Previous updates, as experts have already pointed out specifically targeted and ranked sites lower based on the parameters of Expertise, Authority, and Trust or the E-A-T. So, as a domain manager, all you needed to do was improve on the parameters as mentioned above and voila! Your website was back among the higher ranks at the SERPs.

However, the current update that was rolled-out through five days has left most of the online advertisers, and campaign specialists confused. The June 2019 Google Core iteration has affected both the small-scale local businesses as well as the brand names. This means that there is a lot of scope of improvement as far as the domains are concerned and not just the E-A-T aspect of it. 

Why go for professionals?

With the number of technicalities associated with SEO, you just cannot go for it all by yourself. Not only that, but it has been observed that the SEO strategizing for any campaign irrespective of the size, cannot be handled by a handful of experts. You need a proper team to drive the content, the technical side as well as the maintenance of the domain. 

You need professionals from an expert third-party SEO firm to guide you and your venture 24-7. With an expert firm like the JJEXC, you can access extensive information and novel strategies to increase the traffic and the page ranking for your domain. For more information, all you need to do is log in to https://jjexc.com.

Here are a few novel tips for optimizing your site in case your domain has taken a hit following the June 2019 Google Core updates. Read on to know more!

Shift your focus on the YMYL pages

The current trend for the search engines is a focus on the YMYL or the Your Money Your Life factor for the domain. The exact contribution of the YMYL factor is still unknown, but it does play a crucial role when it comes to the ranking of the domain landing pages. In short, YMYL pages are all the content containing pages that supply all the required information about the type and the services for a venture. The more accurate and high-quality information you provide on the YMYL pages, the better the site ranking at the search engine results. 

E-A-T is still vital 

With the latest Google Core updates, one can safely assume that the Expertise, Authority, and the Trust is not the sole responsible factor for higher page rankings, but it is still quite vital. Even if your website is not a YMYL type, you still need to concentrate and plan for the E-A-T of your domain. The E-A-T factor adds weight to a domain as per the Quality Rater guidelines. For a better-quality website, never overlook this critical factor.

Publish content regularly

Consistency is the key to success in this field. Consistent posting of informative and authority content will make sure that the audience retention factor and the trust metric for the domain are on the rise. Additionally, you need to make the customers aware of any certifications and valid licensing for your services and products on the homepage for your domain.

Share your business awards, if any on the domain landing pages as well. This will enable the gauge the expertise of your venture and domain. The same goes for the audience feedback, which must have visibility as well, along with supporting evidence for any claim made by you through your posts or content from referred and reliable sources.

Attenuate according to user reviews

Chiang Mai, Thailand - March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

Chiang Mai, Thailand – March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

The user reviews are not always positive. This is what you need to do when you receive negative reviews and ratings. It is essential to maintain interaction with your customers, even the ones who have given you a negative rating. Use the negative reviews as a source of constructive criticism and reconsider your practices, services, and offers accordingly.

 Any return of a disgruntled customer is a sign of doing things the right way and correcting the wrongs, if and when any. Revamp your pages with the latest information and advances in your niche field. This is where the guidance from an expert team comes in handy. The more experienced your expert is, the better it is for your campaign with respect to the implementation of ideas and novel strategies to drive organic traffic. 

Give your reputation enough attention

As far as the status and stats of your domain are concerned, the opinions and reviews of the customers are extremely valuable. The better the reviews and ratings, the better it is for your reputation and overall branding of your venture as a trustworthy and authoritative campaign. Your credibility is directly proportional to what the users say about you, your website, and your business. 

Search engines, including Google, attaches a lot of importance to the review sites and the audience satisfaction and ratings. With platforms that allow the sharing of actual experiences, the more in-depth analysis you have for your domain, the better it is. Keep in mind that the search engines will also perform a thorough search for awards, news articles, and recommendation from experts/influencers as a parameter to judge the user engagement and the status for your venture. 

Look for a digital agency and a third-party SEO expert to build your reputation and turn your moderately successful venture into a brand that can dominate the market globally. In case you are concerned about the authenticity and the expertise of service, check for the user recommendations and ratings for the service before signing on the dotted line — all the very best to you.

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7 Important Elements for Successful Content Marketing

Some people believe that content marketing is a simple thing. You put together some relevant content for blog posts and social media posts, and there you go, it’s done. While this is essentially the basic idea, the successful content marketers take things to the next level. The companies that see big results are the ones who focus on improving their strategy and quality of content.

And those big results can be substantial. The content marketing stats show that marketers who work consistently see bigger results year after year. That their sites get more traffic and have better conversion rates. 

So the question is, what do these successful content marketers do? What elements set them apart from the rest?

1. Define the Objective for the Content

To measure whether your content marketing is successful, you need an idea of what success looks like. You may have multiple objectives for the different places you post content, for different content types, or at different times of the year. 

If you are looking for an improved conversion rate, set a specific goal for what you want to see. If the goal is a certain number of sales, write that down. If you want increased traffic, set a goal for how much of an increase you want to see by what date. 

You may not meet all of your goals, but once you are trying new strategies, you can see what gets you closest to your results and re-evaluate. When you go over this later, you can decide if tweaking your strategies would get you better results, if you should publish more often, or if you want to adjust what success looks like based on the results in your analytics. The more data you have, the more realistic your goals will become with time, but you have to start somewhere.

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2. Create Your Customer Avatar

Any successful marketing campaign should come back to creating your customer avatar. Who are you trying to reach? The avatar is a detailed picture of one individual who would be your ideal customer. You create this person and what kind of job they have, their income range, their age group, and other important demographics and information on what needs they have in their lives, especially the needs that bring them to your content and then your product. 

If you haven’t created an ideal customer before, check out these template examples for buyer personas.

3. Know the Customer’s Journey

You should understand how your customer is getting to the content you are creating and where you are leading them next. 

Did they come from social media? If they came from a search engine, what did they likely look for that brought them to you? What were their needs when they clicked on your site? What is your call to action/where are you hoping they click on to after reading your content?

Ideally, this person would go through three stages. They would become aware of your company through this content; they would evaluate something, and make a purchase. Is there a journey structure you have in place that makes that easy?

4. Optimize Your Content

Early on in the process, you should be looking at strategies for bringing traffic to this content. It will be part of understanding your customer’s journey. If you have a strong search engine optimization plan, then you should have an idea of the things people look up when they visit your website. 

So one part of your process should be deciding how you will create traffic and SEO plans. Do you have an in-house SEO expert, or are you planning to hire an agency or freelancer to outsource help with that? Companies like Joel House Search Media, a Brisbane SEO company, can help you make sure that you’re making the most of your content marketing. 

Remember, simply publishing content will not get you the same results as having tight strategies for making the most of every piece of content, so include an optimization plan early on.

5. Make a Calendar

An editorial calendar that plans what you are posting, when you are posting it, and where it is being posted can help with communication between your team and with making sure you aren’t missing opportunities. 

Put relevant dates on the calendar for things like holidays or important events in your industry. You’ll also want to make sure you leave space for breaking news or mark posts that can be easily moved to another date if something comes up.

Your calendar can be simple or complex. If you’re looking for ideas on how to arrange it, consider these tips on creating a content calendar that works for your company. 

6. A Strategy for How The Content Will Be Created

You need a strategy that will allow for creating consistent quality. Every piece of content you put up is a possibility to introduce people to your company who’ve never heard of it before, and it’s important to make a good first impression. 

Are you going to create quality content in-house? Will you use content agencies or freelancers? You could also use a hybrid approach with a mix of various sources for different content. Build a plan for where things are coming from and how much it will cost.

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7. Ongoing Review of Analytics

You need to continually review your analytics. A good strategy is to set a regular meeting on your calendar for reviewing how it is going. There should be a place where all of your metrics are kept month to month, so you can see how things are advancing. Make note of what your goals are so you can tailor the content marketing metrics you are tracking to the ones that matter most to your business. 

Always Revise and Optimize Your Strategies

Content marketing is an ongoing process. As time goes on, regularly come back to revisit your strategies and see what is working for you and what is not. A quarterly review where you not only go over your analytics but consider what has and hasn’t worked for you over the past few months is a good way to make sure you are staying with what is current and getting the most out of your content marketing long term.

Marketing metrics for digital markekting

6 Reasons Why You Should Use SEO Tools

Either for personal or SEO agency use, SEO tools are made to help owners of website study and find ways to push their site to the top position of the search results. The type of SEO tools utilized vary, and they can range from planning keywords use, offering ideas for keywords, checking site compatibility with mobile devices and desktops to checking the search volume of each keyword and tracking the traffic of your website.

Having an easy to use, reliable, and accurate SEO tools will not only be increasing your organic ranking on search engines and getting discovered both offline and online but also make your SEO strategy stronger. Also, you’ll gain vital insights into not only how your website is performing, but also your competitor’s SEO efforts. So, without further ado, let’s dive in and see the incredible reasons why you should use SEO tools.

1.    Find high-converting keywords for content (marketing)

When finding keywords, it is not enough to simply identify industry keywords that have low competition and decent volume. Several other factors come into play. Now, the reason behind the search keywords users is looking for matters more than ever. Are they looking to buy a product, solve a problem? There are several questions you may need to answer.

SEO tools assist you in identifying search terms you might have never thought of before. These tools generate related variations and keywords that you can use in different contents. You can use SEO tools to find keywords that your website is already ranking for but needs to optimize to make a significant difference, the variations that are worth targeting and removing ranking keywords you no longer require. Keywords and variation that have your user intent behind them are worth targeting as they usually have the highest conversion rate.

 

2.    Scrutinize competitor SEO strategy

Though the internet is full of shady SEO tactics, you can spy on your competition without breaking any ethical lines. Several SEO tools like Raven Tools and SEMrush allow you to look into your competition SEO strategies. Not only can you see your competition rankings and traffic numbers, but you can also identify the origin of their backlinks and how their contents are performing across different platforms.

With SEO tools, you can spy on your competitor’s backline profile – there you can see the site their backlinks are coming from, the anchor text, authority of these websites, and more. If you which, you can create a game plan that allows you to reach out to those same websites to generate links to yours.

In addition, you can see which existing and new keywords your competitors are ranking for, and you can add these same keywords to your list. Some SEO tools are capable of generating several keyword ideas immediately.

 

3.    Save money and time on manual SEO audits

When it comes to detecting website issues, detailed SEO audits produce in-depth knowledge. Regrettably, comprehensive reviews require loads of money and time. Luckily, SEO tools can cut cost and time in half while offering the same quality results. One of such tools is the Screaming Frog – this free crawling tool can identify lots of potential issues with your websites and some of them includes missing page titles, orphaned pages, broken links, missing meta descriptions, page server errors, poor page depth, and more.

More tools like Majestic and SEMrush can complete this process automatically, compiling a range of information which is easy to read. The reports serve as a roadmap for the things you need to fix on the site. Using an SEO audit is one of the best ways to build a strong SEO foundation for your website.

 

4.    Track key performance indicators (KPIs) and SEO progress

Several website owners view their search engine ranking as the main measure of SEO success. However, there are several other metrics that you should consider mainly organic traffic and conversations – although it can be difficult to calculate these, some SEO tools make it clear when your efforts are paying off. The KPIs you measure you will depend on your business models, goals and some of them may include traffic, sales, keyword ranking, number of backlinks, clicks, and shares.

It is essential to measure your progress across multiple platforms and metrics to ensure that you are getting more traffic, and they are converting. You can even monitor the backlines you’re trying to get and track specific keywords with tools like Raven Tools. All in all, you should always confirm if your SEO strategies are paying off.

 

5.    Visualize and conceptualize data

Not every SEO professional can deal with numbers accurately. Luckily, there are several SEO tools you can use to make sense of the data. And you can do this through data visualization – data visualization is a way of presenting data as s chart or graph. So instead of deciphering numbers on your own, you can use data visualization tools to analyze and conceptualize numbers in a way that you can interpret.

Several SEO tools can produce graphical reports which allow you to view and analyze data quickly. When the time comes to explain sophisticated metrics, these tools can be particularly helpful. SEO tools like TapClicks offer reliable data virtualization tools you can use to present and communicate your SEO strategies.

 

6.    Communicate clear ROI to your clients

If you are an SEO company like Joel House Search Engine Optimization or a marketer, your clients don’t want to see only an increase in traffic, but also sales. SEO tools make it very clear the strategies that are working and those that are not. Also, tools like SEMrush has reporting options which allow you to create custom reports to send to your clients – highlighting the word done, showcasing KPIs, and sometimes adding a summary of what the data represents.

 

If you’re able to communicate how much revenue or how many leads you are generating for your client as a result of their SEO efforts, they are more likely to stay with your agency for the long haul.

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