Content marketing

How Online Marketing And Content Go Hand-In-Hand

Defining Online Content Marketing

When companies are formulating business strategies to propel their growth,  one area that you can’t overlook is the online content marketing. The current technological landscape, according to a survey by Global Digital Suite 2018, is such that the world for the first time has over 4 billion people wired to the internet. For businesses, therefore, this is a robust market to take advantage of with a potential client base not limited to geographical boundaries.

Internet marketing is the process of promoting a business and the products and services it offers over the internet using the apparatus that help drive traffic, leads, and sales. Web and content marketing have been used interchangeably to define this kind of practice with the latter being associated with the marketing strategies that a business assumes for the present and future. The Content Marketing Institute’s definition on content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience- and, ultimately, to drive profitable customer action.”

Marketing tools

Online Marketing Tools

1. Search Engine Optimization

Search Engine Optimization increases the quality and quantity of traffic to your website through web search engine results to improve a company’s visibility. This method of marketing uses algorithms associated with certain words or phrases that are relevant to what your company is offering. They are then optimized such that when a person is doing a content search related to your product the company will come up with the result.

For example, Canon, which is a company that deals in cameras, has optimized the search keyword “photography” on Google, Yahoo, or Bing search engines such that when an individual search with that keyword Canon website comes up.

2. Social Media Marketing (SMM)

Here the company takes advantage of the social communication sites online to promote their products and services. Social media has been a pivotal form of digital marketing because it allows the target audience to give feedback and share the information with their circle in the way of recommendations. For a business, you must you stay up to date and stay relevant to current trends in order to establish a strong presence in the social platforms and more exposure. Also, the business should not just rely on one form of a social media profile, but multiple channels since customers are across the divide.

Examples of the social media sites are Instagram, Twitter, and Facebook, which together more than a billion users across the globe. Nike is an example of a big brand that is using Instagram and YouTube to post athletes wearing their sporting apparel. Social media statistics show that Facebook users consume over 8 billion videos each day.

3. E-Mail Marketing

In this method, a company sends direct commercial messages through the electronic mail to the clients in its contact list and other prospective customers. This type of marketing is targeted advertising that is used by the company to make advertisements about the product or service offered or request for business deals. This form of content marketing is profitable when the company wants to develop relationships with their clients.

Whole Foods is an example of a company that uses emails to give their customers information on their products and any developments in the business.

4. Search Engine Marketing (SEM) and Pay Per Click (PPP)

In search engine marketing, the company advertises their content through purchasing ads that run on other websites. The business only pays for impressions that result in people visiting their site making it an efficient and cost-effective tool. Pay Per Click also operates under the same model where a business solicits service of an internet advertising model to drive traffic to their websites through the internet searchers clicking their ads.

Online marketing

How To Get Online Content Marketing Right

1.  Customers

Always put the customers’ needs at the forefront, in line with that old adage that “The customer is always right.” This might not always be the case but the customers’ needs are of utmost importance. If you keep this in mind, you will earn more clients because people always want to feel appreciated. I in defining your product and the particular target audience, bear in mind the customer needs and what problem you want to solve for them. Also, think of how to make your product stand out because chances are there is also another business offering a substitute.

2. Give Quality Content

Never compromise on the quality of the product or service you offer; many clients would tell you that most times it is not about how much they spend but whether they get value for their money. A quality brand does not need much advertising as it will definitely sell itself through re-purchases, customer referrals, and recommendations.

3. Five W’s and How

The “Five Ws and How “are Who, What, Where, When, Why and How are questions that every customer would look for answers in your content you provide. This will attract your customers to your content. It is essential to have these questions and relevant answers. For instance, an article on rear wheel drive cars can make you curious to know the answer of “What” you can benefit if you consider to buy a rear wheel drive car.

4.  Stay Current

With the business world changing at a very fast pace it is essential for a business to mold their products and services to match the current times because what works today might not work tomorrow. The business then should be flexible enough to adopt new ways of giving appealing content to the customer in line with current needs.

5. Showcase Your USPs

Always display you unique selling points (USPs) on your website pages. Your selling point has to match and exceed the expectation of the consumer in order to push the competitors’ products to the back of the consumers’ minds. For instance, if you have a cruise business and offer cruise wedding, then your page should showcase all the benefits that the customer would lookout for and which he may not find in your competitor’s website.

 Global marketing

Reasons Why Global Marketing Is Profitable

1. A Global Reach

The internet being virtually everywhere gives the business an edge to reach clients across borders. Also, the company gets long-term exposure once the company’s website is well established in the search engines.

2. Measurable Outcomes

Online content marketing can be evaluated through traffic analysis tools to determine its effectiveness, through checking of rankings, indexation, and traffic, a return on investment can be calculated. The graphs that illustrate the outcomes show the leads and sale conversion from the marketing tools applied.

It is evident that content and online marketing go hand in hand and for one to establish a profitable venture the two must work concurrently. In this age especially where there is stiff competition in businesses it creates an opportunity for business owners to build a brand with a “voice” and capture the attention of prospective clients.

Create a mobile-friendly site

The Benefits Of Blogging

 If someone would tell you about blogging 20 years ago, you would not have any idea about what that person is talking about. Today blogs are more popular than ever and their popularity is only rising. More and more people are beginning to realize that they can make a decent amount of money by writing a blog, so they decide to quit their regular jobs and turn blogging into a full-time occupation. Even if you do not plan to become a full-time blogger you should still consider doing it as it has many benefits. Here are some of them:

 

  1. Express yourself and share your opinions: Writing a blog allows you to share your opinions and passion with others. The best thing is that you can write about any topic you are familiar with and you have a strong intrest in. This also makes blogging fun as you are basically engaged in something you love and know a lot about.

 

  1. Connect with others: Blogging also allows you to stay connected with people that have similar interests and opinions as you. Not only that you can share your knowledge with them, you can supplement each other`s expertise and learn a lot of new valuable things. You might even make really good new friends by finding out how much you have in common with other people.

 

  1. Make money wherever you are: Probably the best thing about blogging is that you can do it anywhere and anytime. All you need is a computer and an access to internet and you are good to go. If you are still a student, blogging is a great way of earning some extra money during your studies. You probably have an unstable schedule and spend a lot of time studying and doing homework. Blogging allows you to choose your own working hours and be more flexible regarding other things you need to do on a daily basis.

 

  1. Share your experience: If you are doing something unusual or gaining experience in a new field, blogging is a great way to share your experience with others and help them out when they will be in a similar situation. For students a really good time to start blogging is for example during a semester abroad. This is the time when you experience a lot of new things and see many new places so it is a perfect time to start sharing it with others.

 

  1. Improve your writing skills: If you like to write and are planning to do a career for which you require good writing skills blogging might be really helpful. We all know the saying “practice makes perfect” and there is definitely the truth in it. The more posts you will write the easier it will get and soon you will start to notice that your vocabulary and grammar are improving.

 

  1. Help others: Last, but not least by writing a blog you can also influence other people`s lives and help them out. Everyone has already been in a situation in which he/she did not know what to do and how to proceed. Since we live in a digital era we all usually turn to internet for help. By sharing your knowledge with others you might really help someone out of an unpleasant situation or provide a whole new perspective on a certain topic.

 

By now you probably already see that blogging is very beneficial and if you need more reasons for trying it out, let us tell you that you do not need any formal education for it, you just need to be creative, have a lot of new ideas and be ready to engage your time in it. Who knows, maybe you are even going to like it so much that it will become your new full-time job. In any case, it is for sure something you can try out and see if it works for you.

 

 

Content marketing for law firms

The Perfect Approach to Content Marketing for Law Firms

Over the last few years, content marketing has become a phrase that has certainly reached the height of popularity in many businesses, including law firms. Overall, this increasingly popular concept is making its way through major marketing circles, and the biggest corporations in the world like American Express, FedEx, and Coca-Cola to name just a few, are embracing content marketing and taking advantage of its full potential.

Smaller business owners are even having major success with this powerful new trend. This isn’t just a flash in the pan scheme that is going to disappear overnight. On the contrary, content marketing is here to stay because it provides actual value and substance.

What is content marketing? Is it really going to help put your law firm on the map?

Defining content marketing for law firms

Defining Content Marketing

The working definition for content marketing is quite simple: it means you take content created for your business and then use it as a way to promote your company.

Why is content marketing effective for the family lawyer?

Simply put, this method of disseminating information about your business is successful because it gives those interested in your company valuable information that they need to know and learn.

As an example, let’s say that your family law practice is looking to bring in new clients. You create a content marketing campaign discussing the many aspects of family law. You freely share this information with your target audience and it helps to attract new business.

For starters, by creating valuable content around family law, you prove to your potential clients that you are knowledgeable in this area of law. It shows them that you not only understand family law, but you are a serious authority and can help them with any family law related matter when they are in need of representation.

Content marketing shows your law firm is knowledgeable

Content Marketing & Making Personal Connections

Another excellent benefit of content marketing for law firms is that it helps family lawyers create a personal connection with their potential clientele. Often, you can make this connection with a blog that readers can reach through a link to a blog on your practice’s main website? By setting up a blog, you can share blog posts and other content with people visiting your website. This will help your law firm twofold.

First, it will provide valuable information for your visitors to read. If you create the right type of content, you will connect with your visitors on a personal level.  You write the content in way that appeals to a broad audience in the niche market you want to reach. While you want clients to see you as knowledgeable, you want it to be readable to potential clients.

Second, by creating additional content for your blog and website, you will generate additional traffic in the search engines. Keep an eye on the design, as it is an important visual part that will keep your visitors on the page for longer periods of time.  This will allow more visitors to find your website and they will see that you are an excellent lawyer that can represent them in all matters pertaining to family law.

Content marketing helps your law firm make a personal connection

Provide Value

Lastly, by creating engaging and powerful content, you will provide value to those looking for your legal services before they ever step foot in your office. Instead of bombarding potential clients with marketing messages, you’ve chosen to share valuable content that proves you are an expert in the field. It also proves that you are personable, down to earth, and ready to help when your clients need you the most.

Conclusion

As a family lawyer, you may have overlooked the value of content marketing, but it offers excellent benefits to your budding practice. Please take advantage of the opportunity that content marketing provides.

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