SEO, the shortened form of search engine optimization, is the factor that is going to make a major difference in how successful you and your company’s web presence is going to be. Excellent SEO in your website will be key to bringing wider exposure to your website, internal articles, and even what your company has for sale.
However, too many companies today downplay or downright ignore the importance of SEO in their marketing process, and this tragic mindset is keeping many small businesses from growing as much as they could be on the internet, where most of the younger generations seek out and find new companies and products. On the other hand, SEO can be integrated into your website intelligently and without breaking the bank.
Whether you think you know marketing, or you are brand-new on the scene, the most important aspects of SEO to understand, are your goals, expected costs, and measuring its ultimate impact on your business.
The End Goal
Before any money is spent, and even before considerable research is done on what the options are for integrating SEO into your business, the arguably most important step is to decide and then write down what you hope to accomplish. By writing down your ultimate, long-term goal, you can use this statement to guide future decisions and keep you on track months or years down the line, when important decisions will need to be made.
Once you have your goal drafted, this will directly influence even your most immediate decisions, and will be largely significant in terms of what you hope to spend and even the quality of your content. For example, creating content that draws in and informs the reader, while also exposing them to your necessary product, will be different in needs then simply altering current content to increase keywords.
Financial Costs of SEO
Just making the decision to incorporate SEO into your online presence isn’t enough, unfortunately. In fact, there are quite a large variety of plans available online, all of which offer different results and vary in cost to fit your unique needs.
There are several ways you can invest your money into SEO, but we are going to focus on the most popular ways for most businesses.
- Internal Hires: No need to outsource your need for SEO, when it is likely that you already have an employee (or can hire an employee) who is skilled in these services and you both can mutually benefit from the process without onboarding someone entirely new to your company and training them in SEO. In fact, smart companies will hire someone who can work from home, a trend that is becoming increasingly popular for all the right reasons.
- Content Marketing Agencies: These are companies that focus on creating great content that will draw in a reader and keep them coming back for more.
- SEO Companies: As opposed to content, SEO companies are interested in the hottest keywords and the math behind search engine analytics, so you can be sure your webpages are some of the first choices when a potential client conducts a google search, to drive traffic to your website.
Of course, remember that there is not one single right answer, and the variety of plans available stem from a large variety of needs out there in the industry. Keep in mind, if you are starting out with absolutely zero SEO and building up from scratch, if you just want some part-time help with link building, or other situations, these are all factors that should influence your decision on what plan to pick out.
SEO’s Qualitative Impact
It is important to emphasize one easily overlooked fact: SEO and quality content go hand-in-hand, and one must be fully utilized in order to completely support the other. If your web page has amazing articles, but nobody can find them in search engines, then they might as well be a tree falling in the woods without anybody around to hear them.
If improperly used, SEO can indeed drive traffic to your page, but it may also bring the quality of your content down, so that readers do not trust your pages or return in the future. In the end, finding a balance between these two different marketing techniques is key to online success.
Of course, this necessary balance extends to budgeting for SEO and content. No business has unlimited resources, and smart businesses will pay attention to which portion is doing well, and which portion needs improvement, and input money accordingly.
Quality of Your SEO
In the early days of pioneering the internet, link-farming was considered not only acceptable, but one of the best ways to drive traffic to your page. Just insert backlinks to your site as often as possible, and see your rankings go up!
However, search engines have evolved and advanced their ability to sift through webpages, and today they are able to detect link farming as a kind of spam that may even be rejected by the search engine altogether. Due to their new abilities to penalize pages for link farming, we have seen an increase in demand for quality content and smart SEO that follows search engine algorithms for the best possible results.
Understanding the Costs
It should come as no surprise that marketing is a fundamental part of the success of any business. And through further exploration, it is clear that today’s market demands a strong online presence, and this presence is built out of the mutually beneficial relationship between quality SEO and excellent content.
Once you have your ultimate goal in mind, you can make decisions on SEO and website content that is sure to benefit your business long-term, all while keeping your costs as realistic as possible.
Modern Standards for Quality SEO Drives Traffic to Your Website
Building a web page for your business online is no longer a simple and straightforward manner, but the smartest choice is to find the professionals who know exactly what they are doing. When you put effort into keywords and SEO, as well as building up high-quality content that your readers are looking for, you will see visitors coming to your webpage time and time again.