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7 Important Elements for Successful Content Marketing

Some people believe that content marketing is a simple thing. You put together some relevant content for blog posts and social media posts, and there you go, it’s done. While this is essentially the basic idea, the successful content marketers take things to the next level. The companies that see big results are the ones who focus on improving their strategy and quality of content.

And those big results can be substantial. The content marketing stats show that marketers who work consistently see bigger results year after year. That their sites get more traffic and have better conversion rates. 

So the question is, what do these successful content marketers do? What elements set them apart from the rest?

1. Define the Objective for the Content

To measure whether your content marketing is successful, you need an idea of what success looks like. You may have multiple objectives for the different places you post content, for different content types, or at different times of the year. 

If you are looking for an improved conversion rate, set a specific goal for what you want to see. If the goal is a certain number of sales, write that down. If you want increased traffic, set a goal for how much of an increase you want to see by what date. 

You may not meet all of your goals, but once you are trying new strategies, you can see what gets you closest to your results and re-evaluate. When you go over this later, you can decide if tweaking your strategies would get you better results, if you should publish more often, or if you want to adjust what success looks like based on the results in your analytics. The more data you have, the more realistic your goals will become with time, but you have to start somewhere.

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2. Create Your Customer Avatar

Any successful marketing campaign should come back to creating your customer avatar. Who are you trying to reach? The avatar is a detailed picture of one individual who would be your ideal customer. You create this person and what kind of job they have, their income range, their age group, and other important demographics and information on what needs they have in their lives, especially the needs that bring them to your content and then your product. 

If you haven’t created an ideal customer before, check out these template examples for buyer personas.

3. Know the Customer’s Journey

You should understand how your customer is getting to the content you are creating and where you are leading them next. 

Did they come from social media? If they came from a search engine, what did they likely look for that brought them to you? What were their needs when they clicked on your site? What is your call to action/where are you hoping they click on to after reading your content?

Ideally, this person would go through three stages. They would become aware of your company through this content; they would evaluate something, and make a purchase. Is there a journey structure you have in place that makes that easy?

4. Optimize Your Content

Early on in the process, you should be looking at strategies for bringing traffic to this content. It will be part of understanding your customer’s journey. If you have a strong search engine optimization plan, then you should have an idea of the things people look up when they visit your website. 

So one part of your process should be deciding how you will create traffic and SEO plans. Do you have an in-house SEO expert, or are you planning to hire an agency or freelancer to outsource help with that? Companies like Joel House Search Media, a Brisbane SEO company, can help you make sure that you’re making the most of your content marketing. 

Remember, simply publishing content will not get you the same results as having tight strategies for making the most of every piece of content, so include an optimization plan early on.

5. Make a Calendar

An editorial calendar that plans what you are posting, when you are posting it, and where it is being posted can help with communication between your team and with making sure you aren’t missing opportunities. 

Put relevant dates on the calendar for things like holidays or important events in your industry. You’ll also want to make sure you leave space for breaking news or mark posts that can be easily moved to another date if something comes up.

Your calendar can be simple or complex. If you’re looking for ideas on how to arrange it, consider these tips on creating a content calendar that works for your company. 

6. A Strategy for How The Content Will Be Created

You need a strategy that will allow for creating consistent quality. Every piece of content you put up is a possibility to introduce people to your company who’ve never heard of it before, and it’s important to make a good first impression. 

Are you going to create quality content in-house? Will you use content agencies or freelancers? You could also use a hybrid approach with a mix of various sources for different content. Build a plan for where things are coming from and how much it will cost.

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7. Ongoing Review of Analytics

You need to continually review your analytics. A good strategy is to set a regular meeting on your calendar for reviewing how it is going. There should be a place where all of your metrics are kept month to month, so you can see how things are advancing. Make note of what your goals are so you can tailor the content marketing metrics you are tracking to the ones that matter most to your business. 

Always Revise and Optimize Your Strategies

Content marketing is an ongoing process. As time goes on, regularly come back to revisit your strategies and see what is working for you and what is not. A quarterly review where you not only go over your analytics but consider what has and hasn’t worked for you over the past few months is a good way to make sure you are staying with what is current and getting the most out of your content marketing long term.

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6 Reasons Why You Should Use SEO Tools

Either for personal or SEO agency use, SEO tools are made to help owners of website study and find ways to push their site to the top position of the search results. The type of SEO tools utilized vary, and they can range from planning keywords use, offering ideas for keywords, checking site compatibility with mobile devices and desktops to checking the search volume of each keyword and tracking the traffic of your website.

Having an easy to use, reliable, and accurate SEO tools will not only be increasing your organic ranking on search engines and getting discovered both offline and online but also make your SEO strategy stronger. Also, you’ll gain vital insights into not only how your website is performing, but also your competitor’s SEO efforts. So, without further ado, let’s dive in and see the incredible reasons why you should use SEO tools.

1.    Find high-converting keywords for content (marketing)

When finding keywords, it is not enough to simply identify industry keywords that have low competition and decent volume. Several other factors come into play. Now, the reason behind the search keywords users is looking for matters more than ever. Are they looking to buy a product, solve a problem? There are several questions you may need to answer.

SEO tools assist you in identifying search terms you might have never thought of before. These tools generate related variations and keywords that you can use in different contents. You can use SEO tools to find keywords that your website is already ranking for but needs to optimize to make a significant difference, the variations that are worth targeting and removing ranking keywords you no longer require. Keywords and variation that have your user intent behind them are worth targeting as they usually have the highest conversion rate.

 

2.    Scrutinize competitor SEO strategy

Though the internet is full of shady SEO tactics, you can spy on your competition without breaking any ethical lines. Several SEO tools like Raven Tools and SEMrush allow you to look into your competition SEO strategies. Not only can you see your competition rankings and traffic numbers, but you can also identify the origin of their backlinks and how their contents are performing across different platforms.

With SEO tools, you can spy on your competitor’s backline profile – there you can see the site their backlinks are coming from, the anchor text, authority of these websites, and more. If you which, you can create a game plan that allows you to reach out to those same websites to generate links to yours.

In addition, you can see which existing and new keywords your competitors are ranking for, and you can add these same keywords to your list. Some SEO tools are capable of generating several keyword ideas immediately.

 

3.    Save money and time on manual SEO audits

When it comes to detecting website issues, detailed SEO audits produce in-depth knowledge. Regrettably, comprehensive reviews require loads of money and time. Luckily, SEO tools can cut cost and time in half while offering the same quality results. One of such tools is the Screaming Frog – this free crawling tool can identify lots of potential issues with your websites and some of them includes missing page titles, orphaned pages, broken links, missing meta descriptions, page server errors, poor page depth, and more.

More tools like Majestic and SEMrush can complete this process automatically, compiling a range of information which is easy to read. The reports serve as a roadmap for the things you need to fix on the site. Using an SEO audit is one of the best ways to build a strong SEO foundation for your website.

 

4.    Track key performance indicators (KPIs) and SEO progress

Several website owners view their search engine ranking as the main measure of SEO success. However, there are several other metrics that you should consider mainly organic traffic and conversations – although it can be difficult to calculate these, some SEO tools make it clear when your efforts are paying off. The KPIs you measure you will depend on your business models, goals and some of them may include traffic, sales, keyword ranking, number of backlinks, clicks, and shares.

It is essential to measure your progress across multiple platforms and metrics to ensure that you are getting more traffic, and they are converting. You can even monitor the backlines you’re trying to get and track specific keywords with tools like Raven Tools. All in all, you should always confirm if your SEO strategies are paying off.

 

5.    Visualize and conceptualize data

Not every SEO professional can deal with numbers accurately. Luckily, there are several SEO tools you can use to make sense of the data. And you can do this through data visualization – data visualization is a way of presenting data as s chart or graph. So instead of deciphering numbers on your own, you can use data visualization tools to analyze and conceptualize numbers in a way that you can interpret.

Several SEO tools can produce graphical reports which allow you to view and analyze data quickly. When the time comes to explain sophisticated metrics, these tools can be particularly helpful. SEO tools like TapClicks offer reliable data virtualization tools you can use to present and communicate your SEO strategies.

 

6.    Communicate clear ROI to your clients

If you are an SEO company like Joel House Search Engine Optimization or a marketer, your clients don’t want to see only an increase in traffic, but also sales. SEO tools make it very clear the strategies that are working and those that are not. Also, tools like SEMrush has reporting options which allow you to create custom reports to send to your clients – highlighting the word done, showcasing KPIs, and sometimes adding a summary of what the data represents.

 

If you’re able to communicate how much revenue or how many leads you are generating for your client as a result of their SEO efforts, they are more likely to stay with your agency for the long haul.

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Invest in High-End SEO Solutions – Seven Reasons Why You Should Do it!

You will hear many people exclaiming that “SEO is dead.” The claim is far from the truth. The moment you search with this phrase, you will come across various articles by eminent people who’ve thought so, for some reason. Today, there are many other truths that you need to be aware of when it comes to the permanence of SEO.

Various SEO agencies and experts suggest that SEO is thriving and it can’t be dead as long as there are online businesses and e-commerce thriving. Over the years, SEO has undergone many changes. And these changes make it more of a branding tool instead of marketing tactics. Different people will have different viewpoints on this! But SEO is indeed all set to attain new developments, based on the Google algorithm developments.

Today, several companies are coming up with new objectives for their SEO strategy. Simply put, they want to leverage an optimized SEO web infrastructure, which is search engine friendly. It is beneficial as search engines will keep on changing its algorithms for a long time. It is always better to consult an expert SEO agency when you are all set to develop a new SEO strategy. To know more, you can get in touch with Seattle Golden Advantage.

Are you new into the online business scene? Do you have doubts about investing in SEO? If yes, then you can consider the following seven aspects that will help you understand the reasons for investing in SEO.

1. SEO is functional till date

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All the SEO tactics, from keyword generation to Meta Description, are all operational. It worked when SEO came into the inception and is working till date. Even though the information concerning web traffic from Google got sourced sometime back, the process is still correct. There have been many SEO case studies conducted after the advent of Hummingbird. According to SEO experts, till such time, you are concentrating on optimum user experience, when you are implementing the SEO strategies, you will reap the benefits of organic web traffic and high ranks.

2. SEO is here to stay

Keeping in mind the way search engines are developing, it is impossible to say that SEO will not have any existence in the years to come. At some phase, even the video and audio searches hugely depend on the keywords, which is the same as conventional text-based content. Hence, you can conclude that SEO is here to say and is not closing down anytime in the future.

3. It is a cost-efficient tool

In comparison to the expenses that get linked to various other types of digital marketing, for instance, social media, PPC advertising as well as buying leads for an email marketing program, SEO offers an excellent ROI opportunity. PPC can indeed help you generate extra revenue. Also, social media might be more relevant for your image. Your organic SEO in several remains as one of the best foundations for your online presence. And using the best SEO tactics, you can keep on increasing your website visibility.

4. Search engines are attracting increased market share

Today, the majority of customers, which is about 80% to 90%, check the online feedback, reviews, and client testimonials before arriving at a buying decision. In the days to come, this number will grow. And that time isn’t far when most people will search for all the service and products online. Do you wish that people can find your business online? It is simply not possible without organic SEO. When you don’t opt-in for organic SEO, most people will find it difficult to locate you. They might start to visit your online competitor’s website and start purchasing from their site, instead of yours.

5. The growth of local search optimization and mobile bandwidth

With every passing day, the percentage of online traffic that the mobile devices meant to draw in will surpass both the conventional desktop devices as well as a laptop. Today mobile usage has increased manifold. And this has opened a world of efficient SEO processes for organizations, for instance, the local search optimization.

6. When you lack good content, it can be very damaging

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Having high-quality content is essential! With every update for search algorithm, search engines, like Google and others modify the way they perceive websites. All those things that wasn’t present a couple of years back, for instance, social media indicators, today have got all the relevance concerning the effect on their ranking. When you lack a proper content profile for months and years, it can have a damaging impact on your business website. Since content is an essential aspect in Google site evaluation, you need to get good content in place soon.

7. Other market players are constantly innovating

Most SEO experts define it as an ever-changing process. There are constant updates for new algorithms that change the way SEO functions. It is essential to keep on moving forward and enhance your position. If you don’t keep on moving forward, you will lose your client base to other market players, who are innovating at a fast pace. Don’t allow your competitors to make a business from your clients by overlooking what is correct for your business. Instead, take complete ownership and enable your business to flourish.

Is yours an online business? If yes, then today, you should invest in organic SEO more than ever. The online landscape has become increasingly challenging. Every brand is here to make profits. And for that, they would leverage SEO in the best way possible. Hence, there is no reason to think that SEO is dead. Instead, use the tools that SEO brings with it and enhance your online brand awareness and visibility. With proper use of SEO, you can gain organic traffic even when you don’t invest in paid advertisements. However, it is essential to join hands with an ace SEO provider. That way you know where to implement the best change and which aspects you should leave as is. When you work in close co-operation with an SEO agency, you can make the best happen for your online business.

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Are You Looking for an SEO Provider and Why You Need to Hire One?

Does your business have a lot of online components? If yes, then SEO plays a very important role in the success of the business. Maybe you are running the most expensive website, but if you don’t have the traffic at your site, then it is useless. We know that you don’t have a direct focus on the traffic, but it is also the main thing to focus on. If you are selecting the best SEO service provider, then they are helping you in getting the traffic at your site.

We know that SEO required to be implemented in the better way which is effective for getting our SEO goals and providing the full and important meaning full presence. When we are talking about the expanding, and the development strategies then must consider the quality of SEO.

If you don’t know about how can you hire the best Seo Adelaide marketing services? Then we are here to describe some things which help you in hiring the best SEO provider services.

  • As we know, if we are going to hire the best SEO provider, then it is also an investment in our business. Maybe you don’t look at the expenses of the business, but it is your duty that you should use the business strategy in an effective way of expanding your business. You don’t even search for the intention of buying some SEO; on this base don’t start your search. You must have hired that provider who understands and cares about your business and the internet objectives.
  • Generally, the starting page of Google is everything. Some people go to the second page to get more result. People are doing trust on Google blindly as the search engine because people think that it has the ability to deliver the best and related result on the first page. Do you think that you go to the second page more than one or two times? It is not that much possible, because all people are getting their result without clicking on the second page. That’s why if your business is not on the first page, then it is not too good.

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  • If you think that big keywords are everything, and then you are wrong, maybe you are not mentioned on the first page due to this reason. It is better to be on the first page, even with the small keyword. When you are hiring the best SEO provider than they are researching for the keyword that your business can use real rank on the page.
  • SEO is everything about facing your competition with some latest method or taking help from the third party. We know that some of the keywords will be very easy for rank, some are hard. It is not all about the competition, but it has also done in the case of the individual keyword.

We conclude that you must select the professional provider of SEO services who knows the attributes of the company. And they can also draw attention towards your products and services in a way which really makes our business expand.

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How to Boost Your Website Traffic Even When Hamstrung by a Tight SEO Budget

Search engine optimization does not seem to be a very expensive affair for small businesses, however, when you need to do it round-the-year, the costs can really start to pile up especially when you are a startup with a budget stretched to a breaking point. Luckily, unlike many operational decisions, SEO can be implemented without spending a lot but you need to figure out which strategies to use that will bring you the best results without needing too much investment in time and money. Some easy to implement SEO strategies that even small business can afford:

Engage In Comprehensive Keyword Research

It is very important not to assume that you know exactly what your target audience wants so it is wise to undertake very thorough keyword research before putting your content management team to work. By undertaking research on keywords that your audience uses, you will be able to get an insight into the search process that may well be quite different from what you had thought it to be. By getting to know the important keywords, you can estimate their demand as well as identify the search themes that users are likely to use in their searches. While there are a large number of keyword research tools that you can use, the free of charge Google Keyword Planner is one of the best. However, you will be required to have an active Google Ads campaign. There are plenty of other free keyword research tools that can also serve the purpose well.

Know Your Competition Well

There is no escaping competition regardless of which niche you operate in. According to https://www.smartinsights.com, a comprehensive analysis will aid in discovering areas where the competition is doing well and even weaknesses that you can exploit for driving your success. It can be a very effective tactic to search for the same products or services you offer using the most important keywords and take note of the top results in the search results page. Find out which ones share the same business model and which ones are different. Analyze their content themes and if you find something valuable, take care to see how you can develop them further and deliver them better. Find out what tactics they are using to engage their visitors and take a pick from the best you see. Study the reviews and feedback that they are getting and learn what their drawbacks are so that you can capitalize on their weaknesses by delivering the better user experience.

Plan the Structure of Your Website Well

Armed with the knowledge of what consumers really desire and the keywords they use to discover products and services, you should be able to pinpoint the different pages of your website that can fulfill those information requests. Using a spreadsheet or even a simple sheet of paper, make a list of all the web pages along with their tiers that can address the consumer queries along with the most relevant keywords. With each high priority and medium priority keyword discovered from your keyword research forming the basis of the website architecture, you will be able to identify each webpage corresponding to the keywords that will need to be optimized. Also, use the long-tail keyword themes that are more specific because they are longer in your FAQ pages and blog posts.

Optimize the Website

The webpage creation typically tends to be the hardest part of creating a website. Many owners of small businesses, unless they are really savvy about this part of the business, prefer to outsource the website creation to third-parties who specialize in web development. It is important to keep in mind that since an increasing number of web searches are being fired from mobile devices, the website should invariably be optimized for mobiles and tablets that form the bulk of portable devices used for surfing on the go. The mobile optimization is not only important because of the increasing number of users preferring to use their smartphone to access the web but also because organic search results for both desktops and mobiles devices are ranked by Google based on the user experience of the mobile site, including the speed of loading. Ready Set SEO are SEO specialists who can help you to optimize your website for mobile devices as well as generate SEO-friendly content for you.

Publish Content Regularly

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E-commerce sites may find it unrealistic to post content every day to keep up the interest of search engines; however, it is really important that you evolve a content management schedule that ensures that fresh and relevant content is published on a regular basis. It is important to not only add fresh content but also refresh the earlier content with fresh information and data. In fact, once you build up a library of content, you can to a certain extent take the load off the pressure of creation of fresh content by repurposing earlier content in different ways. However, it is important to be consistent in publishing content, which always does not need to be in the form of text. You can use photos, infographics, and videos depending on what your target audience prefers to interact with.

Engage in Link Building

A very significant aspect of SEO is the quality of links that link to your website from other websites. You can set your links apart from the competition by using branded links from companies like Bitly. Link building can be a very long and tedious affair because unless you create very good quality of content, other sites, especially sites with high domain authority, will not link to you. You can catalyze the process by incorporating links to reputed websites in your own content and then approach them with a request for a reciprocal link. It needs to be very clearly pointed out that purchasing links is frowned upon by all search engines, including Google which actually penalizes you if they discover you have been resorting to illegal practices. You can get your web contents and blogs better viewership by including sharing buttons on your website to make it easy for visitors to share them on their social media accounts. You can also publish your blog post links on the social media networks that you are active on to encourage more organic traffic from people who are actively interested in your sector.

Conclusion

For small businesses, getting SEO right is doubly important because it allows them to compete with much larger companies for a share of the market even when the advertisement and promotion budget is relatively thin. Many of the SEO tactics are based on pure common sense and do not require any technical knowledge. Small business owners can easily optimize their websites in many ways without having to stretch their budgets further.

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The Importance of using Out-Of-The-Box Ideas in Web Designing

The everyday things which we hear about the upcoming and ongoing trends in web design are much known now. Hence people have an idea of what to implement in designing these days. Some things are still not much discussed. It’s not about trend, but about how the design would make a difference in the traffic, business, and entity of the website. Therefore some interesting site features are discussed here, which are to make a difference in the way users see overall web design.

Web browser based designs

A lot of web designers rely a lot on codes and scripts to decide the placement of items on the webpage. This is not essential. That’s because the browsers also have great capabilities in displaying web pages in a very creative way. The browsers got a lot advanced with time. Modern day browsers are equipped with a lot of features. These features are not much used as they should be. Simply using the features like box alignment, grid, and flexbox, available in browsers, the designs and layouts and placement of items in a webpage can be done. But instead of using these features, designers emphasize more on the coding and scripting part.

This practice can be changed somewhat to make use of the fantastic features in a browser. If the browser features are well studied, understood, and then used by designers, then better art and creativity can be practiced by web design company. Some features are common in all modern day browsers, and they must be studied by the designers to reduce inclination towards scripts and use more of the features.

Design based on ambiance

This is a new concept which is gradually getting spread among designers. The screen time of people has increased considerably over the last 10 years. 10 years ago, people would not spend so much time staring at a website screen, which now they do. Now many people spend more time staring at a website screen by choice, and many people do it without option. There are also different types of theme editors and builders which you could use to make great design based on ambiance. This means both hobby and profession makes one use a website for a longer time, and many hours. That’s why, if the website screen is designed in such a way that the page would change theme and color with the time of the day, or with passing hours, then it would be refreshing for the eyes constantly using the same webpage.

The middle path in designing

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The design must not be painfully prominent and visible all over the page. Again design must not be too subtle that viewers forget if they are viewing a government or .edu site or some interesting stuff. Therefore design must be such that it should be interesting, nice, pleasing for the eyes, and yet not dominant over the content, and help the viewers have a fun time while on the webpage. The design must not be too captivating to fetch focus on to the design elements instead of the real stuff on the page.

Value-based designing

Designing is primarily done aesthetic based. But this is just too common. Aesthetic based designs and such designers are everywhere. Mass production of something you took inspiration from by mere looks is very easy. But a design, that would make you think, and help you take an interest in the subject of focus on the page is one that is a design based on value. Such value-based designs are on the rise. The inclination towards the making of such value-based designs in increasing.

Safer authentication

Many websites demand authentication of their customers. Now the pattern of authentication must change with time because there must not be chances of a data breach. The data breach cases in the recent past triggered lot an of customer resentment around the world. Many people use their Facebook login credentials to log in to many websites and services. This kind of login must be checked for total security. The job of the web designer is to ensure the level of security gets tight in case of such logins. How many fields are getting used and why, and what happens to this huge pool of data are some important things to be handled responsibly.

Design operations

This is a new wave that has emerged in the world of web designing. Design operations have started to change the world of web design a lot. To create good designs, many people of different ages, experiences, come together under one banner to form a team that can work together to make something very innovative and different.

When a team full of diversity is employed in making something nice, then age, gender, and all such elements come together to form a nice operation environment that helps in better design making. You can also look for web development company London than you should check for reviews to get better idea.

 

Intense storytelling

The complexity in product making and marketing is getting complex due to the tough market and competition. This has brought the extreme need to invest in storytelling in a more conventional and vivid form. This intense and traditional approach towards storytelling is needed and also much rewarded with great viewer attention. And this makes a big difference too. The better a story injecting design is used, the more captivated would be the audience.

The requirement of great web designs

These are many such important features in web designing which are getting used, and more designers are studying the hardcore changes in designing trends to grab these things. That’s why the entire arena of web designing is going through a huge change. The mass-produced websites which look alike are not the focus here. Where designers are thinking well and using their innovative ideas in designs, only their such progressive ideas are being shown through the made websites. Such innovative and interesting designs are required for a website which you plan to do great marketing with the help of leading digital marketing experts.

Many companies now look for outsourcing because this helps them to reduce their time and efforts and this way they are able to focus on other things but it is very obvious to opt for reviews before going for offshore php development company because reviews helps to opt for the right service.

Finally

Web designing is an art, upon which depends the success of a website to a good extent. It’s on the design that viewers decide to stay on the site or leave it. Hence good design thoughtfully made always helps.

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Methods of Checking Duplicate Content and Resolving the Issues for SEO Improvement

Search engines try to provide the most relevant piece of content against search queries and scan content meticulously to understand its relevance. SEO marketers must ensure that it becomes easy for search engines to determine the relevance of their content so that it figures in the search results. This simple task can become quite complex and confusing for search engines if it encounters appreciably similar content spread across many places on the internet.  This is a typical example of what Google means by duplicate content, and it is understandable why search engines are so much averse to it. Duplicate content makes the task of search engines difficult in deciding which version of content is most relevant to the search query.

It does not search engines alone that find duplicate content problematic, but it is also bad for site owners who run the risk of losing search rankings.   Due to the confusion search engines are not only unable to determine the relevance of content; they also face confusion about directing the link metrics to any single page or keep it separated between various versions of similar content. Overall, search engines are in a fix about which content to present against the search query.

On the other hand, duplicate content reduces the visibility of content that damages SEO prospects. When faced with duplicate content search engines might pick content by leaving out a more compatible version. Problems also arise when other sites want to link with the content that has some duplicates, and this can dilute the link equity if links point to multiple pieces of content. Ultimately, the content does not garner the visibility it deserves.

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The fallout of duplicate content

Search engines come down heavily on duplicate content and penalize websites that use duplicate content because it hinders the functioning of search engines and can even damage its reputation by preventing them from providing the best experience with the most relevant answer against search queries.  This is the view of the SEO experts at Rise Online, a Birmingham based SEO company.  The penalty though not imposed formally by search engines, is evident from the loss of search rankings due to duplicate content.

Duplicate content, copied content and thin content

Duplicate content is not the same as similar content appearing at other places of a website. According to Google, there is a technical origin for duplicate content. When the same content appears at various places, it is surely duplicate. The distinction between duplicate content and copied content acquires a lot of importance in the context of determining search rankings. And again, there is thin content that Google despises.   If the content is identical in all respects and matches text to text or slightly tweaked to make it appear different, it is undoubtedly duplicate content. Poor quality content written for the sake of filling spaces constitutes thin content that does not have any value and can do more harm than good.

Duplicate content creation can happen erroneously if you repost any content not being aware of its existence at some other place.  Content may appear duplicated if the same page is accessible via multiple URLs.

Effect on user experience

Duplicate content is bad for marketers because it has a negative effect on user experience. When visitors look upon content as fresh only to discover that they have consumed it earlier, it leads to gross mistrust, and they would never come back to the site once again.

Whatever might be the reason for duplicate content creation, it is important to get rid of it at the earliest.  As you read on, you will come to know about some ways of fixing duplicate content issues.

Rel = canonical

Using the attribute rel=canonical is a traditional method of fixing the problem of duplicate content. The attribute tells search engines to treat a given page as a copy of a specified URL. On knowing about the page origin, search engines would consider all links, ranking power, and content metrics related to the page for crediting it to the specified URL. Remember that you must add the rel=canonical attribute to the HTML head of each duplicate version of the page by replacing the URL of the original page with a link of the canonical page.

301 redirect

Fixing duplicate content finally boils down to specifying which duplicate content is the correct one.  The easiest way of doing it is to set up a 301 redirect from the duplicate page to the page that contains the original content.  This puts an end to the chances of multiple pages competing against one another for ranking by consolidating all pages into a single page that is authentic and relevant.  The signal of relevance impacts the popularity of the content, which in turn improves the ranking prospects.

Google search console – preferred domain and parameter handling

You can set the preferred domain of your site by using Google search console and even set the preference for parameter handling that tells Google about the need for crawling several URL parameters differently. Depending on the kind of issues you face with duplicate content and your URL structure, this is a plausible solution.  However, this is a Google-specific solution that will not work for other search engines.

Other methods of duplicate handling content

  • It is extremely important to maintain consistency in internal linking across the website. Depending on the choice of the canonical version by webmasters, all internal links should flow to that URL only. If www. XYZ.com is the canonical version then all internal links must go to HTTP:// www. XYZ.com instead of http://XYZ.com/partial.
  • Be careful when syndicating content and ensure that a link goes to the original content from the syndicating website and not to any other variation of the URL.
  • To prevent content scrapers stealing SEO credit of your content, it is safer to add a self-referential rel=canonical tag to your existing pages.

Staying vigilant on your website and checking content closely is the best way to identify duplicate content, and the sooner you detect quicker, you can resolve the issue.

real-estate-PPC

Three Useful Tips for Real Estate Investors Making Use of PPC

When you implement a PPC ad using Google AdWords, you can get connected with potential ads. The best campaigns will ensure that your real estate investor site gets showcased right in front of the best prospects. It helps in instant lead conversion.

Are you planning to invest a consolidated budget for developing relevant leads using PPC? If yes, then your PPC campaign is much more than a “click here” task. You need to keep a few essential guidelines in mind.

1. It is essential to target well

All clicks aren’t equal. Some of the valuable clicks get generated by sellers and buyers who can increase your lead generation.  Do you want to implement a robust PPC campaign for your real estate brand? If yes, you should start by conducting extensive research on the correct target audience. To get this done, you have to include ads on the site where the potential sellers and buyers can visit. The second step is all about keyword targeting.

In this PPC and search engine domain, the first few search outcomes are taken to be the important ones. Here the advertisers will resort to keywords for bidding so that it can pop up the moment users are searching for targeted terms. The online users generally click on the three initial sites listed in the best search results.

2. You need to follow through

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It is essential to follow up on the leads. Do all that it takes to ensure that you aren’t losing your prospects. If you are making use of PPC via AdWords, create a system that enables you to follow up with your potential sellers and buyers. Get this done before you place a brand-new ad. You can execute this correctly via a drip email campaign to connect with your leads. The ideal follow-up campaigns will enable you to get the contact details of the leads.

3. Determine ROI through analytics

To pay for the right clicks is just a part of the battle. The remaining portion comprises deciding the value of the users who click on the ads and tracking them. The new age sites are developed using advanced tactics. These sites can analyze user profiles. Today, e-commerce sites make use of the ads for tracking and analyzing user behavior. Google AdWords along with other PPC analytics assists you to track users that come from an advertisement. It can help the real estate investors understand the residential or commercial properties users are willing to buy.

Do you want to replicate this tracking capacity without incurring any expenses on analytics? If yes, you need to concentrate all efforts to track the outcome of the CTA (Calls to Action) pages. The moment users start to click on the real estate ad, direct them to the well-optimized landing page. You should also encourage them to take a specific action, for instance subscribing or sharing their contact details.

Using these three tips mentioned above, you can track the leads that benefit your PPC ad campaigns. This way you can also analyze your PPC campaign success. The insights are useful and help you to plan your future PPC ad campaigns better.

How to Make Your Experiential Marketing Event a Grand Success?

Traditional marketing no longer has the charm it possessed back in the early 90s. Placing new products beside smiling faces of celebrities no longer drives sales or engages customers. When was the last time you stopped to look at a billboard in NYC? We don’t even want to watch television commercials anymore. With subscriptions to Netflix and Prime Video, we have the option of fast-forwarding through the content we don’t find engaging. We have ad-blockers on our browsers that “save” us from the annoying YouTube ads.

We are living in a fast world, and we don’t have time for filler content. We need something real and new. Research shows that any target audience is more likely to buy a product after participating in an experiential marketing campaign, than after seeing it on TV. Engagement marketing might not be new, but it keeps evolving with the changing trends. According to the best experiential agency in New York, experiential marketing is effective because human beings are emotional creatures and we are looking for a real connection with brands. When a brand delivers an emotional experience, people don’t only respond positively, but they also become loyal customers.

What should be the goal of your experiential marketing campaign?

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While the experiential marketing landscape can be a goldmine for brands in New York looking for loyal customers, it can be extremely tricky for those without specific goals. Not keeping general and specific purposes can not only cloud the outcome but also make it extremely difficult for marketing professionals to measure the KPI metrics. For engagement marketing, the KPI metrics typically go beyond the usual number of service purchases, the number of attendees and the number of opened emails. Keeping real, tangible goals can make the measurement of the metrics straightforward for many:

1. Brand awareness – it is not synonymous to brand activation for most enterprises. Brand awareness refers to tracking the sentiment of people engaging with a specific brand campaign, the products and feedbacks. Propagating brand awareness is easy once you have the target demographic in front of you.

2. Generating leads – the general goal of every activation campaign in New York is lead generation. However, it is a little different from generating leads online. You might want people to fill out forms, or upload images with specific hashtags from the location. Each engagement and sign-in will count as lead generation.

3. Boosting sales – no brand invests without a promise of ROI. While the ROI is not always in the form of increased sales, a majority of brands still like to track their sales to understand the returns. Therefore, a few questions come to the forefront – how many products are you selling? Are the buyers your repeat customers? How will you measure the sales after the event?

The only way to garner the interest of the audience in New York is by keeping the experience exclusively experiential. It should not be an attempt to push sales. Getting leads from the event is one of the most significant direct benefits, and these leads will convert soon enough with the right impetus. People dislike promotional events or “engagement” events with hidden sales agendas.

What is your event’s success rate?

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The people of NYC are no longer swayed by billboards and TVCs. A company should always try to offer something unique to their target consumers. They should uphold their brand value and messages through exclusive events that set them apart from their competitors. Here’s how you will know your event made a mark on the audience:

1. The conversion ratio – the conversion ratio not only refers to the number of products a brand is selling but also to the number of registrations and sign-ins. Non-ticketed events tend to attract a higher number of no-shows than ticketed events. However, even if you are planning on launching a non-ticketed event, if you keep social media log-ins, website registrations and on-site registrations, it will make quantification easy for the marketing professionals.

2. Pre and post- event awareness – promoting the dates and then hosting the event is not enough to measure the success of an event. Apart from the strength of the crowd attending your event, you need to pay attention to the pre- and post-event engagements of the participating audience to measure the rate of success. You can run direct surveys on the target demographic, or you can track their social media activities using listening tools. Either way, you will measure how your event changed the awareness and perception of your brand among your audience.

3. Tracking sentiments – it is similar to monitoring awareness, except brands need to be looking for specific words like “happy”, “emotional”, “cry”, “joy”, “mood”, “party” and more on the social media posts of their attendees to learn about their feeling regarding the brand and products. It can not only give you the idea about the sales in the upcoming quarter, but it will also guide you towards a more successful event in the future.

Experiential marketing works because people are tired of the same billboard ads in New York. They live in a digital world where information is flowing in from all sides at all times. Grabbing the audience’s attention has become extremely challenging right now. Experiential marketing has an element of real emotion that the target demographic cannot deny.

What Are the Potential Benefits of PPC for Real Estate Investors?

Nothing is better than pay per click advertising that is attracting lots of customers.  Search Engine Optimization is fairly beneficial that is targeting the customer from a particular area with ease. After creating a Real estate website, one needs to pay attention to the PPC advertising methods that are fairly great than others. It has become one of the most things for those who are running a business. If you want to improve the rank of website genuinely then PPC would be beneficial for you. According to professionals, PPC is considered as reliable for Real Estate investors.

If you want to know more information about PPC, then one should make contact with a genuine Real Estate investor who will surely suggest a straightforward technique that will improve the visibility of Real estate business with ease. Following are the benefits of a PPC campaign for Real Estate investors.

  • Fantastic results

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Make sure that you are opting for a genuine PPC advertising that will improve the will improve the ranking of the website with ease. The best thing is that, if you are choosing a PPC then you don’t have to pay a lot of money to them. You will able to attract interested persons.  All things depend on the requirements. One needs to pay attention to the keyword, quality of content, and other important things that can improve the ranking of the page. All you need to invest a little bit of time in creating genuine strategies that would be reliable for the business.

  • Budget

Make sure that you are paying close attention n the budget. PPC campaigns are fairly beneficial that will surely increase the awareness of a brand with ease. It is your responsibility to create the techniques according to the latest Algorithm of Google.  A genuine strategy will surely increase local exposure. After that, one can easily attract users from a targeted area. All you need to pay close attention to the specific keywords, cheaper strategies. If you are facing a lot of complicated problems while creating PPC marketing, then one should make contact with a professional who will surely suggest something great and effective strategy for the business.

  • Advertising

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If you don’t want to spend money on the local advertising, then one should opt for the laser targeting method that will surely increase the local exposure and will improve the visibility of a brand with ease. Make sure that you are creating genuine content that will able to attract the viewers from the targeted area with ease. Make the use of SEO tools because it will surely suggest exact keywords to you.  It is your responsibility to set the display ads carefully.

Additionally, nothing is better than PPC that will surely improve the visibility and reach of the brand with ease.  All things depend on the requirements and always create a genuine PPC campaign that will attract a lot of viewers and will improve the ranking of the website.

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