If you own a business, you probably are always on the lookout for ways to gain new customers or clients. Growing your customer base is a great way to increase profits, helping to ensure the long-term success of your business. One of the most effective ways to connect with new customers is through your website. Increasing the amount of traffic that you get to your website can help you introduce your products or services to new customers, making it easier to grow your business. The tips in the following section will help your site start getting more traffic right away.
Share your content through social media
Don’t make the mistake of waiting around for people to find you. Instead, go out and begin proactively promoting your business through social media. There are countless social media outlets out there that you can use to reach potential customers. Make sure you choose a platform that is appropriate for the type of content that you are planning on sharing.
For instance, if you provide products or services to other businesses, Google+ is a great way to share B2B content. Twitter, on the other hand, is ideal for sharing links to engaging articles, interesting videos, or helpful information. The most effective sites for sharing photos are Instagram and Pinterest. Whatever platform you use, make sure the content that you are sharing is interesting or informative enough to capture the attention of your followers.
Create eye-catching titles
For each piece of content that you create, you need to come up with a compelling title or headline. Most people decide whether or not to read an article or story based solely on the headline. To come up with an eye-catching title, follow the example of sites like Buzzfeed and Upworthy. The writers who work for these sites typically try out as many as twenty headlines before they decide which one will bring in the most traffic. It is well worth spending some time crafting a title that will get noticed.
Optimize the content on each page
Search engine optimization is still as effective as ever. Make sure that each page of your site is optimized for the search engines. Some steps that you can take to help your site perform better in the search results include creating alternative text for your images, adding links to other pages of your site, and writing meta descriptions for each page. You don’t have to spend a lot of time on this process. Even a few minor tweaks can help you get more traffic.
Use LinkedIn to increase your traffic
Years ago, LinkedIn was little more than a site where people searched for jobs. Today, however, it provides a platform for publishing business-related content, making it a powerful way to reach a professional audience. Sharing helpful, informative content through LinkedIn can not only bring more traffic to your website but it can also help bolster your company’s online reputation.
Use internal links to drive traffic
Keep your eyes open for opportunities to add internal links to your content. When you link to other relevant content on your website, it can boost your ranking in the search engines. It also can result in a better user experience for your visitors. When people can easily find the content that they are looking for, they will stay on your site longer, making it easier to build a lasting connection with them.
Use email marketing to drive traffic
Avoid the temptation to focus solely on content marketing. Instead, be sure to incorporate email marketing as well. This type of marketing is one of the earliest techniques that businesses used to reach online audiences. It is every bit as effective today as it was when it was first developed – especially when you take the time to develop well-written content to send to your subscribers. Make sure you always provide value in every email that you send. That way, people will look forward to your messages rather than deleting them or marking them as spam. Building a responsive mailing list gives you the power to generate additional traffic whenever you need it simply by sending out a message to your subscribers.
Create a community for your visitors
One unique way to bring more traffic to your website is to start a community for your visitors. Adding a forum or a well-moderated comment section to your website is a great way to get people to engage. When people begin actively contributing to the community, they most likely will come back over and over again. This is a fantastic way to build long-term relationships with your customers or clients while at the same time increasing your traffic.
Share links through content aggregators
Sharing links through content aggregator sites like Reddit can be a powerful way to drive traffic to your site. Just be sure to use caution with this technique. Most people who use these sites are extremely tech-savvy. Because of that, they are unlikely to follow your link if it looks like spam. The key to success with this technique is to make sure your content is relevant to the discussion and that it adds real value to the conversation before you share it.
eCommerce businesses can succeed in digital marketing when they leverage website traffic strategies in a meaningful way. Use a website analytics tool to find out which channel brings in the most traffic, and see you traffic double in just a few short months.