Content marketing

How Online Marketing And Content Go Hand-In-Hand

Defining Online Content Marketing

When companies are formulating business strategies to propel their growth,  one area that you can’t overlook is the online content marketing. The current technological landscape, according to a survey by Global Digital Suite 2018, is such that the world for the first time has over 4 billion people wired to the internet. For businesses, therefore, this is a robust market to take advantage of with a potential client base not limited to geographical boundaries.

Internet marketing is the process of promoting a business and the products and services it offers over the internet using the apparatus that help drive traffic, leads, and sales. Web and content marketing have been used interchangeably to define this kind of practice with the latter being associated with the marketing strategies that a business assumes for the present and future. The Content Marketing Institute’s definition on content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience- and, ultimately, to drive profitable customer action.”

Marketing tools

Online Marketing Tools

1. Search Engine Optimization

Search Engine Optimization increases the quality and quantity of traffic to your website through web search engine results to improve a company’s visibility. This method of marketing uses algorithms associated with certain words or phrases that are relevant to what your company is offering. They are then optimized such that when a person is doing a content search related to your product the company will come up with the result.

For example, Canon, which is a company that deals in cameras, has optimized the search keyword “photography” on Google, Yahoo, or Bing search engines such that when an individual search with that keyword Canon website comes up.

2. Social Media Marketing (SMM)

Here the company takes advantage of the social communication sites online to promote their products and services. Social media has been a pivotal form of digital marketing because it allows the target audience to give feedback and share the information with their circle in the way of recommendations. For a business, you must you stay up to date and stay relevant to current trends in order to establish a strong presence in the social platforms and more exposure. Also, the business should not just rely on one form of a social media profile, but multiple channels since customers are across the divide.

Examples of the social media sites are Instagram, Twitter, and Facebook, which together more than a billion users across the globe. Nike is an example of a big brand that is using Instagram and YouTube to post athletes wearing their sporting apparel. Social media statistics show that Facebook users consume over 8 billion videos each day.

3. E-Mail Marketing

In this method, a company sends direct commercial messages through the electronic mail to the clients in its contact list and other prospective customers. This type of marketing is targeted advertising that is used by the company to make advertisements about the product or service offered or request for business deals. This form of content marketing is profitable when the company wants to develop relationships with their clients.

Whole Foods is an example of a company that uses emails to give their customers information on their products and any developments in the business.

4. Search Engine Marketing (SEM) and Pay Per Click (PPP)

In search engine marketing, the company advertises their content through purchasing ads that run on other websites. The business only pays for impressions that result in people visiting their site making it an efficient and cost-effective tool. Pay Per Click also operates under the same model where a business solicits service of an internet advertising model to drive traffic to their websites through the internet searchers clicking their ads.

Online marketing

How To Get Online Content Marketing Right

1.  Customers

Always put the customers’ needs at the forefront, in line with that old adage that “The customer is always right.” This might not always be the case but the customers’ needs are of utmost importance. If you keep this in mind, you will earn more clients because people always want to feel appreciated. I in defining your product and the particular target audience, bear in mind the customer needs and what problem you want to solve for them. Also, think of how to make your product stand out because chances are there is also another business offering a substitute.

2. Give Quality Content

Never compromise on the quality of the product or service you offer; many clients would tell you that most times it is not about how much they spend but whether they get value for their money. A quality brand does not need much advertising as it will definitely sell itself through re-purchases, customer referrals, and recommendations.

3. Five W’s and How

The “Five Ws and How “are Who, What, Where, When, Why and How are questions that every customer would look for answers in your content you provide. This will attract your customers to your content. It is essential to have these questions and relevant answers. For instance, an article on rear wheel drive cars can make you curious to know the answer of “What” you can benefit if you consider to buy a rear wheel drive car.

4.  Stay Current

With the business world changing at a very fast pace it is essential for a business to mold their products and services to match the current times because what works today might not work tomorrow. The business then should be flexible enough to adopt new ways of giving appealing content to the customer in line with current needs.

5. Showcase Your USPs

Always display you unique selling points (USPs) on your website pages. Your selling point has to match and exceed the expectation of the consumer in order to push the competitors’ products to the back of the consumers’ minds. For instance, if you have a cruise business and offer cruise wedding, then your page should showcase all the benefits that the customer would lookout for and which he may not find in your competitor’s website.

 Global marketing

Reasons Why Global Marketing Is Profitable

1. A Global Reach

The internet being virtually everywhere gives the business an edge to reach clients across borders. Also, the company gets long-term exposure once the company’s website is well established in the search engines.

2. Measurable Outcomes

Online content marketing can be evaluated through traffic analysis tools to determine its effectiveness, through checking of rankings, indexation, and traffic, a return on investment can be calculated. The graphs that illustrate the outcomes show the leads and sale conversion from the marketing tools applied.

It is evident that content and online marketing go hand in hand and for one to establish a profitable venture the two must work concurrently. In this age especially where there is stiff competition in businesses it creates an opportunity for business owners to build a brand with a “voice” and capture the attention of prospective clients.

Tips for business success

10 Simple Yet Effective Business-Boosting Strategies

The business world is ever competitive. Every startup wants to get to the top. This, therefore, means that you need to have strategies to help in your growth. Below are some of the proven business boosting strategies you can apply to your business growth and success.

User-friendly website

1. Maintain A User-Friendly Website

The digital development in the world today has changed how businesses operate, same to the customers purchasing practices. Most customers are buying online like never before. This means that having a user-friendly website is a must for any business to succeed. Maintaining a crisp and user-friendly website for your product and services will boost your online visibility and business growth, as confirmed many times by Bootstrap Business founder, Mike Schmier.

Customers looking for the products must find you easily. This means keeping the website up to date and with great content is a must.

Most customers also access the internet through their phone, so make sure the website is mobile friendly.

2.Do Your Competitor Research

The business world is an evolving world; you, therefore, need to keep abreast with the trends, changes, and activities at the current moment. You need to look into what the customers are into and what your competition is up to so that you can edge them out. You also need to research on the government and political provisions for your business. This implies that the more informed you are, the better your chances at business success.

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3. Use Social Media

You need great social media strategies to help in your business growth. You should have great content for your audience and engage with them. Social media helps you give information to your audience as well as receive feedback, reviews, and recommendations from them. Social media also has several users whom you can reach and make your customers.

 4. Offer Great Customer Service

Customer service is one of the great business-boosting tips. When you get it right, you will ensure that the existing customers will stay happy by getting their products from you. You should make the customers feel valued and appreciated. The best way is by providing and showcasing solutions to what customer’s demand are. For instance, if you look at Ford SUVs, they offer a wide range of products to cater their customers looking for budget friendly options to luxury models. This helps to attract visitors and can easily add value to brand.

Trade show participation

5. Participate In Tradeshows

Trade shows are exhibitions and showcases of products and services that are beneficial for the growth of your business as it will help you get new customers. It is also a learning platform where you interact with other businesses, both you competition and your  indirect competition. You will learn their strategies and know how to stay winning. Participating in trade shows is also a great avenue for establishing new partnerships with the other businesses.

6. Form Partnerships With Other Businesses

Just like to humans, no business stands alone. Even in as much as you have your products and services, you still need other businesses for the services you lack, because you cannot do it all. You should, therefore, strive to create good business partnerships with the other businesses. This will boost your business as you will be able to learn from the others. You will also be creating markets for your services. An example of how to do it is by partnering with a company who provides insurance for your employees and business as they get your services.

Aid social causes

7. Take Part In Social Causes

One of the ways to increase your business growth is by making sure that it is relatable to the consumers. Taking part in social causes makes you relatable to the consumers. They will know that you don’t only care about their money but also on their wellbeing. This will make them even happier to buys goods and services from you. Just like in advertisement, you might need to use some amount of money on any given project you take on social causes, but it will be beneficial in the end. Take part in helping teach the kids, help during catastrophes and crisis, among other societal ventures.

8. Provide Quality Products

It is obvious that providing quality product is the ultimate tip for business growth. It is most likely that you will not be a monopoly in your line of business. You need to have the best products and services to be able to edge out the competition. You need to give the clients the reasons to stick with you and not any of your competition.

Prompt employee fitness

 

9. Maintain Employee Well Being

Employees are an integral part of your business. The more motivated and appreciated they feel, the more productive they will be. You, therefore, need to ensure their wellbeing. Their wellbeing is enhanced by factors like providing an enabling working environment, asking for their opinions on matters affecting the business. Provide them with proper diet and exercise opportunities. Offer  them snacks rich in proteins and vitamins. You can also sign them up for gym facilities. This will help them keep active and rejuvenated hence productive which is good for the business growth.

10. Conduct Expert Interviews On Your Products

The more a product helps the consumers, the more they will purchase it. You, in this case, must ensure that your product is helpful to the consumers to ensure business growth. Conducting expert interviews concerning your products will go a long way in enabling you to establish the relevance of your products and services. You will also get recommendations on what you can do to improve the products. As long as you implement the strategies and recommendations to conform to the consumers need, you are sure of business growth.

Every entrepreneur hopes to see their business succeed and become the ultimate leader. Using these strategies well is of great value in ensuring your business growth. Apply them and see your business succeed.

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3 Steps to Improve Your Online Business with Technology

How does technology benefit your online business? If you are thinking of starting an online marketing business, or any online business of any type, you will be relying on technology more than ever. As technology evolves, so does opportunity. Just keep in mind, giving up the corporate grind to have a career that is far more flexible is within reach, with the right technology.If your business relies on the Internet, read on to learn what I did.

1. The Heart of Production

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It’s no surprise that the heart of any online business will be the computer. Without it, the business wouldn’t exist. Justin shared basic tips that will help you in your production. Of course, when talking about computers, that encompasses laptops and iPads as well.

First, we recommend that you get a computer with a minimum RAM of 6 to 8 GB. RAM is an acronym for random access memory and has to do with a computer’s data storage capability.

Second, the processor, we recommend going with a quad-core processor, when possible. This type of processor often leads to faster speeds in computing, especially when working with large processing tasks such as graphics and compression.

Of course, with all this power, comes the need for protection as well. For laptops, find a secure case that will protect your laptop from damage when you are on the road.

2. Staying Connected on the Road

Other than a laptop, or an iPad, one of the best ways to stay connected to your business is with a smartphone. A phone is not just a phone any longer unless of course, you opt for the most basic one. However, I was told when buying mine that all phones in the near future will have to have a wireless package, so you might want to consider one just for that reason alone. If you are paying for it, you might as well have it, right?

Here are some interesting tidbits, regarding smartphones:

  • You can stay connected with internet access, keeping you informed of new messages, Social Media, and emails.
  • Many are all-in-one devices, with cameras, video, texting, Internet access, and even Google Docs and Calendar with the Androids.
  • Smartphones are quicker than phones of just a couple years ago, with a dual-core processor.
  • These phones make it easy to check emails, post links to social media, and just stay connected when you are away from the office. To me, the main difference between a smartphone and a laptop or iPad is that I carry my phone with me at all times.

3. Enough Lanes in Your Freeway

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To avoid a traffic jam in your computer’s communications, make sure you have a proper router to support all the devices you have in your home office, as well as the entire home. Your router is responsible for all the devices such as the computer, iPad, smartphone, and even game systems that are in the house. If you have multiples of these, as many people do, that is a lot of toil on the router.

Each device uses bandwidth, therefore taking up ‘lanes’ in the system. It would be much easier to have a 6-lane freeway to handle 3000 cars, than a 2-lane road.

Find a router with a 300 bandwidth, and you should be fine. You should be able to find a decent one for around $200, give or take a few dollars. But, if it helps prevent a sluggish computer or disconnected web calls, it is worth the extra money.

Technology offers us all a chance to have the flexibility in our careers, so we can produce more and live more at the same time. You just need to take advantage of it.

Author Bio:

Sohail is a content marketer and a blogger, currently he is associated with Smiletutor.sg an online tuition agency in Singapore. His hobbies include writing, reading books, traveling and gardening.

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Smart Financial Habits For Marketing Agencies to Adopt This Year

Actually go to the gym, cut down on empty carbs, and don’t spend as much as you did during the holidays. It’s that time of year to focus on self-improvement.

Oh, we’re not talking about individuals.

Marketing agencies, it’s time.

One of the many categories marketing agencies need to improve on, especially after another long period of holiday season, is money management. The topic of saving money may sound easier said than done, but adopt these 4 habits and you’ll be on your way to starting your company’s financial New Year resolutions.

1. Invest in your savings first

Contributing to your savings shouldn’t come last, or even second for that matter. Choose to pay yourself first whenever you receive a paycheque. This simple and obvious, yet important money saving tactic is needed for increasing your savings.

Using what’s left in your bank account at the end of the month to contribute to your savings will most likely only make you feel guilty when realizing how much you should have put away in the first place. Instead, set up an automatic transfer that will move the money from your chequing account to your savings on each pay period.

2. How much to set aside

Sometimes putting money aside can be difficult because we either put aside too much or too little. We can either feel like we don’t have enough left over for ourselves or we aren’t seeing a significant increase in our savings each time.

You should be saving 10% to 20% of your yearly net income. However, a staple rule for a savings account is to save at least $1,000 in case of emergencies or save enough to cover your living expenses for 3 to 6 months. Expenses could include, rent, groceries, or monthly car insurance.

3. Don’t be afraid to speak about money with your management

The topic of money seems to be taboo when engaging in polite conversation. What is perceived as having “too much” or “too little” money is subjective and can be socially damaging. So most times we avoid the topic, and no one feels judged.

However, money shouldn’t be taboo. The amount of money in your bank account doesn’t define your company’s worth. 

Becoming more open to discussing investments, company’s finances, and that will help you learn from others, just like how we learn when we discuss relationships and careers.

Studies show that the more we talk about our finances, the more confident we are, and the more knowledge we gain about making smarter money choices. Don’t worry about others possibly judging you based on how much you have in your wallet, and start discussing your savings with your inner circle.

4. Create a budget

Your first towards healthier financials would be to just create a budget. No matter how much money you have, always create a budget. To get started, you can use a budget calculator to determine how much you should be spending on necessary expenses depending on your annual take-home pay.

If you don’t know where your money is going, then you’ll never have a healthy relationship with finance. Take time to mentally or physically write down your financial goals like buying an office or a business car, and make saving for these goals a part of your budget. Creating a budget will help you set spending limits, work more comfortably within your means, and have more money for investments that actually matter to you.

In the end, it can feel easy to beat yourself up for over-spending. But just like how eating one burger won’t ruin a diet, spending too much on one night out won’t ruin your company’s bank account. Feeling guilty about past money mistakes isn’t constructive, but learning from it and doing better tomorrow is.

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SEO Trends That We Will Continue to See in 2018

While the landscape of digital marketing is in no way static, a lot of people overestimate the pace at which things change in this field. While it is true that today we see new technological marvels like biometrics, virtual reality and augmented reality, which was in the prototype stage just a while back, the truth is that not that much has essentially changed. Sure, virtual reality marketing promises to make a huge revolution in the world of resales, in reality, trends like social media marketing, email marketing and content marketing are still going strong.

A similar thing happens in the world of SEO, as well. So, let’s take a moment not to look at digital marketing prototypes which may or may not be huge in the future but reflect on SEO trends that will continue being relevant in 2018. That being said, here is a brief list.

1.    Voice recognition SEO

In 2015, Google embarked on the path towards enhancing their search engine by adding a completely new dimension to it. We are talking about voice recognition. You see, the option to initiate a voice search is present for a while now, yet, a huge portion of the internet has chosen not to use it in the past. The reason behind it was quite simple. It was in a crude form and it was incredibly inefficient. In the end, you would most likely be forced to type in the term you are looking for so why bother?

Today, however, things have drastically changed. First of all, Google engineers started working closely with their linguistic team in order to try and enhance the engine with the ability to understand context. Still, in order to get there, they first had to rely on the GPS of the user in order to understand the geopolitical circumstances of the area, as well as to recognize the language that was spoken. The result was overwhelmingly positive.

Needless to say, this resulted in a major shift in the popularity of this feature and in 2016 about 55 percent of the teenage population was reported using voice search on a daily basis. Furthermore, 41 percent of adults used it in the same manner as well, which was on its own quite staggering.

On the other hand, it took SEO companies a while until they figured out just how important this new trend was about to become for their field. However, they were quickly on their feet and on their way towards devising voice search strategies of their own. In 2018, the growth of this trend’s popularity can be expected to continue on, pretty much, same intensity as in the previous several years.

2.    Domination of long-form content

In the past, the size of an average blog post was somewhere between 600 and 1000 words, however, a lot of things have changed since then. Nowadays, it has been noticed that posts that contain more than 3000 words receive far more traffic than their smaller counterparts.

 

While this may seem a bit puzzling, in reality, there is a method to this madness. You see, the time spent on your page is one of the metrics that Google uses when determining your SEO rank. Needless to say, the longer your post is, the longer your audience is bound to stay on the page. Furthermore, spending more time on this piece of content will give you a chance to cover a topic more thoroughly, which means that your audience won’t have to go anywhere else.

3.    Visual content gets the upper hand

It is undeniable that the world we live in is a mobile one. Therefore, mobile-friendly formats get much higher conversion rates. Sure, this doesn’t mean that textual content is getting outdated but it is incredibly inconvenient to read on the move while holding the tiny screen of your phone on the palm of your hand. However, if you were to present your content through an infographic or a video, you would have a much better shot at appealing to your visitors.

Ecommerce tips

According to experts behind a prestigious SEO company, the greatest issue with this particular idea is the fact that, in order to pull it off, you need to have an in-house team capable of delivering such a content on a regular basis. This alone is one of the major obstacles that a lot of people have in the face of SEO.

4.    Focus on user experience

Finally, you need to keep in mind that, no matter how Google changes their algorithm, the UX (user experience) will always be at the forefront. Like any other provider of services, Google remains No. 1 search engine, due to the fact that they offer the most user-friendly results.

Needless to say, this answers to all the other questions you might have about SEO. For instance, why is responsiveness important? Because it improves the overall UX. Why are long-tail keywords efficient? Because they give more specific answers to the questions asked by users.

Overall, whenever you are in a dilemma on whether a trend is SEO-friendly, try to imagine yourself as an average Google user. Would you wait for 6 seconds for a random page you’ve just entered to load? Would you enjoy the page with an unreadable font or a content crammed with links? The answers to most of these questions are fairly simple.

Of course, this doesn’t mean that SEO is intuitive or easy to understand, still, a lot can be learned through a simple role-play or a change of perspective.

In conclusion

At the end of the day, while the world of SEO is constantly evolving in order to adjust to the daily changes in the algorithm, some of its basic principles are quite durable. Of course, when you look at the early 2000s (keyword cramming and similar practices) and compare that situation to what we have today, this is a completely different story. Nevertheless, bear in mind that this was nearly two decades ago. Needless to say, when it comes to 2018, there is no reason to believe that, at least, these afore-mentioned four trends (especially the last one) are going to diminish in significance.

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Effective Ways To Get More Traffic To Your Website

If you own a business, you probably are always on the lookout for ways to gain new customers or clients. Growing your customer base is a great way to increase profits, helping to ensure the long-term success of your business. One of the most effective ways to connect with new customers is through your website. Increasing the amount of traffic that you get to your website can help you introduce your products or services to new customers, making it easier to grow your business. The tips in the following section will help your site start getting more traffic right away.

 

Share your content through social media

 

Don’t make the mistake of waiting around for people to find you. Instead, go out and begin proactively promoting your business through social media. There are countless social media outlets out there that you can use to reach potential customers. Make sure you choose a platform that is appropriate for the type of content that you are planning on sharing.

 

For instance, if you provide products or services to other businesses, Google+ is a great way to share B2B content. Twitter, on the other hand, is ideal for sharing links to engaging articles, interesting videos, or helpful information. The most effective sites for sharing photos are Instagram and Pinterest. Whatever platform you use, make sure the content that you are sharing is interesting or informative enough to capture the attention of your followers.

 

Create eye-catching titles

 

For each piece of content that you create, you need to come up with a compelling title or headline. Most people decide whether or not to read an article or story based solely on the headline. To come up with an eye-catching title, follow the example of sites like Buzzfeed and Upworthy. The writers who work for these sites typically try out as many as twenty headlines before they decide which one will bring in the most traffic. It is well worth spending some time crafting a title that will get noticed.

 

Optimize the content on each page

 

Search engine optimization is still as effective as ever. Make sure that each page of your site is optimized for the search engines. Some steps that you can take to help your site perform better in the search results include creating alternative text for your images, adding links to other pages of your site, and writing meta descriptions for each page. You don’t have to spend a lot of time on this process. Even a few minor tweaks can help you get more traffic.

 

Use LinkedIn to increase your traffic

 

Years ago, LinkedIn was little more than a site where people searched for jobs. Today, however, it provides a platform for publishing business-related content, making it a powerful way to reach a professional audience. Sharing helpful, informative content through LinkedIn can not only bring more traffic to your website but it can also help bolster your company’s online reputation.

Use internal links to drive traffic

 

Keep your eyes open for opportunities to add internal links to your content. When you link to other relevant content on your website, it can boost your ranking in the search engines. It also can result in a better user experience for your visitors. When people can easily find the content that they are looking for, they will stay on your site longer, making it easier to build a lasting connection with them.

 

Use email marketing to drive traffic

 

Avoid the temptation to focus solely on content marketing. Instead, be sure to incorporate email marketing as well. This type of marketing is one of the earliest techniques that businesses used to reach online audiences. It is every bit as effective today as it was when it was first developed – especially when you take the time to develop well-written content to send to your subscribers. Make sure you always provide value in every email that you send. That way, people will look forward to your messages rather than deleting them or marking them as spam. Building a responsive mailing list gives you the power to generate additional traffic whenever you need it simply by sending out a message to your subscribers.

 

Create a community for your visitors

 

One unique way to bring more traffic to your website is to start a community for your visitors. Adding a forum or a well-moderated comment section to your website is a great way to get people to engage. When people begin actively contributing to the community, they most likely will come back over and over again. This is a fantastic way to build long-term relationships with your customers or clients while at the same time increasing your traffic.

 

Share links through content aggregators

 

Sharing links through content aggregator sites like Reddit can be a powerful way to drive traffic to your site. Just be sure to use caution with this technique. Most people who use these sites are extremely tech-savvy. Because of that, they are unlikely to follow your link if it looks like spam. The key to success with this technique is to make sure your content is relevant to the discussion and that it adds real value to the conversation before you share it.

 

eCommerce businesses can succeed in digital marketing when they leverage website traffic strategies in a meaningful way. Use a website analytics tool to find out which channel brings in the most traffic, and see you traffic double in just a few short months.

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How to Rank Your Local Business

Any person who owns or does online marketing for a local business knows the challenges that come with marketing such an enterprise. It can be easier to manage non-geographic campaigns than carrying out localized ones. There is a great difference between a local SEO campaign and an average one. In addition, local search engine results keep on changing at a rapid pace more than any other initiative.

The starting point is to understand how your various ranking factors are weighing in the local SEO. Local SEO has slightly different factors in comparison to the normal SEO campaigns such as My Business Signals and External Local Signals. However, on-page SEO and links still play a critical role in Local SEO strategy and campaigns. The only differentiating point is that you will be focusing on different types of links. This article presents some of the techniques you can put in place so as to get high ranking for your local business.

Put the First Things First

Before you go very far and begin to chase links, you need to do a lot of up-front work on your website. This will help you to make sure that you are in a position to get the best possible results. The approach is more important is you want to rank highly in the local pack listings. You will have to rely more on My Business signals, local reviews, and local NAP citation to rank within the available local rankings. You will pay less attention on link building and focus more on the above strategies.

Google My business

You need to claim the ‘Google my Business’ page for your site if you have not yet done so. You can find a lot of information on how to set up this page online. However, there are certain things that you need to be careful to include while setting up this page. These include adding a long and unique description that has links and the right formatting. You also need to select the right category for your business. It is advisable to upload as many photos as you can.

You should not forget to add a local contact number to your listing. The business address you add should be consistent with the one that is on your website and other local directories. Be keen to upload a high-resolution cover photo and profile image. It is also advisable to include your opening days and hours if applicable. Finally, make sure you get real reviews from your existing clients.

Name, Address and Phone Number

Consistency is paramount when dealing with these issues (NAP). Make sure that you have NAP in full across the entire website. This information should be displayed on all the pages. In addition, you should use exactly the same details and format when mentioning your address in other sites including local citations.  You can also use schema.org markup on the NAP of your brand so as to give the search engines what they require to display the information of your company in the right manner. Some local businesses place their NAP information on the footer of the website and mark it up with the data markup from schema.org. You can always find a code online that you can adapt to your brand. You will only be required to change the bolded text to match your brand.

Local Reviews

Local reviews have a direct influence on local search rankings and you must spend some reasonable time to acquire them. However, you need to understand that this does not only refer to Google reviews. You may also want to get some reviews from the Yelp page that re normally used by Apple maps together with the other local directories. However, you need to give Google reviews the top priority. The first thing to could be to get in touch with your existing customer base so as to capture the low-hanging fruits. You could give them some discounts as an incentive for their time. You could also dedicate one page on your website to guide your customers on how to review your products. This can be very effective when it comes to getting in touch with customers including the non-technical ones.

Local on-page SEO Factors

Local business on-page SEO conforms to some old-school SEO tactics. Therefore, you need to publish the most valuable content. Do a thorough keyword research to understand what the competition has to offer. There are several SEO tools that you can use to undertake the research. You should include a city and relevant keywords in your landing page and other pages. There are several SEO tools that can assist you to find out the keywords that most people in your locality type in the search engine as they look for your products. You can access some of these tools free of charge and you need to make good

Local Link Building and Citations

You cannot overlook the importance of link building in the local SEO campaigns. Local SEO depends more on links from other local websites that are relevant to your industry. You need to get links from highly authoritative websites within the region if you want to rank highly in local search engines. The quality of the links you get is as important as the number of links. One of the useful sources for building links is local directories. There are several strategies you can use in building local back links. The links should come naturally because any form of deception can lead to immense penalties.

SERP Click Through Rate

This is an important ranking signal especially when dealing with CTR from the SERPS. This signal is very strong because Google uses it as one of its measures for quality score. This metric measures the user experience that your searchers will get. There are several techniques that you can use to maximize your SERP CTR and you can find some information that is very relevant online.

Conclusion

Ranking your local business has become one of the basis for business success. There are several techniques that you can use in pushing for local business ranking. These tools and techniques will assist you to improve your ranking in local SEO. The most important thing is to remain vigilant and use the right campaigns.

 

Ariana Smith is an enthusiastic blogger by profession. She is the co-founder of TechNetDeals; an Amazon Offers and Tech Deals site.

Create a mobile-friendly site

The Benefits Of Blogging

 If someone would tell you about blogging 20 years ago, you would not have any idea about what that person is talking about. Today blogs are more popular than ever and their popularity is only rising. More and more people are beginning to realize that they can make a decent amount of money by writing a blog, so they decide to quit their regular jobs and turn blogging into a full-time occupation. Even if you do not plan to become a full-time blogger you should still consider doing it as it has many benefits. Here are some of them:

 

  1. Express yourself and share your opinions: Writing a blog allows you to share your opinions and passion with others. The best thing is that you can write about any topic you are familiar with and you have a strong intrest in. This also makes blogging fun as you are basically engaged in something you love and know a lot about.

 

  1. Connect with others: Blogging also allows you to stay connected with people that have similar interests and opinions as you. Not only that you can share your knowledge with them, you can supplement each other`s expertise and learn a lot of new valuable things. You might even make really good new friends by finding out how much you have in common with other people.

 

  1. Make money wherever you are: Probably the best thing about blogging is that you can do it anywhere and anytime. All you need is a computer and an access to internet and you are good to go. If you are still a student, blogging is a great way of earning some extra money during your studies. You probably have an unstable schedule and spend a lot of time studying and doing homework. Blogging allows you to choose your own working hours and be more flexible regarding other things you need to do on a daily basis.

 

  1. Share your experience: If you are doing something unusual or gaining experience in a new field, blogging is a great way to share your experience with others and help them out when they will be in a similar situation. For students a really good time to start blogging is for example during a semester abroad. This is the time when you experience a lot of new things and see many new places so it is a perfect time to start sharing it with others.

 

  1. Improve your writing skills: If you like to write and are planning to do a career for which you require good writing skills blogging might be really helpful. We all know the saying “practice makes perfect” and there is definitely the truth in it. The more posts you will write the easier it will get and soon you will start to notice that your vocabulary and grammar are improving.

 

  1. Help others: Last, but not least by writing a blog you can also influence other people`s lives and help them out. Everyone has already been in a situation in which he/she did not know what to do and how to proceed. Since we live in a digital era we all usually turn to internet for help. By sharing your knowledge with others you might really help someone out of an unpleasant situation or provide a whole new perspective on a certain topic.

 

By now you probably already see that blogging is very beneficial and if you need more reasons for trying it out, let us tell you that you do not need any formal education for it, you just need to be creative, have a lot of new ideas and be ready to engage your time in it. Who knows, maybe you are even going to like it so much that it will become your new full-time job. In any case, it is for sure something you can try out and see if it works for you.

 

 

Ecommerce tips

Costs of SEO: Financial and Qualitative Impacts

SEO, the shortened form of search engine optimization, is the factor that is going to make a major difference in how successful you and your company’s web presence is going to be. Excellent SEO in your website will be key to bringing wider exposure to your website, internal articles, and even what your company has for sale.

However, too many companies today downplay or downright ignore the importance of SEO in their marketing process, and this tragic mindset is keeping many small businesses from growing as much as they could be on the internet, where most of the younger generations seek out and find new companies and products. On the other hand, SEO can be integrated into your website intelligently and without breaking the bank.

Whether you think you know marketing, or you are brand-new on the scene, the most important aspects of SEO to understand, are your goals, expected costs, and measuring its ultimate impact on your business.

The End Goal

Before any money is spent, and even before considerable research is done on what the options are for integrating SEO into your business, the arguably most important step is to decide and then write down what you hope to accomplish. By writing down your ultimate, long-term goal, you can use this statement to guide future decisions and keep you on track months or years down the line, when important decisions will need to be made.

seo

Once you have your goal drafted, this will directly influence even your most immediate decisions, and will be largely significant in terms of what you hope to spend and even the quality of your content. For example, creating content that draws in and informs the reader, while also exposing them to your necessary product, will be different in needs then simply altering current content to increase keywords.

Financial Costs of SEO

Just making the decision to incorporate SEO into your online presence isn’t enough, unfortunately. In fact, there are quite a large variety of plans available online, all of which offer different results and vary in cost to fit your unique needs.

There are several ways you can invest your money into SEO, but we are going to focus on the most popular ways for most businesses.

 

  • Internal Hires: No need to outsource your need for SEO, when it is likely that you already have an employee (or can hire an employee) who is skilled in these services and you both can mutually benefit from the process without onboarding someone entirely new to your company and training them in SEO. In fact, smart companies will hire someone who can work from home, a trend that is becoming increasingly popular for all the right reasons.
  • Content Marketing Agencies: These are companies that focus on creating great content that will draw in a reader and keep them coming back for more.
  • SEO Companies: As opposed to content, SEO companies are interested in the hottest keywords and the math behind search engine analytics, so you can be sure your webpages are some of the first choices when a potential client conducts a google search, to drive traffic to your website.

 

Of course, remember that there is not one single right answer, and the variety of plans available stem from a large variety of needs out there in the industry. Keep in mind, if you are starting out with absolutely zero SEO and building up from scratch, if you just want some part-time help with link building, or other situations, these are all factors that should influence your decision on what plan to pick out.

SEO’s Qualitative Impact

It is important to emphasize one easily overlooked fact: SEO and quality content go hand-in-hand, and one must be fully utilized in order to completely support the other. If your web page has amazing articles, but nobody can find them in search engines, then they might as well be a tree falling in the woods without anybody around to hear them.

If improperly used, SEO can indeed drive traffic to your page, but it may also bring the quality of your content down, so that readers do not trust your pages or return in the future. In the end, finding a balance between these two different marketing techniques is key to online success.

Of course, this necessary balance extends to budgeting for SEO and content. No business has unlimited resources, and smart businesses will pay attention to which portion is doing well, and which portion needs improvement, and input money accordingly.

Quality of Your SEO

In the early days of pioneering the internet, link-farming was considered not only acceptable, but one of the best ways to drive traffic to your page. Just insert backlinks to your site as often as possible, and see your rankings go up!

However, search engines have evolved and advanced their ability to sift through webpages, and today they are able to detect link farming as a kind of spam that may even be rejected by the search engine altogether. Due to their new abilities to penalize pages for link farming, we have seen an increase in demand for quality content and smart SEO that follows search engine algorithms for the best possible results.

Understanding the Costs

It should come as no surprise that marketing is a fundamental part of the success of any business. And through further exploration, it is clear that today’s market demands a strong online presence, and this presence is built out of the mutually beneficial relationship between quality SEO and excellent content.

Once you have your ultimate goal in mind, you can make decisions on SEO and website content that is sure to benefit your business long-term, all while keeping your costs as realistic as possible.

Modern Standards for Quality SEO Drives Traffic to Your Website

Building a web page for your business online is no longer a simple and straightforward manner, but the smartest choice is to find the professionals who know exactly what they are doing. When you put effort into keywords and SEO, as well as building up high-quality content that your readers are looking for, you will see visitors coming to your webpage time and time again.

Digital Advertising Mistakes

7 Digital Advertising Mistakes to Avoid

In this era of immense competition, digital media provides vast opportunities for businesses. It plays a crucial role in building your brand and sending your message across to the potential audience and is an effective tool to save money, but to take maximum advantage of this platform, a marketer must strategise things smartly.

Merely adopting technology doesn’t reap desired results unless it is supported by appropriate execution. You have to get it right if you want to avoid the pitfalls.

7 Top Digital Advertising Mistakes To Avoid

Here are some of the major mistakes to avoid in your digital marketing campaign to reap the benefits.

Set budgetary goals

1. Not setting goals and budget

Before setting up a campaign, it is essential to define your goals and allocate an appropriate budget. Without clear and defined goals, it would be difficult to measure the impact of your digital marketing efforts as well as its ROI. If your goal is building brand awareness, then success will be measured by exposure and traffic, but if you are looking to reach customers closer to the purchase decision, conversions matter and quality matters more than quantity. So, set up your goals and budget and then proceed to execute the campaign.

2. Not knowing your audience

Understanding your target audience is of utmost importance, from budgeting and planning to implementation and results, everything depends on your target audience and their preferences. Digital marketing is not just about publishing great content, tweets and Facebook posts, it’s about getting a return on your efforts. So, knowing your target audience likes, dislikes, income, race, education, and other important information related to your market segment let you design a powerful marketing strategy.

Be mobile friendly

 

3. Not being mobile friendly

With 80% of the Australian population using smartphones and other mobile devices to access the internet, digital marketers cannot afford to overlook this aspect. If your campaign is not optimised for mobile, you are excluding the majority of the potential customers and losing them to your competitors. Everything, from emails to apps and newsletters to website itself, should be compatible with a wide range of mobile devices to accommodate your target audience.

4. Not doing keyword research when producing content

If you are producing content on a regular basis, then you are headed in the right direction, but was your editorial calendar put together strategically, or did you just have a big team brainstorming session about the content you should put out? If it’s the latter, fret not, there are easy ways to optimise your content to ensure it’s being found by search engines and ultimately users.

Before you put together your content, try to do keyword research to check what people are searching for. This is essential because you may be producing the most valuable content on the web, but if no one is searching it, then it’s of no use and won’t bring in the customers.

Choose the right media

5. Advertising on wrong sites

While it may be tough to choose your audience in every case, but you should try to control as much as possible. Have you ever seen something like men’s hair loss cream in a Cosmo? Probably not, that’s because running an ad like that in a Cosmo would be a complete and total waste of time, efforts, and money. An advertisement placed on the wrong site can be more damaging to your brand than no ad at all. Your product is geared towards a specific audience and you just can’t pick any random site to run your ads in and hope it works. So, be a little cautious while choosing sites to run your ads.

6. Not hiring an expert agency or team

Digital marketing is a very diversified field and involves activities of definite specialisation. A single person cannot achieve all the targets solely, and it can become quite overwhelming. Furthermore, digital marketing requires a number of tools and strategies to be implemented that you may not have the knowledge of. Most advertisers believe in running and controlling the digital campaigns by themselves, without possessing the required knowledge, skills, and experience. So, to harvest maximum benefits of digital advertising, consider hiring a team of qualified SEO experts or a reputed digital agency in Australia.

Track your results

7. Not tracking your efforts

Even if you start implementing the above-mentioned points, you still have to make sure you track your efforts. This allows better understanding as to which campaigns are bringing your business the most success. Tracking your efforts could be daunting, but is an essential part, so it is important that you hire a team of experts to help you. Track and analyze their activities as well so you can get a grasp of how much time is spent on what (you can use Excel timesheets for this as well). This will help you build better demographic models, scale your approach and maximize your resources and also they can help you analyse your metrics across all channels.

These are the mistakes you should avoid in order to reap the benefits of digital advertising.

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