Create a mobile-friendly site

The Benefits Of Blogging

 If someone would tell you about blogging 20 years ago, you would not have any idea about what that person is talking about. Today blogs are more popular than ever and their popularity is only rising. More and more people are beginning to realize that they can make a decent amount of money by writing a blog, so they decide to quit their regular jobs and turn blogging into a full-time occupation. Even if you do not plan to become a full-time blogger you should still consider doing it as it has many benefits. Here are some of them:

 

  1. Express yourself and share your opinions: Writing a blog allows you to share your opinions and passion with others. The best thing is that you can write about any topic you are familiar with and you have a strong intrest in. This also makes blogging fun as you are basically engaged in something you love and know a lot about.

 

  1. Connect with others: Blogging also allows you to stay connected with people that have similar interests and opinions as you. Not only that you can share your knowledge with them, you can supplement each other`s expertise and learn a lot of new valuable things. You might even make really good new friends by finding out how much you have in common with other people.

 

  1. Make money wherever you are: Probably the best thing about blogging is that you can do it anywhere and anytime. All you need is a computer and an access to internet and you are good to go. If you are still a student, blogging is a great way of earning some extra money during your studies. You probably have an unstable schedule and spend a lot of time studying and doing homework. Blogging allows you to choose your own working hours and be more flexible regarding other things you need to do on a daily basis.

 

  1. Share your experience: If you are doing something unusual or gaining experience in a new field, blogging is a great way to share your experience with others and help them out when they will be in a similar situation. For students a really good time to start blogging is for example during a semester abroad. This is the time when you experience a lot of new things and see many new places so it is a perfect time to start sharing it with others.

 

  1. Improve your writing skills: If you like to write and are planning to do a career for which you require good writing skills blogging might be really helpful. We all know the saying “practice makes perfect” and there is definitely the truth in it. The more posts you will write the easier it will get and soon you will start to notice that your vocabulary and grammar are improving.

 

  1. Help others: Last, but not least by writing a blog you can also influence other people`s lives and help them out. Everyone has already been in a situation in which he/she did not know what to do and how to proceed. Since we live in a digital era we all usually turn to internet for help. By sharing your knowledge with others you might really help someone out of an unpleasant situation or provide a whole new perspective on a certain topic.

 

By now you probably already see that blogging is very beneficial and if you need more reasons for trying it out, let us tell you that you do not need any formal education for it, you just need to be creative, have a lot of new ideas and be ready to engage your time in it. Who knows, maybe you are even going to like it so much that it will become your new full-time job. In any case, it is for sure something you can try out and see if it works for you.

 

 

Ecommerce tips

Costs of SEO: Financial and Qualitative Impacts

SEO, the shortened form of search engine optimization, is the factor that is going to make a major difference in how successful you and your company’s web presence is going to be. Excellent SEO in your website will be key to bringing wider exposure to your website, internal articles, and even what your company has for sale.

However, too many companies today downplay or downright ignore the importance of SEO in their marketing process, and this tragic mindset is keeping many small businesses from growing as much as they could be on the internet, where most of the younger generations seek out and find new companies and products. On the other hand, SEO can be integrated into your website intelligently and without breaking the bank.

Whether you think you know marketing, or you are brand-new on the scene, the most important aspects of SEO to understand, are your goals, expected costs, and measuring its ultimate impact on your business.

The End Goal

Before any money is spent, and even before considerable research is done on what the options are for integrating SEO into your business, the arguably most important step is to decide and then write down what you hope to accomplish. By writing down your ultimate, long-term goal, you can use this statement to guide future decisions and keep you on track months or years down the line, when important decisions will need to be made.

seo

Once you have your goal drafted, this will directly influence even your most immediate decisions, and will be largely significant in terms of what you hope to spend and even the quality of your content. For example, creating content that draws in and informs the reader, while also exposing them to your necessary product, will be different in needs then simply altering current content to increase keywords.

Financial Costs of SEO

Just making the decision to incorporate SEO into your online presence isn’t enough, unfortunately. In fact, there are quite a large variety of plans available online, all of which offer different results and vary in cost to fit your unique needs.

There are several ways you can invest your money into SEO, but we are going to focus on the most popular ways for most businesses.

 

  • Internal Hires: No need to outsource your need for SEO, when it is likely that you already have an employee (or can hire an employee) who is skilled in these services and you both can mutually benefit from the process without onboarding someone entirely new to your company and training them in SEO. In fact, smart companies will hire someone who can work from home, a trend that is becoming increasingly popular for all the right reasons.
  • Content Marketing Agencies: These are companies that focus on creating great content that will draw in a reader and keep them coming back for more.
  • SEO Companies: As opposed to content, SEO companies are interested in the hottest keywords and the math behind search engine analytics, so you can be sure your webpages are some of the first choices when a potential client conducts a google search, to drive traffic to your website.

 

Of course, remember that there is not one single right answer, and the variety of plans available stem from a large variety of needs out there in the industry. Keep in mind, if you are starting out with absolutely zero SEO and building up from scratch, if you just want some part-time help with link building, or other situations, these are all factors that should influence your decision on what plan to pick out.

SEO’s Qualitative Impact

It is important to emphasize one easily overlooked fact: SEO and quality content go hand-in-hand, and one must be fully utilized in order to completely support the other. If your web page has amazing articles, but nobody can find them in search engines, then they might as well be a tree falling in the woods without anybody around to hear them.

If improperly used, SEO can indeed drive traffic to your page, but it may also bring the quality of your content down, so that readers do not trust your pages or return in the future. In the end, finding a balance between these two different marketing techniques is key to online success.

Of course, this necessary balance extends to budgeting for SEO and content. No business has unlimited resources, and smart businesses will pay attention to which portion is doing well, and which portion needs improvement, and input money accordingly.

Quality of Your SEO

In the early days of pioneering the internet, link-farming was considered not only acceptable, but one of the best ways to drive traffic to your page. Just insert backlinks to your site as often as possible, and see your rankings go up!

However, search engines have evolved and advanced their ability to sift through webpages, and today they are able to detect link farming as a kind of spam that may even be rejected by the search engine altogether. Due to their new abilities to penalize pages for link farming, we have seen an increase in demand for quality content and smart SEO that follows search engine algorithms for the best possible results.

Understanding the Costs

It should come as no surprise that marketing is a fundamental part of the success of any business. And through further exploration, it is clear that today’s market demands a strong online presence, and this presence is built out of the mutually beneficial relationship between quality SEO and excellent content.

Once you have your ultimate goal in mind, you can make decisions on SEO and website content that is sure to benefit your business long-term, all while keeping your costs as realistic as possible.

Modern Standards for Quality SEO Drives Traffic to Your Website

Building a web page for your business online is no longer a simple and straightforward manner, but the smartest choice is to find the professionals who know exactly what they are doing. When you put effort into keywords and SEO, as well as building up high-quality content that your readers are looking for, you will see visitors coming to your webpage time and time again.

Digital Advertising Mistakes

7 Digital Advertising Mistakes to Avoid

In this era of immense competition, digital media provides vast opportunities for businesses. It plays a crucial role in building your brand and sending your message across to the potential audience and is an effective tool to save money, but to take maximum advantage of this platform, a marketer must strategise things smartly.

Merely adopting technology doesn’t reap desired results unless it is supported by appropriate execution. You have to get it right if you want to avoid the pitfalls.

7 Top Digital Advertising Mistakes To Avoid

Here are some of the major mistakes to avoid in your digital marketing campaign to reap the benefits.

Set budgetary goals

1. Not setting goals and budget

Before setting up a campaign, it is essential to define your goals and allocate an appropriate budget. Without clear and defined goals, it would be difficult to measure the impact of your digital marketing efforts as well as its ROI. If your goal is building brand awareness, then success will be measured by exposure and traffic, but if you are looking to reach customers closer to the purchase decision, conversions matter and quality matters more than quantity. So, set up your goals and budget and then proceed to execute the campaign.

2. Not knowing your audience

Understanding your target audience is of utmost importance, from budgeting and planning to implementation and results, everything depends on your target audience and their preferences. Digital marketing is not just about publishing great content, tweets and Facebook posts, it’s about getting a return on your efforts. So, knowing your target audience likes, dislikes, income, race, education, and other important information related to your market segment let you design a powerful marketing strategy.

Be mobile friendly

 

3. Not being mobile friendly

With 80% of the Australian population using smartphones and other mobile devices to access the internet, digital marketers cannot afford to overlook this aspect. If your campaign is not optimised for mobile, you are excluding the majority of the potential customers and losing them to your competitors. Everything, from emails to apps and newsletters to website itself, should be compatible with a wide range of mobile devices to accommodate your target audience.

4. Not doing keyword research when producing content

If you are producing content on a regular basis, then you are headed in the right direction, but was your editorial calendar put together strategically, or did you just have a big team brainstorming session about the content you should put out? If it’s the latter, fret not, there are easy ways to optimise your content to ensure it’s being found by search engines and ultimately users.

Before you put together your content, try to do keyword research to check what people are searching for. This is essential because you may be producing the most valuable content on the web, but if no one is searching it, then it’s of no use and won’t bring in the customers.

Choose the right media

5. Advertising on wrong sites

While it may be tough to choose your audience in every case, but you should try to control as much as possible. Have you ever seen something like men’s hair loss cream in a Cosmo? Probably not, that’s because running an ad like that in a Cosmo would be a complete and total waste of time, efforts, and money. An advertisement placed on the wrong site can be more damaging to your brand than no ad at all. Your product is geared towards a specific audience and you just can’t pick any random site to run your ads in and hope it works. So, be a little cautious while choosing sites to run your ads.

6. Not hiring an expert agency or team

Digital marketing is a very diversified field and involves activities of definite specialisation. A single person cannot achieve all the targets solely, and it can become quite overwhelming. Furthermore, digital marketing requires a number of tools and strategies to be implemented that you may not have the knowledge of. Most advertisers believe in running and controlling the digital campaigns by themselves, without possessing the required knowledge, skills, and experience. So, to harvest maximum benefits of digital advertising, consider hiring a team of qualified SEO experts or a reputed digital agency in Australia.

Track your results

7. Not tracking your efforts

Even if you start implementing the above-mentioned points, you still have to make sure you track your efforts. This allows better understanding as to which campaigns are bringing your business the most success. Tracking your efforts could be daunting, but is an essential part, so it is important that you hire a team of experts to help you. This will help you build better demographic models, scale your approach and maximize your resources and also they can help you analyse your metrics across all channels.

These are the mistakes you should avoid in order to reap the benefits of digital advertising.

Guide to Online Business Services

The Ultimate Guide For Online Business Services!

Setting Up An Online Business, What You Need To Know

The advent of computing has revolutionized how business transactions are undertaken. Apart from hastening the sending and receiving of information, the internet has made it possible for anyone to conduct various activities online with much ease. The digitization of businesses has also altered the traditional way of exchanging goods and services. Clients in any part of the world can reach out and obtain goods regardless of location, which eliminates the need for maintaining physical contact to exchange goods.

One important question that you should probably ask yourself is, what type of business do you intend to establish, and what will be the impact of setting up an online presence? Failure to understand this critical part may lead you to develop an enterprise that will be bound to fail within a brief time. In this case, you need to undertake in-depth market research to avoid making any initial mistakes.

How to set yup an online business

When you establish an online business, you need to understand the best systems to help you reach as many people as possible and convince them to visit your website, a challenge if not undertaken properly. Optimizing your website with good SEO and promoting your business on several online platforms is a must. The online world is very competitive, so your website should stand out from other in terms of graphics. Making use of high-quality images can help your probable customers stay long on your website.

Business automation is significant in this case as it plays a huge role in facilitating the marketing process, which largely involves sending and receiving of emails. Emails ensure that new clients are motivated to explore what is being sold at the enterprise, and those who have already subscribed to your services are regularly updated.

It’s Not All About Quick Profit

In the process of setting an online business, you should be careful not to have your objectives entirely focused on the money factor, although profit is what a company should try to maximize on in the long run. The process undertaken to achieve success is a bigger determinant than the reward itself. It is worth it to invest in systems that will pay off in the future.

Saving On Time

You need to have support systems and personnel who help you achieve your objectives more quickly since, in the online realm, time directly translates to money. The faster you can avail services to clients implies that you can gain more profits. For instance, imagine a situation where you intend to reach out over 10,000 clients via email. Sending one email at a time will cost you an enormous amount of time. However, having an email management system such as Convertkit that helps you address many emails at the click of a button significantly reduces the time taken to reach out to our client.

Also, in the situation that you are running a small business that receives just a few new customers, adding their details to the database is an easy task. However, when the business grows, capturing details of more than 600 customers in a day becomes utterly impossible, and such a process can easily be simplified using Convertkit.

How shold you acquire data for your business

Collecting Lead Data

For any online business, customer information is very crucial since most of your customers are individuals whom you will never physically meet. Additionally, the collection of client’s information from different online web portals helps you to keep in touch with very many people by sending them emails periodically, whether or not they have purchased your services.

Once people know of the existence of a service and visit your website to gain more information, you should get their information. Click funnel is a suitable service that will help you capture leads from very many sources and build a client base.

Advantages Of Online Business Systems

There are many benefits associated with using systems in any enterprise. The advantages of using a system in an online business tend to be unique in comparison to other types of businesses.

        1. Reduced Work Force

Saving on time needed to undertake daily procedures will result in a reduced cost of operations in the long run. Most importantly, systems can help to reduce the size of the workforce that needs to be employed in the business.

2. Scaling the Business

Most companies tend to shy away from implementing new systems because the initial set up cost can be high. However, what they fail to realize is that implementing systems has a long-term benefit. While you may be hesitant to implement a costly system in your online business that is growing and most probably facing competition from other well-established enterprises, failure to implement a sound system will most likely lead your company down a perilous path as your business will stagnate due to the massive work load that will develop as the enterprise grows. However, using a system ensures flexibility and the business can accommodate more clients as growth is experienced.

3. Business in your Hands

Thirdly and most importantly, you can establish yourself as the chief executive officer of the business. When setting up the online business, you are considered to be the manager, and you are supposed to undertake many activities at first. As the firm grows, it becomes daunting to manage all processes in the enterprise due to the enormous workload. Having systems in place helps to relieve you from fully involving yourself in all activities, as your work will be overseeing.

Seeing the results of your business efforts

Systems Work

The internet has challenged the expectations of many people as the pioneers of online businesses have established giant corporations, due to the massive profits that they gained when they rolled out online services. At the moment, online stores such as Amazon are at the forefront in the corporate world, and this is associated with a significant market share.

However, the process of establishing an online business requires following the right procedure to capture the appropriate client base. Currently, there is a high competition online, and achieving success in such a market for the new entrants can be an uphill task. The advantage of online business is that it can be much easier to sell the products in a store, but this comes with the need of knowing the right online tools that can help you reach out to potential clients, and make them understand the types of products that you have in stock.

5 Steps to Make Blogging Profitable

5 Steps To Make Blogging Profitable

In recent years, blogging has become famous among different classes of people. Anyone who has an idea, an appeal, a complaint, or a hobby can start running his or her personal blog by establishing a work from home routine. Whether you already have your own blog or are a newbie in this sphere, you can certainly find many useful ideas I am going to cover in this article. Of course, it’s quite exciting to run a personal blog, to write down your thoughts and concerns, to find like-minded people or to share useful information. But what if you can combine the pleasant with the useful? So believe it or not, I am here to help you make your blog lucrative.

5 Steps To Make Blogging Profitable

Blogging steps to follow for a lucrative blog

There are tons of ways to make money online. This 20 Actionable Ways To Make Money Online shows exactly that. The income of blogs depends solely on advertisements. In general, people advertise their brand or services to reach out to their audience. Advertisements are made on the internet, on TV, newspapers, radio, banners, and so on. Advertising via internet has become more and more popular in the recent years and it is constantly expanding.

Advertising online is done through the advertising companies. In fact, the most famous company people trust their advertising is Google. The latter has advertising services for those who have a product or a service to advertise and for those who wish to place advertisements on their own websites. The service to support the first option is called AdWords and the second one is called AdSense.

In the scope of this article I am going to outline 5 key points to help you on your way and firstly I want to speak about AdSense service. As the famous proverb says “A journey of a thousand miles begins with a single step”. Thus, AdSense service is your first step to success. Let’s see how it works and what actions you should take.

Learn about AdSense

1. Open an account on AdSense, sign up, and follow the directions.

AdSense service operates for website owners who want to get advertisements posted on their websites and earn money every time internet users click through the ads or take some action in relation to those ads. AdSense service accepts your request, looks through your website, and determines whether to add your account or to reject you.

This is a lengthy process; however, it’s not bad that Google AdSense evaluates the requests so as not to overload the service by poor quality websites. If  you have a domain that is customized, it’s better for you to sign up with that one as in this case you have better chances of being accepted. Or else, you can use your Gmail.

Afterwards, you can check your preferred advertisement format, but it is advisable to choose all the formats. The program then gives you an HTML code, you place it on your website, and your advertising space is ready to accept ads from the World Wide Web. The Google folks will find the keywords the advertisers have bid for on your blog, and soon you will see the first ad on your webpage. Congratulations!! Now it’s the starting point of your success you are going to tell your grandchildren about.

Nevertheless, the amount of money you will get per click is dependent on different factors. Essentially, it depends on the amount advertisers have bid for your keyword and their agreement with Google AdWords. So as you can see, increasing the amount of money you will get per click on the advertisement placed on your webpage is conditioned by matching the right keywords as well. Consequently, let’s pass on and see what we can improve here.

Do keyword research

2. Do keyword research and ensure keyword relevance to page content.

You run a blog, right? Most probably, you have many articles posted out there that include some tips, recipes, experiences, or whatever based on whether you decided to create or curate. Let’s say, you use rich text there without doing any keyword research. What will be the outcome? Google AdSense service has a large number of bloggers’ database interesting in accepting ads on their websites. Certainly, they do keyword research, find the keywords that are being searched for every day, identify the price Google AdWords has agreed to pay per click (the price advertisers have bid for certain keywords in the AdWords auction), include them in their texts, and take care of the relevance of the keyword with the page content.

And what if you don’t do this? Well, Google tools will crawl its database and match the keywords advertisers have bid for with those that have been used on blog pages. With the aim of finding the right matches, Google AdSense service will opt for the webpages which have the keywords in their texts. Of course, when you turn to AdSense saying that you want to place an ad on your page, it will review your request and if your website is accepted, it will find something to place on your site. But if you can place the keywords which are more demanded and have a higher cost-per-click, why not do that and increase the possible income.

To illustrate my point, I have done research for my Popup Builder website relevant keywords and here are the results

As you can see, I have checked the word “Popup” to see what profitable options I can have. Thus, the search term “how to enable popups on iPhone” has the highest volume, i.e. it is being searched by 70 people, the CPC for the keyword phrase is $33.72 dollars and the total value is $2,360 dollars. So if the key phrase is being searched by 70 people and suppose all of those 70 people click on the suggested ads, the total amount of money Google will charge will be $2,360 dollars.

But your income as a blogger will depend on how much an advertiser has bid for a specific keyword and what price has been set. It’s also vitally important to keep in mind that Google AdSense will not consider the quantity of clicks made by yourself on your own website or won’t pay you for bot performed click-throughs. So don’t ever try to cheat Google. The service is clever enough to detect any scams.

AdSense service also shows ads according to the searches. It collects data from browsers, and it “knows” the interests and occupation of almost all of its users. Accordingly, it can easily identify what a user is interested in at the moment and shows some pages to him or her according to what they have been recently looking for.

In addition, Google gives website owners the opportunity to choose the kinds of ads to be displayed on their pages according to the keywords applied. Nevertheless, there is also a nuance for the website owners to consider. When you ask AdSense to place only the ads corresponding to the keyword you have used on your page, Google AdSense may occasionally place the ad of your competitor on your website which should not be acceptable for you.

Here Google AdSense has a solution as well. When you open an account and fill in the forms for Google to consider, you can mention the URL of your competitor website so that AdSense service excludes placing it on your site. Promoting competitors on their pages is for dummies. So I am sure you don’t want to be one!

Encourage disabling AdBlock

3. Encourage your website visitors to disable their AdBlocking Service.

 Many of people among us don’t like receiving advertisements. To avoid the annoyance of receiving ads, many people set up and enable the Ad Block service for their Browsers which allows to block the ads and not to see them. As a blogger you know about this option, and you also know that this is a real problem that will hinder you from showing ads to your website visitors. Taking this into account, you should do your best to encourage and assist your site visitors to turn off the Ad Blocker on their Browser.

Particularly, to reach out to your website visitors you can use the Ad Block Detect Popup Extension with the help of which you can make a popup convincing a visitor to turn off the Ad Blocker so that they can see the advertisements on your page. This will retrieve you the opportunity to be visible to your audience as people interested in the modern extensions and tools, or in herbs, care products, or whatsoever you are promoting, may be inspired by those you promote on your site.

Share the post on social media

4. Promotion of your page via Social Media Networks.

 It is highly recommended to start spreading the word about yourself through the social networks. Here you have multiple choices. For instance, you can add social buttons to your website or make Social Popups. This functionality offers a convenient way for encouraging your visitors to share and spread the word about your brand or services through a compact and nice-looking window.

Apart from this, you can join Facebook groups related to the sphere of your activity, follow people on Twitter and Google+, share your unique posts there, cite your webpage, and offer your services in hopes of attracting more customers. To assure that you are an active user, it is highly recommended to answer questions at your comment pages. In addition, to make your presence felt, you can also research blogging websites and offer helpful insights on their comments’ pages as well.

Position matters

5. Paying attention to ad position is a must.

As advertisements are the source of your income from running a blog, it is important to pay attention to the position you provide for them. While you cannot control what the ads on your page will look like; as advertisers determine the design of their advertisement themselves, deciding the position of the ads on your webpage is within your authority.

You can provide AdSense with advertising space. Determining the position of advertisements, you should pay attention to both visibility and relevance to content. As to visibility, it’s better to provide advertising space either at top or at side positions. It’s not recommended to give advertising opportunity at the bottom of your webpages as this will decrease the chances for an ad to be clicked through and, accordingly, your chances to earn money will drop. As mentioned above, relevance to page content must be considered as well when providing space for advertising.

For example, suppose you have written an informative article on what sunscreens are safer for kids. At the beginning, you speak about the types of sunscreens and the sun protection factor (SPF). Later on, when you have already covered the key points, you can provide an advertising space within your content. So, it will be right to the point for Google AdSense to use the provided space for advertising a high-quality sunscreen compliant to the safety requirements presented within your article. Consequently, people searching the engines for a safe sunscreen for their kids will possibly come across your article and while reading it they will see the ad and say “Oh, that’s just what I need”. Thus, showing products or services in context will add up emotional hint and demonstrate the value of the offer.

Finally, if you are thinking whether blogging can help you to achieve success, the answer is that if run properly, a blog can serve as an exceptional means to spread the word about your brand or services, as well as to place advertisements to earn money. The key to success is constant development, engagement and everyday hard work as marketing is not a static process, it demands time, perseverance and hard work to always be engaged and informed of the latest marketing trends.

SEO-Friendly Website

Tips That Will Make You Influential In SEO-Friendly Web Design

Building a website is the first and foremost step in establishing a business online. A good looking responsive website is a must-have for business that will make your business visible in this competitive internet market.

It is therefore essential to create an attractive, user-friendly, responsive, and optimized website for your business, and that’s what we called an SEO-friendly web design. User experience is the most important thing in a website design these days.

So, what is a SEO-friendly website? And why is it important?

A SEO-friendly website refers to the website that is simple, easy to navigate, crawlable, indexable, and hence, completely user and search engine-friendly.

You might ask me why a web designer should bother about these things, which appear to be concerns of an SEO guy. However, having a web designer with a knowledge of SEO is a great asset for the organization. With the massive competition these days in the design market, it is essential to place yourself a step forward and be ready for any challenge.

Why responsive web design concept

Importance of SEO Friendly Design

Designing SEO-friendly websites is the latest trend in the web industry, and it has been creating a buzz in these recent years. Because of such a high demand in this competitive market, you can imagine how important and beneficial it is to have a SEO-friendly website for your awesome business.

So, here I present the lists of benefits and importance of having a SEO-friendly web design for your business.  SEO friendly websites:

  1. Are ideal for both users and search engines because they have a perfect crawlable site structure for search engines and are attractive & easy to navigate for users.
  2. Can ensure that your business is reaching to the right audience through unique keyword and audience research & analysis.
  3. Helps create a credible brand for your business as your create your website taking care of your audience and their needs.
  4. Insists on creating a responsive and user-friendly website which is again a good sign of business growth.
  5. Can help increase the traffic of a website as it focuses on keyword targeted meta setup and contents.
  6. Helps minimize any kind of Google penalty because it is more concerned about webmaster guidelines and avoids any kind of black hat SEO practices like keyword stuffing, content duplication, and link farming.
  7. Help you compete with the rival competitors by its competitor research and analysis.
  8. Provides improved sales and business performance. Thus, with little investment, you are able to get maximum benefits and profits, resulting in a better ROI for your business.
  9. Can boost your sales and increase your profits, bring new customers to your business and retain the existing ones. They can also provide you with multiple ways of promoting your products online so that you can reach your targeted audience and potential customers in a more effective manner. With all these benefits, an SEO friendly site helps help you grow and expand your business.

Now that you have realized how important it is for a web designer to consider optimization, I would like to present you the practical approach of a SEO-friendly web design and the exact recommendations; I use to achieve decent web traffic.

Here, I would like to note a few recommendations and approaches that I have been using for my clients.

Focus On Business Product/Service & Client While Designing

In designing website, we avoid applying the same design for all the websites. We design with respect to the business and the services.

As soon as the project has been assigned, we should first make a note about the business, its services, plant location, their customers, and their business objectives. This process is important to know your client’s business and their target audience and to understand the business before creating design

Benefits

Personalizing web design to your client:

  • Helps you understand your audience.
  • Helps in creating website layout and architecture.
  • Helps in creating user-friendly web design.
  • Helps in creating effective business marketing strategies.

Keep several other principles in mind.

Create A Mobile Friendly Web Design

Create a mobile-friendly site

According to Techcrunch, the combined traffic from mobile and tablet devices tipped the balance at 51.2 percent, vs. 48.7 percent for desktop access, marking the first time this has happened since StatCounter began tracking stats for internet usage.

This percentage is not going to decline any time now.

So, it is important for a developer to design a mobile friendly responsive website which would be portable for all the devices.

More people prefer shopping online or calling businesses through their mobile phone compared to desktop phones. If you don’t have a responsive website for your business, you are certainly going to lose half of your customers.

1.  Include User-Friendly Navigation

Imagine walking into a supermarket where none of the aisles were labeled and there was no logic to where items were placed. Or imagine a bookstore without sections, or a library without an index. Wouldn’t that be frustrating?

That’s exactly how shoppers feel when they visit an ecommerce store with poor navigation. Online shopping is supposed to be convenient and should save time. If, instead, they’re forced to waste even a few precious minutes figuring out how to navigate your store you’re going to lose them.

Here are some tips to improve your website’s navigation:

  1. Use Search Autosuggest
  2. Use filters
  3. Use drop-downs
  4. Make categories searchable
  5. Duplicate your sub-categories
  6. Use dynamic categories
User-friendly navigation

Example of best user-friendly navigation

2.  Include Keyword Research & Analysis

Keyword research is a process of collecting keywords (based on average monthly search and competition) relevant to our business in order to target it in our website.

So how would you do it?

Let’s take an example of a client who wants to sell smart watch in Canada.

To find the right keyword, we can execute the following steps:

 Brainstorming

Dig into the business services and brainstorm few keyword ideas. From this I was able to get few keyword ideas like Smartwatch Canada, best smartwatch, Latest smartwatch, Apple smartwatch, Motorola smart wear, etc.

Wow, that’s great. We just brainstormed 5 keywords in less than a minute. Now, we are good to go for the next step.

Use Tools

Once we have some handful of related keywords, We may use various tools for the further process of keyword research. Some of the Keyword tools I suggest are :

  • Google Suggestions
  • Google Keyword Planner
  • Keyword.io
  • Keyword shitter
  • Keywords everywhere

3.  Design A Meta Setup

Meta setup is a process of setting html meta tags like title, meta description, and heading.

With a list of our researched keywords, we now target every page of our website with few relevant keywords which we want to rank for. Our keywords must add value to the content. We should never do keyword stuffing.

Depending on keywords, we now create title, meta description, and headings of the webpage.

You should use heading tags wisely. H1 tag should only be used once in a web page.

4.  Use Alt Text for Images

Alternative Text or Alt text should be used when using any images in a webpage.

Basically, it is recommended to use secondary keywords for this purpose.

5.  Optimized URL Structure:

URL stands for uniform resource locator and it is literally the address of a website. URL is one of the considering factor of Google ranking Algorithm. So it is the responsibility of a web designer to use an optimized URL for the website.

URL optimization refers to short and descriptive URL.

Optimized url

Since it is an important factor in ranking, let’s focus on some URL best practices. The URL for our webpage:

  • Should contain our keyword phrase
  • Should be no longer than 100 characters.
  • Should be static instead of dynamic.

Good example:- www.amazon.com/clothing/men t-shirts

Bad example:- www.amazon.com/125645564

6.  Setup Google Analytics & Webmaster Tools

Google analytics offers insites

Google analytics is one of the most important tools for measuring the online activities for your business. It helps you track the visitors, their behavior, the time they spent, the page they visit, and all sort of activities they do while on our website.

It is useful in tracking online improvement and success. For example: Google analytics lets me track total users and their country as well as the total conversion of this month. And it’s all possible within few clicks. Isn’t it amazing?

Getting started with Google Analytics is easy, for a really easy to follow guide read Superb Digital’s Guide to Google Analytics.

7. Integrate Social Media In The Website

Social media has grown to be an important tool for digital marketing. Marketers these days use social media websites for promoting and branding their business in many ways.

Social media, if done correctly can even be used as a better customer relation management tool. It is, therefore, an important job of a web designer to integrate social media into a website. The question is how and where to integrate it?

It is recommended to Integrate the social media channels at the header part of your website and you may like to integrate the social channel in your Post which enables user to share it via Social Media.

CONCLUSION

In this article, I have presented the basic concepts to design a SEO-friendly web design.

What do you think about these approaches? Let me know If you want to add anything to the list. Comment with your thoughts below.

Moving on, it’s time to focus on designing a responsive and eye-catchy website with full researched meta setup and fresh & unique content. Once you have accomplished website design and on-site SEO setup, I would love to talk about promoting your website to a whole next level in my next article.

If you have any queries related to SEO-Friendly Web Design, feel free to contact Nepgeeks Technology.

Bio: Prabhash Kumar Thakur is a digital marketer and a web developer from Kathmandu, Nepal. He works as a SEO Manager at Nepgeeks Technology; a web design & SEO firm based in Kathmandu, Nepal. He is passionate about Blogging & enjoys sharing knowledge & informationswith fellow writers & readers.

Are backlinks still relevant for SEO in 2017

Are Backlinks Still Relevant for SEO in 2017?

Backlinks have always played important role in improving your SEO since the early days of internet development. Every marketer knows how important they are for a website’s search engines rankings. But, a lot has changed during the past few years. Google has released many algorithm updates which has resulted in altering the rankings of many websites for every Google algorithm update. But still, there are a lot of factors affecting your website’s search engine rankings apart from just having backlinks. Are backlinks still relevant for SEO in 2017?

Let’s Find Out

According to Searchmetric’s annual study on websites that rank high in Google, they have found out that, quality content is an important factor in SEO for ranking your website in search engines.

But does that mean, are backlinks not important for SEO anymore? What Google is believing is that, if you have quality content posted on your website, then this quality content should be automatically linked by other websites in your niche.

According to recent study by searchmetrics, there is correlation between a high ranking website in Google with the number of backlinks it has. But the correlation data is coming down year by year. This correlation data is declining with the recent clamp down of Google on link spam. Earlier websites used to rank higher when it has more backlinks than any other competitor. Now, Google is only looking for relevant links, but not the number of links.

Here are the five important factors which are considered important in the world of SEO in 2017.

Number of Backlinks

Backlinks are still considered as the number one factor which affects your ranking. As you can see in the above graph, the graph drawn between the Google positions of a website for a keyword against with the number of backlinks a website has. Currently the correlation data between these two metrics is 2.8. And this has been declining as years passed by.

But in overall, the top 30 websites which appear on Google results are still having high amount of backlinks than others. But the gap between those in top and the rest has been declining.

You need good amount of backlinks from relevant websites than from irrelevant websites. If you have 1000 backlinks from irrelevant websites say blog comments and your competitor has few backlinks from relevant websites which are from same niche, then there are greater chances that his website can outrank your website.

Digital marketers at Designhill, say that it’s better to have few backlinks from relevant websites than to have thousands from the irrelevant website. For e.g. if you have 1000 backlinks from irrelevant websites say blog comments and your competitor has few backlinks from relevant websites which are from the same niche, then there are greater chances that his website can outrank your website.

Referring Domains

The second important factor in SEO is the referring domains. The more number of referring domains you have for your website, the better your chances for it to rank high in Google.

As a live example, you can often see that in Google results, the top positions will be occupied by big websites like wikiepdia.org, imdb.com etc. This is because these big brands have very high amount of referring domains than a normal website. Since, big brands are known for their names and they are often linked by numerous websites.

For example, take America’s Got Talent website. Because of its fame in television, this website gets too much exposure and it will be linked by numerous websites like news websites, magazines etc. Google determines that if a website has too many referring domains, that means it is a quite a popular website and hence its algorithm will put that website in top in Google search results.

It’s not about having too many backlinks from a single website, but if your website has at least one link from many different domains, then your website can outrank those websites with few referring domains. Therefore diversity plays a key role. You want to get a healthy mix of blogs, editorials and web 2.0s as links.

Earlier, site wide links are considered very valuable and those websites with site wide backlinks used to rank really well in Google, but now, Google is considering that site wide link as a single link even though you have your links scattered across the entire website.

36045465 - website and internet domain names web concept with domains sign and text on colorful cubes isolated on white background.

Keyword in Anchor Text

Earlier many SEO professionals used to use keywords in their anchor text when building their backlinks. Now, the trend has changed, and the number of people who are using keywords in their anchor text is been declining.

This is due to Google which always suggests to get backlinks naturally.

For example, if you own a website on “fantasy football” and you use that keyword in your anchor text for building a backlink in this page, then this may seem artificial to anyone, not only to Google.

So, it’s better to get backlink which look completely natural and don’t overuse your keywords in anchor text which will not seem natural.

Domain Name in Anchor Text

Nowadays, more and more SEO professionals and content marketers are using your domain name in their anchor text when building their backlinks.

Because it is natural for people to use domain name when linking a website in their blog post. Google considers this a best practice and thinks that the link appears naturally.

So, if you ever happened to get a backlink, you can use domain name in anchor text rather than using keywords in your anchor text.

Because, using keywords in your anchor text doesn’t help alone with rankings of your keyword, as there a lot of factors which will determine the position of your website in Google.

 

16049322 - abstract word cloud for domain name system with related tags and terms

 

Backlinks from New Websites

This is another important factor in SEO which helps in determining your website rankings in search engines. Having backlinks from new websites can help your website get ranked in search engines.

For example,suppose your competitor is currently ranking #1 in Google for the keyword “how to get subscribers in YouTube” and you rank 3rdfor it. If you and your competitor match all the metrics except the backlinks from your new website, and if you can manage to get new backlinks, then certainly your website will have more chances in getting ranked in #1 position than your competitor.

If you have currently 12 new backlinks and your competitor has around 324 new backlinks, and after six months, if you managed to get around 500 new backlinks and your competitor has still 324 backlinks, then your website will outrank your competitor.

Conclusion

Finally, what Google is trying to say is that every link should occur naturally or at least it should look natural. Build content with great quality and then automatically other webmasters will link to your amazing content and you get a natural link there.

Internet Marketing Lead Generation Ecosystems

Internet Marketing Lead Generation Ecosystem

The word “ecosystem” has meaning outside of a biology textbook. At its most basic definition, it means a collection of living organisms in a certain location that all depend on one another for survival. They form a complex network of interdependency in which removing one organism would have dramatic repercussions on all the others. For example, killing all the grass on the African plains eventually would cause lions to die.

Without the grass, there would be no herbivores to keep the lions fed. Based on this definition, an ecosystem can be described as any kind of complex system in which each component is necessary for others to thrive.

This may already seem familiar to Internet marketers, who manage immense ecosystems of their own. These ecosystems are their online lead generation campaigns, which depend on the coming together of multiple complex systems to form a much larger system that generates new sales leads for their businesses.

These lead generation campaigns need to have all their components functioning in perfect harmony to deliver the best results. If any element is misaligned or missing, it can result in failure of the entire system.

However, keeping everything running smoothly can be extremely challenging for Internet marketers due to the sheer number of components that go into these campaigns and their complexity. With all the reasons why visitors come to lead generation websites, it’s crucial that lead generation campaigns be constructed to capture and convert as many of those types of visitors as possible.

That’s why it’s essential for Internet marketers to have a blueprint as they construct their campaigns. In nature, ecosystems develop slowly over millions of years of evolution. Internet marketers don’t have the luxury of time. They need to know how to build successful lead generation ecosystems right away.

Building the Perfect Ecosystem

We at Straight North, an Internet marketing company based outside of Chicago, have spent a lot of time trying to put together something Internet marketers can use as a blueprint for building a successful lead generation campaign.

Through the research of our professionals, we have identified the most important components all successful lead generation campaigns must have to convert as many website visitors as possible and developed the infographic below.

For instance, many visitors come to a website to research a product or service. They may not need convincing that they should have that particular product or service, only help finding the one that’s right for them. For these visitors, content such as testimonials from past customers can be very persuasive. Other visitors might only be curious about a product or service, not yet entirely convinced that they would want it.

For these visitors, a lead generation campaign can convert them with dynamic, eye-catching content such as videos and high-quality photography. Other visitors don’t even know they want that particular product or service yet, but well-crafted social media posts shared by their friends can inspire them to visit the website to start investigating.

Road Map to Greater Success

These and other elements can be found on the infographic below, and it’s easy to see how they all feed into the main objective of creating new customers and driving more business.

Any online marketer who wants to have the most effective lead generation campaign possible needs to be aware of how essential these elements are and how they fit together. Using this infographic as a road map can help online marketers build their campaigns from the ground up to be as effective as possible.

Initially, this blueprint was created to serve as an internal training tool for Straight North’s Internet marketing professionals. In time, however, the value of this infographic to serve as a useful resource for Straight North’s clients and other Internet marketers became apparent.

Many times, marketers know they need to have myriad kinds of content and elements to attract and convert visitors through their websites, but they don’t know the sheer scope of all those elements. Being able to visualize the lead generation process can help these marketers build a campaign that works.

Whether you’re building a lead generation campaign from the ground up or working to rebuild an existing campaign to become more effective, this flowchart representing the Internet marketing lead generation ecosystem can be a powerful resource to help you along your way.

Ecosystems in nature take thousands upon thousands of years to develop into fully functioning, interdependent complex systems. However, you don’t have to wait that long for your lead generation ecosystem to take shape. Use this infographic to guide your efforts, and you’ll be able to see a more effective and efficient lead generation process emerge from the chaos.

 

Infographic created by Straight North, an internet marketing company

Author Bio:

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing firm in Chicago that provides SEO, PPC. and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Entrepreneur, Moz and Forbes.

 

5 Biggest Website Mistakes Ecommerce Business Owners Make

5 Biggest Website Mistakes Ecommerce Business Owners Make

Running an ecommerce business seems like a straightforward affair – you have products that people want and you sell them online. You do a bit of marketing here and there and you’re off, right? Well, not exactly. Ecommerce is a fantastically competitive sector with millions of stores vying for the attention of customers.

It soon becomes very obvious that you have very little room for error which can be a problem considering how easy it is to make mistakes as an ecommerce business owner. The worst among these are website mistakes that can effectively destroy your online store.

Today, we explore these mistakes and what you can do to avoid them.

1. They Ignore SEO

We live in a world where people’s online habits are governed by various search engines, primarily Google. In such a world, not doing search engine optimization for your ecommerce store is one of the worst things you can do. Namely, without doing at least some basic SEO, you are allowing worse online stores than yours to rank higher than you and take your customers.

The good news is that it does not take too much work to get the SEO basics done for your ecommerce store. This will include finding the right domain name, handling your meta descriptions, ALT tags, sitemap and robot.txt file the right way.

In addition to this, you might want to start a blog which will help you rank for certain keywords, as well as start a guest blogging campaign that will be able to target some higher visibility websites which might be averse to linking to product pages.

Of course, you will also want to do your product descriptions the right way, meaning you will be writing them all on your own (or hiring someone to do it) as opposed to just copying manufacturers’ descriptions. Altogether, ecommerce content can get quite serious, but you need to do it the right way.

2. They Don’t Blog

We already touched upon your ecommerce store’s blog, but since it has become so important, we should probably say a bit more about the benefits of featuring an ecommerce store blog.

For one, your blog will provide you with content that you can build on as part of your content marketing strategy. You will be producing mind-boggling content that will set your ecommerce website apart from the competition and even tell a story.

Ecommerce tips

Your blog can also build you a following if you happen to strike gold, i.e. a way to engage with your readers who will then recommend your blog to their friends and acquaintances.

Your blog will also be a great tool if you decide to build some links to your website which is an integral part of SEO no matter how you cut it. Namely, since website and blog owners are averse to linking to product pages, a smart blog link might work better.

3. Their UX is Appalling

One of the main reasons why people even purchase at online stores is that it is more convenient than getting out and driving to a store. Unfortunately, this condition is not fulfilled if the website is difficult to navigate and if you start pulling your hair out because you cannot find the ‘proceed to checkout’ button.

In other words, the user experience should always be the focus of every online store, no matter how big it is and what it sells.

Imagine if you were the person buying at your online store. Can you find the products easily? Can you find information that you need before you make a purchase? Is it easy to actually purchase the products? Are you being hassled by never-ending ads?

If you feel that your user experience could do with a bit of tweaking, then by all means tweak it.

4. They Lack Visuals

The web has been undergoing a shift from text to visual since its earliest days and we truly live at the age of precipice where the focus is being absolutely put on the visual. When ecommerce website owners are in question, this is perhaps even more important than for some other webmasters.

For one, your product pages need to feature as many images and as HQ images as you can humanly muster. You might not have the budget for it, but rotatable images are even better, especially for products such as clothing, shoes and accessories. They really give the potential customers a clear image of what they are buying.

Your blog should also feature visual content heavily. For example, many lifestyle brands nowadays do not even write articles and, instead, they do videos that cover one aspect of their work – how-to videos, behind the scenes videos, interviews or anything else they can think of.

Another thing to keep in mind is the visual layout of your website and its unison visual identity. Namely, people need to be aware of what website they are on at any given moment In order for this to happen, your ecommerce website has to be visually coherent and homogenous.

5. They Lack Customer Engagement

All the best ecommerce websites are teaming with customer action and interaction. They feature dozens of product reviews where people truly go into detail about the stuff they bought. They also feature lively blog comments sections where people get into huge arguments about the stuff that is talked about in the blog post.

The days of static internet are long gone and people want interaction. Your customers want to leave reviews of your products and your customer service.

User experience is crucial

Let them do that. Not only will your website look more serious, but it will also give Google and other search engines a clear signal that your website has organic traffic. This can do wonderful things for your SEO efforts, providing you with absolutely free content that will play a role in the rankings.

Of course, if your customer service is appalling and you sell products that are subpar in quality, customer engagement may not be the best idea in the world.

However, if you can stand behind the products you sell and you know a thing or two about customer service, let your customers say nice things about you.

In addition, if you’re selling products both on and offline, you run the risk of ruining the customer experience when a product unknowingly sells out. Integrate the on and offline experience with a high-quality eCommerce platform and use a connected portable credit card reader for offline sales. All transactions should be processed through the same dashboard.

 


AUTHOR: James D. Burbank has been in brand promotion for almost two decades. He is the editor-in chief of BizzMarkBlog.

Video content for public relations

Creating Effective, Compelling Video Content For Public Relations

As an online marketer or PR expert, it’s time to begin using new strategies to keep your audience engaged, enthusiastic, and ready to share your latest content offering.

No one will deny that white papers, press releases, and case studies are excellent online content options. But they aren’t the only fish in the pond.

There’s never been a better time to jump all over video content creation. It’s the hottest media format online right now.

According to Forbes, after surveying a group of senior executives, they determined that 75% of them watch work-related videos on a weekly basis. And slightly more than half watch work-related videos at least once a week on YouTube.

Video marketing campaigns can be challenging to pull off, but experienced PR firms can make it happen with the right guidance.

We will now share practical tips to help you create a powerfully effective online video approach.

Let your video tell a story

Storytelling at a Higher Level

With a traditional press release, there’s only so much you can say.

You can use it to share action-oriented motivational anecdotes and statistics with your audience. But it isn’t necessarily enough to get your target audience to take the appropriate action.

As an example, let’s say your client runs an organization that has started a crowdsourcing campaign for raising funds to feed and shelter stray dogs. Even if your client made a clear and impassioned plea for help,  what would set the message apart from the dozens of other appeals for money that the average person receives each week?

In contrast, how moved will your target audience be if they watched a video of your client feeding, sheltering, caring for, and playing with skinny, hungry-looking stray dogs?

This video would really tug at your target audience’s heartstrings and make the psychological connection between the heart and the wallet. It will convince many caring people to make donations to the charity without much thought.

Sharing true life video like this is how you take storytelling to a higher level. It makes it possible to recognize the value provided by the nonprofit, and to help support their mission, people will gladly provide funding so they can continue advancing their righteous cause.

This type of sad, true-to-life video might even have the target audience weeping and bursting into tears after they see the state that these beautiful dogs are in.

What’s more important, this video will inspire many to take action to support their cause.

Video testimonials offer social proof

The Powerful Effects of Video Testimonials

Sharing testimonials with your audience is an excellent way to generate additional business. Corporations have used this approach for years. Think  “nine out of 10 doctors recommend,” the premise of many commercials.

When former and current customers take time to speak highly about their experiences with an organization, this is priceless information that you should immediately share with the world.

Posting a copy of emailed testimonials from clients on your website and on your social and media network is certainly a great idea, and it will bring new business into the fold because it provides “social proof” as to the value of your product.

Do you know what’s even better?

Video testimonial is way more powerful and it will create even greater conversions when potential customers see real people talking fondly about their experiences with a company.

Recording client video testimonials will certainly take time, effort, and energy from PR firms. But the long-term positive effects that it will have on the business will far outweigh any inconvenience one might experience during the video testimonial creation process.

Short videos engage viewers

Make Your Video Short and to the Point

People have taken to video because it’s easy to consume lots of information quickly without putting forth any serious effort.

PR experts agree that it’s a waste of time to create hours upon hours of video content that nobody will ever watch. Your viewers expect business oriented videos to be short and sweet and get directly to the point.

On the video site YouTube, the average length of the most popular videos was 4 minutes and 20 seconds, while the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds.

So give the viewers what they want. Share video information in short bursts, kind of like soundbites.

Video services agree that short videos receive many more views than their longer counterparts.Statistics noted on The Next Web reports that two minutes is the maximum recommended length of a video that viewers will click on, watch in its entirety and engage with.

Conclusion

PR teams should recognize the value of sharing video content during their public relations efforts. Please use these strategies to create action-oriented videos that every audience is happy to watch.

Subscribe to Our Newsletter

Get Actionable SEO Insights Straight to Your Inbox!

Recent Posts
  • Create a mobile-friendly site
  • Ecommerce tips
  • Digital Advertising Mistakes
  • Guide to Online Business Services
  • 5 Steps to Make Blogging Profitable
  • SEO-Friendly Website
  • Are backlinks still relevant for SEO in 2017
  • Internet Marketing Lead Generation Ecosystems
  • 5 Biggest Website Mistakes Ecommerce Business Owners Make
  • Video content for public relations