A Local SEO Marketing Company Can Help To Grow Your Business Online

Finding the Top SEO Marketing Company in Singapore Assures Great Results in Your Industry

 

The online presence and performance of any business, irrespective of being small or big, no depends largely on Search Engine Optimization (SEO) efforts. If you are not listed in Google’s search engine results, then it becomes harder for any potential customer among your target audience to find you out. With a notable search presence, it is difficult to share your ideas and thoughts to anyone interested. So, in every possibility, a good SEO company is your best partner in dominating the SERPs (search engine result pages).

However, there are many businesses still lacking an ideal SEO strategy. Some simply limit their SEO efforts to writing some blog posts and some others try to build a few random links. In fact, SEO is not just blog writing or keyword stuffing. Instead, a professional SEO agency takes a very comprehensive approach to online marketing to bring your business on top in the internet space.

So, how to find the top SEO marketing companies? Let’s discuss a few basics. But, before getting into those details, let’s wipe off some common myths about SEO agencies.

“This provider has a good website; they may be good at SEO work too.”

A good-looking website cannot always be indicative of a good SEO firm. If you are searching for an SEO provider who needs to design your site too, then probably ye. Otherwise, you need to consider their professional qualities and strategies to identify a good SEO service than just the aesthetics of their presentation.

Kolkata SEO

Kolkata SEO

“The agency ranks #1 in search results in my area, so they know the same”

In fact, it is a fact to note whether the agency themselves perform well. However, it is not always for granted that just because they show up on top, they could the top service in the region. There are many factors search engine weigh against others, and the ranking may go and down based on these timely factors. So, never fall into any assumptions based on such subjective evaluations, but take a closer and deeper look to identify things.

“This provider employs hundreds of employees and ear in a million, so they may be the best.”

Of course, a firm of that sort will be doing something really worth. But it is not for sure whether these add-ons have anything do with actually SEO. There is no default rule that the best SEO firm you may get should be much of a bigger firm. While considering an SEO marketing company, bigger may not always be better. Sometimes, the apt choice for you may even be someone who is working as a freelancer from his or her basement. Sometimes, it may be an international provider also with a huge number of employees. Don’t write on or off someone just based on size.

How to find the Top SEO?

1. Decide your apt needs

Get into the depth of it and understand what you exactly need in SEO. It could be anything or a combination of:

  • Link removal
  • Reputation management
  • Proper web analytics.
  • An SEO audit
  • Ongoing SEO efforts
  • Quality Link building
  • PPC management
  • Content marketing.
  • Retargeting
  • Social media focus, or one of the other top services SEO firms may offer.

If you are not sure of what you need, then figure it out first with the help of an expert and then start working on it. Set your objective goals like growing sales by 30% over the next 6 months, increase leads by 50% in a year, etc. Keep this goal in mind and consistently evaluate the effectiveness of your SEO efforts in terms of achieving this goal.

2. Don’t hesitate to get multiple consultations

When it comes to SEO, it is okay to get more than one consultation, but it is ideal for keeping it a secret. Once you are clear about your objectives, sit with a provider to figure out how to accomplish SEO goals. Professional SEO firms may offer free consultation and analytics at best in order to impress you and get the business.

You can do this with multiple agencies at a time to get all their web analytics reports, suggestions about SEO strategies, and itemized quote for your digital marketing efforts. You can easily compare these proposals to identify which gives you the best output and maximum return on investment.

3. Get some references and case studies

The major question you want to get answered from any SEO firm is “whether you will help me to get the job done?” When you mountaineer, then you need to get an expert assistant. The same is needed in the case when you are doing scuba diving into the sea also. Similarly, being unable to see what’s out there, the best possible way for an SEO agency to answer your question is to show some examples.

An experienced provider may have dealt with many other SEO projects as of yours and can share it with you to explain your case scenario. Let them tell you real stories. A good SEO firm will make it their unique USP if they get such an opportunity. However, don’t trust just stories, but look for the objective evidence too which justify their stories.

Finding the best local SEO provider

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Local SEO is very important for a business which is focusing on geographical sales. Local SEO is the way to optimize a website for the people in that area to easily find it out. If you need is this, then it is important to check the expertise of the provider in local SEO before signing up.

  • Ask if they specialize in local SEO

SEO is a multi-faceted discipline, and there may be providers specializing in local SEO, national SEO, and international SEO, etc. You can identify this by checking their portfolio and also by looking at the nature of their client base.

  • Ask about the overall strategy in local SEO

Each provider may take different approaches when it comes to local SEO. Some may specialize in a single vertical, and some others may be working on a single client only in each vertical, etc. Make sure that a company you approach has a general approach to it which cuts across all relevant markets and industries. Ensure they can explain it to your satisfaction before shaking hands.

There are also many tools available for local SEO, which is constantly growing too. So, as the provider to explain their expertise in local SEO tools and how they can utilize those for your benefits. Try to gain some true insight into their overall local SEO approach, compare multiple options, and then finalize the top choices for you.

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Using Links Ensure Better SEO and Better Brand Recognition

The primary objective of an online business site is to reach out to more and more people with its brand and product or services. The simplest way to do that is:

  • Create a better website
  • Ensure better SEO.

However, both these are easier said than done because there are lots of factors to consider and aspects to cover for the best and most desired results. The most important thing is to ensure that your brand is easily recognizable by the masses that may be national or international, targeted and beyond.

In fact, if you meet the SEO experts and discuss the matter with them you will see that most of them will put brand recognition and awareness much higher in their list of priorities in comparison to the price and quality of the product that you are discussing.

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There are different options available to a user to choose from in this scenario. Proper brand recognition and creating proper brand awareness will provide the users with options like going with a brand that is:

  • Easy to recognize by them
  • Known to have been around for several years if not decades
  • Known to have a blimp
  • Often seen in the commercials and of course
  • Not known.

While the last three options contain a fair amount of risks in it, the first two happens to be the safest choice. Therefore, it is important for you to ensure that your brand is recognized easily by visitors. This will ensure:

  • Better SEO
  • Higher search ranks
  • More organic traffic
  • Higher conversion possibilities
  • Enhanced sales prospects and
  • More business revenue.

How to ensure that you get all these? Well, with the use of proper links.

Using better links

Take a cue from sites like https://keywordfyrebird.com and other similar sites in using links in the best possible way to gain SEO results and SERP ranking.

The links that you use will determine simply how far successful you are in SEO or this search engine optimization. The links act as the guides that will take a reader to the right page as desired when they click on it.

Using the proper links involves much more than the traditional belief and conception that “backlinks are everything.” This is very much wrong as these are only a part of SEO.

When it comes to the linking aspect, it is prudent and good for your business and your site not to wait for people to link to you, no matter what you do. Instead, stay away from this fool’s game and take the initiative to ask them to link to you. The best way to do this is to get backlinks.

There are several different ways in which you can get backlinks. However, you will have to consider these following three factors no matter whichever way you follow to get backlinks:

Quality

Quality of the links that you want to choose is the most important factor to consider. When you look at the links, you must look at the quality as it matters though links may not be everything in SEO.

  • If you build quality backlinks it will be easy for you to reach out to the right audience and sources.
  • A solid link will help you to offer the desired value to your brand as well as the users.

In SEO, certainly, the number of links will have no significance though most business owners only care for the total number of links. This is a grave mistake that they commit and there are several good reasons to say so such as:

  • A large number of links does not mean all of these will be of high quality. In fact, chances are high that most of these will be of low quality or spam. In such situations, the search engines will simply ignore your links.
  • The search engines also give more value to the links of the brand new sites in comparison to the links that are repeated from the existing sites that primarily allow the users to move simply from one-page t another page within the same site.

Therefore, consider the link profile of your site before you include it. In this regards as well you will need to look into several aspects to ensure a better and higher SEO. You will need to look at:

  • The Total Linking Root Domains that will tell about the number of exclusive sites that link back to your site
  • Equitypassing as this external link passes the maximum strength
  • The ratio of the numbers as compared to the total links used in the site.

All these considerations are the most important indicators of success.

Anchor text

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This is another important element to consider for ensuring a better SEO result. This is actually the text used by the other competitive sites when these sites link to you. Once again this matters the most and therefore you will need to differentiate between the types of anchor texts. To do this you must follow the good rule of thumb:

  • Make the link text sound more natural as it will provide better SEO results. You can do this by linking it to a guide on anchor text using words like “click here” or mentioning it naturally in your text so that it blends and goes well with the writing.
  • You must also follow the best practice of using contextual backlinks as well.

Following this process will make your backlinking efforts much easier and effective ensuring a better SEO result.

Number

Lastly, you must consider the number of total links that you use as this also matters in the eventual SEO results. Over time, you will need to build backlinks of very high quality at scale. Stick to the minimal number of links that are relevant to your content with more focus on quality rather than quantity. This will provide your site with the desired edge to gain better SEO results.

Therefore, it will be utterly unwise for your site and business success if you take the liking factor lightly.

Develop A Better SEO Strategy Like A Pro

Often you will come across websites that will tell you a lot of things when you want to develop a better and more effective SEO strategy.

  • Few will say that you must start by collecting data as much as you can
  • Few others will highlight on conducting thorough research for better and more relevant keywords and links
  • There may also be a few sites you will also come across that will suggest you focus on writing content that is aimed at your audience and making sure that it is far better than that of your competitors.

While all these tips and advice are true and equally effective, you will need to compile all such suggestions and make a proper list of ways to follow for a better SEO result and a higher ranking in the search engine result pages of Google or any other search engine for that matter.

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The ways to follow

Since SEO is a complex subject you will need to be more strategic in your approach. Here is a comprehensive list of things you must do to get the desired results.

  • Start with developing an online resource or tool on your site. When you provide online tools such as the mortgage calculator it will allow the search engines to include your website in their searches. This is because these tools will increase the value of your website in the ‘eyes’ of Google.
  • Make sure that you format all the relevant contact information correctly. This is a very important aspect as Google often likes to know whether or not you are a real person. When you furnish proper contact info you will not only prove your identity but will also show the integrity of your business proving it to be a good one.
  • You will be even better off and increase the chances of ranking higher in the SERPs with better SEO if you follow NAP or the same format on your website as well as outside sites. This will give Google another method of verification.
  • The best way in which you can build a better SEO is by adding an ingenious and highly informative blog to your site. All search engines especially Google prefer contents that are of high quality. Make sure that you update your blog on a regular basis so that it looks fresh and not repetitive. Through your blog, you can establish your authority in the best possible way.
  • Look out for the best ways through which you can make the visitors stay on your site for a longer time. This is not an easy task as it may seem. Often you will need to call up and consult with professionals such as Joel House Search Media in this regard. They may suggest different ways in which you can make your content gripping and interesting. A few of these ways are offering an interactive map so that customers can locate your business easily, including videos to buy some time and direct them to the other desired areas in your site and lots more.
  • Make sure that your site is a fun and informative place to be. This will ensure that the visitors stay with your site for a long time and also look at the different pages that you have so strategically and painstakingly crafted. The level of interest that your content can create among the visitors is something Google will look for and like most to rank your site higher than that of your competitors in the search result pages.
  • You must make your site highly responsive so that it fits in both on a desktop screen as well as on a career of any mobile device such as a laptop, tablet and a smartphone. Since more than 80% of the website access is through mobile devices, this approach will ensure that you increase the number of visits to your website that will eventually move it up the rankings in the search engines.
  • Building citation in the local directories is another useful way to reach put to more and more audience and higher and higher up in the SERPs. If your business needs listing such as a real estate business then this will help you to add more and more useful backlinks to your site. These backlinks are indispensable to the search engines. Since the local business directories hold a great deal of value and weight, featuring high up in the result pages will be easier for you if you are enlisted in it.
  • Since images and videos make a better and long lasting impression, make an effort to focus on video marketing using the most popular YouTube channel. People love watching videos online but make sure that it is interesting, relevant to your business as well as informative at the same time. Nowadays, creating exciting content often means the inclusion of Instagram pictures and short video clips in it as that makes the visitors come back for more.

To develop an effective and result driven social media marketing strategy you must keep pace with the ever-changing Google requirements. Since these requirements change, so does Search Engine Optimization or SEO.

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You will need to be abreast with these changes and implement it as quickly as you can so that you keep your traffic and rankings the same if not better it and beat your competitors. Follow the new SEO trends set and always think ahead of the time.

The best way is to incorporate social media with your marketing efforts. If you maintain a business page on Facebook which is perhaps the most popular social media channel, you will surely improve your ranking and SEO results.

However, for this you will need to follow these steps:

  • Provide content that people will like to see
  • Interact regularly
  • Include the URL in the ‘About’ section and
  • Add all possible details in the Contact Info section.

This will ensure that the people have enough interesting things to share which will inevitably increase site traffic and rankings.

Top Digital Marketing Brands to Follow for 2019

An Overview of Grade A, Top-Notch Digital Marketing Brands in 2019

SEO

The Brandpoint Blog

The Brandpoint Blog is geared at helping you be a better content marketer. And since they’ve been in the digital content marketing space for over 20 years, they’ve got some valuable insights to share.
Their blog features great in-depth pieces about SEO and how Google assesses quality, an interview series featuring marketers and strategists from all over the industry, a host of pieces on content marketing tools and content distribution tactics, and much more.
No matter what area of content marketing you’re in, Brandpoint’s blog has got something for you.
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Conclusion

As you can see, there are so many valuable business marketing blogs online. If you need help succeeding today, tomorrow, or for years to come, you need to start reading and following the best industry blogs available right now.

If you’re new to the Internet and digital marketing in general, you’ll come to realize that everything moves at a rapid pace online. What works for websites today will not work as a marketing tactic tomorrow. So you have to stay on top of things at all times, because otherwise, you may end up suffering the consequences of outdated information.

Please use these important resources every step of the way. They’ll help your business and make you a better online marketer, which is the ultimate goal, right?

Why Content Groups and Search Intent are Important?

SEO means Search Engine Optimization. It obtains the traffic from the editorial and organic search results on web search engines. The entire search engines like Bing, Google, and Yahoo, have these major search results. It is where the web pages and the other content like local listings, videos and ranked based on the search engine consider to the users. It targets different types of search which includes video search, image search, news search, academic search and other searches which is relevant.  It will be visible by search engines when users enter a local search for products or services.

If you are sorting through all of your keywords, topics, campaigns, content, and the other features separately, then you aren’t getting the activities insights which you need to do strategic marketing. Start getting and reporting data, reflects how you are organizing your efforts and show progress towards KPIs and the goals. Use some keywords and content groups to monitor your marketing and SEO efforts. Measure SEO performance by making content groups based on personas, geographies, campaigns, products, features, messaging and other marketing needs. SEO is how you get the benefit that search engines provide without paying for ads in the market.

The goal of SEO

The main goal of SEO is to maintain and to make new leads from the search engines through:

  • Increasing organic traffics
  • Increasing keyword ratings
  • Ranking for more keywords

In order to make new leads, you need to make traffic in your website, and you require to make high ranks for your keywords which you have used and need to know what your audiences are familiar with.

Best practices of SEO

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There are some factors to consider are the list of best practices that could be some pages. There are many resources on the web, but there are few basics like:

  • Ensure you have a user-friendly and easy to navigate website
  • Create a creative and unique content to attract the audience who finds it useful.
  • Make use of some keywords in your website copy that your audience is searching for
  • Create tags and keywords for more descriptions for your website.
  • Share your content on social media for promotions
  • Ensure that your website is not full of technical mistakes.

Content groups feature

Content grouping lets you group the content into a logical structural manner which reflects how you think about your company website or the application. It views and compares the metrics by group name in the web pages. If you want to know more about SEO, then you should get in touch with Enovarius Houston.

Content grouping allows the marketers to analyze their analytics and also allows viewing their site content in logical groups to understand better how different categories of products are working together and the buckets which generate the most revenue.

A grouping is just a bunch of groups and groups are a collection of content. You can make a content grouping called ‘practice areas’ and then make groups within that grouping like securities law, civil litigation, and family law. You can make up to 5 content groupings, but there is no limit for the number of content groups which you can make under each grouping set.

Setup methods: the first step is to make a group is to navigate to and click on ‘content grouping’ under the button ‘view’ in your Google Analytics. Then it is taken to a screen that will show all your groupings. This is the screen where you can either create a new group or edit an already existing group. There are three methods you can use to create a new content group. They are tracking code method, extraction method, and rules method.

Content groups are advantageous for your SEO business

For quick success, content grouping is the best feature. It works well for comparing what is actually working and what is not in terms of content. If you find that one group is performing better in comparison to others, you will have an understanding of what you should analyze. Content grouping will not prove to be useful if you fail to create the right kinds of groups. There are several ways in which you can properly organize your content in order to create the best out of them in the future. It includes the following:

Informational intent: At the first step, there is the intentional ranking. A lot of people search for information on the internet about education, whether as well as information about search engine optimization. In such cases, individuals have specific questions regarding a certain question or wish to know about a specific topic.

Navigational intent: This is known for being the second type of search tent and individuals having this intent always try to land on a particular website. For instance, individuals looking for Facebook will be on their way to the Facebook site.

Ranking high on the navigational intent is the only an advantage for your website traffic, provided that your website is the one people are searching for.

Transactional intent:  This is known for being the third type of search intent. There are lots of individuals who purchase from online and browse the websites to come across the best deals. Individuals who really have the intention of purchasing something prefer searching with the transactional intent.

Commercial investigation: Some individuals have future purchasing intention, but use the site to conduct research at present. Search individuals are actually more specific, and they have transactional intent. They do not make the purchase initially but have particular plans for doing so after some time. Commercial investigating intents are those that are related to commercial kinds of search intents.

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Keyword intent

The words used by people for the search queries will provide information about the user intent.

If individuals use words like the deal, buy, and discount, it implies that they are prone to purchase something. On the other hand, if individuals search using words like how to, you will know, information, etc. It shows an informational search intent strategy. A key component of SEO is ensuring your website is optimized for keywords which are relevant to your business.

It is important in making sure that the content you are writing fits both the terms people are searching for. Ensure that your posts or the web pages are informational intent.

social media marketing

Top 7 Ways Social Media Marketing Can Boost Your Business

For some business owner, social media marketing is the “next big thing”, a temporary fury, but strong enough to be tapped when still in the vanguard. While to others, it is a keyword with no practical advantages and a sharp, complex learning curve.

Because it appeared quickly, social networks have developed a reputation for some like the fact that marketing is a commercial interest, and therefore a little attractive. Statistics, however, show a different picture. According to a survey, 94% of marketers in 2015 stated that social media marketing was important to their business, with 80% indicating that it has increased the traffic on their websites. Also, 97% of operators are currently participating in social networks – but 85% of those surveyed are not sure which social media tools are the best to utilize.

This shows a huge potential for social media marketing to increase sales, but a lack of understanding of how to achieve these results. Below are some tips on how social media marketing can improve your business:

Gain valuable customer knowledge

Social networks also give you the opportunity to gain valuable insight into what your customers like and how they react. For example, you can monitor user feedback to see what people think about your business directly. You can sort the contents of the coverage list and can see which content types generate the most interest – and then produce more of this content type. You can seize the advance of diverse offers posted on different social media and finally find the right combination to boost your income.

Take care of your team
Source: Pixabay

Social media creates a huge amount of data about your customers in real time. Behind these amazing numbers is a wealth of information about your customers – who they are, what they like and how they feel about your brand.

Every day through active participation and social listening, you can collect customer data and use this information to make smarter decisions. With HootSuite Insights, for example, you can collect information about all social networks in real time – allowing you to measure customer interest to find conversations around your brand and generate real-time reports.

Propel brand awareness and loyalty

When you have a presence in social media, it makes it easy for your customers to find and connect with you. When you connect with your customers in social media, they are more likely to increase customer retention and brand loyalty. A study of social habits shows that 53 percent of Americans who follow social brands are more loyal to these brands. Each opportunity should combine its content and improve its visibility, it is valuable. The social network is a new scope for your content and most importantly your brand. This is important because while it is easier, it makes it more accessible to new customers and makes you more familiar and recognizable by your existing customers. For instance, a frequent Twitter user could get information about your company for the first time only after seeing it in a news feed. Or, an otherwise evasive customer can better know your brand after seeing them on multiple networks.

Perform targeted ads with real-time results

Social ads are an inexpensive way to promote your business and content distribution. They also offer powerful guidance options so you can reach the right audience. For instance, if you engage in an ad campaign on LinkedIn, you can sort by location, sex, position, company, and age etc. If you run an ad on Facebook, you can target based on location, interests, demographics, behaviors, and connections. You can track and measure the performance of your social ads in real time.

Provide an exceptional customer experience

Social media marketing is just like any other means of communication such as phone call, text messages or emails. Any discussion you have with a customer on social media is an opportunity to publicly show your level of customer service and improve your relationship with your customers. For example, if a customer complains about your product on Twitter, you can go immediately to make comments, apologize publicly and take steps to do it right. Or, if a customer congratulates you, you can thank and recommend additional products. Customers will only know you care about them when treating their issues personally.

Even if you are not socially interactive, most customers expect you to be. More than 67% of consumers go to social media for customer service. They expect fast turnaround times and support all day long, all year round.

Increase site traffic and search ranking

social traffic
Source: Pixabay

Without social media, incoming traffic is restricted to people who are already familiar with the brand and people who coincidentally search for the related keyword based on their needs. Each social networking profiles that are added is another path that leads back to your website and each piece of content that links these profiles is another opportunity for a new visitor. The higher the quality of content you are advertising on social media, the more incoming traffic and this will create more drivers and more conversions.

Gain more insights into your competitors

Your competitors are already involved in social networking, which means that they incur potential traffic to your social media page and your conversions received. Do not remain inactive while your competitors receive all the interest from social media marketing. If your competition is not involved in social media, there is still a reason to start – the domain is open.

By monitoring social networks you can get basic information about your competitors. This type of information will allow you to make strategic business decisions to stay ahead of them. For example, you can create search feeds in Hootsuite to keep track of industry keywords and competitors’ names and products. Based on the results, you can improve your business to provide improvements in the product, service or content that may be missing.

More opportunities for conversion

All the submissions you make on a social media platform is an opportunity for customers to convert. When the next one is created, it will arrive at the same time to new customers, recent customers and old customers and be able to interact with all customers. Every posting of pictures, blogs, video or commentary they share is an opportunity for customers to say something and any positive comment could lead to a visit to the area and eventually to a conversion. Not all interactions about your product will lead to conversion but each positive comment increases the chances of a conversion. Even if click-through rates are low, the large number of opportunities you have in social media is important.


Author Bio:

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

SEO Ranking – Most important Steps (besides Keywords!)

Are you getting less traffic than you’d like on your pages? Have you been reading SEO articles, but are feeling overwhelmed with all the information and everyone talking about keywords and nothing else? Don’t worry, it’s normal to feel lost in all of that, but we’re here to help. Here are the most important things you need to know about improving your SEO ranking whether you are just starting out and setting up your first site or a veteran blogger looking to improve your traffic.

1. Improve dwell time

One of the important things that algorithms look for is how long visitors stay on your page. If you are using clickbait links which draw a lot of people in, but they click away as soon as they see the page itself, you are doing yourself more harm than good. You want people to stay on your website for as long as possible and come back to it. This means that you want people to stay and read your text, as well as click on something else on your website when they are done. This is why most websites put similar article recommendations in the middle and at the end of pages.

2. Progress tracking

Setting up your page and an SEO plan isn’t enough. The algorithms are constantly changing and you need to keep tracking your progress to make sure you are getting the most out of your articles. The best thing you can do is set up an SEO reporting system which will automatically track everything and display it for you so you can easily see if there are any big dips or peaks. As soon as you see a significant change in traffic, try to see what you’ve done differently and why that could be.

3. Post relevant content

Every site has a topic that they primarily focus on, and that is what you should be doing as well. If your topics are all over the place and you don’t know what exactly the focus of your site is, you will have a hard time creating a readership base, as you risk being seen as a site that only collects paid links, since you don’t have a set topic. Additionally, make sure everything you write is up to date, relevant and useful to your readers. Nobody cares about reading something that is last month’s news.

4. Make it look good

The contents of your post and your site can be the most interesting thing in the world, but if it doesn’t look appealing, nobody is going to invest the time to read it. Make sure that all of your posts are divided into paragraphs, embellished by photos, and that it all visually looks like a cohesive piece. You also want to make sure that you are optimizing your page for multiple screen sizes so that people can access your content no matter where they are, and it will still look good. You don’t want to over-saturate your page with images if your main focus is the text, so stick to a rule of about one photo per paragraph.

Remember that overuse of SEO tools can lead to a detrimental effect, and you want to always stay within the natural limits that won’t make your page look unreadable. Avoid using too many keywords, or in any way over-optimizing your site, so that your site remains at the top of the results without any penalties. Make sure you are patient and let your readership grow since these things don’t happen overnight. Just keep putting out quality content, and you will be rewarded in the end.

 

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The Worst Guest Blogging Mistakes

Like most things in life, guest blogging has its advantages and disadvantages. It can be a great and powerful tool if used properly, but it could also have a detrimental effect on your effort to build your company’s reputation and image. The effect, therefore, depends on the person who uses it.

However, if we stop for a moment and think about the situation, the solution is pretty simple, to be honest. Namely, both the site owner and guest blogger have the same goal. They are looking for quality content, which can increase the visibility and popularity of the site. That, in turn, will lead to more success for all the parties included. So, while it’s difficult to provide many general tips about what to do, it’s much easier to point out what shouldn’t be done. Let’s take a look at some of the worst mistakes related to guest blogging.

Substance

Content is king

Nobody will ever read a text if they are not interested in the topic. That means your topic needs to be intriguing and delivery clear. In terms of the length, don’t expect people to learn much from very short posts, but also make sure that your post is not too long, especially since the attention span of modern readers is shorter than before. It’s always better to publish several shorter posts with clear focuses than one long post containing all the information you find relevant.

Don’t preach

Most people don’t like when people present their thoughts in a way that is not engaging. This problem is not reflected only in the choice of register (either too formal or informal), but also in the lack of questions, which are used to arouse interest. Your reader should respect your opinion, but that is only achieved if the claims and ideas you present are supported by facts and research. Finally, every reader wants to feel as if you’re writing to them personally, so make sure you know your audience.

Seeing helps believing

Many guest blog posts lack visual aid, which is an aspect often overlooked. When opening a page, your reader has certain expectations and finding a large chunk of text with no visual aid is definitely one of them. Presenting your ideas in a bullet form or as a list is very helpful and so are many relevant images that can help the reader keep their attention. Also, don’t forget that images are also indexed by Google, which means they play an important role when it comes to search traffic. So, make sure the images you choose are truly organic and relevant.

Too much is too bad

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Don’t just post anything that comes your way. While you need posts to get more traffic, you need to understand that quality is as important as quantity. People will only return to your site if they feel their time is worth spending reading the posts you publish. If you are a new blogger, avoid the urge to post multiple posts each day, since that alone will not attract more visitors to the site. On the contrary, most people will find it too much to cope with and you’ll lose your readership easily.

Don’t blog about blogging

If you do a simple search on how to blog, you’ll find that there are so many posts containing tips and advice and most of them are the same. If you have nothing original to offer, don’t post just because your feel you need to. Readers visit sites for various reasons. Some want to learn something, others to be entertained, but they all have expectations that you need to meet and, ideally, exceed. That’s the only way to attract new and keep the existing readers, which is the ultimate goal. The most valuable posts are those offering new insights or approaches to the topic or those presenting latest developments and trends.

Any of these mistakes can easily damage the reputation of both the blogger and the site which has posted it, which is why you need to set the standards and make no compromise about it. After all, it’s only if both sides are satisfied that you can expect the desired results.

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5 Effective Ways to Boost Your Company’s Online Presence

No matter the industry, no matter the market, every business should strive to become known and respected in the online realm. After all, with the world’s population becoming increasingly digitally-savvy and spending their time browsing the web for their favorite products and necessary services, it would be a cry and shame if your company didn’t try to tap into this rich pool of opportunities.

However, boosting brand awareness and presence in the online universe is not as easy a task as one might think – it’s not just about having a website and a couple of product descriptions, you know. It’s about so much more than if you want to truly dominate the web, you will have to get with the times and introduce some effective online marketing tactics that will put your brand on the proverbial map.

It all begins with a content strategy

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First and foremost, if boosting your online presence is the key objective, then understand that creating a content strategy should be your no.1 priority. In the online world, content is king, and if your website doesn’t have a blog page, then you’re not only wasting your potential as a brand, but you’re also letting your competition attract your potential customers with engaging storytelling and relevant messages.

What’s more, in order to make your brand visible online and boost your organic traffic – ultimately raising the brand awareness in the industry – you need to use your stellar content to woo the popular search engines. Always remember, Google favors websites that are optimized, active, and contribute to the community on a regular basis with informative content.

Complement your stories with engaging visuals

Posting stellar content on your website, social media, and other authoritative websites in the industry are only one piece of the online puzzle. Another crucial piece is your visual identity and how your brand followers respond to your images, colors, and other types of content. It should go without saying that if you want to boost your online presence, you should strive to infuse your brand’s visuals into every content piece you put out, regardless if it’s a blog, a video, or an infographic.

With that in mind, consider diversifying your content pool from simple blog posts to engaging images, infographics, explainer videos, and tutorials, as well as live events to boost audience engagement and spread the word of your brand across the digital realm.

Mastering the art of budgeting

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One of the keys to online recognition and long-term success actually lies in mastering the art of budgeting and knowing exactly when, where, and how to push the innovation process to extend your brand’s reach and engage your demographic. To achieve this, you need to use finance to give your company a competitive advantage.

For instance, by learning how trade finance works you can master the art of budgeting with different markets in mind and tap into the online market more efficiently. By acquiring the right financial know-how in the most important areas of your online business and with the right budget at your disposal, you can build stronger relationships with your suppliers as well as your manufacturers, ultimately delivering a better service to your clients.

Disseminate your brand across social media platforms

We live in the age of social media, and given the fact that some three billion people use social media on a daily basis, it only stands to reason that SM platforms are your best bet for online recognition and awareness. In fact, if you post quality content on a regular basis, you are bound to snag a sizable piece of this expansive online audience.

First things first, though, you want to discover which social media networks have the biggest potential for brand growth. Keep in mind that not all SM platforms were made equal, and some will serve your brand better than others. With that in mind, you want to focus on thorough market research, and determine where your ideal audience dwells the most so that you can push towards growing your presence and reputation on those channels.

Optimize for Google and mobile

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Last but not least, if you want to put yourself on the online map and appeal to an ever-increasing audience pool, you will need to optimize your entire digital existence for search engines as well as mobile. SEO is the name of the digital game, and incorporating the right keywords in specific places in your content will increase your chances of rising to the top spot on every related search page.

What’s more, if you put the effort into mobile optimization at the same time, you will not only boost your presence, but you will also tap into a growing consumer market that’s bound to dominate the online scene in the years to come. So, make sure your website is optimized for all mobile devices in order to attract a whole new demographic to your doorstep.

Dominating the online arena is not an easy task, especially when you consider the fact that your competitors are trying to achieve the same. Nevertheless, these effective solutions are bound to boost your presence and recognition in the industry and help you stay one step ahead of the competition.
About the author:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

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Marketing metrics for digital markekting

8 Digital Marketing Metrics That Clears Out the Blur for You

Thanks to modern digital marketing tools businesses have a lot of information at their fingertips to streamline their marketing efforts and increase sales. That sounds pretty good, but finding out where to get started in the jungle of information available can be overwhelming. However, for your convenience here is a list of eight digital marketing metrics to focus on in order to evaluate and focus your efforts. We’ll even include a successful example for a real-life peek into how it works.

8 Effective Digital Marketing Metrics

Get your return on investment

1. Return on Investment (ROI)

As the old saying goes, “you’ve got to spend money to make money.” Marketing costs money, but you should pay attention to how much money you are spending vs. how much you are making. Some simple math comes into play, and you need a few figures. The cost per lead is the first number. The second number is the amount or percentage of leads that turn into sales. The last number is the average customer value. For example, if you pay $10/lead and 50% of your leads turn into sales, then it costs you an average of $20/customer. If the average customer makes a one time purchase of $50, your ROI is $30. That’s a positive ROI and a good sign. If your average customer’s purchase is less than $20, in this scenario, you have a negative ROI and are spending more than you are making. This information is valuable because it allows you to re-think your marketing strategy and make changes in order to make your business profitable.

2. Lead Close Rate

Traffic to your website is great. If no one sees it, then no one will buy. However, receiving a lot of visits to your website is useless if no one is turning into a customer. The close lead rate is a crucial metric in the grand scheme of things because it’s an indication that something in your marketing campaign is lacking or succeeding. If your close lead rate is high, you are doing something right! If it’s low, you know you should start investigating the reason why. Globally, across all industries, the close lead rate hovers around 3% but if you’d like to find out the average website lead close rate for your industry check out figures calculated based on industry and country.

Keeping the customer for return purchases

3. Customer Retention Rate

Last month’s blowout sale may have resulted in a lot of purchases, but if those customers use and lose your product or business, you might not be coming out ahead. Like any metric, this is just one way to narrow down on a problem area and isn’t telling of what the end issue is. It could mean that customers are dissatisfied with the end product. Or it could mean that your pricing is too high to retain the customers you’ve been targeting. If your customer retention rate is less than satisfactory, it’s a great starting point in pinpointing problem areas in your business or marketing plan.

4. Landing Page Performance and Effectiveness

Your landing page has the potential to provide a lot of information about visitor habits. Clickable links are a key way to find out what is working and what isn’t. You’ll notice the eye-catching website offers a lot of clickable links including videos, photo galleries, feature lists, quotes, contact links and similar models. The variety on this landing page will provide a wealth of information to analyze. Along with the information it is ideal to add call to actions on the page. Doing that can help in increasing the page/product performance. In short, it is ideal to make the landing page worth the watch and put simple, visible call to action to increase CTR.

Aim for a high click through rate

5. Click Through Rate

A lot of people might see your blog or advertisement in passing, but the click-through rate measures how many people who see it click on it and are exposed to your associated landing page. Apparently, a high click-through rate is a good thing and means that your method for driving visitors to your website is successful. A low click-through rate means you may have to re-think how successful your advertisement is doing.

6. Long-Term Comparisons

Every business has highs and lows based on the season and market changes. The best way to get an idea of how you are doing is to look at the big picture. How does this year compare to last year? If you weren’t doing much digital marketing last year but started this year and have seen an increase in profit, it’s a good sign that your efforts are paying off. The more years of data you have to compare the more accurate of a picture you can get of the overall results of your marketing effort. Suppose if you run a business that provides invoice finance, then you must compare on how many businesses opted for your service last year to what is the number for this year and how many of them are recurring?

Customer long-term value

7. Customer Lifetime Value

Your type of business can influence the customer lifetime value significantly, so it is important once again to look at the bigger picture when determining the cost-effectiveness of your marketing. If you have a product that is most likely a one-time purchase and won’t be repeated be sure that the cost of bringing in a customer isn’t higher than the money you put into securing them. However, spending more to bring in a customer is valuable if they are likely to continue buying your product.

8. Conversion Rates Based on Device

It’s valuable to find out how much of your website traffic comes from which devices, and what their conversion rates are. More people are shopping from mobile devices, and if you are finding this to be common for your business, you should consider ensuring mobile-friendly websites for smooth transitions.

Final Considerations

While there are a lot of factors to consider when improving your digital marketing plan, these eight factors are a great start to knowing how to think about how well your efforts are paying off. It’s important to remember that these metrics should be viewed with a big-picture perspective in order to hone in your efforts for maximum effectiveness.

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