Improve SEO

How Designers and Programmers Can Improve SEO Together

When designing, developing and launching websites, the same mistakes are often made. For new sites, this threatens with a longer appearance in the search results. For existing ones, if a redesign was carried out – a decrease in the search results. Search engine promotion is a complex of measures, and following all the recommendations from this article will not necessarily save you from contacting an SEO specialist. This article is for designers and programmers to show them how to improve SEO together.  

  

1.Metric counters 

The first thing to do is to request the Google Analytics counter codes from the client. Add a site to Google Search Console. If the site is new and there are no counters yet, you need to register accounts and send them to the client. 

Optionally, you can add Facebook pixels to this list, as well as counters Liveinternet, Rambler, etc. We advise you to use Google Tag Manager to connect. 

  

2.Unique Title 

All <title> </title> on all pages must be specific and unique. The title should actually give a name to the content of the page. Ideally, a full match of the most important keyword. For product pages in online stores for product cards, this could be, for example, “Buy [product name] at a bargain price” or “Order [furniture name] by size.” The region of work and the name of the company will also be a plus. 

Here you need to understand that without a compiled semantic core it will be difficult to “hit the bull’s eye”. As an example, as an option, you can take the successful sites of competitors from the top 3 search results. 

The recommended title length depends on the search engine. For Google its 30-70 characters.  

For the developer: it is very important to leave the ability to change the titles of static pages, or set title templates for product catalogues and other dynamic information. 

The title must not match h1 and description. 

  

3. Headings h1-h6 are important 

H tags are taken into account by search robots when indexing a site. It is imperative that they match and describe the content of the page. That is why the use of headers in the design is not allowed. Do not use h2-h6 headers when coding site templates in visual elements (for example, site menu or catalogue elements). 

The h1 tag is the most important one. A separate article could be written about it, because there are so many ways to screw up. Here’s what you need to know when developing: 

h1 must be present on the page. 

h1 should match the text and describe it in a concise manner. 

h1 must be up to 50 characters long. 

h1 and title must not be the same. 

h1 must be unique across all pages on the site. 

The h1 heading should only be 1 per page. 

There is no period at the end of the heading, and the rest of the punctuation marks should be used in the minimum amount. 

For Developers: It is important to ensure that these rules are respected. For example, very often h1 and title are formed according to the same template or are put from the same variable on the page. 

Typically, h2-h6 are used to structure content on a page. 

  

4. Title, description, h1 are present on all pages and are not duplicated 

As you read above, h1 must be specified. The same rule applies to titles with descriptions. 

Here you need to know that all three parameters should not coincide both within the framework of one page and with other pages of the site. 

The Description must be between 150-160 characters. 

   

5. All images must have alt and title attributes   

All pictures, no exceptions. Often, the necessary attributes are assigned to pictures in the product catalogue, news articles, service sections, and some technical images (social media icons, company logo, etc.) are ignored. Filling in alt and title has an obvious profit: site images will be included in the search results by images.   

API: Whenever possible, use the background property for design elements instead of <img> CSS tags. All remaining images must have an alt and title description. You can use special services to check the site. 

  

6.CNC for site pages

All pages on the site should have (if possible) short URLs describing where the visitor is at the moment.  

Already at the link address, we (and the search robot that indexes the page) should be able to guess where we are on the website. 

If the site address does not tell anything to a customer, then this is a bad option. 

  

7. Correct robots.txt   

The robots.txt file contains the rules for indexing the site. It must be at the root of the site. 

A host should point to the address of the main mirror. Sitemap – to the address of the sitemap file. 

Allow directives can be used to specify which sections and pages are available for indexing. Disallow – respectively, to prohibit indexing. 

As a rule, for test domains on which the site is being developed, a ban is placed on indexing by search engines (disallow: /). This is no longer a bad thing.  

But often, after transferring a site from a test domain to a production domain, a lot of people forget to remove the ban on indexing. Well, the site quickly stops being indexed and disappears from the search results (or does not appear in it at all). 

  

8.Formed and correct sitemap.xml 

sitemap.xml is a special file that helps search engines determine how the content on the site is arranged. 

Strictly speaking, this file is optional. Search engines are quite successful in indexing a site without it. The file exactly helps search engines.  

It should be used in several cases: 

A large number of pages. For example, large online stores. 

Large archive of unrelated pages. For example, news. 

Newly created site. 

For developers: you need to know that most of the popular CMS contains tools for automatically generating sitemap files. It is enough to set up the formation rules. 

  

9. 404 error is being processed correctly

Everything is simple here. There are only two rules: 

When you go to a non-existent page on the site, a special page with a description of the 404 error should open. The content of the page is not important. We can only advise you to place blocks on the page that will help the user find the information he needs. 

When you go to a 404 page, there should be a 404 server response code – “Page not found”. Often, instead of 404, a 200 code is returned – “OK”. This is critical and prevents search engines from identifying non-existent pages. 

  

10. There should be no broken links   

This problem is super relevant when redesigning when there is a need to change the structure of the site. Older news, articles and promotions may contain links to migrated pages and sections. As a solution to the problem: specifying 301 redirects from old pages to new ones, or removing broken links. 

  

11. Only A tags should be used to navigate between pages 

Modern websites are over-saturated with interactive elements. Well, at least flash is a thing of the past. It is a very big temptation to implement transitions between site pages in JS. This will prevent search engines from following the links, which will negatively affect the indexing of the site. 

  

12. Priority mobility and https  

Sites with the correct mobile version and with an SSL certificate (https) are better ranked by search engines. If there is no mobile version, you get a whole bunch of problems, and the first recommendation of any local SEO specialist will be to implement a mobile layout (responsive design). This is not something worth saving on when creating a website. 

With https is the same situation, but easier to solve. Without exception, all hosting services provide an opportunity to purchase SSL certificates. You buy a certificate – the hosting does the rest, and your site starts working via https. 

  

13. Social meta tags 

This item has no direct relation to the promotion of the site, but it has an indirect one. Social media activity affects search engine rankings, specifically Google. In order to increase activity, you need to prepare the content of your site for publication on social networks.   

In order for the links to the site to be displayed well, it is necessary to form special meta-tags on the page. As a result, when inserting a link to any page of the site, social networks should form beautiful rich links. 

  

Conclusion 

In fact, in this article, we deliberately bypassed a lot of issues, such as micro-markup, page load speed, and image optimisation. Some questions are too simple to be singled out as a separate item, while others, on the contrary, deserve separate articles. In any case, here we have collected exactly the recommendations that every team of a web developer and a designer/project manager should follow together in the process of working on the site.

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9 E-Commerce Marketing Mistakes You Should NOT Repeat

Marketing can be a very powerful tool, especially for e-commerce. There are many leads, and it is important to personalise the communication with everyone (which, of course, cannot be done manually). However, if you use this tool carelessly, you can get the exact opposite effect, and users will be shocked. In this article, we prepared for you the list of the most common mistakes in e-commerce marketing that you should avoid. We want to make sure that you know about this in advance so as not to lose all your clients and users.

 

1. Lack of testing

 

Sometimes the use of generally accepted algorithms may not help, but harm the store. Even if a practice is considered standard on the market, it is necessary to continue to evaluate its effectiveness on a case-by-case basis. Here’s an example: on the main page of some fashion marketplace, two types of recommendation blocks were tested. In the first case, the user saw a standard section with popular products, in the second – a selection of popular products, adjusted according to his interests. At first glance, it might seem that in both cases, the same correct approaches were used. However, the results of A / B tests showed that where there were “hits of sales”, the size of the average check fell by 15% compared with the control group, which did not see any recommendations, that is, the result of using the mechanics was negative. And when personalised “bestsellers” were turned on, the average check increased by 5%.

 

2. Intuitive choice of strategy

 

As we said in the previous paragraph, you should not blindly follow existing algorithms. The solutions and mechanics you use should be tailored to the specific audience of a particular store, not its category. Usually in online stores, along with goods, they offer you to buy accessories for them. It is believed that if a person buys shoes, then they may well need a horn for shoes, which means that it must be shown on time – and the average bill should be increased. But you should not show other shoes – because there is a risk that the client will change his mind about buying these too. However, one research for online furniture and home goods retailers forces us to rethink traditional approaches. During the tests, one group of customers saw only a block of similar products, and the other – a block of similar and a block of related products. It turned out that when only related products were shown, all measurable indicators decreased: conversion, average check size, and profit. However, when both similar and related products were displayed on the page (in that order), the average check grew by almost 6.3% compared to the control group.

 

3. Lack of control

 

Even if an optimal solution has already been found for the tasks of an online store, it still needs to be constantly monitored, and the metrics must be monitored. Unfortunately, unforeseen changes that lead to a drop in profits can happen at any time. Make sure to have that in mind.

 

4. Same versions

 

Another fairly common mistake is using the same solutions for different types of devices. Just because one strategy is implemented and works successfully on desktops doesn’t mean it will perform the same on mobile. It is believed that people use different versions in different moods, exhibiting different types of buying behaviour. It is important to take these features into account both from the point of view of constructing recommendations and from the point of view of the design of the visual component.

 

5. Lack of critical thinking

 

Every marketing application is unique. You can’t blindly copy a working solution from another online store, or just take a standard one and hope that it works. This also works in the opposite direction: if a seemingly suitable solution is proposed, then it is still worth clarifying how it has already been implemented in other conditions. What if the mechanics look beautiful at the presentation, but the work does not bring the declared results and the resources for its integration will be wasted?

 

So, there is an opinion that algorithms based on image analysis should work well in the fashion segment: for example, when in the recommendations of related products, artificial intelligence determines the type of product and recommends the bottom to the top (for example, a skirt to a blouse). There is a study that compares recommendations based on user behaviour and recommendations based on image analysis. In most cases, testing did not reveal a significant difference between the algorithms, and in some cases, the “fashionable” algorithm showed a lower result. Thus, not everything that looks good in theory gives results in practice.

 

6. You treat every customer in the same way

 

For most stores, manually reviewing the details of each user and interacting with each, as is the case in B2B, is impractical. And this is where marketing comes to the fore. In B2B, a real person can manually analyse a post and decide how to create a relevant personal proposal. In most of the B2C world, this is not possible, given the number of customers you have to interact with.

 

For this reason, many online store marketers deliberately made a mistake and decided that since they cannot personally interact with each user and treat each contact as a real person, they will treat everyone the same. They send coupons to their entire contact list three times a week and call it email marketing. Instead of using marketing automation to solve problems by grouping contacts into separate groups that can receive more targeted offers, they show everyone exactly the same content on the site.

 

7. You Ignore user after purchase

 

Even intuitively, it’s easier to sell to people who once made a purchase from you, but the only thing many marketers do is send coupons to everyone who has bought before.

 

People get very excited the moment between placing an order and delivering it. Use the post-transaction time to communicate when the item will be delivered, submit relevant articles on how to use the product, and share your community on social media. Give your customer an opportunity to share the emotions of waiting with your community – capitalise on the excitement and attract the next users.

You can also keep in touch upon receipt of the product by sending out surveys that provide valuable insight into how your product is being perceived and nip potential problems at the root.

 

8. Consider that everyone has a universal reason for buying

 

A decade ago, Amazon was at the height of technology when they decided that if you buy the same product as someone else, you might be interested in other products that those users were buying. It was a victory. But eCommerce marketing has already outgrown this step.

 

Pay attention to your user-friendliness. Make sure to have a good quality web design. Take a closer look at your customers. Why are they using your product? If you’re selling camping gear, find out if your shopper is conquering the mountain alone or travelling with the family? The reason they buy from you is as important as what they buy. Rather than engaging based on what they buy, figure out a way (by analysing behaviour or by asking them) and use that in your marketing solutions.

 

9. Consistency versus user lifecycle

 

Another misconception in marketing automation is the idea that users should always move according to your plan. The traditional sequential logic of a marketer looks something like this:

 

User makes X → Send email and suggest doing Y.

Time passed, and the user did not do Y → Send an email and offer to do Y.

Another time passed, the user did not do Y → Send an email and offer to do Y.

Some time passed, the user still didn’t do Y → SEND SUPER CONVINCING LETTER AND PROPOSE TO MAKE Y.

Time passed, the user did not do Y → Stop sending emails to this user. He’s a bad lead and will never buy. Add to the master list and send the coupon three times a week, like everyone else.

 

This approach assumes that the buying cycle (which, despite its cyclical nature, is often depicted as a straight line) includes a set of actions that must be performed by the user. If he did action X, then the only possible option would be Y. What if I compare products and discover a new feature that I didn’t know about? I can go back to looking at options, and the type of content you send me should be consistent with these changes.

 

Instead, highlight a special segment that such users might fall into and warm them up with relevant content. The user life cycle is much more complex than a linear process. People can take a step back and that doesn’t mean they will NEVER buy. Consider this.

 

Conclusion

 

What is required for successful marketing? Before implementing a strategy, you should pay attention to similar implementation examples. The main focus is on the needs of the client: no one will tell what he needs, better than himself. Critical thinking is our everything: there is an individual solution for every case. Form hypotheses and test them, rather than relying on intuition and experience. First – mandatory testing, after implementation – control and ongoing support. Proven strategies can stop working, and that’s okay. The main thing is to react in time.

 

 

COVID + Brockers: What will be the future of the Broker Industry?

COVID + Brokers: What will be the future of the Broker Industry?

The short-term and long-term consequences of Covid-19 on the global economy, as well as the insurance market, are still yet to be determined. It appears that the cost of claims will depend on the sector in question, and policy wordings, as well as government interference. In the text below, we have listed the ways in which this global crisis has impacted the insurance market, and the changes we are likely to see in the future.

Here are some key insights on what insurers need to worry about in 2021, and beyond.

COVID + Brockers: What will be the future of the Broker Industry?

Conducting Business Electronically and Cyber Insurance

The importance of digitalization in the insurance industry has never been more apparent. Insurance brokers, carriers, as well as clients would ideally have to communicate electronically without any disruption to the quality of service or mutual understanding. This is where insurance marketing automation platforms save the day. With these solutions in place, brokers can streamline client-facing communications using emails and texts. The software can automatically send out highly personalized pre-renewal and renewal letters, billing reminders, and many other marketing workflows. It does all this by integration with brokers’ existing management systems and pulling information about each individual policyholder, which it then uses to send out customized emails which can also be designed to nurture policyholders at each stage of the insurance life cycle in order to build loyalty and encourage policy renewals. Finally, policyholders can also make payments in-app, as well as have full access to all of their documents online, without the need to contact their insurance broker.

These automated communication solutions were once a convenient digital marketing tool, but are likely to become a necessity in the future. Online tools and resources can efficiently meet both brokers’ and policyholders’ needs, but this convenience comes at a price. It was estimated that around  $600 billion is lost on a global scale due to cybercrimes, and transferring the bulk of an industry’s everyday workload online puts personal data at risk. As a countermeasure, SaaS companies have employed the services of cloud data storage experts at Amazon, Google and Microsoft in order to ensure that all documents relating to insurance policies are safely stored.

 

Impact on the Global Insurance Market

According to the Insurance Global Market Report 2021: COVID-19 Impact and Recovery to 2030 report, the global market will grow to $5050.31 billion in 2021, compared to $4474.49 billion in 2020. A compounded annual growth rate of 12.9% is expected, so overall, the future seems bright. Recovery, which is spurred on by proper social distancing measures and the increased popularity of remote work, is expected to reverse the business disruption which was experienced in many industries. In the same report, the insurance market was expected to grow over the upcoming years as well. As one of the strategies for future recovery, insurers are advised to consider forming crisis and emergency teams to coordinate future action plans quickly and efficiently. In the case that new safety measures need to be implemented or a company-wide communication system that would function offline needs to be set up, a coordinated response for employees, clients, and distributors needs to be put in place. 

High Churn Rates and Policy-Specific Insurance

In the U.S. the churn rates for 2020 were historically high, affecting the insurance industry a great deal. For example, 2.4 million workers successfully gained employment in March and April of 2020, however a whopping 5.6 million eventually got laid off, losing their employer-sponsored insurance. Employer-Sponsored coverage, or ESI, refers to health insurance obtained through the employer, usually covering the employee and their family. Additionally, workers’ compensation insurance claims filed by businesses also reached an all-time high. Previously, the highest job-loss period was the Great Recession of 2009, where fewer workers ended up losing coverage. Other than health and annuities (for retiree workers) insurance, which saw a huge disruption in 2020, many business disruption insurance claims were also filed. Some retail businesses, such as restaurants and shopping malls, lost profits during the restrictive Covid-19 safety measures. 

In 2021, the surviving businesses have added contamination coverage to their business disruption policies. Brokers specializing in auto insurance experienced fewer claims as more and more people worked from home and the roads were less crowded. In 2021, unlike in 2020, Covid-19 is no longer considered as an unforeseen circumstances for travel insurance policies. As for general liability claims, more are expected to be filed by supermarkets and pharmacies than, for example, retailers.

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Conclusion

With the rising need to transfer the bulk of the workload of insurance companies online, more investments into digitalization and online visibility including SEO are expected in the future. Additionally, the insurance industry is expected to recover in the future, with the projections for subsequent years getting more and more optimistic. Still, the high churn rates and job-loss statistics indicate that the consequences to health and annuities insurance in the U.S. have been severe, and it will likely take longer to rebuild.

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Fascinating Video Sharing Website Tactics That Can Help Your Business Grow

As technology continues to evolve, you must adjust your marketing techniques to accommodate the most innovative ways to grab the attention of your potential customers online. Video marketing is one the rise and it continues to grow in popularity with every passing year. 92% of marketers say that videos are an important part of their marketing strategy in 2020 and will continue to do so. Fortunately, you can integrate it seamlessly into your current marketing strategy. 

From a fundamental way for businesses to connect through video content, video sharing websites are one of the biggest marketing channels that offer limitless opportunities to grow your business. Video sharing platforms like YouTube have the best reach, giving access to original shows, movies, music, brand channels, and more. 

Every business can benefit from more growth and sales. When your company is struggling to grow its business or if your current marketing techniques are growing stale, the following tactics can prove beneficial. 

Begin with a plan of action

Before you start creating marketing videos, you must have a clear plan of action that defines what you want your videos to accomplish. Are you creating videos to promote a specific product or service? Or do you just want to show off the perks of your brand? Whatever your objectives of creating videos, it is very important to develop a marketing strategy.

Studies show that over 33% of goals are accomplished by those who craft a clear action plan. Once you have a strategy in place, it becomes easy to create effective videos that work. In this way, you will be able to deliver something memorable to your customers to support your business. 

Craft a good story

Creating videos is different and creating videos that attract your customers and make them want to do business with you is a whole different thing. Even a 20-second business commercial takes a lot of planning and effort. When creating videos for your business, the main thing to keep in mind is crafting a great story. The story is the heart of your videos. 

When creating compelling stories for your videos, make sure your content is a reflection of your brand identity. Be personal in your videos and there is nothing wrong with getting a little personal to create honest relationships with your audience. Being personal helps to connect with your customers at a deep level and create a relationship that will help to get their trust in your brand, a factor that will give you a competitive advantage.

Follow a short video length

Long content works with blogs and it helps with SEO but when it comes to creating videos, it is ideal to keep the length of your content short and to the point. Why is that approach efficient? Because, as with modern advancements in technology, audiences now have shorter attention spans. 

A great tip to create effective videos that capture your audience’s attention is to keep your videos short to less than 5 minutes depending on the content. There is no right video length, the ideal length differs according to the type of content and the message you want to deliver. 

Promote your videos everywhere

After creating compelling marketing videos, you need to promote your videos. The very first place you want to share your videos is your business website, YouTube, and other popular video sharing websites. This helps to drive traffic and create significant engagement of customers to your website. You must also add videos to your email landing pages to increase conversion rates tremendously. You must also promote your videos on social media to help broaden your audience base and conversion rates.

Add more videos to your video channel

What’s the first thing people see when they visit your YouTube channel? Make sure you have enough videos to captivate your audience with relevant messages. It is more effective to narrate your brand story and how your products work through explanative videos. Very few videos or too many irrelevant videos can be confusing and unappealing. Simplify the page design with attractive design and color schemes to catch user attention instantly. 

Make your videos mobile friendly

Be it YouTube or your own video platform, over half of viewers come from mobile devices. You also need to make sure you follow optimized video sharing to every viewer device. Video CMS will actually help you to make sure your videos are compatible with the devices accessing them. Recording short videos is actually a great way to optimize your videos for mobile devices as it won’t take up more data and can be viewers easily on the go. It is not like mobile users don’t enjoy longer videos. However, it is recommended to keep your average video length optimal.

Launching your video streaming service

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While there are many free video sharing platforms out there, many businesses have started realizing that they need to adopt additional strategies to diversify their revenue streams. Most businesses are launching their video streaming services to expand their reach outside YouTube. You don’t have to abandon your presence on YouTube or other video sharing platforms. You can run your video streaming service alongside so that you can build a direct relationship with your customers and monetize your videos at the top of your existing revenue. You can use the YouTube clone to launch your video services as a great way to increase your monetization streams. You will have complete control over the money you can make and keep all of it. 

Here are some of the reasons why launching your video sharing website is the best bet. 

Reach more audience

When you have a YouTube channel, you need not bother about promoting it. However, you won’t have any control over promoting your channel, YouTube does it all. With your own video platform, you will have full control over your content and how to promote it. The best way to market your services is to reach out to your customers where they are present. You must link your website and app in your videos so that you can get a good amount of traffic to your sites. 

Build a direct relationship with customers

Unlike public video sharing platforms that recommend your video along with your competitor’s videos, your video sharing platform will only have your videos. Based on the consumption pattern of your audience, you can recommend your products and services to them. You can also send push notifications to your users on your website to engage them in a better way. You can collect the email ids of your users from your site and send newsletters to communicate and establish a relationship with them.

More ways to generate money

Monetization on video sharing websites is pretty simple. For example, if you have a YouTube presence, YouTube runs ads on your videos and shared a great share of revenue with every video you post. With your own video platform, you can run your won ads in your own terms and have full control over the revenue you generate from it. 

Additionally, unlike video sharing platforms that only support overlay and video ads, your platform can try monetizing your videos with banner, native, overlay, or different types of ads. You can also diversify your revenue streams by selling your own merchandise if you have a follower base who is willing to buy the same. 

Conclusion

Does it sound like a lot is going into creating and promoting videos to grow your business? An effective video marketing strategy definitely needs a lot of careful planning and techniques. Not only you have to plan efficient strategies, you need to create a compelling brand story and heavily promote it and also you have to consider the budget and time involved in all these activities. The increased brand exposure achieved through video marketing will help you grow your business and ultimately boost your sales.

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Is Your Logo Design as Flexible as Your Marketing Strategy?

The Root Of The Logo

The “Logo” is a little image that archetypically sums up your business. It’s a little mascot if you will. Nike has the stylized “checkmark”. McDonald’s has the large curvy “M”. Microsoft has a little artistically rendered window, and a white apple with a bite taken out of it is emblematic of Macintosh. These are all that is commonly referred to as “logos”; but they’re not just cute little pictures.

Consider a line, now consider a circle, now consider a sphere. Each is archetypal. The line is like the smallest form of the circle—maybe you could say it’s a circle in one dimension. A circle is what the line could become—though it could also become a square. The addition of two dimensions expands potential. A sphere expands it further.

Well, the logo is archetypical of a larger concept. So whatever you design, you want it to naturally evoke what you do in some way. If you strike the right balance here, you’ll be able to market with greater flexibility. But if you’re too abstract, or too unnecessarily specific, then you’re going to limit what you can do.

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Versatility In Logo And Marketing

Ideally, your logo should be able to appear anywhere, but remember that the internet is everywhere today, and you need to have a logo that builds your online reputation positively.

If you were a business selling new technology in a way which was deliberately evocative of the sensual, then you’d want to choose something which could appear in public, but still, emphasize what your brand is all about—like the Rolling Stones mouth. If you were a music company who was trying to be cutting-edge, it would get you in trouble if your logo were a profane word of some variety.

Meanwhile, if you were an organization that emphasized one political party or another, you might want a logo that doesn’t immediately give you away. Sometimes what you’re doing may be contrary to the majority opinion, and you’re trying to sway it. If your logo emphasized something which was too identifiable with your stance, that could keep those “on the fence” from even considering you.

Designing a logo is simple, but complex—it’s like a good song, really. Some of the most memorable songs are the most simple; like “Don’t Worry, Be Happy!” (little known fact: Robin Williams makes a cameo in this video). That song is incredibly simple, yet incredibly memorable. It could have been dreamt up in an afternoon, and yet it is a worldwide classic.

So a logo may seem simple, but really there’s a lot to consider. You want to consider your target market, where that market resides, what outreach will look like, and how best to accomplish that outreach. Merchandise of a marketing nature like pens, frisbees, coffee mugs, t-shirts, stickers, and other similarly associated swag will likely be branded with your company’s name and/or logo. Any official products will likely bear the mark somewhere.

 

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Strategic Logo Design

One way to help round out logo design and marketing strategy simultaneously is to work with branding and your online presentation. Most of the sites today are created in WordPress and if you are developing a brand – then the best way to present it to the world is by a custom made website. UPQODE is a WordPress web design company that creates custom sites for a variety of clients.

The truth is, it’s not just that your logo has to be flexible, your basic outbound marketing strategy does as well. The two have a symbiotic, interdependent nature. You need to use Search Engine Optimization (SEO) as appropriate, Social Media Optimization (SMO), and perhaps even Pay Per Click (PPC).

You’ll also want to have a presence at varying conventions, design banners, consider billboards, have apps made for mobile download, make print, radio, and television ads, and more. Except for radio, your logo is going to be prominently featured in all these arenas. It had better be a good one!

Another thing all these have in common is content. For any outbound marketing to have success, there must be some content on which potential clients can moor their interest. They’ve got to have a connection point. On the web, written content that is SEO optimized can be very effective at building a large following—it’s just got to be managed appropriately and regularly updated.

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Pursue All Legitimate Marketing Strategies

Another means of outreach that involves marketing, but in a sort of back-handed way, involves PR; or Public Relations. PR marketing may take the form of donation, provision of scholarships, or some other philanthropic pursuit. (Today it has a high digital component as well.)

You can issue press releases, and you can additionally claim tax benefits in many situations where such action is pursued. Get logistic and creative enough with your approach, and what you save in taxes could overcome the cost of the philanthropic event, ultimately saving you money while gaining your exposure.

That’s easier to say than to do; but when you consider that scholarships issued by the private sector in the United States are only between about $2k and $5k, the possibility of tax benefits for larger organizations issuing such scholarships becomes notable.

Accordingly, any logos you have should be permissible on such PR-related philanthropic pursuits. To wrap it all up: in terms of marketing, you’ve got to be unilaterally flexible. Whatever logos you design must be likewise adaptable.

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Absolutely Engaging Digital Marketing Ideas that Never Go Wrong!

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As a company, it’s natural to seek some help from the digital world to get your business known! And what else than digital marketing helps you evolve as a leader here?! And with all your competitors and almost all brands following the same techniques to survive in the industry, being a step ahead of needs lots of thinking, experimenting, and planning.

Yes, serious planning and study of the SEO world and constantly observing the social media trends is indeed an essential factor to highlight your brand better in the market. But covering all these isn’t just a matter of seconds! It doesn’t happen by scrolling through the trends of social media channels for an hour or two. This includes getting involved in the entire digital marketing phase that demands lots of your time, great knowledge of the algorithms of the various sites and applications and a bunch of experience, plus the influential contacts. And all these are offered under one umbrella by Nextgen, a digital marketing agency in Melbourne. They have extraordinary talents on board, who along with the right stats and strategizing, can get you lots of brand exposure and help your business reach to all and sundry.

Some digital marketing ideas that would work wonders for your brand!

After you have hired a great SEO company for the upliftment of your brand name on various social media channels and on google search engine, it’s time to plan some great ways to highlight your work better. And that’s what we are going to discuss below. You can talk about the same to your digital marketing agency and let them handle the below tasks for you better.

o Get those blog post reviews — Either it’s a service or a product of some kind that you boast of as your business — if you want to get it rightly highlighted on the digital marketing platform, then hire some good bloggers to review the same and share their honest opinion with their readers.

o Giving freebies for shoutouts — Freebies are loved by all, and who doesn’t like showing off their newly received gifts on their social media channel?! You can earn some big loyalty points from these influencers and lots of favoritism from your fans once you start distributing some freebies in exchange for shoutouts via social media.

o Plan a podcast to let your followers know you better —You may be selling some great goods and offering mind-blowing services. But how will your followers and potential customers know about it without you announcing the same? Plan a weekly podcast to speak about it all in detail, so that you aren’t losing clients because of unawareness.

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Even videos are on — YouTube, IGTV, watch parties on Facebook and Insta live! Videos are a great attraction everywhere it seems. Your brand could do better if you know some vloggers with a high number of subscribers who are ready to speak about your brand. Or else, creating your own channel sounds like a great idea too.

o Hold meet-ups — Events or meet-ups with bloggers and influencers to highlight your key project or a new launch amongst masses at the same time can be a wonderful approach towards success. Go for it and see the magic happening.

So, we reach the point that says digital marketing is always rewarding. No matter what your form of propaganda is! Or the ways by which you plan to reach out. If it’s digital, the above tips would always do the work! 

Show your products to best advantage

Quick Checkouts Are The Next Big Thing For Ecommerce Business

Introduction

The growth of ecommerce business is significantly increasing throughout the years. People have started pursuing this way of shopping than the traditional one. The process seems far less hectic and more simpler than normal shopping. You do not need to carry shopping bags all around the store. Sit comfortably at your home, order the goods you like, and they will soon be delivered at your place. Seems fairly simple, right?

What problem are the ecommerce business facing?

While this is true that online shopping is far more effective than the traditional one, there is a slight issue with it. The constant problem faced by ecommerce businesses is the decreasing retention rate. About 20% to 25% of the visitors to the site, leave their carts unattended. The conversion rate has received a severe blow over the years. One of the main reasons to this is the complex checkout process.

Why is complex checkouts a problem?

One of the main reasons why people prefer online shopping is because of its easiness and comfort. They look forward a quick and instant checkout process once they are done with their main job. What businesses often do is add multiple pages along with the checkout process. This makes it a long and hectic process only to checkout. If one has to deal with a long and complex checkout page, then chances are that they wouldn’t pay any heed to your feed and switch to the competitors. This can be a double blow for the business.

The new Magento extension

The new Magento 2 checkout process is the solution to the checkout problem. It is a simple one step checkout process that helps speed up the entire shopping process. You would only need to confirm a few important things and you are good to go. The customers have the right to edit the basic product options on their own while on the checkout page. This is an excellent function as it gives customers the liberty and they will return satisfied.

The few basic functions mentioned in the checkout page include the delivery date, delivery time, and any specific comments (optional).The best part about this is that it supports some of the common payment methods that the customers would surely have. Studies show that the customer conversion rate increases by nearly 35% courtesy this efficient checkout design.

Benefits of the Magento 2 checkout process

This extension tool helps the business in boosting their sales revenue to new heights. They can analyze the customer behavior effectively and mold their checkout process accordingly. The overall number of orders are on an upward trend as once customers have decided what to purchase, it is a relatively short journey from then onwards. The customer satisfaction also improves, and customers start to shift their interest to the business.

The best part about this Magento 2 extension is that it can easily be set up with your previous settings. The functions and user friendly and relatively easy to implement. It can often act as the main difference between the business and its competitor. Once you get the one step checkout extension, you will see some amazing results.

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Wacky SEO Mistakes that Everyone Loves to Make

SEO is a form of digital marketing that is sort of free as compared to the other paid marketing options. No one with an online business or a blog misses out on the opportunity of getting their website ranked with the help of SEO. 

With everyone dishing out SEO advice right and left, you quickly get on with implementing them and you see your website metrics moving up. However, your website isn’t ranking in the search results, while you keep optimizing and acquiring plenty of links. What is it that you’re not doing right that is hampering its ranking?

You might want to look into these top SEO tactics that you love, but they are actually whacking your ranking. 

Mistake#1 Adhering to Every Random SEO Advice

When that advice isn’t converting into revenue, does anyone care? Instead of listening to every self-proclaimed SEO agency, dive into your core metrics that actually reflect your sales and work on them. 

Perform regular site audits as it helps identify what’s wrong. As you fix those faults, you will begin to see more conversions and sales within your analytics

Mistake#2 Wrong Keywords = Zero Conversion

You think ranking for competitive keywords is going to give your newborn website the boost it requires? Think again. The only people who can go for highly competitive keywords are those who have established their footprint in the SEO world and possess highly mature sites.

Be patient, you will get there too. But to get there, you will have to go for keywords that work for your site.

Look for these three things: High Volume. 

High CPC, if people are paying a lot of money for it, bet it converts. 

Low SEO Difficulty (SD). The higher the SD, the more difficult it is to rank. Go for SD in the 20s, 30s, and 40s.

Mistake#3 Monotonous Anchor Tags

If you’re going for a keyword such as ‘best internet provider,’ it doesn’t mean that all your anchor tags should exactly entail ‘best internet provider’ when linking to other sites. 

Even when you’re going for internal links, not all your anchor tags should be restricted to ‘best internet provider’. In this instance, your anchor tag text should go with the flow of your blog post. 

Make it sound natural e.g. while talking about gaming in a blog post, you could say, ‘if you want to lower the ping while gaming online, click here and find a better internet provider for yourself.’

Whenever you’re using anchor tags, you don’t always have to add your keyword, it can even go like, ‘For a stellar gaming experience, here is the best way to reduce lag and high pings.’ 

Use keywords that do not give your article an affected air; they can be related to the post, brand-oriented, or even random. Besides, when all your links have the same anchor tag, Google will realize that you’re trying to fool it and won’t fall for your manipulation. The breakneck speed at which you raised your ranking is going to come to a screeching halt, and you’ll see your rank plunging because your anchor tag was too rich. 

Mistake#4 Audit? No time for it

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Any idea if your site and app are achieving the goals you made? Do you know which page and content are driving traffic? Which is driving sales? How are your customers moving down the funnels? Who are your visitors?

You get all these answers by auditing your site and integrating analytics with your site. A visitor from Texas may not have the same value as a visitor from Arizona or any other region. By performing regular audits, you’ll get insights about which visitor or region to optimize for and tweak your strategy so as to spur valuable traffic. 

Mistake#5 Overlooking page titles and Meta descriptions

When you search for something on Google, all the top-ranking search results have your answer; however, you click on the second result. 

Why? Because the number two listing is more relevant to what you’re looking for, it’s detailed and it gives you a preview of exactly what are you going to find inside.

It doesn’t matter if your website had more backlinks or better quality on-page SEO, Google is going to overlook all that when confronted with user metrics.

The people at the top aren’t just paying most, but they’re acquiring lots of clicks which in turn helps Google make more money. 

Moz recommends Meta description length between 50-160 characters and they ought to be precise and persuasive enough to convince the searcher to click on it. If your Meta descriptions are exceedingly long, Google is going to trim it to 155-160 characters, which may negatively impact its eloquence. Moreover, insert keywords in the title tags and Meta descriptions, preferably somewhere closer to the beginning.

You’ll observe more clicks on your search result and Google is going to take notice of this development as well.

Bringing it All Together

Ranking at the top of search results is a huge feat, and those who have managed to achieve it keep their audience at the forefront while optimizing for SEO. As Google’s algorithm revolves around users’ happiness; if users are happy, Google will be happy and reward you by upping your site’s ranking.  You can also check tech expert hub for more tech and digital marketing related posts.

Things That SEO Tools Can’t Do and Experts Can Help 

SEO tools are designed to investigate the potential of websites on search engine ranking pages and provide insights into competition on the net.  A proper SEO tool is expected to offer advanced technical solutions with the increasing visibility of a website. Each SEO tool differs in its functional scope. Different tools analyze different SEO factors such as keywords, backlinks, ranking, domain, traffic and social media.

In the hands of a web developer or a blogger, SEO tools are valuable tools. Most SEO professionals tend to save time and other resources by entrusting the growth and wellbeing of their sites to these tools. After all, tools are created to make our life easier, but can we solely rely on them to take care of all our needs.

As an SEO professional, you probably have varieties of tools you’ve used and trusted over the years. You already know which instrument is best for each SEO category. More tools keep emerging as search engines change their rules to combat the actions of the black hatters. The challenge with the vast number of available tools is that our dependence on them can affect our growth and limit our critical thinking in the SEO world. SEO tools are great, but they can’t take the place of SEO experts. In this text, there are five things necessary to your growth in the SEO realm that SEO tools can’t tell us.

How Much Your Leads or Sales Will Increase

Many SEO tools will provide advanced technical analysis on your webpages, such as keyword research, link building, and competitive analysis. They take away the tedious and time-consuming task of manual keyword searches replacing it with an automated process of scanning for keywords in bulk. But what will an SEO expert do? SEO professionals are committed to your growth. They do not only analyze your website, but they also show you how much improvement you can get within a given time frame.

For instance, a Google Adword Management Agency in Brisbane known as Joel House Search Media is popular carrying out special keyword researches as part of their Adword services. The agency targets the right keywords to increase sales or leads for your business. As illustrated on the firm’s website, they can find long-tail phrases with Adwords, unlike SEO, where keywords with high volume only matter.

A Definite Prognosis

SEO tools are so precious in attracting loads of traffic towards a website. But this is the time when AI is rapidly evolving, and we can’t solely depend on SEO tools to give us a definite prognosis of a dying website. To guarantee excellent performance of any website, we need more than instruments that only make projections based on past trends. Also, these auditing tools exclusively rely on technical factors for their web analysis.  It is essential to seek expert service that would take a holistic view of factors that affects rankings on the search engine.

How to Re-strategize Your Content Creation

No doubts, great content is one of the most critical elements for SEO. Hence, the importance and value can be overemphasized. The good thing is there are tons of SEO tools to run a content evaluation and give you insights to high-ranking content on competitor webpages. The challenge, however, is that these tools limit your purview to imitating competitors that are ahead of us. It then becomes difficult to get answers that best suit your website issues. It is unethical and unhealthy for any website to duplicate contents from competitors. An excellent way to make progress is gaining insights from the website auditing tools, and structuring it into an implementation plan that works for your business. An SEO expert would also help you design a functional strategy on how to improve your site content based on credible experience.

A Look into the Future

The site analysis tools available now are designed to work based on the search algorithms that are available now. They function based on information tied to the past three months or even a year. But how much can you place your reliance on tools that make predictions and inferences from past or present trends? With the continually changing ranking factors, your growth in the SEO realm is limited if you depend only on SEO tools. An SEO pro who has managed many websites like yours can help you leap into the future; which SEO tools wouldn’t do.

What Issues to Prioritize

There are dozens of articles on how to prioritize SEO work using auditing tools. Some instruments are designed to evaluate your site and put the recommendations on a scale of preference. However, the AI is still unable to catch up with the human brain in critical thinking and decision making. Also, the competition is too hot for a website owner to run solely based on recommendations made by technology. Any firm that wants to make it to the top of the ranking pages would seek the services of experts in the field. The point is these tools are best for managing your work, providing insights and organizing it. The experience and expertise of an SEO professional come in when the need to review the recommendations made by these tools. Also, to discuss the insights, prioritize, and scale them.

Conclusion

SEO tools remain great inventions. We bet you don’t want to go back to the days of researching keywords and proofreading content manually. All these tools carry out a whole of functions specific to them. They save us time, provide insights, and create strategies to solve SEO problems, all for free at times. While we have all these tools with their amazing benefits at our disposal, it is essential to note that there are gaps they can’t fill.  As SEO professionals, we should do better by inputting our unique value to bridge the gap. We should interpret and analyze strategies that drive us towards a bigger and better search engine optimized website.

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Local SEO Strategies that Every Small Business Owners Should Try out

To succeed in SEO, it is critical to understand audience behavior by monitoring it closely. Audience behavior can have various patterns by understanding which you can create your SEO strategies to target the audience most effectively. Searches have gone through enormous changes over the years, and the recent trend is local searches. To match the audience expectation, Google modified the way it displays search results by making it more and more local based that revolves around local businesses. Google also introduced the concept of local SEO that is popular among small businesses. It is nothing different from traditional SEO except that it serves the interest of local businesses.

What is local SEO?

Local SEO aims at ensuring that searchers can find your business when they are ready to buy something from sources located close to them. The searches that typically include the term ‘near me’ have high buying intent, which is why it is most attractive for businesses. Besides, there are some other attributes of local searches that give it an identity, and it can even contain some geotagged elements like city name, state name, zip code, etc. Google picks up the hints about the location from the searches and serves information that matches the geographical criteria. According to the experts at Mike Wiseman SEO, the popularity of mobile phones has boosted local searches significantly as studies show 95% of local searches originate from mobile devices. So, hiring a SEO company or doing it yourself, both ways it’s a hard way of getting to the #1 placement.

Give time to build local SEO

SEO launching might happen quickly but to allow it to spread wings, you must give it time. You need the foresight and perseverance to establish it on a firm footing gradually. There is too much competition in local SEO that is also changing very fast. It means that you must devise proper strategies to withstand the competition and even beat it. The goal is to popularize your business with search engines first and then automatically; the audience would also like it.

How you can create strategies by considering various factors that help to roll out a stable local SEO campaign that gives a cutting edge in the competition is what you can learn from this article.

Directory listing is a must

Kolkata SEO

Kolkata SEO

The more people hear about your business, the more would they be familiar with it for which you must ensure that the name of your business spreads far and wide. The best way of doing it is to enlist your business in online directories like Yelp, Google My Business, City Search, Angie’s List. YP.com etc. Searchers not only depend on search engines but also refer to business directories to find the business they are looking for. Often it is easier to locate businesses from directories that can pinpoint the specific needs of searchers.

When your business appears in online business directories, it is an endorsement of its legality that generates trust among search engines and improves rankings. Provide detailed information about your business from name, address, and telephone number to e-mail address, website address, and also the business hours, products and services, credentials, and photos. However, you must ensure data stability by maintaining accurate data across all platforms and directories because erroneous data can erode the confidence of users.

Track reviews

Online reviews are crucial to help users form their opinion about products and services. You must pay close attention to the reviews published online, which people deem as a great source of impartial information. The majority of buyers refer to online reviews to know the good and bad about products and services. So, Google too attaches a lot of importance to it and even includes it as a ranking factor. Put a system in place for gathering real customer reviews that provide feedback that you can use for improving products and services. Encourage customers to provide frank and unbiased opinion even if they have to say something that you may not like. Respond to reviews according to its merit so that it demonstrates your intention of serving customers by bettering your products and services.

Optimize Meta tags and title

The permalink and URL is the most potent source of information for searchers to make out if the link is worth exploring. No one would like to waste time clicking on links without knowing what they can expect from it. Like the URL which must be descriptive to hint what the content is about, Meta descriptions and the title assume a lot of importance. Since the titles and Meta descriptions briefly describe the content by carrying significant hints about it, users expect a lot from it. You must create titles and Meta descriptions in such a way so that users can quickly understand how relevant the content would be for them.

Add local flavor to titles and Meta descriptions by including geo-tags in it and strategically insert the keywords too by choosing to place it closest to the beginning. Follow the best practices in creating titles and Meta descriptions by adhering to the specified limits of 160 to 200 characters for Meta descriptions and 50 to 60 characters for titles. Maintain clarity in the description so that it is easy to understand.

Create local content

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Since your business focus is local, so also should be your content that should have local elements included in it. This helps in easy identification of the content that connects with the needs and expectations of users. Regardless of the type of content, it must have local flavors. Understand the buyer’s journey to create appropriate content that they would like and find very useful.

Stay active on social media

Your social media activity impacts your business, and you must utilize social media to drive more traffic to your website. Be active on the social media channels that your audience like. Use most of them as you can interact with them closely and gain their trust to build relationships that lead to business betterment.

Keep reviewing your performance after implementing the strategies to find out what ways of improvement.

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