social media marketing

Top 7 Ways Social Media Marketing Can Boost Your Business

For some business owner, social media marketing is the “next big thing”, a temporary fury, but strong enough to be tapped when still in the vanguard. While to others, it is a keyword with no practical advantages and a sharp, complex learning curve.


Because it appeared quickly, social networks have developed a reputation for some like the fact that marketing is a commercial interest, and therefore a little attractive. Statistics, however, show a different picture. According to a survey, 94% of marketers in 2015 stated that social media marketing was important to their business, with 80% indicating that it has increased the traffic on their websites. Also, 97% of operators are currently participating in social networks – but 85% of those surveyed are not sure which social media tools are the best to utilize.


This shows a huge potential for social media marketing to increase sales, but lack of understanding of how to achieve these results. Below are some tips on how social media marketing can improve your business:


Gain valuable customer knowledge

Social networks also give you the opportunity to gain valuable insight into what your customers like and how they react. For example, you can monitor user feedback to see what people think about your business directly. You can sort the contents of the coverage list and can see which content types generate the most interest – and then produce more of this content type. You can seize the advance of diverse offers posted on different social media and finally find the right combination to boost your income.

Take care of your team
Source: Pixabay

Social media creates a huge amount of data about your customers in real time. Behind these amazing numbers is a wealth of information about your customers – who they are, what they like and how they feel about your brand.


Every day through active participation and social listening, you can collect customer data and use this information to make smarter decisions. With HootSuite Insights, for example, you can collect information about all social networks in real time – allowing you to measure customer interest to find conversations around your brand and generate real-time reports.


Propel brand awareness and loyalty

When you have a presence in social media, it makes it easy for your customers to find and connect with you. When you connect with your customers in the social media, they are more likely to increase customer retention and brand loyalty. A study of social habits shows that 53 percent of Americans who follow social brands are more loyal to these brands. Each opportunity should combine its content and improve its visibility, it is valuable. The social network is a new scope for your content and most importantly your brand. This is important because while it is easier, it makes it more accessible to new customers and makes you more familiar and recognizable by your existing customers. For instance, a frequent Twitter user could get information about your company for the first time only after seeing it in a news feed. Or, an otherwise evasive customer can better know your brand after seeing them on multiple networks.


Perform targeted ads with real-time results

Social ads are an inexpensive way to promote your business and content distribution. They also offer powerful guidance options so you can reach the right audience. For instance, if you engage in an ad campaign on LinkedIn, you can sort by location, sex, position, company, and age etc. If you run an ad on Facebook, you can target based on location, interests, demographics, behaviors, and connections. You can track and measure the performance of your social ads in real time.


Provide an exceptional customer experience

Social media marketing is just like any other means of communication such as phone call, text messages or emails. Any discussion you have with a customer on social media is an opportunity to publicly show your level of customer service and improve your relationship with your customers. For example, if a customer complains about your product on Twitter, you can go immediately to make comments, apologize publicly and take steps to do it right. Or, if a customer congratulates you, you can thank and recommend additional products. Customers will only know you care about them when treating their issues personally.


Even if you are not socially interactive, most customers expect you to be. More than 67% of consumers go to social media for customer service. They expect fast turnaround times and support all day long, all year round.


Increase site traffic and search ranking

social traffic
Source: Pixabay

Without social media, incoming traffic is restricted to people who are already familiar with the brand and people who coincidentally search for the related keyword based on their needs. Each social networking profiles that are added is another path that leads back to your website and each piece of content that links these profiles is another opportunity for a new visitor. The higher the quality of content you are advertising on social media, the more incoming traffic and this will create more drivers and more conversions.


Gain more insights into your competitors

Your competitors are already involved in social networking, which means that they incur potential traffic to your social media page and your conversions received. Do not remain inactive while your competitors receive all the interest from social media marketing. If your competition is not involved in social media, there is still a reason to start – the domain is open.


By monitoring social networks you can get basic information about your competitors. This type of information will allow you to make strategic business decisions to stay ahead of them. For example, you can create search feeds in Hootsuite to keep track of industry keywords and competitors’ names and products. Based on the results, you can improve your business to provide improvements in the product, service or content that may be missing.


More opportunities for conversion

All the submissions you make on a social media platform is an opportunity for customers to convert. When the next one is created, it will arrive at the same time to new customers, recent customers and old customers and be able to interact with all customers. Every posting of pictures, blogs, video or commentary they share is an opportunity for customers to say something and any positive comment could lead to a visit to the area and eventually to a conversion. Not all interactions about your product will lead to a conversion but each positive comment increases the chances of a conversion. Even if click-through rates are low, the large number of opportunities you have in social media is important.


Author Bio:

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

SEO Ranking – Most important Steps (besides Keywords!)

Are you getting less traffic than you’d like on your pages? Have you been reading SEO articles, but are feeling overwhelmed with all the information and everyone talking about keywords and nothing else? Don’t worry, it’s normal to feel lost in all of that, but we’re here to help. Here are the most important things you need to know about improving your SEO ranking whether you are just starting out and setting up your first site or a veteran blogger looking to improve your traffic.

1. Improve dwell time

One of the important things that algorithms look for is how long visitors stay on your page. If you are using clickbait links which draw a lot of people in, but they click away as soon as they see the page itself, you are doing yourself more harm than good. You want people to stay on your website for as long as possible and come back to it. This means that you want people to stay and read your text, as well as click on something else on your website when they are done. This is why most websites put similar article recommendations in the middle and at the end of pages.

2. Progress tracking

Setting up your page and an SEO plan isn’t enough. The algorithms are constantly changing and you need to keep tracking your progress to make sure you are getting the most out of your articles. The best thing you can do is set up an SEO reporting system which will automatically track everything and display it for you so you can easily see if there are any big dips or peaks. As soon as you see a significant change in traffic, try to see what you’ve done differently and why that could be.

3. Post relevant content

Every site has a topic that they primarily focus on, and that is what you should be doing as well. If your topics are all over the place and you don’t know what exactly the focus of your site is, you will have a hard time creating a readership base, as you risk being seen as a site that only collects paid links, since you don’t have a set topic. Additionally, make sure everything you write is up to date, relevant and useful to your readers. Nobody cares about reading something that is last month’s news.

4. Make it look good

The contents of your post and your site can be the most interesting thing in the world, but if it doesn’t look appealing, nobody is going to invest the time to read it. Make sure that all of your posts are divided into paragraphs, embellished by photos, and that it all visually looks like a cohesive piece. You also want to make sure that you are optimizing your page for multiple screen sizes so that people can access your content no matter where they are, and it will still look good. You don’t want to over-saturate your page with images if your main focus is the text, so stick to a rule of about one photo per paragraph.

Remember that overuse of SEO tools can lead to a detrimental effect, and you want to always stay within the natural limits that won’t make your page look unreadable. Avoid using too many keywords, or in any way over-optimizing your site, so that your site remains at the top of the results without any penalties. Make sure you are patient and let your readership grow since these things don’t happen overnight. Just keep putting out quality content, and you will be rewarded in the end.



The Worst Guest Blogging Mistakes

Like most things in life, guest blogging has its advantages and disadvantages. It can be a great and powerful tool if used properly, but it could also have a detrimental effect on your effort to build your company’s reputation and image. The effect, therefore, depends on the person who uses it.

However, if we stop for a moment and think about the situation, the solution is pretty simple, to be honest. Namely, both the site owner and guest blogger have the same goal. They are looking for quality content, which can increase the visibility and popularity of the site. That, in turn, will lead to more success for all the parties included. So, while it’s difficult to provide many general tips about what to do, it’s much easier to point out what shouldn’t be done. Let’s take a look at some of the worst mistakes related to guest blogging.


Content is king

Nobody will ever read a text if they are not interested in the topic. That means your topic needs to be intriguing and delivery clear. In terms of the length, don’t expect people to learn much from very short posts, but also make sure that your post is not too long, especially since the attention span of modern readers is shorter than before. It’s always better to publish several shorter posts with clear focuses than one long post containing all the information you find relevant.

Don’t preach

Most people don’t like when people present their thoughts in a way that is not engaging. This problem is not reflected only in the choice of register (either too formal or informal), but also in the lack of questions, which are used to arouse interest. Your reader should respect your opinion, but that is only achieved if the claims and ideas you present are supported by facts and research. Finally, every reader wants to feel as if you’re writing to them personally, so make sure you know your audience.

Seeing helps believing

Many guest blog posts lack visual aid, which is an aspect often overlooked. When opening a page, your reader has certain expectations and finding a large chunk of text with no visual aid is definitely one of them. Presenting your ideas in a bullet form or as a list is very helpful and so are many relevant images that can help the reader keep their attention. Also, don’t forget that images are also indexed by Google, which means they play an important role when it comes to search traffic. So, make sure the images you choose are truly organic and relevant.

Too much is too bad


Don’t just post anything that comes your way. While you need posts to get more traffic, you need to understand that quality is as important as quantity. People will only return to your site if they feel their time is worth spending reading the posts you publish. If you are a new blogger, avoid the urge to post multiple posts each day, since that alone will not attract more visitors to the site. On the contrary, most people will find it too much to cope with and you’ll lose your readership easily.

Don’t blog about blogging

If you do a simple search on how to blog, you’ll find that there are so many posts containing tips and advice and most of them are the same. If you have nothing original to offer, don’t post just because your feel you need to. Readers visit sites for various reasons. Some want to learn something, others to be entertained, but they all have expectations that you need to meet and, ideally, exceed. That’s the only way to attract new and keep the existing readers, which is the ultimate goal. The most valuable posts are those offering new insights or approaches to the topic or those presenting latest developments and trends.

Any of these mistakes can easily damage the reputation of both the blogger and the site which has posted it, which is why you need to set the standards and make no compromise about it. After all, it’s only if both sides are satisfied that you can expect the desired results.


5 Effective Ways to Boost Your Company’s Online Presence

No matter the industry, no matter the market, every business should strive to become known and respected in the online realm. After all, with the world’s population becoming increasingly digitally-savvy and spending their time browsing the web for their favorite products and necessary services, it would be a cry and shame if your company didn’t try to tap into this rich pool of opportunities.

However, boosting brand awareness and presence in the online universe is not as easy a task as one might think – it’s not just about having a website and a couple of product descriptions, you know. It’s about so much more than if you want to truly dominate the web, you will have to get with the times and introduce some effective online marketing tactics that will put your brand on the proverbial map.

It all begins with a content strategy


First and foremost, if boosting your online presence is the key objective, then understand that creating a content strategy should be your no.1 priority. In the online world, content is king, and if your website doesn’t have a blog page, then you’re not only wasting your potential as a brand, but you’re also letting your competition attract your potential customers with engaging storytelling and relevant messages.

What’s more, in order to make your brand visible online and boost your organic traffic – ultimately raising the brand awareness in the industry – you need to use your stellar content to woo the popular search engines. Always remember, Google favors websites that are optimized, active, and contribute to the community on a regular basis with informative content.

Complement your stories with engaging visuals

Posting stellar content on your website, social media, and other authoritative websites in the industry are only one piece of the online puzzle. Another crucial piece is your visual identity and how your brand followers respond to your images, colors, and other types of content. It should go without saying that if you want to boost your online presence, you should strive to infuse your brand’s visuals into every content piece you put out, regardless if it’s a blog, a video, or an infographic.

With that in mind, consider diversifying your content pool from simple blog posts to engaging images, infographics, explainer videos, and tutorials, as well as live events to boost audience engagement and spread the word of your brand across the digital realm.

Mastering the art of budgeting


One of the keys to online recognition and long-term success actually lies in mastering the art of budgeting and knowing exactly when, where, and how to push the innovation process to extend your brand’s reach and engage your demographic. To achieve this, you need to use finance to give your company a competitive advantage.

For instance, by learning how trade finance works you can master the art of budgeting with different markets in mind and tap into the online market more efficiently. By acquiring the right financial know-how in the most important areas of your online business and with the right budget at your disposal, you can build stronger relationships with your suppliers as well as your manufacturers, ultimately delivering a better service to your clients.

Disseminate your brand across social media platforms

We live in the age of social media, and given the fact that some three billion people use social media on a daily basis, it only stands to reason that SM platforms are your best bet for online recognition and awareness. In fact, if you post quality content on a regular basis, you are bound to snag a sizable piece of this expansive online audience.

First things first, though, you want to discover which social media networks have the biggest potential for brand growth. Keep in mind that not all SM platforms were made equal, and some will serve your brand better than others. With that in mind, you want to focus on thorough market research, and determine where your ideal audience dwells the most so that you can push towards growing your presence and reputation on those channels.

Optimize for Google and mobile


Last but not least, if you want to put yourself on the online map and appeal to an ever-increasing audience pool, you will need to optimize your entire digital existence for search engines as well as mobile. SEO is the name of the digital game, and incorporating the right keywords in specific places in your content will increase your chances of rising to the top spot on every related search page.

What’s more, if you put the effort into mobile optimization at the same time, you will not only boost your presence, but you will also tap into a growing consumer market that’s bound to dominate the online scene in the years to come. So, make sure your website is optimized for all mobile devices in order to attract a whole new demographic to your doorstep.

Dominating the online arena is not an easy task, especially when you consider the fact that your competitors are trying to achieve the same. Nevertheless, these effective solutions are bound to boost your presence and recognition in the industry and help you stay one step ahead of the competition.
About the author:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.



Marketing metrics for digital markekting

8 Digital Marketing Metrics That Clears Out the Blur for You

Thanks to modern digital marketing tools businesses have a lot of information at their fingertips to streamline their marketing efforts and increase sales. That sounds pretty good, but finding out where to get started in the jungle of information available can be overwhelming. However, for your convenience here is a list of eight digital marketing metrics to focus on in order to evaluate and focus your efforts. We’ll even include a successful example for a real-life peek into how it works.

8 Effective Digital Marketing Metrics

Get your return on investment

1. Return on Investment (ROI)

As the old saying goes, “you’ve got to spend money to make money.” Marketing costs money, but you should pay attention to how much money you are spending vs. how much you are making. Some simple math comes into play, and you need a few figures. The cost per lead is the first number. The second number is the amount or percentage of leads that turn into sales. The last number is the average customer value. For example, if you pay $10/lead and 50% of your leads turn into sales, then it costs you an average of $20/customer. If the average customer makes a one time purchase of $50, your ROI is $30. That’s a positive ROI and a good sign. If your average customer’s purchase is less than $20, in this scenario, you have a negative ROI and are spending more than you are making. This information is valuable because it allows you to re-think your marketing strategy and make changes in order to make your business profitable.

2. Lead Close Rate

Traffic to your website is great. If no one sees it, then no one will buy. However, receiving a lot of visits to your website is useless if no one is turning into a customer. The close lead rate is a crucial metric in the grand scheme of things because it’s an indication that something in your marketing campaign is lacking or succeeding. If your close lead rate is high, you are doing something right! If it’s low, you know you should start investigating the reason why. Globally, across all industries, the close lead rate hovers around 3% but if you’d like to find out the average website lead close rate for your industry check out figures calculated based on industry and country.

Keeping the customer for return purchases

3. Customer Retention Rate

Last month’s blowout sale may have resulted in a lot of purchases, but if those customers use and lose your product or business, you might not be coming out ahead. Like any metric, this is just one way to narrow down on a problem area and isn’t telling of what the end issue is. It could mean that customers are dissatisfied with the end product. Or it could mean that your pricing is too high to retain the customers you’ve been targeting. If your customer retention rate is less than satisfactory, it’s a great starting point in pinpointing problem areas in your business or marketing plan.

4. Landing Page Performance and Effectiveness

Your landing page has the potential to provide a lot of information about visitor habits. Clickable links are a key way to find out what is working and what isn’t. You’ll notice the eye-catching website offers a lot of clickable links including videos, photo galleries, feature lists, quotes, contact links and similar models. The variety on this landing page will provide a wealth of information to analyze. Along with the information it is ideal to add call to actions on the page. Doing that can help in increasing the page/product performance. In short, it is ideal to make the landing page worth the watch and put simple, visible call to action to increase CTR.

Aim for a high click through rate

5. Click Through Rate

A lot of people might see your blog or advertisement in passing, but the click-through rate measures how many people who see it click on it and are exposed to your associated landing page. Apparently, a high click-through rate is a good thing and means that your method for driving visitors to your website is successful. A low click-through rate means you may have to re-think how successful your advertisement is doing.

6. Long-Term Comparisons

Every business has highs and lows based on the season and market changes. The best way to get an idea of how you are doing is to look at the big picture. How does this year compare to last year? If you weren’t doing much digital marketing last year but started this year and have seen an increase in profit, it’s a good sign that your efforts are paying off. The more years of data you have to compare the more accurate of a picture you can get of the overall results of your marketing effort. Suppose if you run a business that provides invoice finance, then you must compare on how many businesses opted for your service last year to what is the number for this year and how many of them are recurring?

Customer long-term value

7. Customer Lifetime Value

Your type of business can influence the customer lifetime value significantly, so it is important once again to look at the bigger picture when determining the cost-effectiveness of your marketing. If you have a product that is most likely a one-time purchase and won’t be repeated be sure that the cost of bringing in a customer isn’t higher than the money you put into securing them. However, spending more to bring in a customer is valuable if they are likely to continue buying your product.

8. Conversion Rates Based on Device

It’s valuable to find out how much of your website traffic comes from which devices, and what their conversion rates are. More people are shopping from mobile devices, and if you are finding this to be common for your business, you should consider ensuring mobile-friendly websites for smooth transitions.

Final Considerations

While there are a lot of factors to consider when improving your digital marketing plan, these eight factors are a great start to knowing how to think about how well your efforts are paying off. It’s important to remember that these metrics should be viewed with a big-picture perspective in order to hone in your efforts for maximum effectiveness.

Use soical media in product promotion

Ways to Promote Your E-commerce Business Without Sounding Salesy


Most people in the current times spend at least two hours on social media daily which adds up to at least five years and four months’ time spent on the social apps in the lifetime of any person. It cannot, therefore, be ignored that people spend a considerable amount of time in trying to connect and engage with friends as well as family members. They also engage with brands as they might seek products to brighten the skin or meet some other need they have.

Don't forget social marking in your e-commerce business

The social media is relevant in providing news, family updates, events that are crucial to people as they help them in feeling connected in one place. However, despite the significant advantage of social media to people, many marketers forget to utilize it for the sales pitch. Below are the correct ways of promoting your e-commerce products without being too pushy or salesy.

Promoting Your E-Commerce Business Without Sounding Salesy

Connecting With Bloggers and Influencers

The best referrals always come from trusted sources such as those from friends and family members. Such recommendations are most likely fruitful as they have been tried and confirmed to work in most cases. Research done shows that the peers’ recommendations influence 70% of millennials once people want to buy products. In most cases. about 70% of millennials choose endorsements coming from non-celebrities.

With the use of social, the number of trustworthy people is higher compared to the conventional methods since people can rely on more than just family and friends when they are in need of recommendations. Other people who turn out to be beneficial in practice are bloggers, influencers, some celebrities, and the trend-makers. Working with the influencers can be beneficial to you as it can help in one becoming a part of the trends made.

When good partnerships with the social influencers and bloggers are created, you can beat a great advantage of increasing the products sales as well as growing a more loyal customer base. Social promotion is normally achieved through the use of influencer marketing since posts can seamlessly be blend into the user’s timeline at all times. This strategy is the most effective compared to most others as it helps in acquiring new customers easily. Such strong relationships give you the opportunity to promote the e-commerce business effectively without seeming like a sleazy salesperson. The idea generally becomes that the post may not be coming directly from your brand hence not showing any signs of being pushy. The influencers will generally share their insights about your products to build awareness and trust among the customers. Some, however, come in the organic format, but the fastest and easiest way to make use of the influences of the product is through the use of the sponsored content.

Marketing funnel for ecommerce

Image Source:


These posts are generally paid for, and the best way to gain more customers on the social networks for your products is making the post seem as natural as possible without exaggerating the content. Mistakes in posted ads can cost the products in lost sales if they make the customers lose trust. When selecting the influencers, it is important to choose those who are excited to show off the brand and are willing to work it out for your brand to bring out the best content that stands out among the competitors. It is also essential that the influencers tag each post as sponsored appropriately to achieve the set goal either by adding a simple # ad or # paid. Remember that if the posts appear to be spam, they can push away the followers from the influencers’ part of from your brand which makes it extremely crucial to be careful at all times.

It is essential to include that the content is sponsored but always necessary to apply wisdom and creativity while doing it. Labelling the sponsorships and partnerships is also crucial in the promotion as it helps in ethical reasons and letting followers know that the posts have been paid.

One thing, however, customers should be aware that the posts from the influencers are not organic. Long-lasting relationships are crucial in the promotion of e-commerce businesses at all times.

Promote your product

Consider Running a Contest or Promotion

Usually, offering a free item in a contest is an excellent strategy in ensuring you create a buzz in business among the clients. This kind of promotion helps in building the product awareness as well as the brands and results in the company support. It is advisable to stay true to your brand at all times to achieve the best results from the promotion.

While quantity might be substantial in some cases, when it comes to promoting business in the social, quality is always crucial. With proper planning, great success from the social promotion is highly achievable.

First, you need to have clear rules clearly and know what you want. When the expectations are clear for both you and the participants, then confusion is minimized, and this helps in making everyone happy even after the contest. The contest should be developed with the aim of creating new leads and attracting new customers into the business. The new customer leads should be added to the business email list and also get engaged in the social profiles improving the brand awareness.

Suppose if your business sells products that brighten the skin, you can run a contest where you ask the contestants to find out a product from your website which can brighten the skin in the shortest period of time and ask them to explain how by considering the product descriptions. The one who gives the most relevant product wins the contest.

Video sells products

 Producing Product Videos

Today, most people spend a considerable amount of time watching YouTube videos, and the rate continues to increase day by day. Visual content attracts many people in the social creating internet video traffic. It is now more accessible for people to create and share videos as opposed to the past. A video is an easy way to engage with the audience even with the use of mobile phones. It gives an excellent opportunity to humanize your brands as well as strengthen the relationships with the customers.

Promoting businesses on the social are similar to walking a tightrope. Once the messaging is active, the social posts can pick up wind and therefore sending the products flying off in the internet shelves. On the other hand, when the messaging gets wrong, you can tend to be too pushy or salesy to the followers, therefore, getting them to rush to the “unfriend” button. There is a need hence for you to find the perfect balance on getting the messaging right for the use of the social media so that you can promote the e-commerce businesses the correct way.

Successful online business

5 Strategic Approaches Towards Creating a Strong Online Business

Even though starting an online business can be just what you need to create the wealth that you want to achieve, there is quite a bit of information that you may not know about getting these businesses up and running. Fortunately, however, there is a huge conglomeration of information available online that can help you with setting up the foundation for a strong online business. Some of the most beneficial can be found on sites dedicated to both new and aspiring entrepreneurs. Having said this, here are 5 proven approaches that you can use towards creating a strong online business.

Tips For Creating A Healthy Online Business


Set yuur business goals

#1 – Set Your Goals First By Strategizing

Some business owners jump right into their new online business start-ups by going straight to the grind to work. While this may appear to be the best way that a strong business should get off the ground, this is not always the case. This especially true for those prospective online business owners who want to make sure that they are setting and meeting certain set goals. These goals can help a business owner to determine if, in fact, that they are on the right track. So, for those of you who are interested in one of the first steps to developing an effective start-up plan, you may start by setting goals.

The strategies used usually entail establishing milestones goals for the present as well as the future. It is also important for you to write down the goals that you have identified. These goals will not only be used to measure how much progress has been made but also to set up the plans that will be needed to move on to the next steps. It is also important to note that by writing these goals down, everyone can refer back to them from time to time to see if the organization remains on schedule.

Obtain accounting expertise

 #2- Hire an Accountant to Help With Your Finances

When you start your online business, you need to protect your interest by making sure the right processes, procedures, and creditable financial resources are in place. Therefore, when you begin to progress financially, you always need someone to handle your accounting so that you can protect the profits that you are earning. This is because the end of the year can be a very difficult time if the expertise is not in-house.

Having said that, you will need to hire an accountant that can assist you with keeping things up running and growing financially. Before you can hire the right company for these needs, you should also make sure that have access to accountant fee financing options if you need the help with paying these bills and expenses.

Establish a company website

#3. Set Up a Company Website to Deploy Your Marketing Strategies

Once you have established the goals that you want to meet, you should set up your company’s website. Your company’s website is a very big part of your online marketing campaign so it must be set-up with these objectives in mind. To be successful in this area, you need to become familiar with what the major search engines like Google and Yahoo are looking for, how to reach your target audience, how to drive traffic to your site, and a host of other things that will make your website a great marketing tool. For instance, you need to publish engaging content that will keep consumers coming back to your site over and over again. Your site will also need to meet certain SEO requirements so that it will rank high in the major search engines. When you need help in this area, you can review what Google has published so that you gain access to the SEO tools that they offer to online and brick and mortar companies.

Show your products to best advantage

#4. Showcase Your Products to Show Best Features

If you are an online business owner that sells specific types of products, you need to find a way to make sure that your items are seen in a positive light so that the consumer will want to buy them. One of the best ways to increase your sells is to find a way to showcase your products so that they can easily be seen and reviewed for their best features. For instance, you may need to set up a specific section on your site for the purposes of establishing your own e-commerce store. This is because an e-commerce software application can easily be installed on your site and it is simple to maintain properly. Consumers will also have a chance to not only view the products that you are selling but also buy them in large quantities if the buyer wants to purchase more than one. These features are also designed to make it easy for a buyer to check out at the end of their product selections as soon as they are complete.

Set up a payment gateway account

#5. Secure a Payment Gateway

If you want to be paid for your products easily, and with a transparent payment processing system, you should do your homework on how payment gateway services work. According to the latest trends in the industry, many merchant account providers are combining their efforts to offer full packages to meet your needs. The list below includes some of the most common benefits that you and your organization can look for.

  •  Secure transactions. Secure transactions that will help you to provide a payment system that is safe and secure for housing sensitive data. This is great for customers who do not want to use your payment system because of the potential for fraud.


  • Increase in Customer base expansions. When you decide one of these payment gateways, you will also have the leverage that you need to expand exponentially so you will no longer have to worry about a cap that can be placed on top at any time.


  • Faster Processing. When you sign up with payment gateway systems, you will also have access to systems that allow you to receive fast payments from your customers. So, there is no more waiting unnecessarily to receive payments on your products.
Maintain your brand reputation

Brand Reputation: Why Is It Important In The Digital World?

Brand Reputation: Why Is It Important In The Digital World?

Millions of new businesses fail each year, making it incredibly difficult, time-consuming, and daunting to try to create your own brand and make it a success. One thing that has both helped and hurt business owners is the online marketplace. Sure, it’s easier for you to reach your clientele without needing to rent an office space and deal with workers, but you’re also dealing with a lot more competition than you’ve ever had to handle in the past. However, when you have a good reputation for your online brand, it’ll be easier for you to grow as a company and earn the revenue you both need and want to stay afloat.

What's in a brand name?


What’s in A Brand Name?

Your brand is what has built your company and is what will continue to bring in customers who are interested in the products or services that you’re offering. If you have a good brand that offers high-quality products and services, you can expect to have a reputation that is superior to competitors. However, even the smallest things can taint your otherwise perfect reputation. This might include a bad review online written by a disgruntled customer or a complaint to the BBB that is causing you to lose ratings on this highly-trusted site. The reputation of your brand could mean the difference between being a true success as a business owner or having a company that is on the brink of failure.

The Importance of Having a Reputable Brand

When your brand is reputable, more people will be willing to make use of your company. Think of your own experience with companies and consider two different options: one business has a good reputation with amazing reviews and the other has a bad reputation that causes you to feel unsure of what type of experience you’ll have with them. It’s obvious which one of these companies you’d choose when buying products or making use of a specific service. Because of this example, it’s easy to see why your brand needs to have a good reputation that will entice more and more people to come to you when they need what it is that you’re offering. A good reputation also means more money long-term, since you’ll be getting a lot of people who want to make use of your business.

Build your online reputation

Get Positive Image on Web

Enhancing your brand is a good way to improve its reputation and entice future customers to come and make use of the products and services you’re offering. One way that you can improve your reputation is by responding personally to negative reviews in a professional manner. The moment you start getting short with those who are reviewing your service, the quicker you’ll lose your good reputation. Instead, reply personally to negative reviews and ask what you can do in order to correct the situation. There are also many services that you can pay that will physically remove or outnumber the negative reviews with positive ones so that you have more positive reviews than negative. While this doesn’t necessarily get rid of the bag experiences customers have had, it does give you a chance to fight back and regrow the business in a way that is better for clientele. You can also ask your employees to give positive reviews on the job portals and review platforms to give a positive impact on the future prospects.

Something that is almost the same as having a bad reputation is having no reputation at all. If you’re a brand new company, you need to work online to grow your brand and get people to notice what you’re offering. There are several ways for you to do this. One way is to optimize your site for search engines, making it easier for people to find you online. Next, you can and should make use of social media to market your business and get people interested in your brand.

Beat the competitrion online

Beating the Competition Online

The reason your brand reputation is so important in the digital world is that it can make or break your company. Nowadays, a lot of people do research on a specific company, even if it’s physically-based before they make use of any business. Because of this, if your reputation online is lacking, or if you have a lot of negative reviews, you’re going to miss out on opportunities to sell because of what people are seeing on their computers, tablets or smartphones. Another aspect of internet branding is the competition, as there are probably dozens of companies just like your own that are competing with you to get people to buy their items.

Analyze failing products

What to Do if Your Brand is Failing

If your brand is failing and you’re afraid of losing all of the work and money you put into growing it, you need to improve its reputation online. Local-based reputation is fine, but if you get most of your customers from the internet, you’re going to want to work on marketing and advertising to get people interested in what you’re offering again. You also need to take a look at what is causing your reputation to fail. If it’s due to not having enough of a reputation, marketing and advertising are more than enough. However, if your reputation is lacking because of negative feedback, reviews and customer complaints, you need to respond to these issues personally and in a highly-professional manner so that people consider removing their reviews or trying your brand again.

Because there are so many businesses online, it can be difficult to keep your company’s brand reputation at an all-time high. However, it is one of the most beneficial things that you can do for your company. After all, all business owners want to see their companies grow quickly and with as much positive feedback as is possible. There are a variety of ways for you to keep your brand reputation solid on the internet, even if you’re dealing with a lot of competition and are unsure of how you’re going to beat them. Make sure that you make your brand different from the others and handle feedback professionally as soon as possible.

Failure Management: Tips To Grow A Business

Failure Management -Tips To Grow A Business

The Best Tips For Growing A Business And Avoiding Failure

Growing a Business

The majority of business owners were not born for entrepreneurship. As their plans did not originally include running a business, this means they do not innately have the experience necessary to be successful. There are ways to learn to grow a business with a few failures as possible. These tips will help ensure the business remains profitable and grows every year.

Analyze your skill set 

The Importance of the Skillset

Running a successful business is a lot different than being good at a particular trade. If an individual makes beautiful candles, it does not necessarily mean they can successfully run a candle shop. The growth of any business requires more than strong skills in one specific area. The most critical aspects for the success of a business include management, employees, operations, billing and a good business mind. Numerous businesses fail because the owner focuses entirely on their profession instead of looking at the mechanic required for growth and success.

Understanding Personal Knowledge

One of the biggest mistakes made by new business owners is trying to do everything by themselves. The problem is nobody is good at everything. Most people have a few areas they excel in, other areas with average skills. and some areas where they are lacking in knowledge. Attempting to provide services or products outside of the personal skills and knowledge of the owner often leads to failure. Many people believe this is a good way to save money when in truth it is detrimental to the business. Failure can be avoided by hiring people with the skills necessary for the success of the business.

Remain focused

Remaining Focused

There is no doubt a good strategy will help achieve desired growth and a marketing consultant can help set these foundations. It is important to develop and track strategic plans for the business. These plans must be modified if they are not working as expected. It is also important to establish goals for the business. This helps the business owner see the progress they have made and provides the employees with a clear objective for success. This means everyone turns into a team, works together to meet the same goals and pushes the business forward.

The Significance of Passion

When a business owner has a passion for what they are doing, it is obvious to those around them. The combination of enthusiasm, passion, and excitement motivates the employees, encourages them to work harder, increase their focus and helps achieve personal success. These qualities are noticed by the customers and lead to company growth. If the employees are lackluster and unfocused, this will also be noticed by the customers. Negativity is a disease that can easily spread throughout a business. The biggest consequence is the failure. A common yet accurate saying in the business world is negativity belongs in the darkroom.

Online marketing

Marketing is a Necessary Expense

Just because a business has opened their doors does not mean customers will come running. A business cannot succeed if customers are not aware that it exists and what it does. This takes excellent marketing support. Consumers are extremely careful about how they spend their money. This means most of the products they purchase are referrals, have been sampled, or had impressive  marketing campaigns. The marketing must be informative, creative, and innovative to ensure it is attractive to the consumer. When a business is not properly marketed, it has a very low chance of becoming successful. Marketing, especially onlline marketing these days is a critical factor in the performance of any business.

The Talents of Employees

A business requires talent to grow and achieve successful operations. The best asset to sell products or services is talented people. These employees must be loyal to the business or they will not be using their best possible efforts. Numerous businesses fail because they do not take into account the loyalty of their employees. This can be assured when the owner truly cares about the people working for them both professionally and personally. This caring combined with loyalty programs will have a positive impact on the business and the employees. This concept is often the difference between success and failure.

The Test Management Platform

Any product should be extensively tested before it is released to the market to prevent dissatisfied customers and product recalls; a business must have easy-to-use mechanisms in place to do the testing. For example, new computer software should have a good test management platform to detect bugs and other issues. If the software is not tested there is no way to be certain it is working correctly, which can result in numerous errors, customer dissatisfaction, returns, and loss of profit which cause the business to fail. This process can be accomplished manually or be automated. In the digital age, businesses must rely on computers. The right testing software will make certain testing easier and ensure the daily operations run smoothly.

Credit cards are how business is done

The Importance of Credit Cards

A business must accept credit cards to succeed. Most people do not carry much cash and debit cards replaced checks a long time ago. The data to accept, store, transmit and process credit cards must be securely hosted and adhere to PCI compliance. The DSS or PCI Data Security Standard is the most prominent. This ensures the processing is safe by the prevention, detection and reactions to possible hacks or breaches. If the data is compromised due to an inadequate protocol or the business does not accept credit cards the chances are the company will fail.

The Challenge to Improve

The world is constantly changing due to new technology. This means every business must remain innovative to stay relevant, improve and grow. This encompasses everything from new processes to new programs. If a business does not consistently move towards the future they will become obsolete. There are always ways to improve relations with customers, improve products and services and increase profitability and efficiency. This is what drives a business to succeed.

Unfortunately, no business is guaranteed to succeed. It takes the combination of many different assets to achieve success. The recommendations detailed above will help the business avoid many of the mistakes and pitfalls that often lead to failure. Success and growth are possible with the right strategy and hard work.

Grow your business

Grow Your Business Online With These Hacks

Tips To Grow Your Business Online 

In this modern world, your business is what you are on the internet. At least to millions of people connected on the web, how your firm or organization is represented online tells them whether or not you are worth doing business with in real life. Gone are the days when businesses made the first impression through flyers and newspaper ads. Now your online presence will make all the difference between being instantly accepted or rejected by your potential customers.

Content is king

Content Is King

Whether your business is in its infancy stage or has been built a decade ago, there is a 95 percent chance that your customers will learn about you through your official website and social media. How well your business is showcased will largely determine whether you were able to successfully grab their attention. For this to happen, the content on your website and social networks should communicate effectively and clearly about what you do, work ethic, products, services and other details. Unfortunately, few businesses are equipped with personnel or tools to write a high impact content. Many lack self-awareness and the ability to clearly write about goals, the strengths of their organization, and many other things about their business. Their content communicates more of their weaknesses than strengths. Not surprisingly, this content attracts fewer customers and receive fewer sales calls.

Businesses that have been successful online have learned one thing in detail – to better organize and target their potential customers through words. Unlike other marketing tactics, a good content on the internet emphasizes on positive outcomes and results. The tricks for content often go like this:

1) Focus on your target audience or local market first

2) Eliminate unnecessary words or fillers

3) Utilize software and tools such as search engine optimization and AdWords

4) Use lots of action verbs

5) Follow up with customer reviews and feedback

This list of do’s and don’ts collected from years of experience from successful businesses goes on and on. The elements in the list are tried, tested, and easy to follow. It is basically like ground rules in life that get passed down from one generation to the next.

Focus on the process

Focusing On The Process

A winning business is the one that has the best infrastructure in place. The process of growing a business lies in having goals and strong management and organization skill that help achieve the desired outcome. In this sense, attracting future customers should become your central driving focus around creativity and all the marketing effort you put in during the process. Most of all, you as a business owner should become better acquainted with your business before you are ready to introduce it to the rest of the world. Anyone can start a business. But bringing a business to success is hard work. For example, if yours are supposedly working on mini backpack sales, how well your business will perform largely depends on what process you use. This process will be reflected in the way you create a website, market your product, worth ethic, reviews, quality and so on.

Customer satisfaction

Taking Customers Seriously

Remember, everything you do through this process – be it creating a product, distributing it, conducting market surveys – should be aimed at grabbing the attention of your potential customers. Put yourself in the shoes of your customers who receive hundreds of advertisements and offers for the product or service they are looking for, instantly. Your problem is similar to that of your customers. You have hundreds of competitors for the same product or service you are selling, with each one better than the other. Pay attention to how these competitors portray themselves. How can you be unique and get the customers do business with you? Is this the best you can do? Figure out your weaknesses and improve marketing skills. The way you should present yourself should lead your customers to believe that you are really serious about providing the service they would adore, that would match their needs and budget. Customers want to know what you would do for them in the future – customer support, product guarantee and so on. It is important that you clearly state all these details. Your content online should indicate your business’s value-added feature.

Use internet resources


Making Use Of Exclusive Services

During the past two decades, many businesses have utilized the help of service providers that enhance websites and provide software and tools to market business efficiently and effectively. While some of these service providers offer free services, most charge users monthly or periodic membership fees for their various packages. Essentially, a comprehensive approach to marketing your business online means you will be provided customer support through these service providers 24/7. Major businesses increasingly use these services for various tasks, from feedback replies to analytics. The real advantage of service provider companies is that they might open new channels for contacting potential customers or employ new trends that you are not aware of. Indeed some of these companies only use what is available on the internet, such as social networks, Google Adwords, statistics tools and so on, but the best will do whatever it takes to put your business on top of the search engine list. Through proper marketing, they have the high probability of motivating people as well as generating leads for your company.

Some tools and features are easily accessible on the internet but may be beyond your control to use to full advantage if you have limited knowledge of internet marketing. You might turn your marketing over to service providers who are experienced in the newest marketing and SEO strategies. They will tell you exactly what needs to be done. If you have made mistakes with content in the past, they will clean it up before new customers see it. While this type of service will definitely benefit large businesses, startups shouldn’t shy away from opting for one. Service providers can be a rich source for researching market, surveying a particular product, and many other business-related tasks as well. They can get your company placed within the first searches on Google and other search engi8nes.

In essence, the internet can be great way to grow your business. If you have carefully followed the rules, you should be well on your way to create a successful business.

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