As an online marketer or PR expert, it’s time to begin using new strategies to keep your audience engaged, enthusiastic, and ready to share your latest content offering.
No one will deny that white papers, press releases, and case studies are excellent online content options. But they aren’t the only fish in the pond.
There’s never been a better time to jump all over video content creation. It’s the hottest media format online right now.
According to Forbes, after surveying a group of senior executives, they determined that 75% of them watch work-related videos on a weekly basis. And slightly more than half watch work-related videos at least once a week on YouTube.
Video marketing campaigns can be challenging to pull off, but experienced PR firms can make it happen with the right guidance.
We will now share practical tips to help you create a powerfully effective online video approach.
Storytelling at a Higher Level
With a traditional press release, there’s only so much you can say.
You can use it to share action-oriented motivational anecdotes and statistics with your audience. But it isn’t necessarily enough to get your target audience to take the appropriate action.
As an example, let’s say your client runs an organization that has started a crowdsourcing campaign for raising funds to feed and shelter stray dogs. Even if your client made a clear and impassioned plea for help, what would set the message apart from the dozens of other appeals for money that the average person receives each week?
In contrast, how moved will your target audience be if they watched a video of your client feeding, sheltering, caring for, and playing with skinny, hungry-looking stray dogs?
This video would really tug at your target audience’s heartstrings and make the psychological connection between the heart and the wallet. It will convince many caring people to make donations to the charity without much thought.
Sharing true life video like this is how you take storytelling to a higher level. It makes it possible to recognize the value provided by the nonprofit, and to help support their mission, people will gladly provide funding so they can continue advancing their righteous cause.
This type of sad, true-to-life video might even have the target audience weeping and bursting into tears after they see the state that these beautiful dogs are in.
What’s more important, this video will inspire many to take action to support their cause.
The Powerful Effects of Video Testimonials
Sharing testimonials with your audience is an excellent way to generate additional business. Corporations have used this approach for years. Think “nine out of 10 doctors recommend,” the premise of many commercials.
When former and current customers take time to speak highly about their experiences with an organization, this is priceless information that you should immediately share with the world.
Posting a copy of emailed testimonials from clients on your website and on your social and media network is certainly a great idea, and it will bring new business into the fold because it provides “social proof” as to the value of your product.
Do you know what’s even better?
Video testimonial is way more powerful and it will create even greater conversions when potential customers see real people talking fondly about their experiences with a company.
Recording client video testimonials will certainly take time, effort, and energy from PR firms. But the long-term positive effects that it will have on the business will far outweigh any inconvenience one might experience during the video testimonial creation process.
Make Your Video Short and to the Point
People have taken to video because it’s easy to consume lots of information quickly without putting forth any serious effort.
PR experts agree that it’s a waste of time to create hours upon hours of video content that nobody will ever watch. Your viewers expect business oriented videos to be short and sweet and get directly to the point.
On the video site YouTube, the average length of the most popular videos was 4 minutes and 20 seconds, while the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds.
So give the viewers what they want. Share video information in short bursts, kind of like soundbites.
Video services agree that short videos receive many more views than their longer counterparts.Statistics noted on The Next Web reports that two minutes is the maximum recommended length of a video that viewers will click on, watch in its entirety and engage with.
PR teams should recognize the value of sharing video content during their public relations efforts. Please use these strategies to create action-oriented videos that every audience is happy to watch.
Many of us in business management can easily remember when companies rarely had a website. Those that did had only the most basic of information and no interaction. There was a good reason for this.
The average consumer did not have a home computer until the mid to late 1990’s. They were available, but they were very expensive and not easy to use.
In 2017, it is safe to say almost all of us have at least one home computer and the computer is used for everything from buying groceries to going to college.
In this age of technology, we would be shocked to know a business that did not have a website. To say we would hesitate using that business is not an understatement. Taking into account the how cheap hosting and starting a website with the help of WordPress is, there is really no excuse.
What Your Website Should Do
Your website should be a guaranteed ROI (return on investment). It is the gateway to your business and company. When your website comes up, it swings wide the doors to your products, service, ethics, reputation, and personality.
That all important “first impression” is no longer the receptionist with the bright smile, the salesman stopping by to introduce himself or even the business owner with his extensive experience and moral compass.
The first impression is on a screen that will or will not navigate a client through your world with a personal feel and little human interaction.
What makes your website a winner?
Key Performance Indicators
In order for you to gauge how well your website performs, you must have clear Key Performance Indicators. This goes hand-in-hand with a good computer management team to follow, track, and report the KPIs.
There are many types of KPIs, and the ones you incorporate will depend on the expectations you have of your system. Basic functions measure the number of visitors and return visitors that have logged on to your site, how much time they have spent in each area, and how much money those visits generated for your business. But this is not even the tip of the iceberg. Your website designer will present you with a wealth of information and data that your website can provide to you seamlessly.
Web Pages and Content
Business owners finally understand that every single web page is a home page.
Your website stands in the center of all your inbound marketing efforts. Every page must provide fresh content, interactive applications, audio, video, and visuals. Designing the pages that are bound to boost your result is crucial to achieving you lead generation goals.
Every page must be designed using the latest technology trends to hold the interest of the viewer and to keep them on your site longer. Further, each page should make them want more. This not only makes the consumer more prone to use your business, but they will share the information and draw others to your website.
If you are continually growing and giving information to them, they will come back again and again. This is key to building your brand.
Location and Searchability
You can have the best website in the world, but it will do you no good if no one finds it. This is why your geolocation and Google position is critical.
Of course, this process begins with a good website address.
Expert PR firms are quick to ensure the web address is user-friendly, that the home page is written in a geocentric manner, and that the content keyword rich so it secures a good position with the Google search engines.
This is not a one-shot project. Every day people are trying to get their websites on the top pages of the search engines. It is one thing to get there, and another thing to remain there.
Your website is one of your greatest assets, give it the attention it needs and it will serve you well.
Search engine optimization (SEO) and PR have traveled down separate paths for many years, but any reason this was true in the past is no longer relevant.
Early SEO practices of introducing keywords into copy in order to achieve search engine rank and using page link building was regarded by Public Relations agencies as tricking search engines to achieve PageRank. What the PR agency did was help clients relate with audiences because of their shared interest in providing high-quality content.
As a result of Google’s Panda and Penguin algorithm updates, the goals of SEO and PR came together. Due to these updates, the significance of referral sites and editorial quality has moved to the forefront. Most spammy types of SEO have gone by the wayside.
First, they both aim to attain earned media, which means publicity gained through promotion. Commonly, this means mentions, shares, reposts, or reviews,
Second, they both need informative, newsworthy, and relevant content as the backbone of their strategy. Content is king.what
Unfortunately, great content does not find an audience by itself. The question that both SEO and PR professionals ask is how can you get other websites to talk about you. Public relations firms have always specialized in getting out the news about companies.
The Evolution of SEO
Google’s updates have changed SEO forever. And because of this, search engine optimization had no choice but to evolve into a content oriented, public relations focused practice.
It’s true. SEO professionals need PR expertise to truly stay relevant in this industry. Or they have to team up with PR professionals to get the best benefits from their content creation and publication practices.
What SEO companies can contribute to the process are solid techniques to get quality content recognized. Proper keyword placement, links, and descriptive meta tags can help material sent out through media channels rank well in Google.
3 Ways SEO and PR Should Be Working Together
With that said, we will now take a look at ways that you can integrate the two to create a major boost for your company.
1. Domain Boost
Blogs and guest posts are a major component in the public relations plan of just about every big enterprise. They are important because they help the company achieve a measure of expertise and authority in their market.
When writing a guest post with a byline for a website, make sure an SEO specialist looks it over. Have them focus on making the anchor text and links most advantageous to the business.
When PR professionals have a search engine optimization expert look over their content, they may discover a great way to help give your domain a boost.
It’s possible that you might be linking to the wrong page in your byline or using the wrong anchor text. An SEO expert can help boost the overall efficacy of the content by recommending or even changing up your links and anchor text to help give your domain an even bigger boost.
2. Improving Influencer Outreach Efforts
In an effort to boost the online reputation of a brand, PR teams and SEO experts should partner in this endeavor. In lieu of the most recent Google updates, social signals now play a more prominent role in search engine rankings. So it makes sense to have established relationships with major influencers. And establishing these relationships are cohesively valuable for PR teams and SEO firms alike.
By working together, PR teams and digital marketing agencies can determine, evaluate, and even reach out to major influencers in the industry together. This partnership can help boost social signals overall for the business while creating lasting media relationships.
3. PR Special Events & Stunts
In an effort to attract excellent coverage for your business, it’s important to make a big deal about special product launches, huge events, and even over the top stunts in the media.
Not only will you get great coverage this way, but you’ll get incredible backlinks for your business as well. Instead of having your PR team work solely on these media extravaganza events, you should have your SEO team get involved as well.
By bringing search engine optimization into the mix, you can help generate even greater levels of hype before the event takes place. This will also help you repeat the successes over and over again.
Both SEO and PR agencies can use their contacts with major social influence to help spread the news about the event far and wide. And if you invite bloggers, webmasters, journalists, and other brand advocates to the event, they are definitely going to cover it as well.
There’s no doubt that PR and SEO teams should be working together at this point. If your teams are still working separately, take some time to bring them together so you can experience the full benefits of both of their efforts.
Digital marketing continues to advance quickly. A favorite social media platform will suddenly begin to lose its luster, and before long, many of the previous users will gravitate toward the newest shiny object out in social media land!
What pushes changing technology trends? Customers have increasing expectations from the devices they use, and development teams meet and exceed those expectations. Soon, a new device or application that hits the market and captures popular imagination.
What’s New in Digital Marketing in 2017?
What’s new in digital marketing in 2017? Here are five insight into the future of digital marketing.
1. Mobile technology rules the market.
60% of the people accessing the Internet each day do so through mobile devices. What this tells you is that mobile should be your number one priority so your content, shopping experience, and payment processing needs to be mobile friendly. If it’s not, you are missing out on a huge potential opportunity since six out of 10 of your website visitors are checking you out via mobile devices.
2. Competition for digital ads continues to increase.
As digital advertising becomes the way to go, the prices to advertise online are becoming more and more expensive as more companies enter the fray. While the competition is healthy, the downside is that it’s going to cost more to reach your customers while expanding your business. If you want to try internet advertising, now is a good time to try if before prices increase even more.
Users are spending more and more time online via digital platforms, so creating a positive user experience with the customer in mind is definitely something that you must seriously consider. This is particularly important when creating mobile sales funnels and e-commerce websites. In today’s digital world, the user experience is the most important aspect of every digital marketing campaign.
4. Video advertising has a massive influence over your audience.
Video is huge online as we all know. YouTube has videos in the billions uploaded to their website every month, and these numbers continue to grow at an astronomical pace. The same holds true for video advertising. People love to watch videos online, and your video ads will have a massive influence on how they spend their hard-earned money. If you want them to spend their money on your products and services, then you need to start using video advertising sooner rather than later.
5. Apps are becoming the new digital norm.
App usage increased over the last few years so that app usage is become a part of our day-to-day life. This trend will continue since mobile devices continue to grow in popularity. Jumping on the mobile app bandwagon will definitely be a good thing for your business if you want to attract new customers that already have their credit cards in hand.
Each year brings new digital marketing advances as new and improved apps and programs are introduced. Staying abreast of trending digital marketing advances will to keep you on top of everything so that you never fall behind the competition.
The reputation of your company is your most important asset. How the public perceives you and your brand will make or break you. You must have a positive presence and maintain goodwill between your company and your public. That reputation, positive presence, and sense of goodwill is the creation of your public relations team.
PR is defined as whatever strategic communication process your company uses that creates and maintains your image in the eyes of your customers, clients, staff, and the general public. This perception is far-reaching and affects your relationships with your investors and colleagues. Even if your company has a good reputation, that does you little good if no one knows about it.
A bad reputation can be a PR nightmare for you. Even if you have the best product since sliced bread, buyers will go elsewhere if they perceive you as less than sincere, unconcerned, or with poor service. An investor will think twice about funding you if your company has a bad reputation.
A Cultural Problem Too
Good public relations is critical, but the problem becomes more complex as there is more than one “public” – especially if you want to sell your product to different cultural groups within the US or globally.This is one area where most small businesses fall short. But, even big businesses have made huge mistakes by not considering all of their “publics.” An example would be Gerber baby food, made by Nestles.
When Gerber started selling their baby food in certain African markets, they sent the same food, with the same labels as they use in the United States and other countries. It was good with the investors, it was good with corporate, it was good with everyone that had a hand in making, selling, and shipping the product.
However, the sales numbers were very disappointing. Gerber failed to consider the parents who would be buying the food. Rates of illiteracy in some parts of Africa are high. Unable to read the words on the jars, some consumers apparently mistook the picture of the cute baby on the front as indicative of what was inside (ground-up babies.) If the company had done appropriate research, they would have known what pictures of the ingredients on the front. In any case, the baby food did not sell.
There is debate as to whether this story, widely reported in credible sources, is the truth or an urban legend, but the case points out the importance of knowing your audience and knowing how to keep your reputation intact with them Public relation teams must use research to effectively (and sensitively) reach the target audience.
Working With Your PR Team
Public relations professionals need all of the information about the goals of your marketing campaign and who your company wants to reach. Your PR people can only do their jobs once they have the information. They are professionals at reaching target audiences. They do their homework and know what avenues to pursue. In most companies, PR departments are not usually responsible for doing market research, but they should receive the results of studies, surveys, focus groups and other research techniques and take the results to heart in planning their approaches.
Keep in mind, public relations is most effective when it is working with your marketing team. PR must effectively communicate your brand, its value, and what it offers in a bold, effective, but culturally sensitive way. Communication throughout the departments is important so that everyone paddles the boat in the same direction to build your brand and good customer relations.
Public Relations Coverage
PR pros skillfully place your company out there for maximum exposure and maximum impact. They may use newspapers, magazines, television, radio, social media, and a host of other tools, both paid and unpaid. Work with your PR team to get your reputation and presence out there. You hire them for their expertise, let them use it. But, don’t hesitate to ask them what they are planning and what results they expect from their actions.
It is your company. Hire a good public relations company to create your reputation in the public eye. Put a good team in place to carry the message throughout the other brand-building departments in the company. This is a recipe for success.
Content marketing, the creation of content about your business, is currently a 44 billion dollar industry that public relations firm professionals can capitalize on. Many business owners have gotten that message that by adding content, even low-quality content, to their websites, blogs, and social media accounts, they can gain additional “free” exposure when information for their customers is search-engine friendly. As a result, the internet is flooded with a mix of information that is often low quality
By developing high-quality content, PR professionals can capitalize on this growing trend of acquiring free or “earned media” in addition to placing paid advertising. When it comes to media relations and digital communications, here are some must have skills every PR specialist needs to get maximum value for what you publish.
SEO Strategies For Public Relations
You are pitching and blogging for your clients and you link to relevant content on their sites. Good content is key and back-linking, or gaining links to your client’s website is critical. Acquiring Inbound Link (IBL) is the most important part of marketing on the internet.
When a website links to your client’s site, Google gives SEO points for being easily found. They are now back-linked to your site. The more popular the website becomes, the better. As they receive more SEO points, they improve their rating on Google.
This strategy and many other SEO strategies allow them to climb up the search engine ladder. It allows them more “hits,” as they show up on the first page or two of website searches. You can keep the momentum going by pitching your clients as contributors to high-traffic websites.
Using Keywords Correctly
Understanding keywords is critical too. Using keywords in every headline and title written on every page of their website adds to a site’s SEO strength. The content written on each page of their website is important to their SEO strength.
Remember, the SEO strength determines if you are going to come up on page one of a search engine search or page 139 (or worse). Search engines crawl the metadata on every website looking for keywords. This determines their search engine position. You must help clients write keyword-rich, pointed information on their websites. It makes a big difference.
Don’t Go Crazy
Although ongoing Google algorithm updates now evaluate over 200 variables and pay more attention to context than to the excessive use of specific keyword phrases, keywords are still important. However, do not make the mistake of stuffing your clients content with keywords. There are two reasons for this. One, it makes the text hard to read and redundant. If the keyword does not easily fit in the sentence without ruining the flow of the wording for the reader, do not use it. This will backfire on you – the second reason for using too many keywords.
Overusing keywords used to work in getting Google to place you higher on search engines. But Google is on to that and they will penalize you (lower your SEO rating) for doing this. In the world of internet, you do not want to upset Google. Be natural and use the keywords when they fit, and you will reap your reward.
Once you create content, you should share it in places where potential customers can see it, interact with it, and click on links to the website. Do your homework and know what works (and what doesn’t) on social media. You must be consistent in posting concise and good information. Post “Tweets” that are informative and to the point. You want valuable and useful content that people will look for. You have limited time on social media to grab attention, so do it well.
We have always been a visual society, but never more so than today. In the digital age, it is all about visual content. People expect to great pictures, cool graphics, and video. They want stimulation and entertainment without working too hard to get your message.
Google references photos just as they do print, so it is important to give your photos a meaningful title and save with .jpg or .png. This is just another trick you can use to allow your client to place better and therefore get more hits and make more sales.
Public relations firms have an opportunity to maximize client exposure on internet sites not only through paid advertising but through utilizing modern SEO strategies.
Over the last few years, content marketing has become a phrase that has certainly reached the height of popularity in many businesses, including law firms. Overall, this increasingly popular concept is making its way through major marketing circles, and the biggest corporations in the world like American Express, FedEx, and Coca-Cola to name just a few, are embracing content marketing and taking advantage of its full potential.
Smaller business owners are even having major success with this powerful new trend. This isn’t just a flash in the pan scheme that is going to disappear overnight. On the contrary, content marketing is here to stay because it provides actual value and substance.
What is content marketing? Is it really going to help put your law firm on the map?
Defining Content Marketing
The working definition for content marketing is quite simple: it means you take content created for your business and then use it as a way to promote your company.
Simply put, this method of disseminating information about your business is successful because it gives those interested in your company valuable information that they need to know and learn.
As an example, let’s say that your family law practice is looking to bring in new clients. You create a content marketing campaign discussing the many aspects of family law. You freely share this information with your target audience and it helps to attract new business.
For starters, by creating valuable content around family law, you prove to your potential clients that you are knowledgeable in this area of law. It shows them that you not only understand family law, but you are a serious authority and can help them with any family law related matter when they are in need of representation.
Content Marketing & Making Personal Connections
Another excellent benefit of content marketing for law firms is that it helps family lawyers create a personal connection with their potential clientele. Often, you can make this connection with a blog that readers can reach through a link to a blog on your practice’s main website? By setting up a blog, you can share blog posts and other content with people visiting your website. This will help your law firm twofold.
First, it will provide valuable information for your visitors to read. If you create the right type of content, you will connect with your visitors on a personal level. You write the content in way that appeals to a broad audience in the niche market you want to reach. While you want clients to see you as knowledgeable, you want it to be readable to potential clients.
Second, by creating additional content for your blog and website, you will generate additional traffic in the search engines. This will allow more visitors to find your website and they will see that you are an excellent lawyer that can represent them in all matters pertaining to family law.
Lastly, by creating engaging and powerful content, you will provide value to those looking for your legal services before they ever step foot in your office. Instead of bombarding potential clients with marketing messages, you’ve chosen to share valuable content that proves you are an expert in the field. It also proves that you are personable, down to earth, and ready to help when your clients need you the most.
As a family lawyer, you may have overlooked the value of content marketing, but it offers excellent benefits to your budding practice. Please take advantage of the opportunity that content marketing provides.
The fundamental key to achieving marketing success is realizing and respecting that this industry is always changing. When you’re in an industry that can honestly change in the blink of an eye, it’s necessary to stay inspired, informed, and ever vigilant. As a marketer, the best digital marketing blogs online are some of the most valuable resources you could ever utilize.
Where should a new marketer begin? Conversion optimization and social media marketing are clearly two separate things. Content marketing and search engine optimization have similarities but they also have their differences. It’s important to stay on top of all these digital marketing areas to one degree or another.
We’ve taken on the difficult task of discovering the best digital marketing blogs for you. Take a look at our favorite picks in each category and hopefully you’ll find some of these resources incredibly valuable.
An Overview of Grade A, Top-Notch Digital Marketing Brands in 2017
This phenomenal SEO website was started by Neil Patel, a search engine optimization and digital marketing expert. He began blogging about these topics more than 10 years ago. At the time of this writing, his blog has more than 175 entries and provides a wide range of meaningful tips about blogging, traffic generation, conversions, and much more.
Patel’s blog is a gift to the digital marketing world. This expert is an amazing writer with a distinctive voice and a unique style. You’re really going to enjoy reading his every word.
Neil Patel uses his personal experience, powerful graphs, and concise information to honestly get his point across. Take time to visit the Quick Sprout blog and remember to follow him on Facebook and Twitter.
Google Webmaster Central Blog
As a digital marketer, it’s necessary to keep up with all of the latest updates and news regarding SEO. There’s no better place to attain this amazing information then from the people managing the biggest search engine on the planet.
The webmasters at Google use a clean layout and their approach is straight to the point, which makes this blog a true necessity for everyone looking to keep up to date with Google’s tools and the powerful information they provide.
This blog is driven by information. They did not create it with the intention of making money. They will not waste your time and they aren’t trying to romanticize certain aspects of SEO. Their approach to blogging is concise, as you can see in their farewell to Content Keywords.
Take a moment to bookmark this incredible blog for future reference. And while you’re at it, you should regularly visit their YouTube and Twitter accounts since they are being updated constantly.
SEMrush is an incredibly powerful tool and it’s highly regarded in the industry. This top level competitive research service knows everything about SEO, and if you utilize their tools, they’ll help provide analysis and better understanding of your own website, your competitor’s websites, and you’ll learn a great deal about search engine optimization in general.
Additionally, not only do they provide services to other marketing experts, they also have a great blog that provides unbelievable insight. You’ll learn how to effectively market with email, you’ll learn how to convert SEO traffic into paying customers, and they’ll teach you about social media and so much more.
SEMrush’s blog posts were specifically written with digital marketers in mind. They share the answers to the questions on everyone’s mind. They have more than 240 post on their blog at the time of this writing, so spend as much time as you need exploring this unique and powerful website.
This company uses events and data to help their customers manage the email experience. The email platform itself is entirely event driven, but that’s not even the best thing about this amazing company. They also have an awesome blog on top of the phenomenal services and features.
Vero is a leading expert on email marketing personalization and analytics, plus their writers provide great solutions to email marketing issues that everyone seems to face. And their answers are always backed up by plenty of data.
The writers contributing to the SendGrid blog love everything about email. This is good for the email marketing novice because there’s a plethora of information readily available. They have written about hackathon highlights, email deliverability best practices, and they even have a wide range of API tutorials. As you can imagine, their blog is filled with the information that you crave in order to achieve lasting success.
SendGrid has particularly strong knowledge about all things API related. So do not hesitate to check out their blog. And once you fall in love with this company, do not forget to follow them on Twitter and Facebook.
Emma is a powerful platform that provides advanced email marketing automation for businesses of all kinds including franchises, nonprofits, universities, agencies, and companies of every shape and size. But their amazing product is only the beginning. They also have an incredible blog that shares marketing strategies, email marketing tips, examples of successful email marketing campaigns, gifs, infographics, and everything else but the kitchen sink.
Their writing has a warm tone and is very friendly. You should get acquainted with this blog and company sooner rather than later. Get to know Emma even better by following on Twitter, Facebook, and Instagram.
As far as content marketing goes, it doesn’t get much better than Copyblogger. In fact, VentureBeat calls this website “the bible of content marketing.”
This website was first established in 1998 by Brian Clark, and since then it’s been rebranded as Rainmaker Digital. This blog is powerful because it helps you stay up to date on all things content marketing plus it shares the bigger picture.
On the site, you’ll discover effective guides, podcasts, and online marketing courses all related to content marketing. Plus, the blog itself has lots of insight, structure, and intrigue, so we highly recommend checking it out.
After you’ve gobbled up all of their blog content and looked around the rest of their website, do not forget to follow Copyblogger/Rainmaker Digital on Facebook and Twitter.
This company takes great pride in being more than a marketing and content company. On the contrary, Contently has become specialists in technology that can help numerous brands create content on a massive scale.
They also have an amazing blog that’s beautifully designed and shares blog posts that break down various marketing techniques. They have interviews, content about social media, ROI, brands, and much more. They even share marketing news from the UK and Europe.
Take a quick look at Contently’s blog. We know you’re going to love it. And after you become a fan, feel free to follow them on Instagram, Facebook, and Twitter.
Content Marketing Institute
The great thing about this site is they share a little bit of everything. They have posts about insight and advice on content marketing, they have guest posts from experts in the industry, they have how to guides, content budgeting guides, and much more.
When you become a fan, you become a member of an engaged community. They always share the latest insight and information about the content marketing industry, plus their delivery is light and fun and jampacked with valuable information.
Take some time to explore their website, and when you’re finished remember to check them out on Facebook and Twitter.
This top class blog provides numerous tips for professionals looking for info in a format that’s easy to digest. And as far as PPC marketing is concerned, PPC Hero is one of the best blogs in the industry today.
Take some time to explore their website. They stay up to date on all the latest trending information, provide breakdowns on important topics like social, display, mobile, and search and so much more.
Visit their blog today. And when you’re through, remember to look them up on Twitter and Facebook too.
Google: Inside AdWords
Here’s another blog run by the brilliant minds at Google that truly shapes the way the industry does business today. Their AdWords blog has invaluable advice, tips, and tricks for using this powerful platform. Plus they share all the latest and greatest news in the industry and they even provide resources and other great sources of information all backed up and posted on their blog.
After you finish reading their blog, feel free to take a look at their Facebook page as well.
To truly get the most out of PPC advertising, it makes sense to learn from the search engines themselves. That’s why the Bing Ads blog is incredibly useful to PPC marketers far and wide.
They provide information about search advertising, Bing Ads, and they also have detailed articles for marketers and small businesses alike. Their information is valuable, sustained, and they provide many nuggets of wisdom for their readers.
You can either take our word for it or check out their blog yourself. It’s a top-notch blog and one of the best in the industry. And while you’re at it, start following Bing Ads on Facebook and Twitter too for even more information and insight.
Social Media Explorer
Social Media Explorer looks at themselves as renegades in the social media industry. The articles shared on this website are refreshing, original, and provide great insight into all things social media.
This website actively looks to eliminate the noise and provide the best content on the topic of social media. They are doing a great job at it as well, so remember to visit their website and follow them on Twitter and Facebook.
Social Media Examiner
At this time, Social Media Examiner is probably the biggest resource for all things social media related online. This website thrives on its powerful daily email newsletter. The site is geared toward getting you to sign up to their email list, but once you do you’ll be able to get free social media marketing reports and other forms of valuable information for free. This content is so good that you’ll be surprised you don’t have to pay for it.
Seth Godin is an author, entrepreneur, and one of the most powerful voices in the world of Internet marketing. Many of his blog entries are very short and sweet and right to the point. But they all share powerful messages, fundamental business concepts, and will teach you a thing or two about areas where you didn’t even know you were lacking.
Seth Godin loves sharing his invaluable insights with the world, so check out his blog and start following him on Twitter and Facebook.
This is one of the biggest digital marketing companies today. They have many high profile clients and powerful integrated services. Plus, they share a wide range of information on their blog about social media marketing, Google Analytics, and search engine optimization. Their blog is a huge source of inspiration for marketers far and wide.
Feel free to bookmark their blog and come back to it day after day. And if that’s not enough for you, you can start following them on Instagram, Twitter, and Facebook too.
Distilled is a great website focused on helping business owners thrive on the Internet. They use a holistic approach to all things digital marketing, and their powerful blog covers a wide range of interests including SEO, digital marketing, paid advertising, and more. They provide educational resources and they are an all-around great source for all things PPC and SEO marketing related.
This shouldn’t come as a major shock to anyone, but the main objective of this site is to help online marketers increase their overall conversions. Not only do they attempt to help website owners increase conversions on their sites, but they also provide priceless information about increasing conversions on marketing campaigns.
If that’s not enough, they also have the amazing Unbounce blog that would never fail to impress. Not only does it have an amazing design, but it’s executed perfectly and it’s a powerful resource for those looking to improve their online marketing campaigns.
The contributors to this website are always looking to help. And that’s a good thing, because you can visit the site on a regular basis to read plenty of articles, interviews, and other unique information that will help you improve your conversions by a wide margin.
Visit the Unbounce website sooner rather than later. Plus, you should also feel free to follow them on Twitter and Facebook.
This unique and powerful website is formally known as Which Test Won. After rebranding the website, they’ve now become a publication that is specifically dedicated to behavior and performance marketing.
They share case studies about A/B split testing and they’re always providing information about all types of split tests. This community is encouraging, they want you to experiment on your own website, and their optimization tactics are second to none.
Besides the weekly case studies that they publish, there’s also lots of other resources of helpful conversion content that they share. They provide manuals and e-books for everyone to learn from.
This conversion focused blog was developed to help readers improve their conversion rates. They have their Conversion Optimization System that is far more advanced than anything else online today.
On the website, you’ll be able to learn about a rich array of topics including B2B, segmentation, optimization strategies, navigation, market psychology, value proposition, and much more. There’s truly a plethora of information for anyone to comb through if you’re looking to improve on your overall conversion rates.
As you can see, there are so many valuable business marketing blogs online. If you need help succeeding today, tomorrow, or for years to come, you need to start reading and following the best industry blogs available right now.
If you’re new to the Internet and digital marketing in general, you’ll come to realize that everything moves at a rapid pace online. What works for websites today will not work as a marketing tactic tomorrow. So you have to stay on top of things at all times, because otherwise you may end up suffering the consequences of outdated information.
Please use these important resources every step of the way. They’ll help your business and make you a better online marketer, which is the ultimate goal, right?
Internet marketing is the most effective way to improve public relations, hands down. Today, the Internet is the main way that your customers will find and interact with you. Without a strong presence online, your company will definitely suffer and have a tough time competing in your industry.
To market online, you should be familiar with content marketing, which means putting information about your company in front of potential customers. What you put out there is not just sales copy that says “buy my product,” but informational copy that gives an in-depth look at “why buy it.” You also must know how to grab opportunities to publicize yourself.
There are many powerful PR tools that will make it simpler to market online if you are attempting to do it yourself without the benefit of a marketing or public relations firm.
We would like to share our favorite PR tools with you today. When you start using these tools in your business, you’ll see how truly easy it is to manage media relations, content marketing, and certain aspects of Internet marketing online.
The Best PR Tools for Internet Marketing
Every one of the tools that we are about to share with you can help improve your ability to market online.
1. Google Alerts
Google Alerts make an excellent PR tool for a number of different reasons. First of all, it’s free. And who doesn’t like free, right? Second, this tool can play a valuable as part of a marketing PR strategy.
You can track the news pertaining to your competition. You can track the latest trends going on in your industry and review mentions of your brand name, competitor, or sector names by entering keywords,
Let’s say you are selling real estate in Des Moines or athlete shoes in Ithaca. By indicating your industry and location as well other important variables in your market, you will get daily email with ne3ws stories about these things. These alerts help you stay on top of everything related to your business and your industry.
2. Help a Reporter Out (HARO)
HARO is particularly useful for connecting journalists and bloggers with sources for their articles. If you are trying to promote a product or service you offer, you might find that someone is looking for what you have. For example, a reporter trying to find information for a story on how much people spend on holiday novelties, you might reply if you make costumes and have data about spending patterns among adult and child wearers.
HARO send you emails three times a day that you can quickly scan for opportunities to share your views on information pertaining to your industry.
By becoming a HARO expert, you will “help a reporter out” and gain much-needed visibility for your business. It’s a win-win situation for everyone involved.
3. Google Drive
Here is another excellent free tool that makes it easy to create and share compelling and interesting content. If multiple members of your staff must work together on the same piece of content, it’s best to share it on Google Drive rather than send it back and forth in email form.
Here is another excellent free tool that makes it easy to create and share compelling and interesting content. If multiple members of your staff must work together on the same piece of content, it’s best to share it on Google Drive rather than send it back and forth in email form.
All team members can have access to the work and contribute to the document from the comfort of their favorite device. Since Google drive saves every change automatically every three seconds, you don’t have to worry about losing your work or worry about it crashing.
Anyone with access to the document has the ability to edit in real time. Google Drive encourages collaboration on documents, spreadsheets, presentations, forms, and graphics among teams.
It will analyze any headline that you put into it and it will tell you the specific type of emotion that it evokes. Plus, it also provides a percentage of effectiveness, which also makes this tool even more effective.using this tool can help you increase client engagement
Mastering Internet marketing is never easy. We would never try to convince you otherwise. But if you begin using these powerful PR tools and add them to your online marketing repertoire, it will get easier and more effective as time goes by.
Live mobile video streaming platforms seem to be popping up all over the place these days,m which makes perfect sense since everybody loves engaging with one another using online video these days. Mobile devices are the perfect medium to engage and interact with friends, family members, and even customers while you are on the go or relaxing in the comfort of your own home.
As far as business is concerned, using these powerful mobile live video streaming services is a great way to engage with customers while improving public relations. Whether you know it or not, your customers and fan base are already hanging out on live video streaming services like YouTube Live, Meerkat, Blab, Periscope, Facebook Live, and many others. You have a great opportunity to present your business in a favorable light, and a company interested in engaging with customers and offering them useful information.
Since most customers have a variety of internet-enabled devices, including laptops, tablets, and smartphones, you can engage in digital marketing. Are you going to continue to let this incredible media relations experience go to waste? Or are you going to tap into live mobile streaming video and use it to your PR advantage?
If you are ready to begin will using live video to change your company culture, here are four ways to engage with customers via live video streams.
4 Ways to Engage with Customers on Live Mobile Video
How can you effectively take advantage of the growing trend toward digital marketing?
Tip 1 – Let customers look behind the scenes of your operation
One of the coolest features of mobile live video is that it allows you to engage with customers at any time, day or night. If you want to give your customers a sneak peek at certain aspects of your business, you can let them into your world and allow them to see what goes on behind the scenes of your business. Your customers will truly appreciate getting a glimpse into your world. And they’ll like your company even more for being so open, honest, and upfront with them by letting them see your business in action.
Tip 2 – Use live video to introduce potential customers to your business
Another excellent way to engage with customers via live mobile video streaming is to let them look around your company as you introduce them to your organization. You can let them see the products and services that you offer. Allow customers to directly interact with the staff. The sky’s the limit when using live video streaming via mobile devices. Use these powerful platforms to introduce your business to new customers that are ready to engage with you and buy your products and services.
Another excellent way to engage with customers via live mobile video streaming is to let them look around your company as you introduce them to your organization. You can let them see the products and services that you offer. Allow customers to directly interact with the staff. The sky’s the limit when using live video streaming via mobile devices. Use these powerful platforms to introduce your business to new customers that are ready to engage with you and buy your products and services.Tip 3 – Host an AMA (Ask Me Aanything)
Hosting an AMA via live mobile video streaming is a great way to let your customers know more about your operation, the people working behind the scenes, your goals, your vision, your mission, and anything else that they might ask about. This is an innovative way to directly answer the most important questions that your prospects may have about your business.
Tip 4 – Host customer service webinars
If many of your users have pressing questions that need to be answered about your products and services, an interesting way to help is to host customer service webinars via mobile live streaming. This gives your current customers the ability to interact with your business on an intimate level. It shows your customers that you really care about them since you are willing to get on a live video to help them.
There are many other ways to use live video to engage with your customers. Tap into this powerful and engaging medium today to grow and expand your business by leaps and bounds.