Top 7 Ways Social Media Marketing Can Boost Your Business

For some business owner, social media marketing is the “next big thing”, a temporary fury, but strong enough to be tapped when still in the vanguard. While to others, it is a keyword with no practical advantages and a sharp, complex learning curve.

Because it appeared quickly, social networks have developed a reputation for some like the fact that marketing is a commercial interest, and therefore a little attractive. Statistics, however, show a different picture. According to a survey, 94% of marketers in 2015 stated that social media marketing was important to their business, with 80% indicating that it has increased the traffic on their websites. Also, 97% of operators are currently participating in social networks – but 85% of those surveyed are not sure which social media tools are the best to utilize.

This shows a huge potential for social media marketing to increase sales, but a lack of understanding of how to achieve these results. Below are some tips on how social media marketing can improve your business:

Gain valuable customer knowledge

Social networks also give you the opportunity to gain valuable insight into what your customers like and how they react. For example, you can monitor user feedback to see what people think about your business directly. You can sort the contents of the coverage list and can see which content types generate the most interest – and then produce more of this content type. You can seize the advance of diverse offers posted on different social media and finally find the right combination to boost your income.

Take care of your team
Source: Pixabay

Social media creates a huge amount of data about your customers in real time. Behind these amazing numbers is a wealth of information about your customers – who they are, what they like and how they feel about your brand.

Every day through active participation and social listening, you can collect customer data and use this information to make smarter decisions. With HootSuite Insights, for example, you can collect information about all social networks in real time – allowing you to measure customer interest to find conversations around your brand and generate real-time reports.

Propel brand awareness and loyalty

When you have a presence in social media, it makes it easy for your customers to find and connect with you. When you connect with your customers in social media, they are more likely to increase customer retention and brand loyalty. A study of social habits shows that 53 percent of Americans who follow social brands are more loyal to these brands. Each opportunity should combine its content and improve its visibility, it is valuable. The social network is a new scope for your content and most importantly your brand. This is important because while it is easier, it makes it more accessible to new customers and makes you more familiar and recognizable by your existing customers. For instance, a frequent Twitter user could get information about your company for the first time only after seeing it in a news feed. Or, an otherwise evasive customer can better know your brand after seeing them on multiple networks.

Perform targeted ads with real-time results

Social ads are an inexpensive way to promote your business and content distribution. They also offer powerful guidance options so you can reach the right audience. For instance, if you engage in an ad campaign on LinkedIn, you can sort by location, sex, position, company, and age etc. If you run an ad on Facebook, you can target based on location, interests, demographics, behaviors, and connections. You can track and measure the performance of your social ads in real time.

Provide an exceptional customer experience

Social media marketing is just like any other means of communication such as phone call, text messages or emails. Any discussion you have with a customer on social media is an opportunity to publicly show your level of customer service and improve your relationship with your customers. For example, if a customer complains about your product on Twitter, you can go immediately to make comments, apologize publicly and take steps to do it right. Or, if a customer congratulates you, you can thank and recommend additional products. Customers will only know you care about them when treating their issues personally.

Even if you are not socially interactive, most customers expect you to be. More than 67% of consumers go to social media for customer service. They expect fast turnaround times and support all day long, all year round.

Increase site traffic and search ranking

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Source: Pixabay

Without social media, incoming traffic is restricted to people who are already familiar with the brand and people who coincidentally search for the related keyword based on their needs. Each social networking profiles that are added is another path that leads back to your website and each piece of content that links these profiles is another opportunity for a new visitor. The higher the quality of content you are advertising on social media, the more incoming traffic and this will create more drivers and more conversions.

Gain more insights into your competitors

Your competitors are already involved in social networking, which means that they incur potential traffic to your social media page and your conversions received. Do not remain inactive while your competitors receive all the interest from social media marketing. If your competition is not involved in social media, there is still a reason to start – the domain is open.

By monitoring social networks you can get basic information about your competitors. This type of information will allow you to make strategic business decisions to stay ahead of them. For example, you can create search feeds in Hootsuite to keep track of industry keywords and competitors’ names and products. Based on the results, you can improve your business to provide improvements in the product, service or content that may be missing.

More opportunities for conversion

All the submissions you make on a social media platform is an opportunity for customers to convert. When the next one is created, it will arrive at the same time to new customers, recent customers and old customers and be able to interact with all customers. Every posting of pictures, blogs, video or commentary they share is an opportunity for customers to say something and any positive comment could lead to a visit to the area and eventually to a conversion. Not all interactions about your product will lead to conversion but each positive comment increases the chances of a conversion. Even if click-through rates are low, the large number of opportunities you have in social media is important.


Author Bio:

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

Improve SEO

How Designers and Programmers Can Improve SEO Together

When designing, developing and launching websites, the same mistakes are often made. For new sites, this threatens with a longer appearance in the search results. For existing ones, if a redesign was carried out – a decrease in the search results. Search engine promotion is a complex of measures, and following all the recommendations from this article will not necessarily save you from contacting an SEO specialist. This article is for designers and programmers to show them how to improve SEO together.  

  

1.Metric counters 

The first thing to do is to request the Google Analytics counter codes from the client. Add a site to Google Search Console. If the site is new and there are no counters yet, you need to register accounts and send them to the client. 

Optionally, you can add Facebook pixels to this list, as well as counters Liveinternet, Rambler, etc. We advise you to use Google Tag Manager to connect. 

  

2.Unique Title 

All <title> </title> on all pages must be specific and unique. The title should actually give a name to the content of the page. Ideally, a full match of the most important keyword. For product pages in online stores for product cards, this could be, for example, “Buy [product name] at a bargain price” or “Order [furniture name] by size.” The region of work and the name of the company will also be a plus. 

Here you need to understand that without a compiled semantic core it will be difficult to “hit the bull’s eye”. As an example, as an option, you can take the successful sites of competitors from the top 3 search results. 

The recommended title length depends on the search engine. For Google its 30-70 characters.  

For the developer: it is very important to leave the ability to change the titles of static pages, or set title templates for product catalogues and other dynamic information. 

The title must not match h1 and description. 

  

3. Headings h1-h6 are important 

H tags are taken into account by search robots when indexing a site. It is imperative that they match and describe the content of the page. That is why the use of headers in the design is not allowed. Do not use h2-h6 headers when coding site templates in visual elements (for example, site menu or catalogue elements). 

The h1 tag is the most important one. A separate article could be written about it, because there are so many ways to screw up. Here’s what you need to know when developing: 

h1 must be present on the page. 

h1 should match the text and describe it in a concise manner. 

h1 must be up to 50 characters long. 

h1 and title must not be the same. 

h1 must be unique across all pages on the site. 

The h1 heading should only be 1 per page. 

There is no period at the end of the heading, and the rest of the punctuation marks should be used in the minimum amount. 

For Developers: It is important to ensure that these rules are respected. For example, very often h1 and title are formed according to the same template or are put from the same variable on the page. 

Typically, h2-h6 are used to structure content on a page. 

  

4. Title, description, h1 are present on all pages and are not duplicated 

As you read above, h1 must be specified. The same rule applies to titles with descriptions. 

Here you need to know that all three parameters should not coincide both within the framework of one page and with other pages of the site. 

The Description must be between 150-160 characters. 

   

5. All images must have alt and title attributes   

All pictures, no exceptions. Often, the necessary attributes are assigned to pictures in the product catalogue, news articles, service sections, and some technical images (social media icons, company logo, etc.) are ignored. Filling in alt and title has an obvious profit: site images will be included in the search results by images.   

API: Whenever possible, use the background property for design elements instead of <img> CSS tags. All remaining images must have an alt and title description. You can use special services to check the site. 

  

6.CNC for site pages

All pages on the site should have (if possible) short URLs describing where the visitor is at the moment.  

Already at the link address, we (and the search robot that indexes the page) should be able to guess where we are on the website. 

If the site address does not tell anything to a customer, then this is a bad option. 

  

7. Correct robots.txt   

The robots.txt file contains the rules for indexing the site. It must be at the root of the site. 

A host should point to the address of the main mirror. Sitemap – to the address of the sitemap file. 

Allow directives can be used to specify which sections and pages are available for indexing. Disallow – respectively, to prohibit indexing. 

As a rule, for test domains on which the site is being developed, a ban is placed on indexing by search engines (disallow: /). This is no longer a bad thing.  

But often, after transferring a site from a test domain to a production domain, a lot of people forget to remove the ban on indexing. Well, the site quickly stops being indexed and disappears from the search results (or does not appear in it at all). 

  

8.Formed and correct sitemap.xml 

sitemap.xml is a special file that helps search engines determine how the content on the site is arranged. 

Strictly speaking, this file is optional. Search engines are quite successful in indexing a site without it. The file exactly helps search engines.  

It should be used in several cases: 

A large number of pages. For example, large online stores. 

Large archive of unrelated pages. For example, news. 

Newly created site. 

For developers: you need to know that most of the popular CMS contains tools for automatically generating sitemap files. It is enough to set up the formation rules. 

  

9. 404 error is being processed correctly

Everything is simple here. There are only two rules: 

When you go to a non-existent page on the site, a special page with a description of the 404 error should open. The content of the page is not important. We can only advise you to place blocks on the page that will help the user find the information he needs. 

When you go to a 404 page, there should be a 404 server response code – “Page not found”. Often, instead of 404, a 200 code is returned – “OK”. This is critical and prevents search engines from identifying non-existent pages. 

  

10. There should be no broken links   

This problem is super relevant when redesigning when there is a need to change the structure of the site. Older news, articles and promotions may contain links to migrated pages and sections. As a solution to the problem: specifying 301 redirects from old pages to new ones, or removing broken links. 

  

11. Only A tags should be used to navigate between pages 

Modern websites are over-saturated with interactive elements. Well, at least flash is a thing of the past. It is a very big temptation to implement transitions between site pages in JS. This will prevent search engines from following the links, which will negatively affect the indexing of the site. 

  

12. Priority mobility and https  

Sites with the correct mobile version and with an SSL certificate (https) are better ranked by search engines. If there is no mobile version, you get a whole bunch of problems, and the first recommendation of any local SEO specialist will be to implement a mobile layout (responsive design). This is not something worth saving on when creating a website. 

With https is the same situation, but easier to solve. Without exception, all hosting services provide an opportunity to purchase SSL certificates. You buy a certificate – the hosting does the rest, and your site starts working via https. 

  

13. Social meta tags 

This item has no direct relation to the promotion of the site, but it has an indirect one. Social media activity affects search engine rankings, specifically Google. In order to increase activity, you need to prepare the content of your site for publication on social networks.   

In order for the links to the site to be displayed well, it is necessary to form special meta-tags on the page. As a result, when inserting a link to any page of the site, social networks should form beautiful rich links. 

  

Conclusion 

In fact, in this article, we deliberately bypassed a lot of issues, such as micro-markup, page load speed, and image optimisation. Some questions are too simple to be singled out as a separate item, while others, on the contrary, deserve separate articles. In any case, here we have collected exactly the recommendations that every team of a web developer and a designer/project manager should follow together in the process of working on the site.

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9 E-Commerce Marketing Mistakes You Should NOT Repeat

Marketing can be a very powerful tool, especially for e-commerce. There are many leads, and it is important to personalise the communication with everyone (which, of course, cannot be done manually). However, if you use this tool carelessly, you can get the exact opposite effect, and users will be shocked. In this article, we prepared for you the list of the most common mistakes in e-commerce marketing that you should avoid. We want to make sure that you know about this in advance so as not to lose all your clients and users.

 

1. Lack of testing

 

Sometimes the use of generally accepted algorithms may not help, but harm the store. Even if a practice is considered standard on the market, it is necessary to continue to evaluate its effectiveness on a case-by-case basis. Here’s an example: on the main page of some fashion marketplace, two types of recommendation blocks were tested. In the first case, the user saw a standard section with popular products, in the second – a selection of popular products, adjusted according to his interests. At first glance, it might seem that in both cases, the same correct approaches were used. However, the results of A / B tests showed that where there were “hits of sales”, the size of the average check fell by 15% compared with the control group, which did not see any recommendations, that is, the result of using the mechanics was negative. And when personalised “bestsellers” were turned on, the average check increased by 5%.

 

2. Intuitive choice of strategy

 

As we said in the previous paragraph, you should not blindly follow existing algorithms. The solutions and mechanics you use should be tailored to the specific audience of a particular store, not its category. Usually in online stores, along with goods, they offer you to buy accessories for them. It is believed that if a person buys shoes, then they may well need a horn for shoes, which means that it must be shown on time – and the average bill should be increased. But you should not show other shoes – because there is a risk that the client will change his mind about buying these too. However, one research for online furniture and home goods retailers forces us to rethink traditional approaches. During the tests, one group of customers saw only a block of similar products, and the other – a block of similar and a block of related products. It turned out that when only related products were shown, all measurable indicators decreased: conversion, average check size, and profit. However, when both similar and related products were displayed on the page (in that order), the average check grew by almost 6.3% compared to the control group.

 

3. Lack of control

 

Even if an optimal solution has already been found for the tasks of an online store, it still needs to be constantly monitored, and the metrics must be monitored. Unfortunately, unforeseen changes that lead to a drop in profits can happen at any time. Make sure to have that in mind.

 

4. Same versions

 

Another fairly common mistake is using the same solutions for different types of devices. Just because one strategy is implemented and works successfully on desktops doesn’t mean it will perform the same on mobile. It is believed that people use different versions in different moods, exhibiting different types of buying behaviour. It is important to take these features into account both from the point of view of constructing recommendations and from the point of view of the design of the visual component.

 

5. Lack of critical thinking

 

Every marketing application is unique. You can’t blindly copy a working solution from another online store, or just take a standard one and hope that it works. This also works in the opposite direction: if a seemingly suitable solution is proposed, then it is still worth clarifying how it has already been implemented in other conditions. What if the mechanics look beautiful at the presentation, but the work does not bring the declared results and the resources for its integration will be wasted?

 

So, there is an opinion that algorithms based on image analysis should work well in the fashion segment: for example, when in the recommendations of related products, artificial intelligence determines the type of product and recommends the bottom to the top (for example, a skirt to a blouse). There is a study that compares recommendations based on user behaviour and recommendations based on image analysis. In most cases, testing did not reveal a significant difference between the algorithms, and in some cases, the “fashionable” algorithm showed a lower result. Thus, not everything that looks good in theory gives results in practice.

 

6. You treat every customer in the same way

 

For most stores, manually reviewing the details of each user and interacting with each, as is the case in B2B, is impractical. And this is where marketing comes to the fore. In B2B, a real person can manually analyse a post and decide how to create a relevant personal proposal. In most of the B2C world, this is not possible, given the number of customers you have to interact with.

 

For this reason, many online store marketers deliberately made a mistake and decided that since they cannot personally interact with each user and treat each contact as a real person, they will treat everyone the same. They send coupons to their entire contact list three times a week and call it email marketing. Instead of using marketing automation to solve problems by grouping contacts into separate groups that can receive more targeted offers, they show everyone exactly the same content on the site.

 

7. You Ignore user after purchase

 

Even intuitively, it’s easier to sell to people who once made a purchase from you, but the only thing many marketers do is send coupons to everyone who has bought before.

 

People get very excited the moment between placing an order and delivering it. Use the post-transaction time to communicate when the item will be delivered, submit relevant articles on how to use the product, and share your community on social media. Give your customer an opportunity to share the emotions of waiting with your community – capitalise on the excitement and attract the next users.

You can also keep in touch upon receipt of the product by sending out surveys that provide valuable insight into how your product is being perceived and nip potential problems at the root.

 

8. Consider that everyone has a universal reason for buying

 

A decade ago, Amazon was at the height of technology when they decided that if you buy the same product as someone else, you might be interested in other products that those users were buying. It was a victory. But eCommerce marketing has already outgrown this step.

 

Pay attention to your user-friendliness. Make sure to have a good quality web design. Take a closer look at your customers. Why are they using your product? If you’re selling camping gear, find out if your shopper is conquering the mountain alone or travelling with the family? The reason they buy from you is as important as what they buy. Rather than engaging based on what they buy, figure out a way (by analysing behaviour or by asking them) and use that in your marketing solutions.

 

9. Consistency versus user lifecycle

 

Another misconception in marketing automation is the idea that users should always move according to your plan. The traditional sequential logic of a marketer looks something like this:

 

User makes X → Send email and suggest doing Y.

Time passed, and the user did not do Y → Send an email and offer to do Y.

Another time passed, the user did not do Y → Send an email and offer to do Y.

Some time passed, the user still didn’t do Y → SEND SUPER CONVINCING LETTER AND PROPOSE TO MAKE Y.

Time passed, the user did not do Y → Stop sending emails to this user. He’s a bad lead and will never buy. Add to the master list and send the coupon three times a week, like everyone else.

 

This approach assumes that the buying cycle (which, despite its cyclical nature, is often depicted as a straight line) includes a set of actions that must be performed by the user. If he did action X, then the only possible option would be Y. What if I compare products and discover a new feature that I didn’t know about? I can go back to looking at options, and the type of content you send me should be consistent with these changes.

 

Instead, highlight a special segment that such users might fall into and warm them up with relevant content. The user life cycle is much more complex than a linear process. People can take a step back and that doesn’t mean they will NEVER buy. Consider this.

 

Conclusion

 

What is required for successful marketing? Before implementing a strategy, you should pay attention to similar implementation examples. The main focus is on the needs of the client: no one will tell what he needs, better than himself. Critical thinking is our everything: there is an individual solution for every case. Form hypotheses and test them, rather than relying on intuition and experience. First – mandatory testing, after implementation – control and ongoing support. Proven strategies can stop working, and that’s okay. The main thing is to react in time.

 

 

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Fascinating Video Sharing Website Tactics That Can Help Your Business Grow

As technology continues to evolve, you must adjust your marketing techniques to accommodate the most innovative ways to grab the attention of your potential customers online. Video marketing is one the rise and it continues to grow in popularity with every passing year. 92% of marketers say that videos are an important part of their marketing strategy in 2020 and will continue to do so. Fortunately, you can integrate it seamlessly into your current marketing strategy. 

From a fundamental way for businesses to connect through video content, video sharing websites are one of the biggest marketing channels that offer limitless opportunities to grow your business. Video sharing platforms like YouTube have the best reach, giving access to original shows, movies, music, brand channels, and more. 

Every business can benefit from more growth and sales. When your company is struggling to grow its business or if your current marketing techniques are growing stale, the following tactics can prove beneficial. 

Begin with a plan of action

Before you start creating marketing videos, you must have a clear plan of action that defines what you want your videos to accomplish. Are you creating videos to promote a specific product or service? Or do you just want to show off the perks of your brand? Whatever your objectives of creating videos, it is very important to develop a marketing strategy.

Studies show that over 33% of goals are accomplished by those who craft a clear action plan. Once you have a strategy in place, it becomes easy to create effective videos that work. In this way, you will be able to deliver something memorable to your customers to support your business. 

Craft a good story

Creating videos is different and creating videos that attract your customers and make them want to do business with you is a whole different thing. Even a 20-second business commercial takes a lot of planning and effort. When creating videos for your business, the main thing to keep in mind is crafting a great story. The story is the heart of your videos. 

When creating compelling stories for your videos, make sure your content is a reflection of your brand identity. Be personal in your videos and there is nothing wrong with getting a little personal to create honest relationships with your audience. Being personal helps to connect with your customers at a deep level and create a relationship that will help to get their trust in your brand, a factor that will give you a competitive advantage.

Follow a short video length

Long content works with blogs and it helps with SEO but when it comes to creating videos, it is ideal to keep the length of your content short and to the point. Why is that approach efficient? Because, as with modern advancements in technology, audiences now have shorter attention spans. 

A great tip to create effective videos that capture your audience’s attention is to keep your videos short to less than 5 minutes depending on the content. There is no right video length, the ideal length differs according to the type of content and the message you want to deliver. 

Promote your videos everywhere

After creating compelling marketing videos, you need to promote your videos. The very first place you want to share your videos is your business website, YouTube, and other popular video sharing websites. This helps to drive traffic and create significant engagement of customers to your website. You must also add videos to your email landing pages to increase conversion rates tremendously. You must also promote your videos on social media to help broaden your audience base and conversion rates.

Add more videos to your video channel

What’s the first thing people see when they visit your YouTube channel? Make sure you have enough videos to captivate your audience with relevant messages. It is more effective to narrate your brand story and how your products work through explanative videos. Very few videos or too many irrelevant videos can be confusing and unappealing. Simplify the page design with attractive design and color schemes to catch user attention instantly. 

Make your videos mobile friendly

Be it YouTube or your own video platform, over half of viewers come from mobile devices. You also need to make sure you follow optimized video sharing to every viewer device. Video CMS will actually help you to make sure your videos are compatible with the devices accessing them. Recording short videos is actually a great way to optimize your videos for mobile devices as it won’t take up more data and can be viewers easily on the go. It is not like mobile users don’t enjoy longer videos. However, it is recommended to keep your average video length optimal.

Launching your video streaming service

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While there are many free video sharing platforms out there, many businesses have started realizing that they need to adopt additional strategies to diversify their revenue streams. Most businesses are launching their video streaming services to expand their reach outside YouTube. You don’t have to abandon your presence on YouTube or other video sharing platforms. You can run your video streaming service alongside so that you can build a direct relationship with your customers and monetize your videos at the top of your existing revenue. You can use the YouTube clone to launch your video services as a great way to increase your monetization streams. You will have complete control over the money you can make and keep all of it. 

Here are some of the reasons why launching your video sharing website is the best bet. 

Reach more audience

When you have a YouTube channel, you need not bother about promoting it. However, you won’t have any control over promoting your channel, YouTube does it all. With your own video platform, you will have full control over your content and how to promote it. The best way to market your services is to reach out to your customers where they are present. You must link your website and app in your videos so that you can get a good amount of traffic to your sites. 

Build a direct relationship with customers

Unlike public video sharing platforms that recommend your video along with your competitor’s videos, your video sharing platform will only have your videos. Based on the consumption pattern of your audience, you can recommend your products and services to them. You can also send push notifications to your users on your website to engage them in a better way. You can collect the email ids of your users from your site and send newsletters to communicate and establish a relationship with them.

More ways to generate money

Monetization on video sharing websites is pretty simple. For example, if you have a YouTube presence, YouTube runs ads on your videos and shared a great share of revenue with every video you post. With your own video platform, you can run your won ads in your own terms and have full control over the revenue you generate from it. 

Additionally, unlike video sharing platforms that only support overlay and video ads, your platform can try monetizing your videos with banner, native, overlay, or different types of ads. You can also diversify your revenue streams by selling your own merchandise if you have a follower base who is willing to buy the same. 

Conclusion

Does it sound like a lot is going into creating and promoting videos to grow your business? An effective video marketing strategy definitely needs a lot of careful planning and techniques. Not only you have to plan efficient strategies, you need to create a compelling brand story and heavily promote it and also you have to consider the budget and time involved in all these activities. The increased brand exposure achieved through video marketing will help you grow your business and ultimately boost your sales.

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Is Your Logo Design as Flexible as Your Marketing Strategy?

The Root Of The Logo

The “Logo” is a little image that archetypically sums up your business. It’s a little mascot if you will. Nike has the stylized “checkmark”. McDonald’s has the large curvy “M”. Microsoft has a little artistically rendered window, and a white apple with a bite taken out of it is emblematic of Macintosh. These are all that is commonly referred to as “logos”; but they’re not just cute little pictures.

Consider a line, now consider a circle, now consider a sphere. Each is archetypal. The line is like the smallest form of the circle—maybe you could say it’s a circle in one dimension. A circle is what the line could become—though it could also become a square. The addition of two dimensions expands potential. A sphere expands it further.

Well, the logo is archetypical of a larger concept. So whatever you design, you want it to naturally evoke what you do in some way. If you strike the right balance here, you’ll be able to market with greater flexibility. But if you’re too abstract, or too unnecessarily specific, then you’re going to limit what you can do.

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Versatility In Logo And Marketing

Ideally, your logo should be able to appear anywhere, but remember that the internet is everywhere today, and you need to have a logo that builds your online reputation positively.

If you were a business selling new technology in a way which was deliberately evocative of the sensual, then you’d want to choose something which could appear in public, but still, emphasize what your brand is all about—like the Rolling Stones mouth. If you were a music company who was trying to be cutting-edge, it would get you in trouble if your logo were a profane word of some variety.

Meanwhile, if you were an organization that emphasized one political party or another, you might want a logo that doesn’t immediately give you away. Sometimes what you’re doing may be contrary to the majority opinion, and you’re trying to sway it. If your logo emphasized something which was too identifiable with your stance, that could keep those “on the fence” from even considering you.

Designing a logo is simple, but complex—it’s like a good song, really. Some of the most memorable songs are the most simple; like “Don’t Worry, Be Happy!” (little known fact: Robin Williams makes a cameo in this video). That song is incredibly simple, yet incredibly memorable. It could have been dreamt up in an afternoon, and yet it is a worldwide classic.

So a logo may seem simple, but really there’s a lot to consider. You want to consider your target market, where that market resides, what outreach will look like, and how best to accomplish that outreach. Merchandise of a marketing nature like pens, frisbees, coffee mugs, t-shirts, stickers, and other similarly associated swag will likely be branded with your company’s name and/or logo. Any official products will likely bear the mark somewhere.

 

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Strategic Logo Design

One way to help round out logo design and marketing strategy simultaneously is to work with branding and your online presentation. Most of the sites today are created in WordPress and if you are developing a brand – then the best way to present it to the world is by a custom made website. UPQODE is a WordPress web design company that creates custom sites for a variety of clients.

The truth is, it’s not just that your logo has to be flexible, your basic outbound marketing strategy does as well. The two have a symbiotic, interdependent nature. You need to use Search Engine Optimization (SEO) as appropriate, Social Media Optimization (SMO), and perhaps even Pay Per Click (PPC).

You’ll also want to have a presence at varying conventions, design banners, consider billboards, have apps made for mobile download, make print, radio, and television ads, and more. Except for radio, your logo is going to be prominently featured in all these arenas. It had better be a good one!

Another thing all these have in common is content. For any outbound marketing to have success, there must be some content on which potential clients can moor their interest. They’ve got to have a connection point. On the web, written content that is SEO optimized can be very effective at building a large following—it’s just got to be managed appropriately and regularly updated.

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Pursue All Legitimate Marketing Strategies

Another means of outreach that involves marketing, but in a sort of back-handed way, involves PR; or Public Relations. PR marketing may take the form of donation, provision of scholarships, or some other philanthropic pursuit. (Today it has a high digital component as well.)

You can issue press releases, and you can additionally claim tax benefits in many situations where such action is pursued. Get logistic and creative enough with your approach, and what you save in taxes could overcome the cost of the philanthropic event, ultimately saving you money while gaining your exposure.

That’s easier to say than to do; but when you consider that scholarships issued by the private sector in the United States are only between about $2k and $5k, the possibility of tax benefits for larger organizations issuing such scholarships becomes notable.

Accordingly, any logos you have should be permissible on such PR-related philanthropic pursuits. To wrap it all up: in terms of marketing, you’ve got to be unilaterally flexible. Whatever logos you design must be likewise adaptable.

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Absolutely Engaging Digital Marketing Ideas that Never Go Wrong!

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As a company, it’s natural to seek some help from the digital world to get your business known! And what else than digital marketing helps you evolve as a leader here?! And with all your competitors and almost all brands following the same techniques to survive in the industry, being a step ahead of needs lots of thinking, experimenting, and planning.

Yes, serious planning and study of the SEO world and constantly observing the social media trends is indeed an essential factor to highlight your brand better in the market. But covering all these isn’t just a matter of seconds! It doesn’t happen by scrolling through the trends of social media channels for an hour or two. This includes getting involved in the entire digital marketing phase that demands lots of your time, great knowledge of the algorithms of the various sites and applications and a bunch of experience, plus the influential contacts. And all these are offered under one umbrella by Nextgen, a digital marketing agency in Melbourne. They have extraordinary talents on board, who along with the right stats and strategizing, can get you lots of brand exposure and help your business reach to all and sundry.

Some digital marketing ideas that would work wonders for your brand!

After you have hired a great SEO company for the upliftment of your brand name on various social media channels and on google search engine, it’s time to plan some great ways to highlight your work better. And that’s what we are going to discuss below. You can talk about the same to your digital marketing agency and let them handle the below tasks for you better.

o Get those blog post reviews — Either it’s a service or a product of some kind that you boast of as your business — if you want to get it rightly highlighted on the digital marketing platform, then hire some good bloggers to review the same and share their honest opinion with their readers.

o Giving freebies for shoutouts — Freebies are loved by all, and who doesn’t like showing off their newly received gifts on their social media channel?! You can earn some big loyalty points from these influencers and lots of favoritism from your fans once you start distributing some freebies in exchange for shoutouts via social media.

o Plan a podcast to let your followers know you better —You may be selling some great goods and offering mind-blowing services. But how will your followers and potential customers know about it without you announcing the same? Plan a weekly podcast to speak about it all in detail, so that you aren’t losing clients because of unawareness.

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Even videos are on — YouTube, IGTV, watch parties on Facebook and Insta live! Videos are a great attraction everywhere it seems. Your brand could do better if you know some vloggers with a high number of subscribers who are ready to speak about your brand. Or else, creating your own channel sounds like a great idea too.

o Hold meet-ups — Events or meet-ups with bloggers and influencers to highlight your key project or a new launch amongst masses at the same time can be a wonderful approach towards success. Go for it and see the magic happening.

So, we reach the point that says digital marketing is always rewarding. No matter what your form of propaganda is! Or the ways by which you plan to reach out. If it’s digital, the above tips would always do the work! 

Things That SEO Tools Can’t Do and Experts Can Help 

SEO tools are designed to investigate the potential of websites on search engine ranking pages and provide insights into competition on the net.  A proper SEO tool is expected to offer advanced technical solutions with the increasing visibility of a website. Each SEO tool differs in its functional scope. Different tools analyze different SEO factors such as keywords, backlinks, ranking, domain, traffic and social media.

In the hands of a web developer or a blogger, SEO tools are valuable tools. Most SEO professionals tend to save time and other resources by entrusting the growth and wellbeing of their sites to these tools. After all, tools are created to make our life easier, but can we solely rely on them to take care of all our needs.

As an SEO professional, you probably have varieties of tools you’ve used and trusted over the years. You already know which instrument is best for each SEO category. More tools keep emerging as search engines change their rules to combat the actions of the black hatters. The challenge with the vast number of available tools is that our dependence on them can affect our growth and limit our critical thinking in the SEO world. SEO tools are great, but they can’t take the place of SEO experts. In this text, there are five things necessary to your growth in the SEO realm that SEO tools can’t tell us.

How Much Your Leads or Sales Will Increase

Many SEO tools will provide advanced technical analysis on your webpages, such as keyword research, link building, and competitive analysis. They take away the tedious and time-consuming task of manual keyword searches replacing it with an automated process of scanning for keywords in bulk. But what will an SEO expert do? SEO professionals are committed to your growth. They do not only analyze your website, but they also show you how much improvement you can get within a given time frame.

For instance, a Google Adword Management Agency in Brisbane known as Joel House Search Media is popular carrying out special keyword researches as part of their Adword services. The agency targets the right keywords to increase sales or leads for your business. As illustrated on the firm’s website, they can find long-tail phrases with Adwords, unlike SEO, where keywords with high volume only matter.

A Definite Prognosis

SEO tools are so precious in attracting loads of traffic towards a website. But this is the time when AI is rapidly evolving, and we can’t solely depend on SEO tools to give us a definite prognosis of a dying website. To guarantee excellent performance of any website, we need more than instruments that only make projections based on past trends. Also, these auditing tools exclusively rely on technical factors for their web analysis.  It is essential to seek expert service that would take a holistic view of factors that affects rankings on the search engine.

How to Re-strategize Your Content Creation

No doubts, great content is one of the most critical elements for SEO. Hence, the importance and value can be overemphasized. The good thing is there are tons of SEO tools to run a content evaluation and give you insights to high-ranking content on competitor webpages. The challenge, however, is that these tools limit your purview to imitating competitors that are ahead of us. It then becomes difficult to get answers that best suit your website issues. It is unethical and unhealthy for any website to duplicate contents from competitors. An excellent way to make progress is gaining insights from the website auditing tools, and structuring it into an implementation plan that works for your business. An SEO expert would also help you design a functional strategy on how to improve your site content based on credible experience.

A Look into the Future

The site analysis tools available now are designed to work based on the search algorithms that are available now. They function based on information tied to the past three months or even a year. But how much can you place your reliance on tools that make predictions and inferences from past or present trends? With the continually changing ranking factors, your growth in the SEO realm is limited if you depend only on SEO tools. An SEO pro who has managed many websites like yours can help you leap into the future; which SEO tools wouldn’t do.

What Issues to Prioritize

There are dozens of articles on how to prioritize SEO work using auditing tools. Some instruments are designed to evaluate your site and put the recommendations on a scale of preference. However, the AI is still unable to catch up with the human brain in critical thinking and decision making. Also, the competition is too hot for a website owner to run solely based on recommendations made by technology. Any firm that wants to make it to the top of the ranking pages would seek the services of experts in the field. The point is these tools are best for managing your work, providing insights and organizing it. The experience and expertise of an SEO professional come in when the need to review the recommendations made by these tools. Also, to discuss the insights, prioritize, and scale them.

Conclusion

SEO tools remain great inventions. We bet you don’t want to go back to the days of researching keywords and proofreading content manually. All these tools carry out a whole of functions specific to them. They save us time, provide insights, and create strategies to solve SEO problems, all for free at times. While we have all these tools with their amazing benefits at our disposal, it is essential to note that there are gaps they can’t fill.  As SEO professionals, we should do better by inputting our unique value to bridge the gap. We should interpret and analyze strategies that drive us towards a bigger and better search engine optimized website.

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Local SEO Strategies that Every Small Business Owners Should Try out

To succeed in SEO, it is critical to understand audience behavior by monitoring it closely. Audience behavior can have various patterns by understanding which you can create your SEO strategies to target the audience most effectively. Searches have gone through enormous changes over the years, and the recent trend is local searches. To match the audience expectation, Google modified the way it displays search results by making it more and more local based that revolves around local businesses. Google also introduced the concept of local SEO that is popular among small businesses. It is nothing different from traditional SEO except that it serves the interest of local businesses.

What is local SEO?

Local SEO aims at ensuring that searchers can find your business when they are ready to buy something from sources located close to them. The searches that typically include the term ‘near me’ have high buying intent, which is why it is most attractive for businesses. Besides, there are some other attributes of local searches that give it an identity, and it can even contain some geotagged elements like city name, state name, zip code, etc. Google picks up the hints about the location from the searches and serves information that matches the geographical criteria. According to the experts at Mike Wiseman SEO, the popularity of mobile phones has boosted local searches significantly as studies show 95% of local searches originate from mobile devices. So, hiring a SEO company or doing it yourself, both ways it’s a hard way of getting to the #1 placement.

Give time to build local SEO

SEO launching might happen quickly but to allow it to spread wings, you must give it time. You need the foresight and perseverance to establish it on a firm footing gradually. There is too much competition in local SEO that is also changing very fast. It means that you must devise proper strategies to withstand the competition and even beat it. The goal is to popularize your business with search engines first and then automatically; the audience would also like it.

How you can create strategies by considering various factors that help to roll out a stable local SEO campaign that gives a cutting edge in the competition is what you can learn from this article.

Directory listing is a must

Kolkata SEO

Kolkata SEO

The more people hear about your business, the more would they be familiar with it for which you must ensure that the name of your business spreads far and wide. The best way of doing it is to enlist your business in online directories like Yelp, Google My Business, City Search, Angie’s List. YP.com etc. Searchers not only depend on search engines but also refer to business directories to find the business they are looking for. Often it is easier to locate businesses from directories that can pinpoint the specific needs of searchers.

When your business appears in online business directories, it is an endorsement of its legality that generates trust among search engines and improves rankings. Provide detailed information about your business from name, address, and telephone number to e-mail address, website address, and also the business hours, products and services, credentials, and photos. However, you must ensure data stability by maintaining accurate data across all platforms and directories because erroneous data can erode the confidence of users.

Track reviews

Online reviews are crucial to help users form their opinion about products and services. You must pay close attention to the reviews published online, which people deem as a great source of impartial information. The majority of buyers refer to online reviews to know the good and bad about products and services. So, Google too attaches a lot of importance to it and even includes it as a ranking factor. Put a system in place for gathering real customer reviews that provide feedback that you can use for improving products and services. Encourage customers to provide frank and unbiased opinion even if they have to say something that you may not like. Respond to reviews according to its merit so that it demonstrates your intention of serving customers by bettering your products and services.

Optimize Meta tags and title

The permalink and URL is the most potent source of information for searchers to make out if the link is worth exploring. No one would like to waste time clicking on links without knowing what they can expect from it. Like the URL which must be descriptive to hint what the content is about, Meta descriptions and the title assume a lot of importance. Since the titles and Meta descriptions briefly describe the content by carrying significant hints about it, users expect a lot from it. You must create titles and Meta descriptions in such a way so that users can quickly understand how relevant the content would be for them.

Add local flavor to titles and Meta descriptions by including geo-tags in it and strategically insert the keywords too by choosing to place it closest to the beginning. Follow the best practices in creating titles and Meta descriptions by adhering to the specified limits of 160 to 200 characters for Meta descriptions and 50 to 60 characters for titles. Maintain clarity in the description so that it is easy to understand.

Create local content

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Since your business focus is local, so also should be your content that should have local elements included in it. This helps in easy identification of the content that connects with the needs and expectations of users. Regardless of the type of content, it must have local flavors. Understand the buyer’s journey to create appropriate content that they would like and find very useful.

Stay active on social media

Your social media activity impacts your business, and you must utilize social media to drive more traffic to your website. Be active on the social media channels that your audience like. Use most of them as you can interact with them closely and gain their trust to build relationships that lead to business betterment.

Keep reviewing your performance after implementing the strategies to find out what ways of improvement.

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7 Important Elements for Successful Content Marketing

Some people believe that content marketing is a simple thing. You put together some relevant content for blog posts and social media posts, and there you go, it’s done. While this is essentially the basic idea, the successful content marketers take things to the next level. The companies that see big results are the ones who focus on improving their strategy and quality of content.

And those big results can be substantial. The content marketing stats show that marketers who work consistently see bigger results year after year. That their sites get more traffic and have better conversion rates. 

So the question is, what do these successful content marketers do? What elements set them apart from the rest?

1. Define the Objective for the Content

To measure whether your content marketing is successful, you need an idea of what success looks like. You may have multiple objectives for the different places you post content, for different content types, or at different times of the year. 

If you are looking for an improved conversion rate, set a specific goal for what you want to see. If the goal is a certain number of sales, write that down. If you want increased traffic, set a goal for how much of an increase you want to see by what date. 

You may not meet all of your goals, but once you are trying new strategies, you can see what gets you closest to your results and re-evaluate. When you go over this later, you can decide if tweaking your strategies would get you better results, if you should publish more often, or if you want to adjust what success looks like based on the results in your analytics. The more data you have, the more realistic your goals will become with time, but you have to start somewhere.

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2. Create Your Customer Avatar

Any successful marketing campaign should come back to creating your customer avatar. Who are you trying to reach? The avatar is a detailed picture of one individual who would be your ideal customer. You create this person and what kind of job they have, their income range, their age group, and other important demographics and information on what needs they have in their lives, especially the needs that bring them to your content and then your product. 

If you haven’t created an ideal customer before, check out these template examples for buyer personas.

3. Know the Customer’s Journey

You should understand how your customer is getting to the content you are creating and where you are leading them next. 

Did they come from social media? If they came from a search engine, what did they likely look for that brought them to you? What were their needs when they clicked on your site? What is your call to action/where are you hoping they click on to after reading your content?

Ideally, this person would go through three stages. They would become aware of your company through this content; they would evaluate something, and make a purchase. Is there a journey structure you have in place that makes that easy?

4. Optimize Your Content

Early on in the process, you should be looking at strategies for bringing traffic to this content. It will be part of understanding your customer’s journey. If you have a strong search engine optimization plan, then you should have an idea of the things people look up when they visit your website. 

So one part of your process should be deciding how you will create traffic and SEO plans. Do you have an in-house SEO expert, or are you planning to hire an agency or freelancer to outsource help with that? Companies like Joel House Search Media, a Brisbane SEO company, can help you make sure that you’re making the most of your content marketing. 

Remember, simply publishing content will not get you the same results as having tight strategies for making the most of every piece of content, so include an optimization plan early on.

5. Make a Calendar

An editorial calendar that plans what you are posting, when you are posting it, and where it is being posted can help with communication between your team and with making sure you aren’t missing opportunities. 

Put relevant dates on the calendar for things like holidays or important events in your industry. You’ll also want to make sure you leave space for breaking news or mark posts that can be easily moved to another date if something comes up.

Your calendar can be simple or complex. If you’re looking for ideas on how to arrange it, consider these tips on creating a content calendar that works for your company. 

6. A Strategy for How The Content Will Be Created

You need a strategy that will allow for creating consistent quality. Every piece of content you put up is a possibility to introduce people to your company who’ve never heard of it before, and it’s important to make a good first impression. 

Are you going to create quality content in-house? Will you use content agencies or freelancers? You could also use a hybrid approach with a mix of various sources for different content. Build a plan for where things are coming from and how much it will cost.

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7. Ongoing Review of Analytics

You need to continually review your analytics. A good strategy is to set a regular meeting on your calendar for reviewing how it is going. There should be a place where all of your metrics are kept month to month, so you can see how things are advancing. Make note of what your goals are so you can tailor the content marketing metrics you are tracking to the ones that matter most to your business. 

Always Revise and Optimize Your Strategies

Content marketing is an ongoing process. As time goes on, regularly come back to revisit your strategies and see what is working for you and what is not. A quarterly review where you not only go over your analytics but consider what has and hasn’t worked for you over the past few months is a good way to make sure you are staying with what is current and getting the most out of your content marketing long term.

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Invest in High-End SEO Solutions – Seven Reasons Why You Should Do it!

You will hear many people exclaiming that “SEO is dead.” The claim is far from the truth. The moment you search with this phrase, you will come across various articles by eminent people who’ve thought so, for some reason. Today, there are many other truths that you need to be aware of when it comes to the permanence of SEO.

Various SEO agencies and experts suggest that SEO is thriving and it can’t be dead as long as there are online businesses and e-commerce thriving. Over the years, SEO has undergone many changes. And these changes make it more of a branding tool instead of marketing tactics. Different people will have different viewpoints on this! But SEO is indeed all set to attain new developments, based on the Google algorithm developments.

Today, several companies are coming up with new objectives for their SEO strategy. Simply put, they want to leverage an optimized SEO web infrastructure, which is search engine friendly. It is beneficial as search engines will keep on changing its algorithms for a long time. It is always better to consult an expert SEO agency when you are all set to develop a new SEO strategy. To know more, you can get in touch with Seattle Golden Advantage.

Are you new into the online business scene? Do you have doubts about investing in SEO? If yes, then you can consider the following seven aspects that will help you understand the reasons for investing in SEO.

1. SEO is functional till date

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All the SEO tactics, from keyword generation to Meta Description, are all operational. It worked when SEO came into the inception and is working till date. Even though the information concerning web traffic from Google got sourced sometime back, the process is still correct. There have been many SEO case studies conducted after the advent of Hummingbird. According to SEO experts, till such time, you are concentrating on optimum user experience, when you are implementing the SEO strategies, you will reap the benefits of organic web traffic and high ranks.

2. SEO is here to stay

Keeping in mind the way search engines are developing, it is impossible to say that SEO will not have any existence in the years to come. At some phase, even the video and audio searches hugely depend on the keywords, which is the same as conventional text-based content. Hence, you can conclude that SEO is here to say and is not closing down anytime in the future.

3. It is a cost-efficient tool

In comparison to the expenses that get linked to various other types of digital marketing, for instance, social media, PPC advertising as well as buying leads for an email marketing program, SEO offers an excellent ROI opportunity. PPC can indeed help you generate extra revenue. Also, social media might be more relevant for your image. Your organic SEO in several remains as one of the best foundations for your online presence. And using the best SEO tactics, you can keep on increasing your website visibility.

4. Search engines are attracting increased market share

Today, the majority of customers, which is about 80% to 90%, check the online feedback, reviews, and client testimonials before arriving at a buying decision. In the days to come, this number will grow. And that time isn’t far when most people will search for all the service and products online. Do you wish that people can find your business online? It is simply not possible without organic SEO. When you don’t opt-in for organic SEO, most people will find it difficult to locate you. They might start to visit your online competitor’s website and start purchasing from their site, instead of yours.

5. The growth of local search optimization and mobile bandwidth

With every passing day, the percentage of online traffic that the mobile devices meant to draw in will surpass both the conventional desktop devices as well as a laptop. Today mobile usage has increased manifold. And this has opened a world of efficient SEO processes for organizations, for instance, the local search optimization.

6. When you lack good content, it can be very damaging

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Having high-quality content is essential! With every update for search algorithm, search engines, like Google and others modify the way they perceive websites. All those things that wasn’t present a couple of years back, for instance, social media indicators, today have got all the relevance concerning the effect on their ranking. When you lack a proper content profile for months and years, it can have a damaging impact on your business website. Since content is an essential aspect in Google site evaluation, you need to get good content in place soon.

7. Other market players are constantly innovating

Most SEO experts define it as an ever-changing process. There are constant updates for new algorithms that change the way SEO functions. It is essential to keep on moving forward and enhance your position. If you don’t keep on moving forward, you will lose your client base to other market players, who are innovating at a fast pace. Don’t allow your competitors to make a business from your clients by overlooking what is correct for your business. Instead, take complete ownership and enable your business to flourish.

Is yours an online business? If yes, then today, you should invest in organic SEO more than ever. The online landscape has become increasingly challenging. Every brand is here to make profits. And for that, they would leverage SEO in the best way possible. Hence, there is no reason to think that SEO is dead. Instead, use the tools that SEO brings with it and enhance your online brand awareness and visibility. With proper use of SEO, you can gain organic traffic even when you don’t invest in paid advertisements. However, it is essential to join hands with an ace SEO provider. That way you know where to implement the best change and which aspects you should leave as is. When you work in close co-operation with an SEO agency, you can make the best happen for your online business.

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