6 Reasons Why You Should Use SEO Tools
Either for personal or SEO agency use, SEO tools are made to help owners of website study and find ways to push their site to the top position of the search results. The type of SEO tools utilized vary, and they can range from planning keywords use, offering ideas for keywords, checking site compatibility with mobile devices and desktops to checking the search volume of each keyword and tracking the traffic of your website.
Having an easy to use, reliable, and accurate SEO tools will not only be increasing your organic ranking on search engines and getting discovered both offline and online but also make your SEO strategy stronger. Also, you’ll gain vital insights into not only how your website is performing, but also your competitor’s SEO efforts. So, without further ado, let’s dive in and see the incredible reasons why you should use SEO tools.
1. Find high-converting keywords for content (marketing)
When finding keywords, it is not enough to simply identify industry keywords that have low competition and decent volume. Several other factors come into play. Now, the reason behind the search keywords users is looking for matters more than ever. Are they looking to buy a product, solve a problem? There are several questions you may need to answer.
SEO tools assist you in identifying search terms you might have never thought of before. These tools generate related variations and keywords that you can use in different contents. You can use SEO tools to find keywords that your website is already ranking for but needs to optimize to make a significant difference, the variations that are worth targeting and removing ranking keywords you no longer require. Keywords and variation that have your user intent behind them are worth targeting as they usually have the highest conversion rate.
2. Scrutinize competitor SEO strategy
Though the internet is full of shady SEO tactics, you can spy on your competition without breaking any ethical lines. Several SEO tools like Raven Tools and SEMrush allow you to look into your competition SEO strategies. Not only can you see your competition rankings and traffic numbers, but you can also identify the origin of their backlinks and how their contents are performing across different platforms.
With SEO tools, you can spy on your competitor’s backline profile – there you can see the site their backlinks are coming from, the anchor text, authority of these websites, and more. If you which, you can create a game plan that allows you to reach out to those same websites to generate links to yours.
In addition, you can see which existing and new keywords your competitors are ranking for, and you can add these same keywords to your list. Some SEO tools are capable of generating several keyword ideas immediately.
3. Save money and time on manual SEO audits
When it comes to detecting website issues, detailed SEO audits produce in-depth knowledge. Regrettably, comprehensive reviews require loads of money and time. Luckily, SEO tools can cut cost and time in half while offering the same quality results. One of such tools is the Screaming Frog – this free crawling tool can identify lots of potential issues with your websites and some of them includes missing page titles, orphaned pages, broken links, missing meta descriptions, page server errors, poor page depth, and more.
More tools like Majestic and SEMrush can complete this process automatically, compiling a range of information which is easy to read. The reports serve as a roadmap for the things you need to fix on the site. Using an SEO audit is one of the best ways to build a strong SEO foundation for your website.
4. Track key performance indicators (KPIs) and SEO progress
Several website owners view their search engine ranking as the main measure of SEO success. However, there are several other metrics that you should consider mainly organic traffic and conversations – although it can be difficult to calculate these, some SEO tools make it clear when your efforts are paying off. The KPIs you measure you will depend on your business models, goals and some of them may include traffic, sales, keyword ranking, number of backlinks, clicks, and shares.
It is essential to measure your progress across multiple platforms and metrics to ensure that you are getting more traffic, and they are converting. You can even monitor the backlines you’re trying to get and track specific keywords with tools like Raven Tools. All in all, you should always confirm if your SEO strategies are paying off.
5. Visualize and conceptualize data
Not every SEO professional can deal with numbers accurately. Luckily, there are several SEO tools you can use to make sense of the data. And you can do this through data visualization – data visualization is a way of presenting data as s chart or graph. So instead of deciphering numbers on your own, you can use data visualization tools to analyze and conceptualize numbers in a way that you can interpret.
Several SEO tools can produce graphical reports which allow you to view and analyze data quickly. When the time comes to explain sophisticated metrics, these tools can be particularly helpful. SEO tools like TapClicks offer reliable data virtualization tools you can use to present and communicate your SEO strategies.
6. Communicate clear ROI to your clients
If you are an SEO company like Joel House Search Engine Optimization or a marketer, your clients don’t want to see only an increase in traffic, but also sales. SEO tools make it very clear the strategies that are working and those that are not. Also, tools like SEMrush has reporting options which allow you to create custom reports to send to your clients – highlighting the word done, showcasing KPIs, and sometimes adding a summary of what the data represents.
If you’re able to communicate how much revenue or how many leads you are generating for your client as a result of their SEO efforts, they are more likely to stay with your agency for the long haul.