4 Smart SEO Tips for Your YouTube Marketing
Did you know that YouTube is the second largest search engine after Google, the parent company? Studies show that eight out of 10 video searches are solely on YouTube. The video platform is growing fast over the years with at least 500 hours of video uploaded on this platform per minute. Then, you might be wondering how to avoid being lost in the sea of videos. The best solution is creating, publishing stellar videos and subsequently optimizing these to show up in the video search results. You need to embrace the best practices and SEO tactics to take your video marketing to the next level.
You already know the fundamentals of YouTube SEO like the integration of relevant keywords in title, tags, and description. Google will scan only the text and not photos and videos. Therefore, you need to reap the maximum benefits out of your video text. That is the reason why you need a complete and precise transcript for your YouTube SEO strategy.
According to an article published on https://www.huffpost.com, one way is optimizing and correctly sorting video listings on your YouTube channel. Besides, you should give your video a descriptive and relevant file name to help with your optimization strategies.
The major element of your YouTube SEO strategy is making the most out of your video text in the form of closed captions, transcripts, as well as subtitles. Read on to learn about these four SEO tips to improve your video rankings.
1. Include a transcript to your video description
A video description is ideal for showing your transcript on YouTube. Make sure the description is within 4,850 characters including space. That is sufficient to fit your transcript for dialog-heavy, 10-minute YouTube video. Then, you can also include a truncated version of the transcript with a URL to the full version on a different webpage. As far as the video description is concerned, it is the key spot for Google to crawl and index your YouTube video. Make sure that you use natural and optimized keywords in your transcript for your topic. It will help you to boost your YouTube SEO.
The reputed brands are doing outstanding outreach using video. Then, several marketers do not realize that transcripts can do wonders to YouTube SEO. You need to understand that videos are the best ways to create content as well as take your inbound marketing efforts to the next level. You can leverage YouTube video for content marketing via transcripts and derivative content.
Once a video has been transcribed, use the transcript and improve SEO through valuable and shareable content. A few uses of video transcripts are infographics, blogs, web copy, fact sheets, and white papers. The shortcut to content marketing is creating video transcripts.
2. Include precise closed captions
Though YouTube automatically transcribes videos, its auto-captions are not 100 percent correct. You may expect only 70 percent accuracy that may result in awkward and unfathomable captions. Then, Google penalizes spam and rewards useful search results. And most of the auto-caption files are spammy and gibberish. Therefore, if you upload incorrect captions, Google may penalize you for spamming, thus you end up losing your search ranking for your entire YouTube channel. For better results, you can look for platforms such as Great Lakes SEO experts services to figure out how they help clients with the best SEO tactics.
Include precise closed captions for your YouTube videos. When your video transcript has the relevant keywords (KWs), Google understands what your video content is about, checks your content, and ranks your video accordingly.
We recommend that you send your YouTube videos to a trained video transcription professional. Closed captions are not only beneficial for your YouTube SEO but also improve search ranking, drive more user engagement, and make your videos more accessible to the visitors than ever.
3. Translate your transcripts and use subtitles for other languages
It is true that English captions improve your video accessibility to more number of viewers. Then, if you use subtitles for multiple languages, you can expand your reach and connect with a large audience base. That is the reason why an expert in the industry, Brad Ellis, YouTube Product Manager emphasizes on multi-language subtitles.
Did you know that 80 percent of YouTube viewers are from outside the US? It is a huge audience base and most of them are non-English people. Therefore, translating your captions is imperative, as it provides many opportunities for growth. The non-English viewers like to see their content uploaded with translated captions.
When you use foreign-language subtitles, you allow the non-English and global audience speaking other languages, to enjoy YouTube videos. Google will index your translated caption files and add your video in the search results in foreign languages. It will take your YouTube SEO strategy to another level because you stand a better chance to rank high for non-English and foreign language KWs as well, owing to less competition. Make sure you check all translations for precision.
4. Use a persuasive thumbnail
YouTube will suggest up to three screenshots but you can opt for a shot from your video of another moment or simply use your own photo. Therefore, pick out the best video thumbnail image to improve click-through rate. Make sure you use the best quality, high-definition, and high-contrast images with 16:9 aspect ratios. Your best bet is a close-up shot from your video.
It is important to note that YouTube covers the duration of the video in the lower corner of the thumbnail. Ensure that it does not block anything essential in the thumbnail. Google also employs image recognition to get rid of certain images like the YouTube logo.
Use an image that represents your target KW visually in the best possible way. It will boost your video search results more than you can imagine. These little things matter a lot when it comes to YouTube SEO. Therefore, take some time out of your busy schedule and choose a compelling thumbnail for your video.
Now that you have these tips handy, take your YouTube SEO to the next level. Improve video rankings and reach out to a large audience base.